SCAD Wellness by Sara Jane Martin

THE TEAM

SARA MARTIN

JIAYU ZHOU

MARCE MILLA

YANG HE

Design Management Philladelphia, PA, USA

Industrial Design Xuzhou, China

Design Management San Salvador, El Salvador

Industrial Design Guangzhou, China

A design driven business strategist with eight years of experience working in various industries ranging from a car sharing startup to a multinational economic forecast modeling group. Sara enjoys rock climbing, painting and reading in her spare time.

He received his Bachelor of Arts with Honors in Industrial Design in 2013. As an Industrial Designer, he believes the role of designer is not merely about being a problem solver but also about being an agent who dedicates his energy to neutralizing conflicts among all social groups.

Worked in the packaging industry as well as freelancing for several companies. Now focusing primarily in her passion for design research and innovation, gaining empathy with users in order create assertive business opportunities. Marce is a foodie and adventurer at heart and enjoys traveling around the world discovering new places and flavors.

She comes from Guangzhou, China and she loves spicy food, travelling and mindblowing ideas. She transitioned from automotive design to user experience, seeking a career shift that would lead her closer to her ideal role.

TABLE OF CONTENTS INTRODUCTION

SLIMMING DOWN

Getting Started Initial Reframe Deep Diving

BOOSTING ENERGY

BUILDING MUSCLE

LIVING WELL

CONCLUSION

APPENDIX

Primary Research Creative Brief Midpoint Review Final Reframe

Ideating Prototyping Testing

REFERENCES

118

Living a balance life can be very hard and it becomes even harder when you have financial limitations and time constraints. There are some of the major reason that college students and staff tend to slide into an unhealthy unbalanced lifestyle at SCAD.

INTRODUCTION

SCAD Wellness is a university driven initiative that aims to create dynamic balance between academic and physical well-being through awareness, access, and action within the SCAD Community. This will be achieved through have a holistic understanding of the SCAD wellness community and ecosystem, facilitating â&#x20AC;&#x153;joy of useâ&#x20AC;? features of a wellness system and understanding the required and gained energy that related to a healthy lifestyle.

SLIMMING DOWN

OBJECTIVE Jumping into this project we wanted to explore opportunities that would be feasible in our timeframe and interesting to our group members. It was our objective in this first stage to pick a problem area to tackle and to gain a thorough understanding of the topic through extensive secondary research.

SLIMMING DOWN

This initial step has been crucial in the extended planning, design and solution execution as it provided us not only with an initial direction but also with a strong foundation of information that would become embedded in our personal knowledge banks.

PROCESS In order to set ourselves up for success in these initial stages we mapped out a plan that would keep us on track and allow us to slim down our focus to the opportunity that we could all feel passionate about. We would start this process with ideating and decision making to lead to a specific topic. We would then proceed with a deep dive in to our secondary research.

GETTING STARTED

GETTING STARTED We had several ideas of which opportunity we would be most interested in exploring. We started off by having each team member individually brainstorm using the below guides as inspiration: • • •

Problems that bother you personally. Problems that affect your age group. Services or products that you think you could improve.

These guidelines provided the members with a direction when ideating on which topics they would most want to explore. From here we came together to discuss in more detail each topic and which were held the most promise for us to uncover design opportunities. We were able to narrow down our list to three topics that held a lot of promise for our group: • • •

Fitness at SCAD Food Waste at SCAD Off-campus housing at SCAD

GETTING STARTED

CHOOSING A TOPIC In order to come to a consensus on one topic we decided to scratch the service with secondary research on each topic. We would then use this information to assess the topics opportunities for design and feasibility within the project timeline. We approached this stage strategically through analytical models such as mind maps, 2x2s, pros and cons and initial exploratory questions. Through mind maps, secondary research, and 2x2s we were able

to quickly eliminate the topic of off-campus housing. From here we conducted a pros and cons assessment of Fitness at SCAD and Food Waste at SCAD. We were able to determine that there would be significant barriers to conducting phases of research with the topic of food waste. This along with the general interest in fitness led us to decide on the topic of Fitness at SCAD. From here we moved on to further secondary research on the topic.

Gantt Chart Class # Dates Week Research Plan Preliminary Topics Preliminary Research Secondary Research Primary Research Interview Survey 3-minute video

DEEP DIVE

Reframing Prototyping Process check point Refining concept Digital ppt/ Final proposal Final PPT/ Printed PB

1 & 23

23rd-17th

30th-3rd 12

5 & 67

6th-10th

13th-18th 34

DEEP DIVE

Midterm 9 & 10

11 & 12

13 & 14

15 & 16

17 & 18

Final 19 & 20

20th-25th

27th-1st

4th-8th

11th-15th

18th-22nd

25th-28th

In order to guide our secondary research phase we set up an early stages project schedule gantt chart. This would help guide us through all of the steps of our project and keep us on task. This would also help us get a full picture of expectations before seeking out more information on the topic of Fitness at SCAD. Along with the gantt chart, we set up a rough research plan (see appendix) to help guide us from a broad to a narrow focus. We decided to start by researching fitness and nutrition at the macro United States level, we would then look at fitness and nutrition in Savannah and finally we would conduct research on fitness and nutrition at SCAD. models we were able to uncover key pieces of information related to the culture of health which would allow us to discover which questions needed to be asked and would guide us into further understanding of the topic.

SHARED INTERESTS Groups

Finding

Popular Discussion Topics

Insight

Health & Fitness Men's Health Magazine

Workout injuries; Protien intake; Workout postures; Intense workout programs

Women's Health Magazine

Proper workout postures; Weight loss tips; Healthy Recipes/ Foods

Women's Health & Fitness Magazine

Motivation: pictures, quotes, transformation stories; Recipes; Workout programs

Yoga Inspiration Yoga International (natural remedies, detox) Mind Body Green

Health; Relationships; Tranformation stories; Workouts; Nutrition

Everyday Health

Nutrition; Health & wellness; Diseases Motivation stories: transfomation stories; Health & wellness Fitness: questions; Health: workout logs

Nutrition & Diet Clean lean eating and nutrition

Recipes: vegetarian, healthy; Clean eating

Authority Nutrition

Eating disorder: problem & solution; Nutrition: facts

The Organic Food Blog

Organic: foods, products, diet, lifestyle; Growing organic foods; Superfood

Organaholic! organic food blog

Nutrition; Food warning: allergies, toxic in food

Gourmande in the Kitchen

Nutrient-rich foods; Recipes: Gluten-free & Paleo

The Roasted Root

Healthy & Natural recipes: alternative way of eating: Paleo, Gluten-free

Bodybuilding

1. There are constant changes to diet and health through trends. Currently, a number of trends are having us look back at previous human behavior to take us forward. 2. People pay more attention to healthy cooking and

nutritious ingredients.

Supplement: brands, knowledge & experinces of supplement used; Nutrition: proper nutrition for stage of ages

DEEP DIVE

Health Program

USA SAVANNAH SCAD

Healthy Savannah

Supporting healthy lifestyle

Eat Smart Move More Charleston Tri-County

Promoting healthy eating and active living

The Wellness Project NYC

Health and well being of employees

Sage Wellness LA

Educational programs and health counseling services to support employees

This flow allowed us to see a bigger picture and to understand trends, best practices and the past, present and current moods around the culture of health. We implemented several models to fully digest our secondary research including: a trends matrix, culture-offering-activity map, a 2x2 and an interest group’s discussion model (see next page).

“Healthy” is not only for individuals, but also integrates into associations and businesses. It helps them to accomplish their goals of a productive and healthy employee base.

A healthy lifestyle helps to support a pathway of successful living.

By analyzing our secondary research via these models we were able to uncover key pieces of information related to the culture of health which would allow us to discover which questions needed to be asked and would guide us into further understanding of the topic.

INITIAL REFRAME The most critical take away from our first round of secondary research was that the idea of fitness and nutrition was limiting. We discovered that the conversation around fitness and nutrition had moved on to a broader concept: Wellness.

DEEP DIVE

The concept of wellness at SCAD is what would drive us deeper into our research and into our project. The word wellness would fully encompass all of the elements in the ecosystem and culture of health. I hope was to move forward to gain an understanding of fitness, nutrition, stress relief, emotional and mental well being and an overall sense of a well balanced life. Reframing allowed us also to begin to refine our research questions and develop a formal research plan to keep on track with what questions we wanted to have answered. Once we had created this research plan we were able to conduct another more refined layer of secondary research and were able to move confidently into our primary research plan.

LARGE QUANTITY AND VARIETY OF TOPICS BASED ON PERSONAL CRITERIA

VARIETY OF TOPICS BASED ON THE GROUPâ&#x20AC;&#x2122;S INTERESTS

FITNESS AND NUTRITION

WELLNESS AT SCAD

Bathroom

Free towel

Brightness

Locker

Current

Physical Care/Trainer

Social

Large

Classes

Devices

Comfort

Faculty

Crowds

Computer

High Tech

Clean

Color Theme

CHINESE MANTRA

Trainer

Space

Maximize

Video Club SCAD

ENVIRONMENT

Organized

Well trained Sta

INITIAL REFRAME

Schedule

Money

WELLNESS AT SCAD

Stress Relief Conﬁdence

Healthy Alter

ACCESSIBILITY

Gym Classes

Time

Mental Stress Relief

Muscle

ENERGY

Personal Trainers

Transport Car

Physical

Exercise

Parking

Body Shape

Diet

Physical Health

SCAD Studio

B/W System

Sports/ Infrastructures

Current Social

Serotonin

Digital Works

Social Media

Ergonomic

Modes

Distance

Sleep Vending Machine

Lose Weight Schedule

Health Food Bar

Protein Shake

Sports Drink Energy Bar

Smoothe

Bike

Walk Bus

Fruit Veggies

Salads

SCAD Line

Public

[shí]

[zhù]

[xíng]

衣食住行 Clothing

Food

Housing Transportation

Yishizhuxing ([yī], [shí], [zhù], [xíng]) is a summarized Chinese turn of phrase that describes the basic human needs of which include clothing, food, housing and transportation. This mantra is coined by the first president and founding father of the Republic of China. Sun Yat-sen’s People’s Livelihoods was created to help him explain the relationship between political power and human rights. We adapted these 4 chinese pilars to create our own, by putting together those that were similar and changing the names into those that specifically related to wellness so that could inspire the SCAD community by connecting to their basic needs.

SCAD WELLNESS Research Q

What is wellness?

Interview Questions

What are the components of wellness?

What do you know about being healthy and unhealthy?

What is wellness at a macro/micro level?

What types of exercise do you participate in? What nutritious activities do you partake in? What is your favorite and why? Which is the most effective/ineffective?

What does wellness mean to an individual?

What are the benefits that wellness brings into your life?

What does it mean to be unhealthy?

What unhealthy activities do you participate in? Do you actively think about being healthy/unhealthy? What makes being healthy easy to accomplish? Which factor most influences you success/lack of success for achieving wellness in your life?

Why do we need to know this?

SLIMMING DOWN

Where does wellness occur?

Who are the key players in the world of wellness?

When do wellness activities take place?

What types of fitness facilities have you used before? Where do you engage in wellness activites? Where do you buy nutritious food?

Where are some places where wellness could occur and is not currently?

Where do you buy fitness paraphernalia?

Who strives to achieve wellness in their lives? Who are the faciliators of wellness? Who are the individual/groups that participates in wellness? What are the demograhpics of these groups?

Who do you look to as a fitness/nutrition role model? (personal/professional) Who influences your decisions to be healthy/unhealhty? Who helps you achieve your wellness goals? What are their qualities that contribute to this? What are the qualities of a strong fitness expert?

In what physical/mental state do people most think about wellness?

At what time of day/week do people partake in fitness?

How often do people partake in fitness and nutrition? When do people feel healthy?

What programs/events/activities exist on the macro/micro level in wellness? How often do you participate in fitness? When did you first learn about fitness and nutrition? When did YOU personally start incorporating wellness into your life?

At what stage in life do people initially develop wellness habits?

Why do people pursue or avoid wellness?

What are the cultural and personal differences that influence people's stake in What makes you feel healthy/unhealthy? wellness? Why are wellness programs successful/unsuccessful? What are your concerns about becoming more active? Why are wellness organizations/programs created? What prevents you from achieving your wellness goals?

Tools/Activities that faciliate/block How is wellness changing over time?

How do we cultivate a successful wellness culture?

How is wellness different on macro/micro level?

How do you integrate nutrition into your life? How is has the culture of wellness gained momentum? What roadblocks need to be tackled in order to create/sustain a wellness culture?

What are the impacts of a wellness culture?

How do you change the mindset/habits of individuals to pursue wellness?

How do people educate themselves on wellness?

Do you have a plan in place to help you sustain wellness in your life?

Where can we Who do we contact? find the data?

How can we share our research findings?

We need to understand the culture of wellness at macro/micro/individual level. We need to understand individual's perceptions of and definition of what wellness is to them. We need to grasp the conscious and subconscious preconceptions of fitness and nutrition. Primary Resarch: Interviews/Surveys/Questionares/Expert Interviews Secondary Research

Do you now or have you in the past participated in any organized wellness programs or facilities? And what are they? Where do people participate in fitness? Where do people partake in nutrition consumption? Where do people purposefully avoid wellness?

What type of data? What Methods?

It is important for us to not only grasp the obvious locations for participating in wellness but to also understand the hidden places where Primary Resarch: wellness can occur. Observation/Shadowing (User Journey)//Expert Interviews Secondary Research We need to know about the end users of a wellness system as well as the gatekeepers for pushing a wellness program through to a successful state. This will help us understand the system and hierarchy of the players. We can Primary Resarch: identify the active particpants and the outliers Observation/Shadowing/Expert (i.e. "the hardest sell"). Interviews Secondary Research

Understanding when wellness activities take place will allow us to identify and pursue opportunities for seamlessly integrating wellness into peoples life.

Primary Resarch: Observation/Shadowing (User Journey)/Expert Interviews Secondary Research

It is crucial to grasp the drivers and barriers of wellness for the individuals to discover the gap between awareness and motivation and lack there of. This will allow us to design and pursue Primary Resarch: Interviews opportunities that will solve this disconnect. Surveys/Questionares/Interest Group/ Secondary Research By understanding the system through knowledge of the activities, tools, and motivations we can better grasp how to shift the mindset and habits of a community. This will allow for wellness to take hold and grow upon Primary Resarch: itself. Observation/Shadowing/Expert Interviews Secondary Research

Forsythe Park Club SCAD SCAD Studio Daffin Park Riverfront PureBarre Local Areas Gyms/Yoga Studios Smoothie King Sentient Bean Brighter Day Whole Foods Family Dollar Kroger Parkers McDonalds Buger King Church's KFC Chipotle GNC Fitness Equipment Stores Lulu Lemon GradSpace Gulfstream Library Eckburg Hall Foxy Loxy The Foundry Starbucks Social Network Internet (Use sources list)

SCAD Fitness Staff, Joel Cabarra, Andrew Marco, Students in SCAD locations, Zach Nillson, Professors Popular Media (Owen Search, Trends Foster, Sara Matrix, Era Map, Johnson, Joel 2x2, SWOT, 10 Wikamp), types innnovation Tony Kuan diagnostics, (704), Sam Offering-ActivityDelaney, Culture, Interest Chelsea group discussion, Connoly, Industry Philip Custer, Diagnostics, Chelsea Convergence Map Robinson Meghan Purdy Martin, Kathleen Raysinger, Jane Martin, Julie Kanara, Coaches, Student Athletes, Steven Martin, Mike Filipek, Chef, Professional Athletes (Tennis, Golf, Football, Baseball), Craig Matola, Mallory Schwatz

OUTCOME Through rigorous research and in depth analysis we were able to effectively slim down our scope and our mission during this first stage of the project. We moved from having numerous topics, to researching fitness and nutrition, to reframing from ‘Fitness at SCAD’ to ‘SCAD Wellness’ and finally to formalizing our research plan. By setting up our research plan we defined a more structured set of goals for discovery in the next phases of the project.

**There is an overlap in when/where in this subject matter

BOOSTING ENERGY

OBJECTIVE Moving into the next phase of our understanding of the culture of health and how it would tie into SCAD Wellness would require us to conduct in depth Primary Research and to begin to frame our knowledge and objectives through a creative brief. These steps would build our foundation and boost us further into the design process.

BOOSTING ENERGY

PROCESS Primary research is critical to understanding the micro ecosystem and culture related to our topic. We wanted to use our primary research to gain further insights into the general mood around wellness and then more specifically the mood around wellness at SCAD. We took a three pronged approach to this phase including a survey, observations and interviews. After gathering this information we would digest our primary research by affinitizing the data and developing insights. These insights would drive our focus while formalizing our creative brief.

PRIMARY RESEARCH We started off our primary research plan guided by our research questions and our tools (survey, observation and interviews). We came together to brainstorm what questions needed to be asked in the survey, what locations would be best to observe, and what types of people we would want to interview.

OBSERVATION

PRIMARY RESEARCH

As we moved into observations we wanted to think about where SCAD might engage in activities that would have a direct positive or negative impact on their ability to achieve wellness. We focused on places where people might engage in food consumption, fitness activities and community building. Are initial set of observations covered the following locations:

Kroger J.Oâ&#x20AC;&#x2122;s Cafeteria Forsyth Farmers Market Club SCAD SCAD Studio Forsyth Park Earth Day

We were able to further back up our understanding that wellness was more than just physical fitness or a nutritious diet. We saw how people interacted with one another and gravitated towards the support of others to push their wellness forward. Also, through our observations at the Gulfstream Graduate Space we began to understand the way that proper sleep and stress management or lack there of could have a monumental effect on oneâ&#x20AC;&#x2122;s wellness. These observations, along with the survey provided us with key take aways that would shape our interview plans.

Gulfstream Graduate Space

INTERVIEW

PRIMARY RESEARCH

Conducting interviews was a vital step in our process and our comprehension of the culture of health specifically with a focus on the SCAD community which consists of students, faculty and staff. We determined that it would be effective for us to interview individuals that we considered to be experts in the field of wellness both on SCAD campus and elsewhere. We also felt that from our SCAD community base we should interview both healthy and unhealthy individuals. These guidelines led us to interview the following individuals:

Expert: Arianne Avalos Meghan Purdy Kathleen Raysinger Healthy: Kim Folse Michael Bayless Charlotte Terrien Peter Warner Joel Cabrera Unhealthy: Yiman Chien Akimasa Hashimoto

The interviews provided us with an understanding of the impacts of unhealthy lifestyles over the long term in the form of diseases. They also shed light on people’s healthy and unhealthy habits. We began to understand that many people find it difficult to find time, money or energy to move to a more well balanced lifestyle. We saw that the individuals who had the easiest time incorporated wellness were either doing so based on routines that had been embedded

over long periods of time or by finding ways to simplistically integrate healthy habits into their existing routines. Plagued with a lack of energy and self discipline, our unhealthy candidates helped us better understand the ‘snowball’ effect of our choices. It was clear that one unhealthy choice would lead you to another unhealthy choice and that the reverse was true. Each healthy decision would build up to others.

PRIMARY RESEARCH

SURVEY We created our survey with the intention to gain a thorough understanding of people’s general mood on wellness and how they practiced their understanding in their lives. The survey results allowed us to see that many people had a firm and holistic view of wellness defining it as “a state of mental, spiritual, and physical health and balance. We discovered that the key primary barriers to maintaining wellness were drinking, time and energy. Most people were motivated by a desire

AFFINITIZATION to “feel healthy” and “look good”. We also discovered that the majority of our respondents utilized support from friends and family to help keep them on track. The idea of building wellness around socializing and a community took a priority for our respondents. The survey provided useful information on perceptions, barriers and drivers around living a well-balanced life that would help guide our observations and interviews.

To fully capture the essence of our primary research and to pull out useful findings and insights we moved through the process of affinitizing our data points and interview quotes. This process yielded for us a deeper understanding of the data we had collected and the research we had conducted. We discovered that an individual’s built environment plays a huge role in their ability to pursue and maintain wellness. The tools and resources or lack there of that are readily available can completely alter someone’s ability to life a well balanced life. Built environment feeds directly into another key obstacle of time. Time and finding

ways to minimize its negative impact on a culture of health is essential to successfully promoting wellness. Lastly, we noticed that personality and an individual’s self discipline contributes to their lifestyle choices. The challenge will be to find ways to overcome these obstacles and create opportunity that moves the culture of health forward with simple all encompassing solutions.

CREATIVE BRIEF

CREATIVE BRIEF TARGET AUDIENCE LOGISTICS MESSAGE

CREATIVE BRIEF

COMMUNITY

DRIVERS & COMPETITORS BACKGROUND

We garnered a sense of direction and comprehension from our secondary and primary research efforts that allowed us to begin to formalize our intent and focus for discovering and executing of potential opportunities. We did this through our creative brief by defining wellness at SCAD through the lens of the background, drivers and competitors, community, message, logistics and target audience. We also took this time to draft our initial value proposition and to uncover our three main pillars of wellness as environment, accessibility and energy.

OUTCOME

BOOSTING ENERGY

The exhaustive process of conducting and thoroughly analyzing our primary research solidified earlier concepts generated in our secondary research process. It also helped with clarifying points of confusion and eliminating assumptions that lacked substance. These activities boosted our energy and enthusiasm to take the project into the next phases that would allow us to further refine our direction and begin to formulate solutions.

BUILDING MUSCLE

OBJECTIVE After refining our ideas about SCAD Wellness through our Creative Brief and Value Proposition, we had another opportunity to further define our vision and mission during our midterm review. During our Building Muscle phase we would strive to paint a clear roadmap for the future of the project and how we might start to conceptulize and realize potential actionable solutions.

BUILDING MUSCLE

PROCESS The midterm review forced us to think about the program as a potential reality and something that would need to be â&#x20AC;&#x2DC;soldâ&#x20AC;&#x2122;. We honed in with our opportuniy statement as the guide. This allowed us to begin to frame out the services areas we might tackle with our wellness program. It was through this process that we moved towards our secondary reframe of our project focus. As we began to think about the feasibility of SCAD Wellness, we came to the conclusion that we would need to think about prototyping the program at a smaller level before bringing it out to the entire community.

MIDPOINT REVIEW MIDPOINT REVIEW

VIDEO RECAP During our video creation we asked ourselves the question “what is wellness?”. Wellness can be defined as living in a balanced emotional, physical and mental state through adequate sleep, healthy eating, physical activity and stress maintenance. Once we understood this our next task was to try to utilize our primary research to support our intent to find ways to seamlessly integrate wellness into people’s lives. We strived to understand and communicate what might inspire someone to make healthy lifestyle changes and push the culture of health forward.

MIDPOINT REVIEW

PERSONAS As we became to frame out our project and our early ideas of what a wellness program would include we needed to consider our potential useres. We utilized our experience from our interviews to come up with some early personas that would help guide us into the next phases. We decide to remain very basic with aim with our initial set of personas. We built out one persona off of our unhealthy interviewees and one based on our healthy interviewees. These general summaries of our intended users gave us a stronger understanding of what personal aspects of wellness we would be attempting to tackle moving forward.

MIDPOINT REVIEW

VALUE PROPOSITION We developed our value proposition for our midpoint review utilizing the base built from the Chinese mantra â&#x20AC;&#x153;Yishizhuxingâ&#x20AC;?. This mantra allowed us to understand what our three pillars would be initially and as we moved through our research we refined how we were titling this three core pillars of focus. We determined at this point that we would focus on environment, accessiblity and motivation. We had originally titled the pillar for motivation as energy but felt a broader reframe of this word would alllow for more room to grow. Our mission, opportunity statement and value proposition use these three pillars as a base to discuss our desire to push the culture of wellness through the community by providing services and tools to allow people to seamlessly intergrate wellnesss into their lives.

FINAL REFRAME

Industry Innovation Business Model

NetworkP

Structure

rocess

PerformanceS

ystem

Service

Channel

User Experience

Brand

Delivery

Occupational Wellness

FINAL REFRAME

Weight Watchers use existing programs

Hollistic

Blueprint for user involvement

Veggie Delivery (food to user)

2 1 Addiction Services

Preventative Services

Needs Stronger website

-1

Moving through our intitial set of research and the midterm review process gave us perspective on the feasibility of bringing to the entire universtiy as a first pass. We realized we would need to prove its effectiveness on a smaller scale to sell it in the larger environment. We took this time to reframe from a focus on SCAD to just a focus on the Gulfstream.

SECONDARY RESEARCH Understanding the challeneges faced with bringing a program to reality at the university level inspired us to do some comparative research with other successful wellness program especially those in the university setting. We conducted secondary research and analyzes of the data through this lens and worked through the ten types of innovation model to draw out insights. This proces further supported some of our initial thoughts on needing a program that covered more than just fitness and nutitriton. The best programs were hollistic and in their service offerings.

Users go Elsewhere

-2 SCAD Wellness

USC (Columbia, SC)

Armstrong State University

Healthy Connections (Austin)

PRIMARY RESEARCH

INTERVIEWS

OBSERVATIONS

After reframing to gulfstream and conducting some additional secondary research we decided that it would be beneficial to flesh out our primary reserach for the reframe to gulf. We worked through a smaller round of primary observation with interviews and observations

During our second round of interviews we decided to specifically focus on two students that study in the Gulfstream building. We again broke out our categories by healthy and unhealthy.

For our second round of oberservations we decide to focus on areas in and around the Gulfstream building that related to health and wellness or realated to barriers to health and wellness.

around Gulfstream we could really understand what was preventing or aiding students in their pursuit of wellness. We observed inside the building of Gulfstream, at McDonalds, Family Dollar and the Montgomery Cafeteria.

We felt that by taking a closer look at the areas

FINAL REFRAME

unhealthy

healthy

ANALYSIS

Victo r Fast Food

Bus Station

Restorant

SCAD Bus Line

y Dri

43rd

Student Housing

Victo r

Jr Blv d

Railroad

y Dri

One West Vicory Apt.

in Lu

ther

King

Bobo’s Seafood

520 Wings y Dri ve

Victo r

y Dri

ard S trret

Mon tgom

er y S t.

Stree t

Victo r

The Florence

Island Breeze

Mart

Gulfstream Center Family Dollar

Mon tgom ery Hall

Barn

FINAL REFRAME

Stree t

Popeyes® Louisiana Kitchen

McDonald’s

SCAD Building

47th

After conducting additional secondary and primary research around our reframe of gulftsream we decided to process our data by creating a map highlighting the areas were students could get food for themselves. The options were limited and mostly were of the fast food variety.

Barnard Village

51st

Stree t

rage)

People running in the park

Thinks+Feels

You really need to cut it out with that health obsession! Hears

Sees

This tastes like cardboard Wow! You look amazing!

Library individual rooms

Says+Does extra 2 laps

Whole not organic! foods

Pain

CLARISSE AU BLANC (Healthy)

Gain Healthy Time management More energy

Less social Tight schedule

These students are so great!

amily hiking

Hears

id’s playing

Sees

I love you daddy!

EMPATHY MAPS

BRIAN EN INS

I’m hungry!

Thinks+Feels

Great class, thanks!

Following our reframe and our addtional research we felt it would be beneficial for us to further develop personas and to allign them with our reframe. We came up with four individuals that might be affiliated with the Gulfstream building. We choose three students and one professor. The personas ranged from healthy to unhealthy.

Yoga I’ll try this new recipe tonight No thanks, just had an apple!

Anyone wants to hit the gym?

FINAL REFRAME

Books and sketches

PERSONAS

Age: 22 years Major: Service Design - Undergrad Excercises: Regularly Cooks for herself daily Height: 5`9 Weight: 135 lbs Hours of sleep: 7-8 hours

Age: 45 years Major: Excercises: Regularly Somewhat healthy Height: ’0 Weight: 190 lbs Hours of sleep: 5- hours

Part of fully understanding our new personas were to flesh out the details by creating empathy maps. Going through this exercise allowed us to get closer to the pain points and potential gains that people might experience from their current wellness activites and support systems and their potential wellness behaviors if a new program were to be implement.

ending machine

Says+Does

Can you speak in this conference?

Walk the dog

Come ready to discuss the reading

Pain

Wash the dishes

amily dinner

Gain

Inconsistency

Going just twice a week to teach

Irregular schedule

It can wait

You’re late! Another beer?

Chips Coke

Thinks+Feels

Messy bed

Hears

Sees

If you miss another

Says+Does

your own

Pizza ideo games

I don’t do morning uarter pounder, extra bacon please

Pain Unhealthy

OSH MEADOWS (

I’m hungry

Disease

Age: 28 years Major: Industrial Design - Undergrad Excercises: Never ast food Height: `0 Weight: 190 lbs Hours of sleep: 10 hours

healthy)

Shoot! I’m gaining weight!

Any excercise is more than no excercise at all

This is so greasy.. oh well, whatever...

Thinks+Feels

You look really

Hears

Sees

Awesome project!

Grad space

MARIA FUNDORA (Average) Age: 25 years Major: Design Management - Graduate Excercises: Healthy when she can Height: 5`8 Weight: 150 lbs Hours of sleep: 4-5 hours

Sees

This tastes like cardboard Wow! You look amazing!

Says+Does

Back in the Day Bakery

Whole not organic! foods Yoga I’ll try this new recipe tonight No thanks, just had an apple!

Pain Tight schedule

These students are so great!

all A’s!

Hears

Gain Carefree

Pain Social life

Tired all the

I love you daddy!

id’s playing

Age: 45 years Major: Excercises: Regularly Somewhat healthy Height: ’0 Weight: 190 lbs Hours of sleep: 5- hours

ending machine

Says+Does

Can you speak in this conference?

Walk the dog Wash the dishes

amily dinner

Gain

Inconsistency

Going just twice a week to teach

It can wait

Gain Outstanding academic achievement

amily hiking

Sees

Pain

for that!

CLARISSE AU BLANC (Healthy)

BRIAN EN INS

I’m hungry!

Thinks+Feels

Irregular schedule

of the week

Age: 22 years Major: Service Design - Undergrad Excercises: Regularly Cooks for herself daily Height: 5`9 Weight: 135 lbs Hours of sleep: 7-8 hours

Gain Healthy Time management More energy

Less social

Come ready to discuss the reading

I need more

Books and sketches

Library individual rooms

Says+Does extra 2 laps

Anyone wants to hit the gym?

Great class, thanks!

Take a break, let’s go out!

People running in the park

Thinks+Feels

You really need to cut it out with that health obsession! Hears

You’re late! Another beer?

OSH MEADOWS (

I’m hungry

Chips Coke

Thinks+Feels

Messy bed

Hears

Sees

If you miss another

Says+Does

your own

Pizza

healthy)

Age: 28 years Major: Industrial Design - Undergrad Excercises: Never ast food Height: `0 Weight: 190 lbs Hours of sleep: 10 hours

ideo games

I don’t do morning uarter pounder, extra bacon please

Pain Unhealthy

Disease

of the week

Gain Carefree Social life

BUILDING MUSCLE

OUTCOME The midterm review forced us to think about the tackle with our wellness program. We began to think about the feasibility of SCAD a smaller level before bringing it out to the entire community.

LIVING WELL

OBJECTIVE The objective of this final section was to create ideas that would adapt seamlessly to the userâ&#x20AC;&#x2122;s lifestyles. We ideated with the objective of implementing actions, services and products that were not only feasible, but that would help create healthy habits in the SCAD student body.

LIVING WELL

Gaining feedback from the users was also a key objective in order to validate our prototyping and testing processes.

PROCESS We went through a series of team activities that led us to concrete concept development. Working as a team and listening to each others ideas as well as reviewing insights uncovered in our research were an important part of the process to be able to deliver holistic concepts. The final concepts presented in this project were a result of constantly reviweing our value proposition and making sure we were being cohesive with our initial pilars.

IDEATION

IDEATING

After clarifying our direction by reframing our topic to Wellness at Gulfstream, we began exploring ideas specific to this new scope. Primary research and the creation of personas gaves us the empathy needed to further relate to the user. We began our ideation process with a warmup activity to get our creativity going. We approached this activity by making a redesign of the Gulfstream building as a whole. This was a free flowing idea session conducted with the 4 team members that led us to an AHA moment, key to our ideation process. We realised that the factors of physical, nutritional and socializing values were meaningful not only to the team members but to the user group as well.

SCAD SCAVENGER HUNT

YOGA

FIELD DAY STUDENT GOVERNMENTT

SLEEPING

SOCIALIZATION

PHYSICAL SKETCH & STRETCH

STRESS RELIEF

ACADEMIC ACHIEVEMENT

ORGANIZED ACTIVITIES

MEAL SHARING

NUTRITION

IDEATING

HEALTHY FAIR

EATING

IDEA DEVELOPMENT We therefore based our ideation session thinking about 3 main wellness areas that were important to the new target audience: Physical, social and nutrition.

We concentrated our efforts in delivering ideas that could bring together these 3 aspects or that coul be easily correlated to a wellness program as a whole.

1 WEEK - 3 WEEKS

3 WEEKS - 6 MONTHS

WILD

1 YEAR - 3 YEARS

3 YEARS - LONGER

Indoor track Pre Order App

Design a new building Indoor Gym

Mini Cafe

Scrap App

Moveable Walls

FEASIBILITY TIMELINE

IDEATING

We plotted all of our ideas in a 2x2 matrix to have a visual of where these were on a base from short term to long term and from mild ideas to wild ideas. This helped us then create a timeline over the 2x2 and decide which of them were feasible in an immediate timeperiod and which would need a year or more to be implemented. We selected those ideas on the 1-3 week time period to approach our prototyping process.

Sleeping @ Gulf

Kick Ball

Scavenger Hunt Shower

SHORT TERM Meal Sharing

Sketch&Stretch Fitness Class

Student Government

Filters on Water Fountain

LONG TERM

Back and front

PROTOTYPING

Field Day

Meal Sharing

Tracking Light

(Lamps)

Scrap Paper

Sleeping @ Gulf

Healthy Fair

New Furniture Healthy Vending Machine

New Parking Lot

Sketch&Stretch Fitness Class Student Government

INITIAL IDEAS IMPLEMENTATION

MILD

SERVICE: Sleeping Mate

SCAD MealShare APP BUILD A SKETCH & STRETCH CLUB

SCHEDULE PLACE, TIME, TEACHERS

PROTOTYPING

POSTERS

SCAD Engagement

ADVERTISING

FACEBOOK GROUP

STUDENTS SIGN UP FOR MEMBERSHIP/ CLASSES

Shower

START THE CLASS

WORD OF MOUTH

SCAD On the Move

SCAD MealShare

SCAD Zen

SELECTED IDEAS The selected ideas for prototyping were SCAD engagement, SCAD on the move, SCAD mealshare and SCAD Zen. These wee the ideas we decided to take further and explore more for the prototyping process.

Request info

Academics

Admission

Apply

Career + Alumni

Locations

SCAD WELLNESS WEBPAGE

Calendar

Life at SCAD

About SCAD

• One Stop Shop Website All of the previously mentioned selected ideas would be • Clear explained Simple through this platform where users can easily Message get informed on what the wellness program is and the activities they can sign up for. • Well Organized • User Friendly This webpage would be an extension from the already • Multiple Offerings

SCAD Engagement Looking to make new friends and build up your SCAD community? We’re here to help you create lifelong friendships and bonds with your fellow students through activities and events that are engaging, informative and most of all FUN!

SCAD Engagement

PROTOTYPING

SCAD MealShare SCAD Zen About Us Contact Us 912.525.4800 athletics@scad.edu

existing SCAD platform in order to be easily accessible for everyone and include new members of the community more easily.

SCAD On the Move We here to provide you with all the classes and facilities you need to stay fit. State of the art facilities are coupled with fitness classes brought right to you. SCAD On the Move keeps you engaged with your fitness goals through education, motivation and ongoing support.

SCAD MealShare Nutrition is an important aspect of your overall well being that should not be overlooked. We will make sure that healthy nutritious food options are available to you not only in the restaurants across campus but also through convenient food service add-ons such as SCAD MealShare.

Live Chat

SCAD On the Move

We developed a prototype for a SCAD Wellness webpage where we could centralize all our efforts into one solid communicative resource for SCAD students and staff.

SCAD Zen Maintaining a stress free environment can help you achieve

Academics

Admission

Apply

Career + Alumni

Locations

Request info

Calendar

Life at SCAD

Upcoming Events: Fall Orientation Field Day Saturday, September 19th Come join your fellow Gulfstreamers as we compete against teams from other graduate programs across campus! Three Legged Race Dizzy Bat Race Tug-of-War Hula Hoop Contest Hot Dog Eating Contest

SCAD Engagement About Us

SCAD MealShare SCAD Zen About Us Contact Us 912.525.4800 athletics@scad.edu

About Us

SCAD Zen

Admission

Apply

Career + Alumni

Locations

Life at SCAD

About Us Contact Us 912.525.4800 athletics@scad.edu

SCAD MealShare will connect you to other students who are looking to incorporate healthy home cooked meals into their daily routine. By pairing up with groups of students you will be able to minimize your overall food preparation time while still getting the benefits of a home cooked meal. Connect through our NEW APP! -Food Profile Match -Efficient Scheduling -Recipe Exchange -Group Chat Feature

SCAD On the Move About Us

SCAD On the Move aims to not only connect you with the traditional gym facilities and intramural sports offered on campus but also to provide you with fitness classes brought to you and field trips that allow you to take your fitness to a new level. We also strive to incorporate skill building exercise into your fitness activities and to bring equipment that can be used while working to make your fitness more integrated. Classes:

See you at Pepe where we’ll work on our yoga practice!

Announcements:

We here to provide you with all the classes and facilities you need to stay fit. State of the art facilities are coupled with fitness classes brought right to you. SCAD On the Move keeps you engaged with your fitness goals through education, motivation and ongoing support.

Sketch and Stretch Yoga to the People Kickbox Paint Party

Academics

About SCAD

Come join your fellow Gulfstreamers as we compete stretch out the start of quarter woes! Work on your sketching technique in the process Yoga to the People Tuesday, September 22nd

SCAD Engagement

SCAD Zen

Nutrition is an important aspect of your overall well being that should not be overlooked. We will make sure that healthy nutritious food options are available to you not only in the restaurants across campus but also through convenient food service add-ons such as SCAD MealShare.

Request info

Sketch and Stretch Tuesday, September 29th

SCAD MealShare

SCAD MealShare About Us

Calendar

Upcoming Events:

Get Moving

About Us

912.525.4800 athletics@scad.edu

• Seamlessly integrated fitness classes • Healthy options for sitting for long periods of time • Skill building and fun incorporated into class designs.

Admission

Apply

Career + Alumni

Locations

Calendar

Life at SCAD

About SCAD

Upcoming Events: Meditation Nation Workshop: Thursday, October 8th Student Center Learn how to incorporate meditation practices simply into your daily routine. See how beneficial 5 minutes a day can be to your overall stress levels and ability to perform!

SCAD Engagement SCAD On the Move SCAD MealShare SCAD Zen

NEW standing desks at Gulfstream!

About Us Find Balance

Live Chat

PROTOTYPING

Academics

About Us

SCAD On the Move

Compete for the best healthy dish. Winner receives a $50 gift certificate to Brighter Day Market.

• Food to the user • Collaboration among students. Helps build relationships and a strong community • Creates international experiences to broaden student’s perspectives

Student Leadership:

Request info

SCAD On the Move

About SCAD

Saturday, September 26th Forsyth Park

SCAD Engagement

Eat Well

Events: Fall Orientation Field Day Superhero Costume Kickball Tournament Quarters End Potluck Bowlarama Beating Hearts Mixer

Life at SCAD

Join us for our 1st Annual International Food Festival!

About Us

SCAD Engagement is here to create a community with your fellow classmates through engaging orientation activities and events. This is achieved through student led program specific initiatives.

Career + Alumni

Calendar

Need Healthy Recipe Ideas?

SCAD MealShare

Looking to make new friends and build up your SCAD community? We’re here to help you create lifelong friendships and bonds with your fellow students through activities and events that are engaging, informative and most of all FUN!

Admission

Locations

About Us Contact Us 912.525.4800 athletics@scad.edu

SCAD Zen About Us Maintaining a stress free environment can help you achieve balance in your life and will lead to higher academic and professional performance. Stress is link to many short term and long term negative impacts. One of the leading causes of stress is a lake of proper sleep. Come join SCAD Zen as we provide you with stress reducing spaces in buildings throughout SCAD. Enjoy a nap room when you need to shut your eyes for a quick power room. Take some time to unwind during one of our meditation session. Find the Zen in your life and ensure you are living a stress free lifestyle. Spaces:

Meditation Haven - Gulfstream (139B) Power Nap Nook - Pepe (204)

Events:

Thai Massage Session

• Addressing all areas of the Wellness Ecosystem. • Understanding how easy it can be to add stress relieving exercising into your routine. • Providing much needed downtime spaces (especially during difficult weeks).

Live Chat

SCAD On the Move

SCAD Engagement

• Sustainable Approach to leadership transition • Engaging and inclusive events and activities • Community and relationship building efforts

Live Chat

Get Involved

Academics

About SCAD

Apply

Live Chat

Request info

SCAD ENGAGEMENT

Faculty Adivsors

President

Graduate programing

In Office Timeline

Event planning

Our mission is to create a sustaining student run organization/government that will facilitate social events and meetings to help create a stronger and more well balanced student community inside GulfStream. We will combine the events and organization for all graduate programs inside the gulfstream space since we have a lot of classes together and the onground population is so small.

There should be an attempt to have a least one officer per program. In absence of an officer for a program then a designated representative should be assigned to help manage communications for the selected program.

biweekly happy hours 2 or 3 times per quarter whole program events/meetings early and often communication

PROTOTYPING

Elected Officers

Dual Vice Presidents

Secretary Treasurer Historian Health Amabassador

• President - keep group on task and setting up meetings with officers • Vice President - helping the secretary and president with communication and event planning needs • Secretary - organizing communication needs and event planning needs • Historian - capturing minutes/ photos of grad program events • Wellness Ambassador responsible for liaising with the university for healthy food options during

Officers must be elected into office during the week following midterms of the quarter that the existing officer is leaving his/her post. It should be attempted to vote in students in either their first or second quarter with the intention/hope that they will stay in the position for at least one year or until they graduate. Voting should be conducted by all on-ground graduate students in the programs housed in the Gulfstream building. Student government will meet once per month formally to review old and new business. Other informal meetings and communications should be taking place throughout.

Communication Monthly NewsLetter? (visual prototype?) Event Calendar email the weekend before the quarter starts. Reminders at the beginning of the week and on the day of the event for events during the quarter. Communication should be through an active distribution list of all on ground Gulfstream grad school students. It should also be through the various facebook groups and other social media accounts. Closing communication at the end of the quarter

PROTOTYPING

SCAD MEALSHARE APPLICATION

Choose Your Preference System Groups of students make groups to cook for each other. In a nutshell: I invest one hour of one day cooking, I eat a variety of meals effortlessly the rest of the week. Tools -Meal sharing App: Choose your preferred portion sizes, allergies, likes and dislikes.

Schedule a Meal Sharing Additionally, get notifications to remind you of cooking days, buying groceries and delivering/ picking up meals. Meal Sharing teams -The classmates: Classes at certain hours (810:30) or (11:00-1:30) can opt to do meal sharing for the whole quarter with the rest of the class. Benefit: get to sleep more, not be

Check Your Schedule hungry or sleepy in class and eat food from around the world. (Snacks or finger food) -The class project: Team members working on a class project do meal sharing to facilitate their meals during meeting hours. Benefit: Better time management and more efficient meetings.

Share Your Recipes to cook for each other. Benefit: You already know their regular favorites, likes and dislikes. More flexibility on delivery times. -The neighbors: Friends in the same apartment building group to do meal sharing. Benefit: No need for inconvenient delivery times.

-The Friends: Groups of friends group together

SCAD ON THE MOVE

SCAD ZEN

BUILD A SKETCH & STRETCH CLUB

SCHEDULE PLACE, TIME, TEACHERS

ADVERTISING

STUDENTS SIGN UP FOR MEMBERSHIP/ CLASSES

START THE CLASS Table

PROTOTYPING

POSTERS

FACEBOOK GROUP

System Sketch & Strech class used to be held in Gulfstream before(which they have finally made good on). This class is going to encourage student to strike a balance between work and rest by taking advantage of existing resources.-The neighbors: Friends in the same apartment building group to do meal sharing. Benefit: no need for inconvenient delivery times.

WORD OF MOUTH

Tools - Classroom - Sketch & Strech/ Fitness trainers - An internet platform to post announcements - Permissions Time/ Schedule - Once a week - After class, 4:30PM -- 5:30PM/ On weekend

When

Week 5 Week 10

Where

Room 139B

Objective To provide a safe, quiet and comfortable space for students who are attempting to stay over night at Gulfstream. They will be offered a 2040 minute meditation section during the weeks of midterms and finals.

Iâ&#x20AC;&#x2122;m so glad I got this meal!!!

What can I cook in less than an hour?

Oh that looks so good!

HEAR

SEE

I forgot it was my turn to cook today!

TESTING

Whoops! No where to put the food in!

Vending machines

I want to do that too!

Unexpected flavors

Busy schedules

THINK+FEEL

Where did you get that?!

PAIN

I hope I like this...

Rescheduling deliveries

SAY+DO I canâ&#x20AC;&#x2122;t today, have to cook!

Is it OK if I deliver 30 mins later?

GAIN Food portions

Save time and money

Healthy eating

INITIAL TESTING To initiate the Meal Sharing testing, we decided to start by being direct participants of the process. We began by informally assigning days of the week for each team member to cook, and a set time for deliveries to be made. We quickly started generating opinions and feelings towards the meal sharing activity and decided to plot all of these observed feelings and thoughts into an empathy map to further understand how we could facilitate meal sharing before testing on other users.

Not leaving Gufstream

USER TESTING Once we were more familiarized with meal sharing, we started testing it with Gulfstream students. Our main objective was to observe how easy or difficult this task was for them and if it was actually benefitial to integrate it in their current lifestyle. The users self reported and took pictures of their en results and process. Additionally, they reported the advantages and the concerns they encountered during the process.

TESTING

Once the advantages and concerns were adressed, we created a â&#x20AC;&#x153;how might weâ&#x20AC;? question that lead to the starting point to design the meal sharing App presented in the previous prototyping section.

ADVANTAGES -Try new flavors -Eat healthier -Have available meals effortlessly -Saving time and money

CONCERNS -Tools: Tupperware and cutlery -Diversity: diet, economic effort, delivery, portion size -Communication and scheduling: reminders, recipes, delivery hours

OVERCOMING CONCERNS

How might we facilitate meal sharing for a diverse, multicultural student body at Gulfstream?

LIVING WELL

OUTCOME The outcome of this part of the process was to bring together all the ideation into a an integrated set of activities, services or events that would seamlessly start integrating wellness into the student bodyâ&#x20AC;&#x2122;s lifestyle.

would need to be addressed in order to make all these ideas a reality. Starting by identifying stakeholders to talk to that can facilitate the implementation of these ideas in Gulfstream, we would then need feedback from the users to reframe or better already existing ideas.

It was a crucial part of the process since it made ideas more tangible and user testing lead to more upcoming steps to be taken in the journey to wellness at SCAD.

Once we have been able to implement the wellness program at Gulfstream, we would then identify the stakeholders at a broader level for the whole SCAD community. Implementation would then take place in each SCAD building maintaining a strong and unified core.

The model on the left explains the nurturing part of the process that

CONCLUSION

SCAD Wellness has the foundational framework needed to be implemented as a hollistic wellness program in the SCAD Community. SCAD Wellness will achieve this through a continued focus on the three core missions and the four core areas of service. By focusing on accessiblity, motivation and environment SCAD Wellness has been able push out the starting blocks for services around fitness, nutrition, stress management and community building. SCAD Wellness has the potential to move forward as a reality in the SCAD community through communication with key stakeholders in the Gulfstream building and with the SCAD community at large. By running a prototype at Gulfstream SCAD Wellness will be able to prove affectiveness and work out potential kinks in the offerings. This will be a time for refining the services. Once the program has been refined the next steps will be to scale it up to the university level and work with key stakeholders in the University to realize the vision.

Appendix 1: Gantt Chart Class # Dates Week

1 & 23

23rd-17th

30th-3rd 12

5 & 67

6th-10th

13th-18th 34

Midterm 9 & 10

11 & 12

13 & 14

15 & 16

17 & 18

Final 19 & 20

20th-25th

27th-1st

4th-8th

11th-15th

18th-22nd

25th-28th

Research Plan Preliminary Topics Preliminary Research Secondary Research Primary Research Interview

APPENDIX

Survey 3-minute video Reframing Prototyping Process check point Refining concept Digital ppt/ Final proposal Final PPT/ Printed PB

Appendix 2: Research Plan SCAD WELLNESS Research Q

What is wellness?

Interview Questions

What are the components of wellness?

What do you know about being healthy and unhealthy?

What is wellness at a macro/micro level?

What types of exercise do you participate in? What nutritious activities do you partake in? What is your favorite and why? Which is the most effective/ineffective?

What does wellness mean to an individual?

What are the benefits that wellness brings into your life?

What does it mean to be unhealthy?

Why do we need to know this?

Where does wellness occur?

APPENDIX

Who are the key players in the world of wellness?

When do wellness activities take place?

What types of fitness facilities have you used before? Where do you engage in wellness activites? Where do you buy nutritious food?

Where are some places where wellness could occur and is not currently?

Where do you buy fitness paraphernalia?

Who strives to achieve wellness in their lives? Who are the faciliators of wellness? Who are the individual/groups that participates in wellness? What are the demograhpics of these groups?

In what physical/mental state do people most think about wellness?

At what time of day/week do people partake in fitness?

How often do people partake in fitness and nutrition? When do people feel healthy?

At what stage in life do people initially develop wellness habits?

Why do people pursue or avoid wellness?

Tools/Activities that faciliate/block How is wellness changing over time?

How do we cultivate a successful wellness culture?

How is wellness different on macro/micro level?

How do you integrate nutrition into your life? How is has the culture of wellness gained momentum? What roadblocks need to be tackled in order to create/sustain a wellness culture?

What are the impacts of a wellness culture?

How do you change the mindset/habits of individuals to pursue wellness?

How do people educate themselves on wellness?

Do you have a plan in place to help you sustain wellness in your life?

Where can we Who do we contact? find the data?

How can we share our research findings?

What type of data? What Methods?

Understanding when wellness activities take place will allow us to identify and pursue opportunities for seamlessly integrating wellness into peoples life.

Primary Resarch: Observation/Shadowing (User Journey)/Expert Interviews Secondary Research

**There is an overlap in when/where in this subject matter

Appendix 4: SWOT

Appendix 3: Ecosystem Map SWOT ANA LYSIS

APPENDIX

Socialize

Personal Improvement

Ease of Use

Variety

Fitness Exchange

Build

Parking Transportation

Eastern

Community

Health

Communication

Outdoor Activities

Personal Trainers

Class Scheduling

Fad Fitness

Spa

Loose Weight Build Muscle

Overcrowding

Aquatics

Juice Bar Cafe

Build Energy

Location

Team Sports

Daycare

Opposite Sex

CONSCIOUS

SUBCONSCIOUS

FITNESS ECOSYSTEM

Positive Mood

DRIVERS

Fitness

Amenities

Strength

Weaknesses

Full Service Locker Rooms

Opportunities

Threats

TOOLS

Appendix 5: 2x2

Appendix 6: Mind Mapping SCAD STUDIO

Bathroom

EQUIPMENTS

VARIETY

SIZE & TIME

Physical Care/Trainer

Current

Amenities

COMFORTABLE

Computer

High Tech

Clean

Ventilate

Social Inviting

CLASSES

DRINKING FOOD

LOCKER

MIND MAPPING

TRANSPORTATION

Maximize

Ergonomic

Motivation

BATHROOM & SHOWER

INCONVENIENT

Organized

ENVIRONMENT

Interaction

Well trained Staff

Stress Relief

Confidence

Serotonin

Schedule Communication

Money

ACCESSIBILITY

Socialization

Optimistic

Gym Classes

Time

Mental Stress Relief

ENERGY

Muscle

Personal Trainers

Transport Car

Physical Nutrition

Body Shape Physical Health

SCAD Studio

Disconnection B/W System

Healthy Alternatives

WELLNESS AT SCAD

Routine

Positive

Digital Works

Sports/ Infrastructures

Current

Attractive

Club SCAD Social Media

Social

Diet

Parking

Modes

Distance

Sleep Vending Machine

Lose Weight

CONVENIENT

Trainer Video

Exercise

TRAINER

Color Theme

Space

Fuctions

Classes

Devices

Comfort

Faculty

Crowds

WELLNESS AT SCAD

LACK OF VARIETY

Brightness

Locker

Large

COMMUNIC-ATION

APPENDIX

Free towel

Schedule

Health Food Bar

Protein Shake

Sports Drink Energy Bar

Smoothe

Location

Bike

Walk Bus

Fruit Veggies

SCAD Line

Public

Salads

the YMCA are founded for social reasons.

Culture

Past

Fitness

Present

Disease Reduction: Reactive

Gym membership grows: 1987 - 17.2 mil. 2005 - 41.3 mil.

Revenue in Fitness: $22.4 bil.

Obesity is declared an epidemic (1997) Continued Urbanization feeds the gym movement.

APPENDIX

Health

People

Culture

People move to urban areas. Organizations like the YMCA are founded for social reasons.

Past

Fitbit and WiiFit help bridge the gap of interest and integration.

People time constraints and the technology shift creates a need for integrated and

*The YMCA was thought to help bridge social gaps

Disease Reduction: Reactive

Future

Present

Outcome

Present

leads to the industrialization of food

1990: Nutrtion Labeling and Education Act 1996: Food Quality Protection Act 2011: FDA Food Safety and Modernization Act (FSMA) 2012: Food and Drug Administration Safety and Innovation Act (FDASIA)

Future

Regulations on Business

Organic market grows from $1bil (1990) to $26bil (2013)

Health

MapMyFitness and Other Apps help bride the gap.

People

accessible space.

Urbanization and modernization creates convenience and causes people to be less active

Future

have drastically increased in our diets comprising roughly 500 calories every day. hypertensions, obsesity, metabolic syndrome, diabetes, kidney disease, and cardiovascular disease.

Disease drives awareness

Curiosity is sparked and awareness begins to take hold

People are becoming aware and demand better nutrition options

Super Size Me goes viral (2004)

Culture

Past

Outcome

Businesses have to respond to the shifting preferences and regulations to

and nutrition agendas and programs

Research conducted by governement organizations sheds awareness on obesity and disease.

Technology and innovation will Health Promotion: Proactive

Present

Future

Projected Jobs in Fitness: Increase 31.7% by 2020

From 1970: Adults consume 500+ calories Children consume 350+ calories

Physical Fitness: Obesity Mood Cognitive

Present

accessible space.

Future

Politics Politics

Health Promotion: Proactive

Past

Business Business

Technology and innovation will

Appendix 7: Tending in Wellness Past

Trending in Wellness

*The YMCA was thought to help bridge social gaps

Present

Future

Outcome

Appendix 8: Innovation Exploration Map

Appendix 9: Offering-Activity-Culture

- Changing lifestyle habits

Healthy

- Awareness through substantial data sharing - One out of thirteen Americans now has diabetes; and the ratio keeps rising - The answer to health crisis is the choices of the food we all put in our mouths

Health Iiterature Personal Trainer

Fitness tracking apps Nutrition

Social health

Bootcamp

Genetics

Diabetes Animal based Foods

Obesity

Fitness

Nutrition

Unhealthy

Cancer

Informed

Ultimate frisbee (beer league)

Low socio-economic groups

RUNNING

NUTRITION

body condition commercial

social acceptace Unhealthy life styles

Unsued employee Incetive Program Unvetted Diet Books

Lack of motivation

Gamers

comforts

stretching YOGA

DANCING HEALTH GEAR

life balance

JOB

fun

relax of mind bikram savannah yoga music

self-expression tempo

Kick-ball (beet league) Fast Food

Key Findings

HEALTHY & FITTNESS IN SAVANNAH (OFFERING)

MENTAL HEALTH

Current Culture

Mental health

speed

lazyness

& TH N AL IO HE TRIT NU

APPENDIX

- In urban areas (bid cities) 15-20% of children from ages 3-6 were judge third degree malnutrition

blogs

Speritual health

loss weight

- Disease growth (like cancer) can

Uninformed Emotional health

SPORTS

OUTDOOR

trends

GYM

IND OO

Vegeterian Restaurants

BIKING

well tened body

foods consumption

Organic Food

Biking for exercise

Prescription drugs

- Genetics only determines about 2-3% of the total cancer risk

competition team work money time

social musles

Yoga

family

concentration

good looks

longevity

gaming

reputation

vent of stress

long life sustaince happiness

meaning of life safety

Insights

Appendix 10: Shared Interest Groups

Popular Discussion Topics

Finding

Insight

Health & Fitness Men's Health Magazine

Workout injuries; Protien intake; Workout postures; Intense workout programs

Women's Health Magazine

Proper workout postures; Weight loss tips; Healthy Recipes/ Foods

Women's Health & Fitness Magazine

Motivation: pictures, quotes, transformation stories; Recipes; Workout programs

Yoga Inspiration Yoga International (natural remedies, detox) Mind Body Green

Health; Relationships; Tranformation stories; Workouts; Nutrition

Everyday Health

Nutrition; Health & wellness; Diseases Motivation stories: transfomation stories; Health & wellness Fitness: questions; Health: workout logs

APPENDIX

Nutrition & Diet Clean lean eating and nutrition

Recipes: vegetarian, healthy; Clean eating

Authority Nutrition

Eating disorder: problem & solution; Nutrition: facts

The Organic Food Blog

Organic: foods, products, diet, lifestyle; Growing organic foods; Superfood

Organaholic! organic food blog

Nutrition; Food warning: allergies, toxic in food

Gourmande in the Kitchen

Nutrient-rich foods; Recipes: Gluten-free & Paleo

The Roasted Root

Healthy & Natural recipes: alternative way of eating: Paleo, Gluten-free

Bodybuilding

nutritious ingredients.

Supplement: brands, knowledge & experinces of supplement used; Nutrition: proper nutrition for stage of ages

Health Program Healthy Savannah

Supporting healthy lifestyle

Eat Smart Move More Charleston Tri-County

Promoting healthy eating and active living

The Wellness Project NYC

Health and well being of employees

Sage Wellness LA

Educational programs and health counseling services to support employees

â&#x20AC;&#x153;Healthyâ&#x20AC;? is not only for individuals, but also integrates into associations and businesses. It helps them to accomplish their goals of a productive and healthy employee base.

A healthy lifestyle helps to support a pathway of successful living.

WELLNESS AT SCAD

CREATIVE BRIEF LOGISTICS

We have two major limitations for seeing our potential solution through to completion which are time and money. We are limited to a 10 week span of time for the entire process and have no budget to work with. Therefore our objective will be to build sound research and create a feasible system design prototype that will inspire others to take it further so that the solution can be realized.

COMMUNITY We will be appealing to the SCAD community which includes the students, faculty, and staff. The hope is to sell the solution to the end user in order to drum up demand before appealing to the “stakeholders” in the SCAD hierarchy.

Appendix 11: Creative Brief TARGET AUDIENCE We will be speaking to SCAD students, faculty, and staff. They will most likely be receptive as we are a part of their current community. If they are concerned with fitness and nutrition than they will be directly impacted in a positive way by any solutions we may implement.

MESSAGE Our message will be positive and focused on the future state of wellness. Our tone will be friendly, enthusiastic and energetic, encouraging the community to action. We will communicate through social media and printed material to inform and invite the community to become part of our movement. We will create a wellness vocabulary that relates directly to the community of well being.

APPENDIX

DRIVERS & COMPETITORS BACKGROUND We hope to provide a system which focuses on fitness and nutrition in order to improve the overall well being of our target audience. Currently students and faculty are inundated with work and frequently personally well being takes a “back seat”. We hope through our research and design that we will be able to overcome this obstacle through a sustainable system and through thorough communication to the SCAD Community.

It is our belief that active and healthy individuals are more positive, productive and successful. Through awareness, access, and action we will create opportunity and push the discussion of well being to it’s tipping point. Our primary competition is the local gym and fitness offerings in Savannah. By providing higher quality services and accessibility, our competition has been able to pull students away from SCAD fitness offerings. Our secondary competitor is time which causes many of our students to forgo fitness and nutrion. We hope to bring them into a health conscious mindset through a comprehensive wellness system.

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Appendix 12: Value Proposition WELLNESS AT SCAD

APPENDIX

ENERGY

ACCESSIBILITY

-ENVIRONMENT: Having a hollistic understanding of the SCAD wellness community and ecosystem.

ENVIRONMENT

VALUE PROPOSITION -ACCESSIBILITY: Facilitating “joy of use” of features of a wellness system.

-ENERGY: Understanding the required and gained energy related that relates to a healthy lifestyle.

SCAD Wellness is a university driven non-profit initiative that aims to create dynamic balance between academic and physical well-being through awareness, access, and action with the SCAD community.

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UILDING USCLE

Midpoint Review

Appendix 13: Refined Value Proposition

APPENDIX

MOTIVATION

How m ight we bring wellness t o the SCAD community and shift their mindset to involve themselves in a culture of well being through seamless i ntegration into t heir existing lifestyles?

ACCESSIBILITY

Living a balanced life can be very hard and it becomes even harder when you have financial limitations and time constraints. These a re some o f the major reasons t hat college students and staff tend to slide into an unhealthy unbalanced lifestyle at SCAD.

ENVIRONMENT

VALUE PROPOSITION -ENVIRONMENT: Having a hollistic understanding of the SCAD w ellness community and ecosystem. Facilitating JACCESSIBILITY: â&#x20AC;&#x153;joy of useâ&#x20AC;? o f features o f a wellness system. JMOTIVATION: Understanding the required a nd g ained motivation that relates t o a healthy lifestyle.

SCAD Wellness is a university driven initiative that aims to create dynamic balance between academic and physical well-being through awareness, access, and action with the SCAD community.

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Appendix 14: Industry Innovation Map

Secondary Research Industry Innovation Business Model

NetworkP

Structure

rocess

PerformanceS

ystem

Service

Channel

User Experience

Brand

Delivery

Occupational Wellness

Weight Watchers use existing programs

Hollistic

Blueprint for user involvement

Veggie Delivery (food to user)

2 1 Addiction Services

Preventative Services

APPENDIX

Needs Stronger website

-1 Users go Elsewhere

-2 SCAD Wellness

USC (Columbia, SC)

Armstrong State University

Healthy Connections (Austin)

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Appendix 15: Oppertunity Map

Appendix 16: Area Map

Analyzing 1 WEEK - 3 WEEKS

3 WEEKS - 6 MONTHS

Victo r

WILD

1 YEAR - 3 YEARS

3 YEARS - LONGER

Indoor track

Restorant

SCAD Bus Line

y Dri

43rd

Victo r

Jr Blv d

Railroad

y Dri

Bobo’s Seafood

One West Vicory Apt.

in Lu

ther

King

Scrap App

Stree t

Popeyes® Louisiana Kitchen

McDonald’s

SCAD Building

Indoor Gym Mini Cafe

Bus Station

Student Housing

Design a new building

Pre Order App

Fast Food

Meal Sharing

Student Government

Filters on Water Fountain

Gulfstream Center Family Dollar

Barnard Village

PROTOTYPING

Field Day

ery S t.

LONG TERM

Back and front

y Dri

ard S trret

Shower

Victo r

The Florence

Island Breeze

Mon tgom

Scavenger Hunt

SHORT TERM Sketch&Stretch Fitness Class

Stree t

520 Wings y Dri ve

Barn

APPENDIX

Sleeping @ Gulf

Kick Ball

47th

Mart

Moveable Walls

Victo r

Meal Sharing

Tracking Light

(Lamps)

Scrap Paper

Mon tg Hall omery

Sleeping @ Gulf

Healthy Fair

New Furniture Healthy Vending Machine

New Parking Lot

Sketch&Stretch Fitness Class Student Government

51st

Stree t

Montgomery House

INITIAL IDEAS IMPLEMENTATION

MILD

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APPENDIX

Personas

Appendix 17: Personas

MARIA FUNDORA (Average)

CLARISSE AU BLANC (Healthy)

BRIAN JENKINS (Staff)

JOSH MEADOWS (Unhealthy)

Age: 25 years Major: Design Management - Graduate Exercises: When time permits Eating habits: Healthy when she can be Height: 5`8 Weight: 150 lbs Hours of sleep: 4-5 hours

Age: 22 years Major: Service Design - Undergrad Exercises: Regularly Eating habits: Cooks for herself daily Height: 5`9 Weight: 135 lbs Hours of sleep: 7-8 hours

Age: 45 years Major: Sustainability Staff Exercises: Regularly Eating habits: Somewhat healthy Height: 6â&#x20AC;&#x2122;0 Weight: 190 lbs Hours of sleep: 5-6 hours

Age: 28 years Major: Industrial Design - Undergrad Exercises: Never Eating habits: Fast food Height: 6`0 Weight: 190 lbs Hours of sleep: 10 hours

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Appendix 18: Empathy Maps Shoot! I’mI’m gaining Any excercise is more than Shoot! gaining Any excercise is more than weight! nono excercise at at allall weight! excercise This is so greasy.. ohoh This is so greasy.. well, whatever... well, whatever... YouYou look really look really

Thinks+Feels Thinks+Feels

Grad space Grad space Sees Sees

Hears Hears Awesome Awesome project! project! Take a break, Take a break, let’slet’s go go out! out!

MARIA MARIAFUNDORA FUNDORA(Average) (Average) Age: Age:2525years years Major: Major:Design DesignManagement Management- Graduate - Graduate Excercises: Excercises: Healthy Healthywhen whenshe shecan can Height: Height:5`8 5`8 Weight: Weight:150 150lbs lbs Hours Hoursofofsleep: sleep:4-5 4-5hours hours

A’s!A’s!

Pain Pain

APPENDIX

this new I’llI’ll trytry this new recipe tonight recipe tonight

Thinks+Feels Thinks+Feels

Wow! Wow! YouYou look amazing! look amazing!

People People running running inin the park the park

Books and and Sees Books Sees sketches sketches

This tastes This tastes likelike cardboard cardboard

Says+Does Says+Does

Anyone wants Anyone wants gym? to to hithit thethe gym?

PainG PainG Less social Less social Tight schedule Tight schedule

Says+Does

Library Library individual rooms individual rooms

Yoga Yoga

Whole Whole foods foods

Age:2222years years Age: Major:Service ServiceDesign Design- Undergrad - Undergrad Major: Excercises:Regularly Regularly Excercises: Cooksfor forherself herselfdaily daily Cooks Height:5`9 5`9 Height: Weight:135 135lbs lbs Weight: Hoursofofsleep: sleep:7-8 7-8hours hours Hours

Wash the dishes

Family dinner

Gain Going just twice a week to teach

can wait wait ItIt can

You’re late! late! You’re Another Another beer? beer?

JOSH JOSH MEADOWS MEADOWS (Unhealthy) (Unhealthy)

I’m hungry

Chips+Coke Chips+Coke

Thinks+Feels

Messy bed bed

Hears Hears

Sees

you miss miss another another IfIfyou

Says+Does Says+Does

your own own your

Pizza Pizza

Age: Age:28 28years years Major: Major:Industrial IndustrialDesign Design--Undergrad Undergrad Excercises: Excercises:Never Never Fast Fastfood food Height: Height:6`0 6`0 Weight: Weight:190 190lbs lbs Hours Hoursof ofsleep: sleep:10 10hours hours

Video Video games games

don’t do do morning morning II don’t Quarter Quarter pounder,extra extra pounder, bacon please please bacon

thanks, just NoNo thanks, just had apple! had anan apple!

ainain Healthy Healthy Time management Time management More energy More energy

TV TV

Walk the dog

Irregular Irregular schedule schedule

CLARISSEAU AUBLANC BLANC(Healthy) (Healthy) CLARISSE

That’s deﬁnetly That’s deﬁnetly not organic! not organic!

extra 2 laps extra 2 laps

Age:45 45years years Age: Major: Major: Excercises:Regularly Regularly Excercises: Somewhathealthy healthy Somewhat Height:6’0 6’0 Height: Weight:190 190lbs lbs Weight: Hoursof ofsleep: sleep:5-6 5-6hours hours Hours

Vending machine machine Vending

Pain Pain Inconsistency Inconsistency

Outstanding academic Outstanding academic achievement achievement

Kid’s playing playing Kid’s

Sees Sees

Come Come ready ready to discuss discuss the the reading reading

Gain Gain

really need YouYou really need to cut it out with to cut it out with that health that health obsession! obsession! Hears Hears

Hears Hears

forfor that! that!

Family hiking hiking Family

Thinks+Feels Thinks+Feels

Great Great class, class, thanks! thanks!

Can Canyou you speak speak in in this this conference? conference?

I need more I need more

BRIAN JENKINS JENKINS BRIAN

I’m hungry! I’m hungry!

IIlove love you you daddy! daddy!

Back in in thethe Day Back Day Bakery Bakery

Says+Does Says+Does

These students These students are are so so great! great!

Pain Pain Unhealthy Unhealthy

Disease Disease

of the the week of week

Gain Gain Carefree Carefree Social Social life life

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Appendix 19: Ideating Ideating

Appendix 20: Webpage Design Request info

Admission

Career + Alumni

Locations

Life at SCAD

• One Stop Shop Website • Clear Simple Message • Well Organized • User Friendly • Multiple Offerings

SCAD Engagement

FIELD DAY

SCAD On the Move

SCAD MealShare SCAD Zen

STUDENT GOVERNMENTT

SLEEPING

912.525.4800 athletics@scad.edu

SOCIALIZATION

Apply

Career + Alumni

ORGANIZED ACTIVITIES

SCAD On the Move About Us Get Moving

SCAD MealShare

About Us Contact Us 912.525.4800 athletics@scad.edu

NUTRITION

Yoga to the People Tuesday, September 22nd

Apply

Career + Alumni

About Us

SCAD Zen

Thursday, October 8th Student Center

SCAD On the Move SCAD MealShare SCAD Zen About Us Find Balance

About Us

Learn how to incorporate meditation practices simply into your daily routine. See how beneficial 5 minutes a day can be to your overall stress levels and ability to perform!

Calendar

Life at SCAD

About SCAD

About Us Contact Us

SCAD MealShare

Compete for the best healthy dish. Winner receives a $50 gift certificate to Brighter Day Market.

• Food to the user • Collaboration among students. Helps build relationships and a strong community • Creates international experiences to broaden student’s perspectives

About Us Nutrition is an important aspect of your overall well being that should not be overlooked. We will make sure that healthy nutritious food options are available to you not only in the restaurants across campus but also through convenient food service add-ons such as SCAD MealShare. SCAD MealShare will connect you to other students who are looking to incorporate healthy home cooked meals into their daily routine. By pairing up with groups of students you will be able to minimize your overall food preparation time while still getting the benefits of a home cooked meal. Connect through our NEW APP! -Food Profile Match -Efficient Scheduling -Recipe Exchange -Group Chat Feature

About SCAD

Meditation Nation Workshop:

EATING

Locations

Calendar

Life at SCAD Upcoming Events:

SCAD Engagement

Apply

Career + Alumni

Saturday, September 26th Forsyth Park

Eat Well

Locations

Admission

SCAD Engagement

912.525.4800 athletics@scad.edu

Request info

Student Leadership:

Join us for our 1st Annual International Food Festival!

SCAD MealShare

Classes: Sketch and Stretch Yoga to the People Kickbox Paint Party

Admission

Events: Fall Orientation Field Day Superhero Costume Kickball Tournament Quarters End Potluck Bowlarama Beating Hearts Mixer

Need Healthy Recipe Ideas?

SCAD On the Move

NEW standing desks at Gulfstream!

Academics

HEALTHY FAIR

• Seamlessly integrated fitness classes • Healthy options for sitting for long periods of time • Skill building and fun incorporated into class designs.

Announcements:

SCAD Engagement is here to create a community with your fellow classmates through engaging orientation activities and events. This is achieved through student led program specific initiatives.

Academics

See you at Pepe where we’ll work on our yoga practice!

About Us

Request info

About SCAD

Come join your fellow Gulfstreamers as we compete stretch out the start of quarter woes! Work on your sketching technique in the process

SCAD On the Move

Officers Candidate Speeches Tuesday, September 22nd

About Us

Calendar

Life at SCAD

Sketch and Stretch Tuesday, September 29th

SCAD Engagement

MEAL SHARING

Locations

Upcoming Events:

SCAD Zen

APPENDIX

Admission

Live Chat

STRESS RELIEF

ACADEMIC

912.525.4800 athletics@scad.edu

SCAD Engagement

• Sustainable Approach to leadership transition • Engaging and inclusive events and activities • Community and relationship building efforts

Live Chat

SKETCH & STRETCH

Request info

Academics

Three Legged Race Dizzy Bat Race Tug-of-War Hula Hoop Contest Hot Dog Eating Contest

About Us

Maintaining a stress free environment can help you achieve

About SCAD

Come join your fellow Gulfstreamers as we compete against teams from other graduate programs across campus!

SCAD Zen

PHYSICAL

Calendar

Life at SCAD

SCAD Engagement

SCAD MealShare

Locations

Career + Alumni

Fall Orientation Field Day Saturday, September 19th

SCAD On the Move

SCAD MealShare

About Us

Admission

Upcoming Events:

Get Involved

Live Chat

YOGA

Academics

About SCAD

SCAD Engagement

SCAD SCAVENGER HUNT

Apply

Calendar

Live Chat

Academics

Apply

Live Chat

Request info

Events: Thai Massage Session

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APPENDIX

Appendix 21: Application Design

Choose Your Preference

Schedule a Meal Sharing

Check Your Schedule

Share Your Recipes

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O, E. (1999). America’s eating habits changes & consequences. Washington, D.C.: U.S. Dept. of Agriculture, Economic Research Service. Phit America Foundation. (2014). Colleges & Universities: The Core of the Next Fitness Boom. Retrieved from http://www.phitamerica.org/News_Archive/Colleges___Universities.htm#sthash.fY2sufB6.dpuf

Cahn, M. (2015, Jan 1). 10 Ways to Actually Keep Your 2015 Fitness Goals. Retrieved from http://www.elle.com/beauty/health-fitness/news/a19733/how-to-keep-fitness-resolution/

President’s Council on Fitness, Sports & Nutrition. Dietary Guidelines For Americans. Retrieved from http://www.fitness.gov/eat-healthy/dietary-guidelines-for-americans/.

Campbell, T. (2006). The China study: The most comprehensive study of nurtrition ever conducted and the starling implications for diet, weight loss and long-term health. Dallas, TX.: Banbella Books.

Tap, W. Sood, S. (2004) Weighing the Impact of “Super Size”; Is “Super Size Me” just another documentary? Or is it helping change the face of the Fast Food industry? Retrieved from http://www.alternet.org/story/19059/weighing_the_impact_of_%26%238216%3Bsuper_size_ me%26%238217%3B

Center for Economic Vitality. (n.d.). A Guide for Business Owners. Retrieved May 18, 2015, from http://pacificedc.org/Library%20Docs/Fitness%20Center%20Report.pdf

REFERENCES

Church, P. (2013, Nov 19). 20 Most Impressive College Gyms and Student Rec Centers. Retrieved from http://www.bestvalueschools.com/20-most-impressive-college-gyms-andstudent-rec-centers/ Daniells, S. (2014, Jan 03). US Organic Food Market to Grow 14% from 2013-18. Retrieved from http://www.foodnavigator-usa.com/Markets/US-organic-food-market-togrow-14-from-2013-18 Greger, M. (2012, Jul 26). Uprooting the Leading Causes of Death. Podcast retrieved from http://nutritionfacts.org/video/uprooting-the-leading-causes-of-death/ Kant, A.K. Graubard B.I. (2014, Aug 1) 40-year trends in meal and snack eating behaviors of American adults. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/25088521.

U.S. Department of Agriculture and HHS. Dietary Guidelines for Americans, 2010. Washington, D.C.: U.S. Government Printing Office, December 2010. Retrieved from http://health.gov/dietaryguidelines/2010. asp What is Wellness? - UC Davis SHCS. (n.d.). Retrieved May 18, 2015, from https://shcs.ucdavis.edu/wellness/#.VVkwE_lVhBd “Who We Are” American Alliance for Health. (2011). Retrieved from http://www.aahperd.org/abou Williams, A. (2009, Oct 12). The Wellness Culture: Self-Responsibility at Last. Retrieved from http://www. ideafit.com/fitness-library/the-wellness-culture-self-responsibility-at-last-1. World Health Organization. (2009). Global Health Risks: Mortality and burden of disease attributable to selected major risks. Geneva, Switzerland.

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