10 Reality Checks to be Performed Before Implementing Mobile Sales Force Automation
By SPEC INDIA
A Brief on Mobile Sales Force Automation (SFA) • Mobile SFA – the modern day mantra for enterprises to achieve business objectives with utmost profitability and productivity • Implements the Bring Your Own Device (BYOD) concept and enhances flexibility, adaptability and scalability • Caters to any size of business ranging from small sector segments to large enterprises • Focuses on sales activities being performed by sales staff and integrates seamlessly with back office
Why should Mobile SFA be implemented? • Improves revenue and accelerates profits • Maximizes Return on Investment (RoI) • Increased productivity and profitability • Smartens business and drives performance
Why should Mobile SFA be implemented? (contd.)
• Enhances customer satisfaction • Efficient co-ordination with sales staff and back office • Seamless integration with third party systems • Provides real time, comprehensive analytical reports and dashboards
10 Reality Checks to be performed before implementing Mobile SFA 1. Have you defined your business case?
Major objectives should be defined
Primary business owners should be identified
Critical success factors should be listed down
2. Are you going in for whole hog implementation or partial implementation?
Implementation should be planned in phases and not full
It should be split into logical divisions, one after the other
10 Reality Checks to be performed before implementing Mobile SFA (contd.) 3. Do you have top management support?
Senior executives should be supporting this decision
There should be a clear understanding of business case with the management
4. Are you expecting IT to execute the project?
A general myth - Since IT is responsible for infrastructure, it is the final implementer
Since sales / field staff are the day to day users, they are the final implementers
10 Reality Checks to be performed before implementing Mobile SFA (contd.) 5. Have you understood the sales person’s requirements in depth?
Focus to lie on needs and requirements of sales staff
Functionalities in system to benefit the sales / field staff
6. Does your technology overrule your business execution?
Need for a flexible solution not stringently tied to technology
Should be adaptable to changing business needs
10 Reality Checks to be performed before implementing Mobile SFA (contd.) 7. Have you worked out your data conversion / validation technique?
Data cleaning / validation needs to be planned well in advance
Mismanagement of the data related activities may lead to blunder
8. Have you worked out your training / orientation schedules?
Training and orientation to the field staff is a vital need, since they are the end users
Planning for schedules and logical groping of training members is a must
10 Reality Checks to be performed before implementing Mobile SFA (contd.) 9. Is customization required and if so, to what extent?
Customization is a need but to define its boundaries is equally important
Unplanned and too much customization may lead to instability
10. Are you well versed with particulars of third party integration?
Third party integration is a must but it is essential to have a limited number of solutions attached
Integration with too many solutions will lead to performance issues
SPEC INDIA’s ZooM – Mobile SFA solution An enterprise SFA solution with field sales automation with a mobile client, back office and communication services Ideal for sales force automation in FMCG, Healthcare, Food & Beverages, Manufacturing units and many more Variety of dashboard / report generation
Thank You.
To know more about ZooM: Mobile Sales force Automation Solution Visit the link below and schedule a FREE DEMO http ://www.mobilesalesforceautomation.net/