Social Media Proposal for TOTT

Page 1

Quality SOCIAL MEDIA Engage your consumers Ask questions Get feedback Link to vendors The "List" Factor #Yougottahashtag

Quantity

Establish your expertise in the catering community. How do you do it? Spotlight how-to's, staff achievement, and behind the scenes videos. Best practices in social media suggest posting 4 times a day during peak hours.

Weekly features: Sunday Spotlight (staff story) Case of the Mondays (delivery, procurement, a literal "case" of the (Mon)day... Want It Wednesday Throwback Thursday Family Friday (Photo and video of staff working together) EVERY Saturday, post food from events -#TalkoftheTown #TalkoftheTownWeekends... Use live videos!

Pro Tip: Newly launched features on Instagram and Facebook are heavily promoted by the site itself. Facebook Live Videos and Instagram Stories are new features that will be pushed to the top of consumers' news feeds.

Staff spotlight on...

#SundaySpotlight on Tabatha! Tabatha is the staffing manager at Talk of the Town. What's that mean? Tabatha makes sure that our top-notch staff is ready to meet your needs. Read more about Tabatha on our blog...

Count downs 3 weeks until the New Year! Have you booked your caterer yet?

Tips from the Kitchen How do they do it? Read more on our blog about plating your dishes for your party... how can your food steal the spotlight? #DIY #hostesswiththemostest #garnish


Know your audience... THE BLOG

SAMPLE BLOGS: What goes into the event? Behind the scenes with...

"I chose Talk of the Town for their professionalism..."

Use Google Analytics to determine WHO is reading your blog, WHAT they're looking for, and WHEN they're seeing it.

DIY garnishes Tips for plating Minds at work...

"I chose Talk of the Town for their expertise..." "I chose Talk of the Town for their creativity..."

What goes into making a menu? Creating a new dish Updates to traditional tastes...

Top 10 Must-have Christmas Dishes... How to make your dishes look like a million bucks... on a budget. What's a latke and how do I make one? You're allowed to enjoy the holidays...

A Saturday in the Kitchen

Let me guess... the magic of the holiday season is starting to dwindle. The countdown is on and the to-do list is growing.

The staff is ready. Shirts are hung. Parties are checked off. What's left is the perfection. The every-little-detail, the tedious bits, the tender touch that finishes the dish... [INCLUDE detailed pictures of food, time-lapse video of loading a van...]

Are gifts purchased and wrapped? Did you miss anyone? What will you serve this year at Christmas dinner? Cranberry sauce AGAIN... It's tradition, I guess... Stop rushing. Start resting. Take a deep breath. Think about the reason your to do list is growing: We all want picture perfect memories. We all want the table set and the family seated, and rave reviews of the food. It's okay to admit you can't... or don't want to... do it on your own.

#1 Priority: Establish your expertise.

The Kitchen Essentials for the Foodie in Your Life What is it? A "spider" (named so for its web-like design), scoops and drains hot and boiling liquids safely... and easily. How do I use it? Use the Spider for making noodles, dumplings, blanching vegetables and deep frying. Where can I get it? See here and here !


OBJECTIVES: VENUES

Increase exposure Capacity Location Amenities Availability

Provide basic information

Show off the setting Event Specific Outreach CORPORATE EVENTS

WEDDINGS

RESIDENTIAL

Dramatic images Lodging and amenities near the venue Guest photos, range of wedding styles

Relevant images Transportation options Weekday pricing Package options

Emphasis on convenience, allinclusive service Focus on professionalism, plating, and set-up

SOCIAL MEDIA | KEY PERFORMANCE INDICATORS FACEBOOK LIKES

0

0 Ta lk o f t he T ow n

50

0

MEASURE: ENGAGEMENT

|

REACH

|

LEADS

|

SALES

C om pe tit or # 2

700

C om pe tit or # 1

725

100

Ta lk o f t he T ow n

1,400

150

C om pe tit or # 2

2,100

1,450

C om pe tit or # 2

2,175

C om pe tit or # 1

2,800

Ta lk o f t he T ow n

2,900

FACEBOOK INTERACTIONS

C om pe tit or # 1

INSTAGRAM FOLLOWERS


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