Although the number of emails sent is growing speedily with the passage of time, open rates continue to decline, notes digital research firm eMarketer. However, in most organizations worldwide email is the core of their sales and marketing strategies. So, in-order to increase their email open rates companies will have to start implementing certain hacks that can actually double their open rates.
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Personalized Subject line: Remember that nowadays every individual is busy in their hectic schedule, so they have less time and patience to go through every general emails that stuff in their inbox. Therefore, instead of writing a standard email, take the time to mention the receiver’s name in the email message, especially on the subject line. This strategy is sure to double your open rates as every person likes to be addressed personally.
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Pay attention to the send timings: Based on their study, noted research firm Marketing Sherpa found out that emails sent at 8 a.m., 9 a.m., 3 p.m. and 8 p.m. earned the maximum number of click through. The best open rates happened at slightly different times like: 8 a.m., 9 a.m., 3 p.m. and 4 p.m. Moreover, bigger impacts on open rates generally happen when an email is linked to certain events. Further, the research firm highlighted that Tuesday and Wednesday as the most important and effectual days to send emails. Hence, in- order to double your open rates you must keep these things in mind and send your emails accordingly.
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Create beautiful email templates: In-order to engage people with less effort you need to create attractive email templates that can entice people to open your emails and go through them. Make sure that the templates look great in desktops, tablets and mobile devices. Moreover, you can create few email templates first with different designs/content and start measuring the open rates by sending them to people. This way you can easily come to know which email template grabs the maximum attention of the audience.
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