Saranya Rukmangadhan | Lifestyle accessories designer
Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design
About me
Exploring form & material Mock ups Prototyping
Persona building Scenario building Sketches and scribbles
Spirited and passionate, I strongly believe in following my heart. I am a keen observer and try to find reasons behind almost everything. I dream a lot and enjoy exploring new avenues.
Education 2008 - 2011 PGDPD Lifestyle Accessory Design, National institute of Design 2004 - 2008 BE., Industrial Engineering, College of Engineering, Guindy, Anna University
Grouping SWOT Opportunity mapping Design directions
Core competency Literature review Observations Direct interviews Expert interviews Simulation study
Analytical thinking and conceptualization Consumer understanding Trend spotting Scenario building Opportunity mapping Working in a team as well as independently
My design process gives a lot of emphasis to research as I believe that design is about “spotting dormant human needs and simplifying user experiences artistically�. My design language is simple and fluid with a strong Indian flavour.
Product experience design
Brand positioning
Design research in FMCG
Brand proposition
Elements researched
Brand philosophy
BRAND
Product category knowledge
Target consumer
Identify consumer segment Identify the sample
Cross category study
To translate the perceptional, emotional and cognitive experience while interacting with a product, into a live experience in order to affect the consumer’s buying behavior. Diploma project at Hindustan Unilever
Ideal live product experience
Deeper understandi ng of selected mediums
Consumers and the mediums
Identify touch points
CONSUMER
Medium
Cross category studies
Persona building
Trends in FMCG communica tion
Study of various mediums
Need gap analysis of demos
Garment care aspiration
Shopping and Buying behaviour
User product interaction
Ideal laundry experience
Live product experiences authenticate the effectiveness of a product and increase the value of the product, providing stronger and more valid reasons for a customer to make her purchase decision.
bservation 1
bservation 3
The consumer appreciates the over all experience of using a product and not just the results.
Consumers appreciate experiences where she feels special and convenient
Scenario 1 Look, feel, buy
dea 1 Emphasizing on these elements along with the results in the live product experience.
’s er
h uc
Scenario 3 Tailor made for you
Self happiness ts
n oi
p
to
C
on
su
m
dea 3
er
’s
to
m su
uc
h
po
Make the demos a part of an experience rather than making it a separate act or take the demo to the consumer.
in
on
C
Concepts
ts
Novelty
Credibility Mrs.Know it all + Mrs.Busy bee Consumer’s touch points
bservation 2 Word of mouth gives maximum assurance and leads to purchase.
dea 2
Scenario 4 Talking spaces
Create platforms where consumers can talk and exchange information about the product.
bservation 4 Consumers remember experiences in which she was involved and had some multi sensory interaction.
dea 4
Scenario 4 Engage through activity
Develop simple fun activities through which the consumers experience the product.
Designs based on a trend Workshop by Renault ,India
With technological advancements and virtual spaces taking a toll, human beings would become aloof from real emotions and the instability in all choices would reflect their frivolous self. Trend “The frivolous me�
Community space inspired from banyan tree where people meet to have face to face interactions aiming at encouraging selflessness and bonding in people. And cozy seating inspired from random knots of banyan roots.
1. Patterns in social scenario
2. Validate the trend
3. Scenario and persona
4. Design products and spaces
Concept car providing change in driving experience and expression Persona
Youth wants change Impulsive buying Self obsession
Jiggy, 25 yrs Freelance techie Single but has been in multiple relationships Lives alone Master of his will Isolated from the hardships of life Wants to make a statement
Scenario Architecture Product design Fashion
Technology driven Transformable compact spaces Fluid forms and materials Virtual spaces
Concepts for space and seating
Colours and patterns
Workshop by Samsung,India
Primary colours
Busy lifestyle and high stress levels has created an increasing desire to decelerate and enjoy the real essence of life Trend “Seeking life� Accent colours
1. Patterns in social scenario
Increasing stress levels Spirituality Yoga Self indulgence
2. Validate the trend
3. Visualize the mood
4. Colour palette
Design for elderly
Massager for arthritis patients
The concept The massager is like an air bag made of thin rubber whose inner side has the massaging surface. At a press of the button, the embedded gas generator inflates it and vents out air through small holes on the surface, creating the required thumping action.
uninflated state
A simple, easy to use, cordless massager to give a feeling of a good hand massage.
When the air bag gets inflated, the massaging surface on the inner side presses against the body giving the required pressure.
Massager with an innovative surface
Research finding In Ahmedabad many elderly live alone as their children preferred to settle abroad or in other states and they avoid using any personal wellbeing products because they simply cannot understand or relate with them. Main insight “A massage from my grand daughter’s hands is what I long for�
1. Interviews,simulation
2. Analysis, mind mapping
3. Material exploration
4. Working prototype Innovative massaging surface on the inner side made of rubber pipes to simulate that hard yet soft feel of a hand massage
Design for the visually impaired Obstacle detecting jewellery
Prototype: silver plated copper
The pendant inspired from the form of dolphins with obstacle detecting sensors embedded would be their intimate guiding pal. Pendant replaces walking stick
SRF02 ultrasonic sensor Range - 16cm to 6m. Power - 5v, 4mA Frequency - 40KHz. Size - 24mm x 20mm x 17mm Vibration alert
Research finding Their most important aspiration is emotional security and social acceptance as a normal human being. Main insight “I don’t like carrying a walking stick because it tells everybody that I am blind and people start showing sympathy.”
3. Form exploration
4. Prototype
Acrylic
2. Analysis, mind mapping
Copper
1. In depth interviews
Variations Understanding textures
Look 1
Jewellery with traditional buttons Internship with Upasana, Auroville
Contemporary jewellery design with traditional buttons of Varanasi to improve their demand and generate employment to the craftsmen. Contemporizing traditions
Royal elegance
Look 2
Understated
Look 3
Urban cool
Design for sustainability
Leather embroidery:Kutch,Gujarat
Sustainability of a craft depends on the craftsman’s willingness to adapt to change... And this is possible if the change introduced respects his values and fulfills his need. Clutch bag for FabIndia clients
Need identified: Improved range and quality of embroidery Problem identified: Women being embroidery experts not involved in the craft as it is considered difficult to stitch through leather. Solution: Introduced easier ways of doing embroidery on leather to facilitate women to get involved while men did the structure of the bag.
Design traced on leather and holes made using aari (locally used sharp tool) to make stitching easier and explore more designs.
1. Capture needs
2. Craft strategy
3. Explorations
4. Design and deploy
Bag for a designer label
Apparel designer: Aneeth Arora
The signature style of apparel designer Aneeth Arora “natural, unrestricted and elegant� was translated in the form of a bag to suit her clientele. Organic leather bag
1. Brand study
Client profile Kiran Rao Eccentric Independent Well travelled Free willed Explorer
2. Concept exploration
4. Prototype
3. Form exploration
Natural
Unrestricted
Elegant
An experience with 1origami
Hand skills explored
Origami was explored on silk fabric to create beautiful forms and tesselations... The mystic pink room divider
Intimacy through design
Emotions of sounds
A space installation concept using the whooshing sound generated by air flowing through empty clay pots of varying sizes to create an intimate experience. Conceptual space installation
Thank you
Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design