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Professional Development
RASM encourages members to increase their professionalism, marketability, proficiency, and income through the pursuance of an officially endorsed NAR designation or certification. In addition to the many professional benefits and quality education NAR designations and certifications provide, many of these courses have been approved for continuing education credit.
Designations and certifications help the most dedicated Realtors® in the industry distinguish and brand themselves through specialized niche markets. There’s no better time for real estate professionals to position themselves as industry experts. NAR announced the return of its ‘Right Tools, Right Now’ program, which makes numerous educational resources to build professional skills available to all members at reduced or no cost. on top of home buying issues and trends, and exclusive resources to share with clients. MILITARY RELOCATION PROFESSIONAL (MRP) CERTIFICATION
The multicultural market is rapidly growing and changing. NAR’s At Home with Diversity (AHWD) certification will teach you how to incorporate topics of fair housing, diversity, and inclusion into your business plan. Give yourself a competitive edge by learning how to work effectively with all clientele.
AT HOME WITH DIVERSITY (AHWD) CERTIFICATION
The Certified International Property Specialist (CIPS) designation prepares you to assist in all aspects of international business, from attracting foreign investors to your local community to serving as a multicultural client or helping local buyers invest abroad.
CERTIFIED INTERNATIONAL PROPERTY SPECIALIST (CIPS) DESIGNATION
NAR’s e-PRO® certification program helps Realtors® master advanced digital marketing techniques. With the e-PRO® certification, Realtors® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.
NAR’S E-PRO® CERTIFICATION COURSE
An Accredited Buyer’s Representative (ABR®) will gain a unique understanding of homebuyers’ needs and how to best serve them, specialized information to stay
ACCREDITED BUYER’S REPRESENTATIVE (ABR®) DESIGNATION
NAR’s Military Relocation Professional (MRP) certification educates Realtors® about working with U.S. service members, veterans, and their families to find the housing solutions that best suit their needs and to take full advantage of available benefits and support. NAR’S GREEN DESIGNATION
GREEN Designees learn real estate concepts, principles, practices, and benefits related to resourceefficient homes. Give yourself a market edge with the only green credential conferred by NAR. PRICING STRATEGY ADVISOR (PSA) CERTIFICATION
Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR’s Pricing Strategy Advisor (PSA) certification. By: Denise Ricciotti, RASM Professional Development Manager
RESORT & SECOND-HOME PROPERTY SPECIALIST (RSPS) CERTIFICATION
Just about every market contains second-home properties, not just obvious resort areas. In addition to classic vacation homes, the second-home market also includes college housing and properties for investment purposes. The RSPS certification provides the specialized skills and knowledge required to maximize the business opportunities that the resort and secondhome market presents.
SHORT SALE & FORECLOSURE RESOURCES (SFR®) CERTIFICATION
NAR’s SFR® certification gives you a framework for understanding how to: direct distressed sellers to finance, tax, and legal professionals; qualify sellers for short sales; develop a short-sale package; negotiate with lenders; tap into buyer demand; safeguard your commission and more.
SENIORS REAL ESTATE SPECIALIST® (SRES®) DESIGNATION The SRES® designation program trains Realtors® to profitably and ethically serve the real estate needs of home buyers and sellers ages 50+. Designated SRES® members gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help grow their business. •
