Sell Yourself with Sincerity

By: Nathan Butrum Realtor®, NextHome Excellence

Have you ever convinced someone to do something that they didn’t necessarily want to do, but they did it anyway? You could blindfold me and I would say that 100 percent of you would raise your hands.

SELL YOURSELF

Think about it, who is that person in your life that just exudes charisma and seems to get their way all the time without even asking? I know there’s at least one, it may be you! How do you, or they, do it? Is it some special tonic you drink in the morning, some Felix Felicis, or other luck potion? Something about it does seem to be magic in a way, but for us mortals, it’s really quite simple to figure out, yet immeasurably hard to achieve on a constant basis. Ready? You are selling YOURSELF. Literally, with every action you take every day you are branding and selling yourself to those around you. Your peers, friends, family, and potential customers. So, how do you do it effectively?

Every day you’re using non-sales selling to move people to do what you want. In other words, benign manipulation. You move or manipulate pieces on a chessboard to win, right? Same in life, don’t be afraid of the word. Everything you do involves finding the leverage or motivator of the other person to move them and get them to do what needs to be done. So guess what? You’re a salesperson, no matter your job! Did you taste that? Yuck! Such a slimy word, salesperson. Get used to it and swallow it along with your pride sometimes because newsflash, it’s not just about you!

ADDING VALUE

Lastly, if you don’t add value then what are you doing? What is your worth you’re providing to persuade someone to work with you? Go back to that person in your life, do you believe if you were to ask them something, that they would actually care and give you some advice or help? Is that how you interact with others? What about your customers?

Author Douglas Adams is quoted as saying “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” So, sell yourself sincerely, put your wares on display to the world, and you just might find that true success that’s been perpetually hiding just after that next deal. •

SERVICE, HONESTY & TRANSPARENCY

To be the best in the modern world, it’s no longer about hoarding information and beating people with how “great“ you are, it’s about service, honesty, and transparency. It’s about having all the knowledge or finding it out, yet being so comfortable sharing it to make everyone around you better. That truly elevates you to another playing field. In all aspects of the real estate profession and beyond, you must have a servant’s heart and truly care about, people and who you’re working with, even the Karen’s, or be good at acting the part. This is an excellent way of moving people because they want to feel like they’re important to you, and they should be!

This is why you must remove the word “No” from your vocabulary. Take it out, it doesn’t exist. You don’t like it being told to you, so why would anyone else? Instead, agree with their ideas and then improve, adapt, and give them credit to keep going along in the direction YOU want it to go. Rejection is hard for a lot of people to take gracefully and you might lose someone in the very beginning with your opposing language. We all want to do business with people we know, like, and…….ahhhhh, you get it now!