4 minute read
Professional Development
November is Designation Awareness Month
By: Denise Ricciotti, RASM Professional Development Manager
November is Designation Awareness Month. RASM encourages members to increase their professionalism, marketability, proficiency, and income through the pursuance of an officially endorsed NAR designation or certification. In addition to the many professional benefits and quality education that NAR designations and certifications provide, many of these courses have also been approved for continuing education credit. Designations and Certifications help the most dedicated Realtors® in the industry distinguish and brand themselves through specialized niche markets. There’s no better time as a real estate professional to position yourself as an industry expert. With a variety of designations available, there is no shortage of topics of interest and opportunities to advance your career.
AT HOME WITH DIVERSITY (AHWD) CERTIFICATION
The multicultural market is rapidly growing and changing. NAR’s At Home with Diversity (AHWD) certification will teach you how to incorporate topics of fair housing, diversity, and inclusion into your business plan. Give yourself a competitive edge by learning how to work effectively with all clientele.
CERTIFIED INTERNATIONAL PROPERTY SPECIALIST (CIPS) DESIGNATION Global transactions are significantly different and more complex than domestic deals. The Certified International Property Specialist (CIPS) designation prepares you to assist in all aspects of international business, from attracting foreign investors to your local community, to serving as a multicultural client or helping local buyers invest abroad. Designees are also instantly aligned with a global network of real estate professionals who refer businesses to each other.
NAR’S E-PRO® CERTIFICATION COURSE NAR’s e-PRO® certification program helps Realtors® master the advanced digital marketing techniques of today. With the e-PRO® certification, Realtors® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.
ACCREDITED BUYER’S REPRESENTATIVE (ABR®) DESIGNATION
Becoming skilled at buyer representation will help Realtors® change the way they do business and cater to clients at every stage in the home buying process. An Accredited Buyer’s Representative (ABR®) will gain a unique understanding of homebuyers’ needs and how to best serve them, specialized information to stay on top of home buying issues and trends, and exclusive resources to share with clients.
MILITARY RELOCATION PROFESSIONAL (MRP) CERTIFICATION
When military staff and their families relocate, the services of a real estate professional who understands their needs and timetables makes the transfer easier, faster, and less stressful. NAR’s Military Relocation Professional (MRP) certification educates Realtors® about working with U.S. service members, veterans, and their families to find the housing solutions that best suit their needs and to take full advantage of available benefits and support.
NAR’S GREEN DESIGNATION
GREEN Designees learn real estate concepts, principles, practices, and benefits related to resourceefficient homes. Information for this designation is provided from the ground-up in a way that makes sense to you and your clients. Give yourself a market edge in the changing real estate industry with the only green credential conferred by the National Association of Realtors®.
PRICING STRATEGY ADVISOR (PSA) CERTIFICATION
Determining property values depends, more than ever, on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values with NAR’s Pricing Strategy Advisor (PSA) certification.
REAL ESTATE NEGOTIATION EXPERT (RENE) CERTIFICATION
The Real Estate Negotiation Expert (RENE) certification is for real estate professionals who want to sharpen their negotiation skills. The RENE certification program gives Realtors® the tips and tools they need to be skillful advocates for their clients.
RESORT & SECOND-HOME PROPERTY SPECIALIST (RSPS) CERTIFICATION
Just about every market contains second-home properties, not just obvious resort areas. In addition to classic vacation homes, the second-home market also includes college housing and properties for investment purposes. The RSPS certification provides the specialized skills and knowledge required to maximize the business opportunities that the resort and secondhome market presents.
SHORT SALE & FORECLOSURE RESOURCES (SFR®) CERTIFICATION
Designed for real estate professionals at all experience levels, NAR’s SFR® certification gives you a framework for understanding how to: direct distressed sellers to finance, tax, and legal professionals; qualify sellers for short sales; develop a short-sale package; negotiate with lenders; tap into buyer demand; safeguard your commission and more. Realtors® with the SFR® certification can be a trusted resource for short sales and foreclosures.
SENIORS REAL ESTATE SPECIALIST® (SRES®) DESIGNATION
The SRES® designation program trains REALTORS® to profitably and ethically serve the real estate needs of home buyers and sellers ages 50+. Designated SRES® members gain access to valuable member benefits, useful resources, and networking opportunities across the U.S. and Canada to help grow their business. For a complete list of the official NAR family designations and certifications, visit www.realtor.org/ designations.
REALTORS® NEWLY DESIGNATED & CERTIFIED
Accredited Buyer’s Representative® (ABR®)
Michele Ridgeway, EXP Realty LLC
C2EX
Chandler Bryce South, Florida Life Team LLC Brooke Mailloux, Florida SunCoast Real Estate Isil Gumustas Pollack, Michael Saunders &
Company e-PRO®
Patricia Behrendt, Medway Realty
Graduate REALTOR® Institute (GRI)
Carla Michele Blethen, Leslie Wells Realty, Inc. Grace Mary Guastella, EXP Realty LLC Pamela A Hoidge, Exit King Realty Monica LeSuer, Preferred Shore Margaret A. Schneider, Fine Properties Mischa Pacini, Coldwell Banker Realty Brent Kenneth Haggerty, EXP Realty LLC Tanya Renee Tow, Harry Robbins Assoc Inc.
Resort & Second Home Property Specialist (RSPS)
Craig Harvey Parks McCoy, Keller Williams On The
Water Short Sales and Foreclosure Resource® (SFR®)
Teresa Lynne Savini, Coldwell Banker Realty Colette D. Jay, Horizon Realty International Dawn Marie Atkinson, EXP Realty LLC •
REALTORS ® COMMITMENT TO EXCELLENCE
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