Welcome to ELEVATE!

CEO UPDATE

Welcome to ELEVATE

By: Jeff Arakelian, RASM CEO

In early 2018, we embarked on project to revamp the approach of RASM communications with the help of our marketing agency, McKenna Design Group. After conducting a communications audit and a member survey, we quickly learned that the visual elements of this magazine fell short of our overall brand.

Printing a magazine may seem like an outdated choice in an online world, however, according to our member survey, the RASM magazine ranked third for communications channels. Email was the top communications choice, followed by our website. It was clearly time to revitalize this channel to strategically and visually engage you with relevant information. Our goal was to improve readability and increase impact by leveraging the function of this piece. We see this magazine as a resource to you and wanted to build on that.

This is more than just an upgrade to the overall design. We took the opportunity to recommit the magazine’s purpose by crafting a new name: ELEVATE. With ELEVATE’s refocused content, this resource is intended to help elevate you in your career. ELEVATE will provide resourceful information, more stories and inspiration. In addition to our regular cover story, you’ll continue to find updates from GBC, YPN and CID, an informative article from our REALTOR® Attorney Joint Committee and a full calendar with brief course descriptions. We’re also introducing a “News You Can Use” section to bring even more content that supports you in your business.

After countless naming discussions, several rounds of revisions and a lot of time well spent, we’re so excited to bring you your new RASM Magazine: ELEVATE! •