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V IS UAL TH IN K IN G
S A R A TA B R I Z I
SAR A T ABRIZI P O R T F O LI O - SE LE CT W O R KS
I N T R O S TAT E M E N T I am a graphic designer from Northern California with a strong passion for taking complex problems and creating beautiful and clean designs that will provide an influential change in businesses and products. I am always committed to creating memorable identities and experiences in the designs I create.
CONTENT PROJECT ONE
05-09 C H I L D L A B O R L I B E R AT I O N
PROJECT TWO
10-21 M AYA N T E X T I L E S
PROJECT THREE
22-27 TIME RE-IMAGINED
PROJECT FOUR
28-33 OBSESSIVE TENDENCIES
PROJECT FIVE
34-41 W A G S & W AV E S
WEB / PRINT
CHILD LA BOR L IBERAT IO N
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PROJECT ONE
S A R A TA B R I Z I
C H I L D LABOR L I B E R AT I O N This project explores the limitations and possibilities of many user experiences
knowledge of child labor and then ultimately make an impact. My design process incorporated specific audience considerations which aided in the development of a cohesive visual system for brand identity that can be used for various media.
OBJECTIVES Create four different deliverables that inform society about finding out which
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compelling visual elements that served as design solutions to improve consumer
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from digital designs to print assets. For this project, I created and implemented
companies utilize unethical means of production, and how they can use their consumer power to make a difference.
KEYWORDS INFORM
EXPLOIT
05 COMPASSION
DELIVERABLES POSTER
EVENT
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WEBSITE
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APP
WEB / PRINT
CHILD LA BOR L IBERAT IO N
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PROJECT ONE
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S A R A TA B R I Z I
WEB / PRINT
CHILD LA BOR L IBERAT IO N
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PROJECT ONE
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S A R A TA B R I Z I
WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
S A R A TA B R I Z I
M AYA N TEXTILES The Mayan Textiles project is an 80 page hard-bound book featuring handwoven artisan crafts that are passed on through several generations of women in the
find solutions to advanced graphic design issues such as organization, hierarchy, and grid systems while successfully incorporating type system principles.
OBJECTIVES Create a book that shows the history, techniques, and final products of an ancient
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the tools and methods used to create them. Designing this book allowed me to
T YPE S YS TE M S
Mayan Culture. This book covers the ancient history of Mayan woven arts as well
cultural artform. Provide a series of photos, information graphics, and body copy that will help create interior content.
DELIVERABLES
PROFES SOR STOU T
WEBSITE
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BOOK
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WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
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PROFES SOR STOU T
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T YPE S YS TE M S
S A R A TA B R I Z I
WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
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T YPE S YS TE M S
S A R A TA B R I Z I
WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
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PROFES SOR STOU T
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T YPE S YS TE M S
S A R A TA B R I Z I
WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
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T YPE S YS TE M S
S A R A TA B R I Z I
WEB / PRINT
MAYA N TEXT ILES
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PROJECT TWO
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T YPE S YS TE M S
S A R A TA B R I Z I
TIM E RE-IM A GINED
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PROJECT THREE
S A R A TA B R I Z I
TIME RE-IMAGINED For this project an everyday event was chosen to be studied then translated into a visual timeline. The goal being to re-imagine time by defining and leveraging
involved a practice of story telling and information design that came together to create a simple visual timeline communicating what occurred during the event. In addition to the timeline, a physical artifact that represented the event was also designed and produced.
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an event into small parts that could be shown on a visual timeline. This project
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ways in which an audience perceives information. In order to do this I broke down
OBJECTIVES Create a timeline that visually communicates an event by using specific symbols and hierarchy to show actions and important landmarks within the story told. 23
DELIVERABLES
PROFES SOR W IMM ER
P R I N T PA C K A G I N G
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TIMELINE
TIM E RE-IM A GINED
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PROJECT THREE
S A R A TA B R I Z I KEY
Energy Level
OFFENSIVE
Sweat
SSSSS
SS
SS
Heart Racing
Defensive
=
Blocks Ducks
=
SSSSSS
=
00 00
00 00 00 00
=
=
=
+
U
U
U
+
V
+
U
U V
V
+
V
+
V
V
V
0 Water
+
+
+
+
+ V
V
+
+ +
+ + V
V
V
U
U
U
SSSSS
Sweating
00 00 Heart Beating Fast
\\
\\
=
=
=
\\
\\ 00 00
00 00
SSSSS
............
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
SSSSSSSSSS
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
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\\ 00 00 00 00 00 00
SS SS
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ENERGY LEVEL
=
00 00
25
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Dragging/Tired
Energy Level
Foul
PHYSICAL RESPONSE
............... Slow/Tired
+
V U
Blows
Sweat
Block
Coaching
0
0
Defensive Blocks Ducks
Heart Racing
=
BREAKS IN MATCH
+
0
Offensive Jab Hook Undercut
Physical Response
Undercut
\\ Duck
U
Coaching Fouls
Hook
U
Knockout
U
U
Breaks in Match
Water
Jab
V
\\ DEFENSIVE
Offensive Undercut Hook Jab
Common
+
BLOWS RECIEVED
=
\\
\\
\\
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Jake
SS 00 00
00 00
Blows
RYAN
PUMPED FOR THE BOXING MATCH
Dragging/Tired
In order to get pumped for their big match Ryan and Jake decided to take some pre-workout. Ryan accidentally took too much before the match. Although he got that burst of energy in the beginning, the crash was too hard to beat, causing him to lose the match.
..............................
.....
Physical Response
PROJECT THREE
Energy Level Physical Response Sweat
SSSSS
SS
SS
Heart Racing
TIM E RE-IM A GINED
Jake
S 00 00
00 00
Defensive
=
Blocks Ducks
=
=
= \\
Blows Offensive Undercut Hook Jab
U
U
+
+
V
+
V
Breaks in Match
Common
Coaching Fouls Water
0
Offensive Jab Hook Undercut
+
+
+
+
+ V
V
V
V
V
U
U
Blows
RYAN
PUMPED FOR THE BOXING MATCH
26
In order to get pumped for their big match Ryan and Jake decided to take some pre-workout. Ryan accidentally took too much before the match. Although he got that burst of energy in the beginning, the crash was too hard to beat, causing him to lose the match.
Dragging/Tired
Defensive Blocks Ducks Physical Response Sweat Heart Racing Dragging/Tired
Energy Level
= \\ 00 00
\\
\\
00 00 00 00 00 00
SS SS
=
=
00 00
SSSSS
..
S A R A TA B R I Z I
KEY
SSSSSS 00 00
00 00 00 00
=
=
=
Jab
V
Hook
U
Undercut
BLOWS RECIEVED
=
\\
\\
+
\\
Knockout DEFENSIVE
U
U
U V
+
V
+
U
U V
\\ Duck
U V
V
=
Block
BREAKS IN MATCH
+
0 Water
Foul
Coaching
0
0 +
+ +
+ +
V
U
PHYSICAL RESPONSE
............... Slow/Tired
+
SSSSS
V
U
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OFFENSIVE
..............................
.....
Sweating
00 00 Heart Beating Fast ENERGY LEVEL
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= \\
\\ 00 00
SSSSSSSSSS
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
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.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
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P RINT
OBSESSIV E T ENDENCIE S
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PROJECT FOUR
S A R A TA B R I Z I
OBSESSIVE TENDENCIES
help visually communicate the symptoms of mental illness and the frustrations which may come with it. These design solutions included altering layouts, graphic elements, and imagery to help visually translate mental illness. During this process I explored visual communication from a wide variety of different societal contexts in order to help me make informed design decisions and successfully produce a book with a visual narrative that speaks for itself.
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individual’s hardships with mental illnesses and produce unique design solutions to
MAKING IDE AS V IS IB LE
The purpose of this project was to create a book that visually followed a specific
OBJECTIVES Create a book with original images and body copy that come together to create a successful visual narrative. 29
KEYWORDS CONTRAST
VULNERABLE
DISRUPTIVE
DELIVERABLES
PROFESSOR RANKIN
CUSTOM GRAPHICS
FALL 2 0 16
BOOK
OBS ESS IVE TENDENCI E S
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PROJECT FOUR
FA LL 20 1 6
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MAKING IDE AS V IS IB LE
S A R A TA B R I Z I
OBS ESS IVE TENDENCI E S
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PROJECT FOUR
FA LL 20 1 6
PROFES SOR RA NKIN
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MAKING IDE AS V IS IB LE
S A R A TA B R I Z I
WEB / PRINT
WA GS & WAVES
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PROJECT FIVE
S A R A TA B R I Z I
W A G S & W AV E S For this project I reflected on the strengths and weaknesses of an existing poorly made advertisement found outside. After dissecting the marketing material and design that can better convey this intended message to the correct audience. Creating a bridge between the existing poster and the refined final deliverables included finding a solution to creatively align all necessary elements from the original advertisement, while building a seamless brand identity that will work
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successfully across various media.
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understanding it’s purpose, I then identified how I can implement a wholesome
OBJECTIVES Find a poorly designed poster which serves as an advertisement, then redesign it into a series of posters and website that have a clear identity and intention.
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KEYWORDS ENGAGING
BOLD
S P O N TA N E O U S
DELIVERABLES
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POSTERS
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WEBSITE
WEB / PRINT
WA GS & WAVES
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PROJECT FIVE
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S A R A TA B R I Z I
WEB / PRINT
WA GS & WAVES
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PROJECT FIVE
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S A R A TA B R I Z I
WEB / PRINT
WA GS & WAVES
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PROJECT FIVE
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S A R A TA B R I Z I
ACKNOWLEDGEMENTS I would like to express my special thanks to all of my instructors and mentors for their continued support throughout my studies. I sincerely appreciate the many learning opportunities that were provided to me by my mentors that have helped me become the designer I am today.
saratabri z i de s ign. co m
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