B O A R D I N G PA S S
PORTFOLIO
GRAPHIC DESIGN
PASSENGER
SARA TAMAGNO
SEAT
CHAIR
ONLY FOR GRAPHIC DESIGNERS
SKILLS BOARDING TIME
06:08
DATE OF BIRTH
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PASSENGER
SARA TAMAGNO
LANGUAGE
Italian: mother tongue English: intermediate/ advanced
M
JOB
Graphic Designer
tamagnosara@gmail.com
B O A R D I N G PA S S
PASSENGER
4 JUN 1990
SARA TAMAGNO
SEAT
MND
MY MIND
ANWHR
CHAIR
M MND
ANWHR
ANYWHERE
INTERESTS Travel ONLY FOR GRAPHIC DESIGNERS B O A R D I N G G AT E : O S X E L C A P I TA N
Scuba diving Photography
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MAKE SURE YOU TAKE EVERYTHING
M MND MY MIND
ANWHR ANYWHERE
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CONTENT
THINGS YOU NEED BEFORE LEAVING MYSELF (or my alter ego)............................................. TELT (train)................................................................... DAMN! (energy drink).................................................... THE SONGLINES (a book)............................................ NICKY JAM (music)...................................................... ESTAQUA (some water to drink)................................... WOW FI (wi-fi)............................................................... ITALO (train)..................................................................
Illustration
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ABOUT ME... I l l u s t r at i o n
...Or my alter ego This is a project about my alter ego. My alter ego is a water particle, which has become a girl and her name is Parcel. She is not the opposite of my personality, but she is exactly what I would be. Water is a symbol of fertility, it is a woman. It is born from a high-altitude source and comes down to the sea. It’s in your freezer and into the glass of your mojito drink. It turns in rain and becomes a man, because the rain is fertile. It is everywhere, it goes and travels. It is in the solid, liquid and gaseous state. Parcel goes around and discovers many things. She explores the world and lives.
Illustration
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Hello My name is Parcel I am contained in a chest.
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Illustration
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Illustration
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Branding
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TELT
Tunnel Euralpin Lyon Turin
Branding the new railway that will connect
Turin with Lyon.
The logo has been created by observing a circle. There will be a community open to the European world, where the travellers can share their experiences using photos of historical monuments. The details of the historical monuments will be part of the logo. Having this community will make it possible to extend your own cultural knowledge by sharing the photos taken by the travellers. Connection. Culture. Social. This is Telt. “È più di un tunnel.”
[It’s more than a tunnel”]
Branding
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SOFTWARE A software will download the photos, creating a pattern that will make the logo. In this way everyone can have their own logo.
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Details of historical monuments will be part of the logo
LYON
Branding
TRIESTE
TURIN
BARCELLONA
TURIN
LYON
PARIS
TURIN
LONDON
BUDAPEST
AMSTERDAM
LJUBLJANA
Branding
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Branding
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Branding
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Branding | Advertising
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DAMN! Branding | Advertising
Energy Drink An injection of energy. Your personal power for work and to get into the game. More than just a drink, a challenge and an incitement to recharge your batteries. BENEFIT The functional combination of ingredients contained in the energy drink can help you to: - recharge mentally and physically - convey emotional charge - improve physical and mental performance - challenge yourself and others NAMING The name of this energy drink is Damn! When you’re exhausted, nervous, stressed out and you think you can’t do it...Damn !!! Shit, yes you can make it!!!
COLOUR OF BATTERY CHARGE 100%
CMYK: 63, 0, 100, 0 RGB: 51, 255, 0
Branding | Advertising
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Branding | Advertising
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THE ENERGY IS BLACK.
The gesture represents the drawing of the vital energy into the heart, lungs and mind.
CAMPAIGN When you are exhausted, stressed or in difficulty, you feel like everything is negative, you see everything black. In fact, both the can and the background of the campaign are black. The symbol of the brand and the product is the fist that is the gesture that you do when you want to express energy, positive charge and incitement.
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THE ENERGY IS BLACK.
The gesture represents the drawing of the vital energy into the heart, lungs and mind.
Branding | Advertising
THE FEAR IS BLACK.
The gesture represents the drawing of the vital energy into the heart, lungs and mind.
THE POWER IS BLACK.
The gesture represents the drawing of the vital energy into the heart, lungs and mind.
THE FORCE IS BLACK.
The gesture represents the drawing of the vital energy into the heart, lungs and mind.
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OFFICIAL SPONSOR OF THE ALL BLACKS
NEW ZEALAND NATIONAL RUGBY UNION TEAM
THE FORCE IS ALL BLACK.
SPONSOR Damn! is the official sponsor of the New Zealand rugby TEAM: the All Blacks. The haka is a traditional war cry, dance, or challenge from the MÄ ori people of New Zealand. http://video.sky.it/sport/rugby/haka/v99799.vid
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THE NEW CHEERS The distinctive gesture of the brand is the punch. Instead of touching the glasses saying Cheers, as commonly used, you will brutally beat the can on the table, as if it was your fist.
Advertising
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THE SONG LINES Advertising | I l l u s t r at i o n
Bruce Chatwin The Songlines is a book written by Bruce Chatwin, combining fiction and non-fiction. Chatwin describes a trip to Australia which he has taken for the express purpose of researching an Aboriginal song and its connections to nomadic travel. The basic idea that Chatwin posits is that language started as a song, and the aboriginal Dreamtime sings the land into existence. A key concept of aboriginal culture is that the aboriginals and the land are one. By singing the land, the land itself exists; you see the tree, the rock, the path, the land. I have considered the Songlines, these imaginary lines that create the maps of the area, crossing the entire continent. Each line consists of a song, which is sung during the move. If you do not know the song of the territory, you can not move.
Advertising
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SIN POWER TEMPTATION
NICKY JAM Advertising
MUSIC Sex plays an important role in the texts. The aim is to get carried away and give in to temptations for play or love. He is confident and always gets what he wants. Alcohol, sex, passion and power.
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ESTAQUA Branding Shape
of bottle
|
WATER
Advertising The logo has been created by observing a drop falling into the water, which forms a hole in the centre, leaving smaller drops around it. The drop goes deeply into the water reflecting the heart and soul of a woman along with her needs to feel young, light and purified. Because of this, the shape of the bottle reflects the body shape of a woman so that she can relate to it and make it her own. The shape is what you see. The substance is what changes you.
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MODERN KING Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
DIN ALTERNATE Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Estaqua combines the purity of water and all the antioxidant properties of fruit tea. It purifies the skin and regenerates the body.
It starts from within.
WOW-FI Advertising
FASTWEB WI-FI WOW FI is a Fastweb community, where you can connect your mobile or laptop to Wi Fi line in any place you go. You need to connect your device to the WOW FI line and to be subscribed to Fastweb service at home. It is a service that is spreading in every town in Italy. WOW is an exclamation that expresses surprise, a feeling that comes from within. When something is really surprising, we Italian prefer express our feeling with our own dialect, because it emphasizes and accentuates the significance. It is different in all the italian regions.
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MADE IN ITALO Advertising
ITALIAN TRAIN COMPANY Italo is an all-Italian company. From design, to food, to technology, to shareholders, to the founders, everything is made in Italy. The campaign is based on this concept.
ENJOY YOUR TRIP THANK YOU
M MND
ANWHR
DESIGN
tamagnosara@gmail.com