Saratoga Business Journal - April 2021

SARATOGA BUSINESS JOURNAL

Saratoga County SBJ P.O. Box 766 Saratoga Springs, NY 12866

VOL. 26 NO. 02

HH The Business Newspaper of Saratoga County HH

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APRIL 2021

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Saratoga’s Community Federal Credit Union SUNY Empire State College This Year Opens Branch, Adds Services, In Ballston Spa Marks 50 Years Of Academic Achievements

BY JILL NAGY Saratoga’s Community Federal Credit Union has opened a new office in Ballston Spa and added new services, including a new mortgage service division.

The Ballston Spa office opened in February.

The new branch is located at 444 Geyser Road, at the intersection of Geyser and Roland Street, in the center of the town of Milton.

The Geyser Road office is a full-service branch, including a drive-through window, a 24-hour ATM and an Interactive Teller Machine (ITM).

The new office is a single-story, red brick building with 2,500 square of space. Interior renovations were completed by Munter Enterprises Inc. of Middle Grove. Work began in December and was completed in February.

This is the credit union’s second location; the first is at 23 Division Street in Saratoga Springs.

The ITM is an enhanced ATM. On the system, a customer can get a staff person, live, on a video screen by pressing a “help” button. The ITM hours will be longer than regular branch hours, from 7 a.m. to 6 p.m. Monday to Friday and from 9 a.m. to 1 p.m. Saturdays.

While an ATM is intended for cash withdrawals, balance inquiries and transfers, customers can call up an ITM online teller for deposits, credit card payments, loan payments, as well as questions.

The new machine has not yet gotten much of a workout, according to Megan Armstrong, chief operations officer for the credit union, because “members are coming in the front door to see the new building and say hello.”

Through Saratoga Mortgage, a new service of the credit union, the new branch will focus on helping members with their mortgage needs. The new focus moves mortgage services from the back

Don Denofio and Megan Armstrong of Saratoga’s Community Federal Credit Union. ©2021 SaratogaPhotographer.com

office to the forefront of the facility, according to Armstrong.

Patti Montgomery, a mortgage loan originator, heads the new division. She brings more than 15 years of experience in the field of mortgage financing.

Saratoga’s Community Federal Credit Union was created in 1945 by a group of Saratoga Springs educators. It provides a range of services including student loans, auto financing, and savings and retirement plans, in addition to the mortgage services.

The credit union can be accessed online at www.sartogafcu.org; the mortgage service website is www.saratogamortgage.org. The telephone is 518 583-2323.

SUNY Empire State College is celebrating 50 years of academic achievements and excellence throughout 2021.

Founded in 1971, SUNY Empire State began as a bold re-imagining of higher education, one focused on increasing accessibility and opportunities for students.

Officials said that for the past five decades, SUNY Empire has transformed the face of student-centered, accessible, equitable education, ushering in a world of possibilities for busy adult learners. The college began utilizing mail-in correspondence and satellite feeds in the 1970s and was one of the first to move to internet-based and blended coursework in the mid-1990s.

Since then, SUNY Empire has been at the forefront of distance and online education and continues to explore new pathways for students of all ages to pursue their educational and career aspirations.

SUNY Empire’s mission aligns with that of the State University of New York’s, which aims to provide students with accessibility to the highest quality academic, professional, and vocational programs, officials said.

During his State of the University System address, SUNY Chancellor Jim Malatras not only highlighted SUNY Empire graduate student Nelson de Jesus Castilla Jr., who became the first Latino deputy police chief to serve on Stony Brook’s security team while pursuing his master’s degree at SUNY Empire, but he spoke of the recently announced SUNY for All campaign.

SUNY developed the program for economically struggling New Yorkers, and to increase access and support for our nation’s servicemembers and veterans, while also expanding micro-credential courses for lifelong learning.

Upon completion, students will be

Founded in 1971, SUNY Empire State is celebrating its 50th year in operation. automatically accepted to any of SUNY’s 30 community colleges or SUNY Empire, with application and orientation fees waived.

“SUNY Empire State College continues to experience remarkable growth, from new programs and academic partnerships to state-ofthe-art technologic advancements,” said SUNY Empire State College Officer-in-Charge Nathan Gonyea. “The first 50 years was just the beginning.

We are constantly finding ways to engage our students, to develop new academic programs, and to ensure students are fully supported academically and personally while completing their education. SUNY Empire’s nearly 90,000 alumni and 16,000 current students make us Continued On Page 4

Fox Sports Expands Partnership Agreement Golf Simulator Company Has Plans To Open With NYRA To Televise 2021 Track Season Two New Facilities In Saratoga County FOX Sports, a unit of Fox Corp. and the New York Racing Association, Inc. (NYRA) have developed an expanded partnership agreement that establishes FOX Sports as the official wagering partner of NYRA Bets and the leading media provider for elite thoroughbred racing through the next decade.

The prior FOX Sports/NYRA media rights agreement provided a FOX Sports subsidiary with an option to acquire a 25 percent stake in NYRA Bets LLC. The FOX Sports subsidiary will exercise this option by the summer of 2021, pending final regulatory approval.

The newly announced agreement provides a FOX Sports subsidiary with a future opportunity to increase its equity interest in NYRA Bets.

As an unprecedented year interrupted live sports around the world, horse racing operated safely and continuously.

Under the new deal, FOX Sports expects to air at least 700 hours of coverage each year from Belmont Park and Saratoga Race Course and, outside of prior commitments, gives the network exclusive national broadcast rights at Belmont Park and Saratoga Race Course through 2030.

NYRA will serve as the production arm for all horse racing events during the term of the partnership.

NYRA and FOX Sports began their collaboration during the first season of Saratoga Live during the 2016 summer meet at historic Saratoga Race Course. The critically acclaimed show, broadcast daily from the grounds of Saratoga, aired 80 hours of live coverage on FS2 and coincided with the national launch of NYRA

FOX Sports and NYRA have developed an expanded partnership agreement.

Courtesy NYRA

Bets. Since then, total coverage has grown to more than 700 hours in 2020.

Along with Saratoga Live, FOX Sports’ NYRA television portfolio includes America’s Day At The Races, airing in the spring, summer, fall and select dates throughout the winter racing season.

Officials said NYRA Bets achieved record growth in 2020, as new fans engaged with horse racing by watching an unparalleled amount of coverage across FOX Sports’ family of networks.

Driven by a dramatic expansion in this live Continued On Page 4

BY CHRISTINE GRAF The Bunker, a Guilderland-based business that offer golfers the opportunity to use golf simulator technology in an indoor, country club-like setting, has plans to open additional locations in Clifton Park and Malta.

Owners Troy Miller and Burl McCutcheon will invest approximately $1 million to get both sites up and running. Because there are tenants currently occupying both existing spaces, exact addresses will not be released until next month, they said.

According to Miller, both are centrally located near exits 9 and 12 of the Northway.

Miller is the owner and broker at CM Fox Real Estate and also owns Troy Miller Construction. In his free time, he is an avid golfer.

“I’ve been in the development world, and when golf and my past development work collided, out came the Bunker,” he said.

The 4,000-square-foot Guilderland location opened at the end of 2019 in the CM Fox Real Estate building at 2390 Western Turnpike. Before being temporarily shut down because of the COVID-19 pandemic, business exceeded expectations and plans for expansion were already underway, he said.

Construction in Malta and Clifton Park will begin this summer and both businesses are expected to open in the fall. Each 6,000-square-foot space will feature seven TrackMan 18-foot widescreen hitting bays.

This is The Bunker, a Guilderland-based business that has golf simulator technology.

Nicole McCutcheon

“TrackMan technology is kind of the Rolls Royce of simulation. They are used all throughout the PGA, and pro players use it,” said Miller. “The technology has finally gotten to the point that it’s very accurate to what you would be doing outdoors.

Everything is identical to the outdoor game.”

The simulators have a price tag of approximately $20,000 each and feature dual radar technology that tracks “launch Continued On Page 6

2 • SARATOGA BUSINESS JOURNAL • APRIL 2021

‘Little Market At 5 Points’ Serves Customers Inside, Online And Through Take-Out Window

Personnel Briefs •

Roohan Realty announced that Jeana Labas has joined the team as a licensed real estate salesperson.

Labas has been with Kodiak Construction for seven years as office manager and client selection representative. She helps new construction clients throughout the process of building a home. She also joins Roohan Realty as Kodiak Construction’s seller agent, while maintaining her office manager duties.

The Saratoga Springs native attended Clarkson University, and returned to the area after school to build a home in Wilton.

* * * Timothy E. Blow, executive vice president and chief financial officer at Ballston Spa National Bank (BSNB), has announced his retirement effective Dec. 31.

Since joining BSNB in 2005, his responsibilities include strategic financial planning and oversight of the finance, IT, operations, compliance, and facilities functions. Blow’s leadership at BSNB caps a 33-year career in the Capital Region working in audit, advisory and corporate banking roles.

“Tim’s contributions have been instrumental in helping BSNB achieve high levels of fiscal and operational effectiveness, the development of a sophisticated technology infrastructure, market expansion, and record financial performance. Of particular

Chuck Ciaccia 27 years

Jude Gosh 32 years

•

note was Tim’s leadership in the development of the company’s new corporate headquarters building in 2011,” said Christopher R. Dowd, president and chief executive officer at BSNB. As part of the planned transition, James F. Dodd will be promoted to senior vice president and chief financial officer effective July 1. Dodd, a certified public accountant, joined BSNB in 2018 as vice president and controller. Prior to joining the bank, he spent seven years as a manager at KPMG, LLP and provided audit and advisory services to financial institutions. In his new role, Dodd will oversee the finance, compliance and facilities functions at BSNB.

* * *

Capital Bank, a division of Chemung Canal Trust Company, today., announced Billie M. Taft as its newest commercial loan officer.

Taft has worked for over 10 years in the commercial banking field. In 2010, she joined Saratoga National Bank and Trust Co., where she enhanced her commercial credit experience. In 2013, Taft was promoted to commercial loan officer, followed by a promotion to vice president in 2016.

Taft graduated with a Bachelor of Arts Continued On Page 16

Dave Weiss 21 years

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A Division of

Business partners Michele Morris and Jim Morris (not related) opened the Little Market at 5 Points in Saratoga Springs at 42 Park Place in late March.

BY JENNIFER FARNSWORTH The Little Market at 5 Points in Saratoga Springs is now open on the city’s east side.

Business partners Michele Morris and Jim Morris are not related. They opened the store at 42 Park Place in late March and they are ready to serve the community they love.

The new owners say the “quintessential” corner store deli is more than a place to grab a quick bite to eat. Michele and Jim said they are “refreshed, re-imagined and ready to bring you delicious eats, everyday conveniences, thoughtful gifts and fast and friendly service.”

The new store is on a site that was a deli and market for many years.

“It is with gratitude that we continue in the spirit of those who came before us,” said Jim Morris. “We look forward to getting to know you and your families over a warm breakfast sandwich and cappuccino, a hotdog, or a deli sandwich made

your way.”

The Little Market at 5 Points is a place with many necessities, including milk, fresh produce, candy bars, ice cream, craft beers and hard seltzers.

It also has a gift shop with items like dish towels, speciality soaps and artwork.

Michele Morris said they have 10 employees ready to serve people inside the store and through a take-out window.

She said the community has responded to the market in a positive way, making the opening a success.

“We are excited for our fresh start and getting back normal with you. The community has been unbelievably supportive,” she said.

The Little Market at Five Points can be found online www.thelittlemarket5.com where orders can be placed online. The phone number is 518450-7068. Hours are Monday through Saturday, 8 a.m. to 4 p.m., and Sunday 8 a.m. to 1 p.m.

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 3

Food At Spice Malabar Restaurant In Clifton New Recruiting Company Helps Law Firms, Park Influenced By North And South India Attorneys And Support Staff In The Region

Spice Malabar, 7 Southside Drive, opened in The Shops at Village Plaza on March 16. The owners also operate Karavalli of Latham, also an Indian restaurant.

A new Indian restaurant is open in Clifton Park.

Spice Malabar, 7 Southside Drive, opened in The Shops at Village Plaza on March 16.

The owners also operate Karavalli of Latham, also an Indian restaurant.

The cuisine at Spice Malabar is influenced by the flavors of north and south Indian.

Vince George, chef and owner of Spice Malabar, said North Indian cuisine includes dishes and breads cooked in the tandoor, a cylindrical clay oven. Traditionally, meats and vegetables slowly cook in tomato, onion, and tree nut-based sauces, which are seasoned to each dish.

South Indian cuisine brings together the cuisines of Kerala, Tamil Nadu, Mangalore and Goa with a range of healthy dishes.

Seafood is at the heart of Spice Malabar’s menu, which also includes poultry, game and vegetarian selections.

Visitors to Spice Malabar can experience a lunch buffet that includes tandoor, vegan, vegetarian, and non-vegetarian specialties.

Convenient take-out lunch box specials and other à la carte menu options are also offered mid-day.

The dinner menu consists of appetizers, tandoori specialties, vegetarian, chicken, game, and seafood preparations.

A tasting menu, comprised of authentic Indian delicacies paired with vegetable biriyani, garlic naan and tandoori broccoli, is a recommended way to explore the special flavors of the kitchen. Classic signatures such as mango curry, chettinadu and pepper fry dishes are also available in addition to an authentic homemade dessert menu.

©2021 SaratogaPhotographer.com

George began his career when he graduated in culinary management in Chennai, India, and started as a line cook in some of the most prestigious Indian kitchens. He then moved to New Jersey where he joined the Sankalp Group of Restaurants, a Gujarat-based company, before moving on to Karavalli of Latham, where he has been an executive chef for 10 years and a key player in the development of other projects affiliated with Karavalli of Latham.

“We’ve been overwhelmed by the positive response Karavalli has received over the years,” said George. “To share our food with a new audience and bring the cuisine of northern and southern India to Clifton Park is very exciting for our team. As members of the community ourselves, we are looking forward to welcoming our neighbors to our new space.”

Soon, Spice Malabar will feature a full bar offering hand-crafted cocktails, wine and beer.

The custom décor and hand-crafted interior spaces are flooded with natural light by day, and “by night the restaurant’s profusion of ambient glow will provide much intimacy to the dining experience,” the company said.

Spice Malabar is open for lunch Tuesday through Friday noon to 2:30 p.m., and Saturday and Sunday noon to 3:00 p.m.

Dinner hours will be Tuesday through Saturday 5-9:30 p.m. and Sunday 5-9 p.m.

For more information visit www. spicemalabar.com. The phone is 518-4788087.

Valiant Search, a search firm that focuses on recruiting for law firms, is now open.

Sean Macari, an experienced recruiter, said he saw an opportunity when many search firms dramatically scaled down or closed due to the COVID-19 pandemic. He saw the need to help attorneys, support staff, and law firms get back on their feet as the pandemic starts to subside.

There was also an absence of legal-focused recruiting firms in upstate New York, he said. That inspired him to launch his own company, based in Albany.

“Valiant Search is currently serving law firms in all counties in New York state, however, being based in the Capital Region, we have a particular familiarity and focus on firms in Saratoga and Warren counties,” he said.

“In the wake of COVID, many search firms went through dramatic changes as they shut down or shifted their focus exclusively to bigger firms in the Manhattan area. With this, I saw an opportunity to help those firms in Upstate New York (including those in the Saratoga/Washington/Warren counties area) get back on their feet. As an experienced recruiter myself, I was inspired to start my own company during the pandemic to make sure that these Upstate businesses could have someone to help support them as they look to reopen amidst COVID.” He said Valiant is the only search firm that specializes in the legal industry north of New York City, “so we have a much greater presence in these upstate counties—like Saratoga and Warren—than others that focus primarily on New York City. “ “Being from the area and having been through COVID myself, I know the struggle upstate firms have to go through when trying to find employees through these New York City-focused recruiting agencies.

A search group focusing north of New York

Sean Macari, an experienced recruiter, opened Valiant Search in the Capital Region.

Courtesy Valiant Search

City allows for people looking for a change or to get back to work the option to find something closer and quicker than going through New York City-based groups.”

Macari has developed a deep understanding of recruiting from his several years in the industry. Most recently, he served as the head legal recruiter with Albany-based Tully Rinckey PLLC, where he helped recruit attorneys and support staff to their offices upstate New York, as well as Washington, D.C., Austin, Texas, and New York City.

Prior to becoming a recruiter, Macari worked in the Office of the Attorney General, where he focused on campus recruitment initiatives.

Valiant Search is currently looking for experienced legal recruiters from across the country to join the team. For questions about Valiant Search or to join the team, contact Macari at smacari@valiantsearch.com.

4 • SARATOGA BUSINESS JOURNAL • APRIL 2021

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Soft-Tex International, A Pillow Making Company In Waterford, Is Growing Fast Soft-Tex International, a leading producer of bedding and home comfort products based in Waterford, has opened a facility in Sugar Land, Texas, which it said will provide an immediate improvement in overall shipping efficiency and double the company’s production capacity for fiber-filled products, adding hundreds of new jobs over the course of 2021.

In the first half of 2020, Soft-Tex previously announced an expansion doubling capacity and set an aggressive target of continued domestic expansion by at least 20 percent per year for the next five years. The ramp up of the new facility will double the total of domestic capacity, far exceeding the annual growth target.

The company also has plans to add 40,000 square feet of storage and office space. The mattress and pillow maker received approval from the Halfmoon Planning Board in March to add warehouse space at 430 Hudson River Road in Halfmoon, next door to an existing Soft-Tex factory.

The Sugar Land facility will begin immediate warehousing and distribution operations that will improve overall shipping efficiency to both retailer warehouse networks and direct-to-consumer shipments with three-day or better ground service coverage, as Soft-Tex scales inventory balancing, officials said in a news release.

In parallel, Soft-Tex will add new production equipment for fiber-filled products and personnel in Texas and hopes to begin manufacturing at the facility by June 1.

“As promised, Soft-Tex has delivered and now continues to expand upon its commitment to

growing its domestic footprint,” Soft-Tex principal Mark Smiderle said at the opening of the Sugar Land facility. “These efforts will continue to improve Soft-Tex’s, and in turn, our partners’, overall service quality, speed, and costs, which we recognize is critical to driving continued growth.”

Last summer, Soft-Tex’s officials said the company was speeding up manufacturing and delivery times by moving more production from China to the United States. The company also is focusing on higher-margin products, including antimicrobial lines as well as bedding with heating and cooling technology.

“As offshore sourcing volatility continues in the ever-changing geopolitical landscape exacerbated by the continued pandemic, Soft-Tex has launched initiatives to shift volume for many other bedding product categories back to domestic and/or nearshore supply chains through investing in fabric and ticking partnerships and the planned launch of domestic foam pouring,” the news release said.

The company has also started a subsidiary to build a new sales pipeline in Europe, Asia and South America. The international sales push follows the decision to double production of pillows and mattress pads at its factory in Waterford.

Soft-Tex International is an innovation company focused on building the most comfortable products to help the world sleep and live better. With hundreds of patents, patents pending, and trademarks, Soft-Tex is a leading choice for retailers looking to offer a differentiated, well-merchandised assortment of bedding and home comfort products with the latest features and benefits, according to the company..

Track TV Deal

with FOX Sports to the sport in New York as well as across the country.

“FOX Sports has shown an unwavering commitment to the sport of horse racing over the past five years,” said O’Rourke. “The strength of our partnership with FOX Sports, and the continued expansion of our high-quality telecasts, has proven to be hugely beneficial for the New York racing community and the sport as a whole.”

FOX Sports became the national television home for NYRA’s Belmont Park and Saratoga Race Course coverage in 2019. That same year, the brand furthered its commitment to horse racing by televising the Runhappy Travers to a national audience on the FOX broadcast network (FOX) for the first time in network history.

The new FOX Sports/NYRA agreement ensures that the Travers will air live on FOX through 2030.

“NYRA is delighted to extend our relationship with FOX Sports,” said Tony Allevato, President, NYRA Bets. “We look forward to continuing to work closely with the FOX Sports team over the next decade to grow NYRA Bets while continuing to present the very best in horse racing coverage to more sports fans than ever before.”

Continued From Page 1 television coverage, NYRA Bets generated $225 million in wagering handle in 2020, a more than 100 percent increase compared to 2019.

“The remarkably rapid expansion of NYRA Bets, and the digital ADW wagering marketplace, make this an ideal opportunity for FOX Sports to deepen and broaden its investment in both premier media rights and the high-growth sports wagering industry. With our investment options in NYRA Bets, FOX is now uniquely positioned as the only media company with strategic stakes in digital bet-taking businesses in horse racing, sports betting, poker and casino gaming,” said Michael Mulvihill, FOX Sports’ Executive Vice President, Head of Strategy and Analytics. “We’re confident that our television partnership with NYRA will fuel continued growth for NYRA Bets in the years ahead ” Dave O’Rourke, President and CEO, NYRA, underscored the importance of its partnership

SUNY Empire

Continued From Page 1 proud every day.

Their stories are encouraging and empowering, and we are fortunate to be play a role in their success. This tradition of excellence is one I am proud to be a part of.”

SUNY Empire officials anticipate continued year-over-year enrollment growth, with particular strength in graduate programs, which have increased more than 20 percent. As COVID-19 has highlighted the need for more healthcare professionals, prospective students are exploring SUNY Empire due to the high-quality, affordable degree and certificate options, officials said.

The School of Nursing and Allied Health saw a more than 8 percent boost in students since last spring when the pandemic first hit.

SUNY Empire’s commitment to meeting student needs is evident through the college’s expanding academic programs on the undergraduate, graduate, certificate programs, and the first-ever Ed.D. in educational leadership.

New areas of study on the undergraduate level include addiction studies, security studies, and psychology, a graduate certificate in public administration, and a new certificate program focused on Indigenous studies. Other initiatives developed by the college include the Empire Opportunity Program, the Center for Autism Inclusivity, and the Shirley A. Chisholm Center for Equity Studies.

SUNY Empire State College educates 16,000 students per year in person, online, and through a blend of both, at locations in every region of New York and at eight international sites worldwide.

SUNY Empire awards more than 3,000 degrees annually and 94 percent of graduates stay in New York state, according to the college. To learn more, visit www.esc.edu.

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 5

Business Briefs

KPM Restoration Outgrows Saratoga Facility, Moves Into New Warehouse, Offices In Malta •

Jamie Kennedy is the owner of KPM Restoration. The company repairs water damage, does mold remediation and other commercial cleaning through the region.

BY JILL NAGY KPM Restoration, a company that cleans up and repairs premises after fires, floods and other disasters, moved in January to a new facility in Malta.

It consists of a large warehouse and 12 offices. It replaces a facility at 211 Maple St. in Saratoga Springs.

The company is still in the process of moving out of the Saratoga Springs location, according to business owner Jamie Kennedy.

Only six years old, KPM outgrew its former quarters, he said.

The company is on-call 24 hours a day and, all 13 of its trucks are kept busy, said Kennedy. The company repairs damages from water pipe bursts, fixes other water damage, does mold remediation and commercial cleaning .

A large part of the business these days involves COVID-19 cases. Kennedy said the company has done more than 200 COVID cleanups, which include cleaning, disinfecting, and sanitizing. As a

community service, they have done several free clean-ups for schools and firehouses.

Kennedy came to the area from Milbrook, a downstate town near Poughkeepsie, where he had three businesses, a property management company (Kennedy Property Management), a landscaping service and a tree service. He sold them all and moved north.

“I want to spend more time with my family and children,” he said. He and wife, Rachel, have three children.

KPM serves an area from Poughkeepsie to Lake Placid as well as parts of Vermont and Massachusetts. Kennedy is considering expanding to Charleston, S.C., in the next year or two.

Kennedy was recently the recipient of an award for community service from the Brawny Paper Co. He was recognized as a “Brawny Giant” and received $10,000 and 1,500 rolls of paper towels, he said.

KPM Restoration can be reached at 518 862- 8228 or online at kpmrestoration.com.

NBT Bank is hosting a webinar series educating business leaders on the latest information surrounding all facets of addressing cyber threats from awareness to prevention and response.

Presenters include NBT Bank director of information security Terra Carnrike-Granata, director of cash management and government banking Margaret Scopelianos, information security manager Andrew Frisbie and NBT Insurance Agency president Tucker Lounsbury.

The events are free to attend, and guests may join one or all sessions.

“Are You Covered? Proactive Controls You Need Now” will be held on Friday, April 23. It will outline how to integrate cyber liability insurance into your cybersecurity program while also leveraging banking controls to protect financial assets.

“After A Breach: Effective Incident Response on Friday,” will be held April 30. The team will share the fundamentals of incident response planning, and tips on how to respond to a ransomware attack or an email account takeover in Microsoft 365.

“Cybercrime Survivors: Stories & Lessons Learned” is schedule for Friday, May 7, and will feature a virtual roundtable hosted by all four of our presenters. The team will discuss valuable lessons from actual cyber-attacks, as well as answer questions submitted on topics from cybersecurity to cash management and more.

To register, visit www.nbtbank.com/CybersecurityRSVP.

* * * Ferraro, Amodio & Zarecki, CPAs, a forensic accounting, business valuation and business advisory firm and Hudson Forensic Solutions, a boutique forensic firm, have announce a merger.

The union, designed to provide the Hudson Valley with expanded services in business valuations, fraud and financial investigations, economic damage analysis, litigation support, expert testimony, as well as business growth consulting, exit planning and investment banking services.

•

As a result of the merger, FAZ, based in Saratoga Springs, now also operates out of White Plains, covering Westchester County and the entire Hudson Valley.

“Combining with John Loughren and Hudson Forensic Solutions gives us a wider geographic reach, expanded resources and proven expertise for enhanced performance on our business valuation, forensic accounting and business advisory engagements,” FAZ partner Stephen Ferraro said.

“We are excited to have joined forces with FAZ to bring premier forensic accounting, business valuation, growth consulting and exit planning services to our Hudson Valley clients, COIs and referral sources,” HFS Managing Partner John Loughren said.

FAZ is a forensic accounting, business valuation and business advisory firm committed to serving attorneys, claims professionals, business owners and others.

* * *

Fingerpaint, a health and wellness marketing agency based in Saratoga Springs, has executed a strategic investment in Leaderboard Branding, a global naming and branding business headquartered in Charlotte, N.C., to grow its portfolio of companies.

Details of the transaction were not disclosed.

The investment in Leaderboard Branding is expected to increase Fingerpaint’s global reach and expand services to better support clients in earlier stages of the commercialization process.

As part of the transaction, Brannon Cashion, a managing partner at Leaderboard Branding, will join Fingerpaint’s operating board. He brings over two decades of leadership experience in the global healthcare naming and strategic branding space.

Leaderboard Branding joins Fingerpaint companies 1798, a market access and commercialization firm that specializes in healthcare consulting services including patient and provider access services, financial impact analysis and analytics, Continued On Page 7

6 • SARATOGA BUSINESS JOURNAL • APRIL 2021

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Developer Seeks Permission For Condos, New Marina And Restaurant On Saratoga Lake A development group is proposing a mixed-use condo development on about 8.7 acres of land on the south short of Saratoga Lake in the town of Malta.

The South Shore Marina Proposed Planned Development District was presented to the Town Board on Jan. 25, Sophia Maruso, the owner of Plan & Site Consulting LLC located in Ballston Lake, representing to principals of the New York Development Group addressed the board outlining plans, which are preliminary at this point.

The Formal application could be made in the coming weeks, the development group said.

Geoffrey Booth and Jeff Knox are the principals in the group.

Two- and three-story condominium buildings and a public kayak and canoe launch are included in the project. The developers are under contract to purchase nine parcels totaling 8.7 acres from Joe and Tony DiDonna, owners of the marina and restaurant South Shore Marina on Saratoga Lake. If approved, they will be demolishing all the existing structures and starting anew.

The land is near the intersection of Route 9P and Plains Road (County Road 108). The PDD concept proposes mixed uses consisting of 96 condominium units in five buildings, a marina, a 4,000-square-foot restaurant and potentially associated amenities such as clubhouse, fitness center, and public access to the lake with parking, according to Town Board minutes of the session.

Documents said the PDD process is being pursued “due to the nature of the pre-existing, non-conforming uses and conditions of the project property; to contemplate a unique combination of new uses; and to foster development of a new community of residents seeking pride of

ownership with appreciation for Saratoga Lake, while offering the opportunity to fulfill a long-sought public amenity for the Town of Malta.”

“The applicant recognizes that the project area has historically functioned as a dining and recreational fixture within the town and is enthusiastic about the prospect of enhancing the aesthetic value of this location, improving the environmental conditions of the site, and further enhancing this gateway into the Town of Malta,” the developers said.

Within the project area, the majority of lots are either pre-existing nonconforming by size or by use. Additionally, the site will use both underground and surface parking.

Maruso said at this point the size of the condo units is roughly estimated at 1,500 to 1,800 square feet. She said that will come more into focus when the developers get approval. At that point the architect will get more involved in preparing plans.

“We believe this proposal contemplates the future of this neighborhood in a way that serves existing residents of the town, creates additional home ownership opportunities, diversity in housing stock, and supports the improvement of Saratoga Lake water quality, while bringing to fruition the dream of public access cooperation between developers and the Town of Malta to gain access to the Kayaderosseras Creek, Saratoga Lake, Round Lake, other creeks,” documents fro the developer said.

Booth said it will be “an upscale development.”

The developers declined to identify a potential asking price for the condos until material costs are determined. “All of the costs that are involved in this will weigh in on what that eventual number looks like,” Booth said. He added they are “envisioning a signature piece” with this development.

The Bunker

Continued From Page 1 to landing and everything in between.”

Tracking parameters include ball f light, club path, face angle, swing direction, spin loft, spin rate, and curvature. TrackMan simulators also allow golfers to play virtually at some of the world’s top golf course.

According to Miller, unlike most indoor golf businesses, The Bunker has the look and feel of a country club. It is furnished with plush sofas, leather club chairs, a marbletopped bar and f lat screen televisions “Indoor golf has been full of very warehouse type space, and we have turned it into basically an indoor country club.

We have fireplaces, high-end mahogany finishes—it’s really like a country club that’s open to the public.”

The Clifton Park and Malta locations

will have similar design features as well as larger kitchens with more food options.

They will also have summer offerings that are not available in Guilderland.

“We’re doing open-air concepts. There will be garage doors that open and connect the bar to the inside and the outside. We’re really focused on having a year-round business,” said Miller.

The Bunker in Guilderland employs six and Miller anticipates hiring 15 workers for each new location.

Simulator bays rent for an average of $50 to $60 per hour, and the cost can be divided by multiple golfers. Golf instruction, leagues, and programs for kids are also available. The Bunker can also be rented for private parties.

For more info, visit getinthebunker.golf.

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 7

Business Briefs Continued From Page 5

competitive intelligence, and pull-through solutions; and Photo 51, a consultancy focused solely on advanced therapeutics, such as gene and cell therapies.

* * * The Mom’s Choice Awards has named Lucky’s Adventures Children’s Book Series as among the best in family-friendly media, products and services.

The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

“We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Gold Seal of Approval,” said author Elizabeth Macy.

To be considered for an award, each entrant submits five identical samples for review. Entries are matched to evaluators in the MCA database.

Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

With the evaluation now complete, the review samples of Lucky’s Adventures Books will be donated to schools, libraries, and nonprofit organizations.

Macy has written three children’s picture books in the series, inspired by the true story of when her dog, Lucky, was lost in Saratoga for four days.

Visit www.LuckysAdventures.net for additional information.

* * * The Saratoga Automobile Museum hosted a successful Brooks’ BBQ fundraising event on April 6 to benefit the museum’s educational and exhibit programming.

The fundraiser also benefited Shelters of Saratoga, Inc., the Franklin Community Center, Inc., the Spa Park State Park Police, and the Saratoga Springs police and fire departments, with nearly 500 donated dinners.

The dinners were donated from museum board members and the community at large.

“In the midst of the pandemic we received an incredible amount of support from the community,” said Carly Connors, executive director.

“We wanted to pay that support and kindness forward by donating dinners to local organizations that are helping people of our community. .”

The Museum will be hosting another Brooks’ BBQ fundraiser on Friday, June 18, in conjunction with the Antique Automobile Club of America’s (AACA) regional meet in the Saratoga Spa State Park.

For more information about the Museum, visit saratogaautomuseum.org.

Stillwater Scheduled To Get Low-Interest Funds For Water Pump Station Work The New York State Environmental Facilities Corporation Board of Directors has approved more than $48 million in grants, interestfree loans, and low-cost loans to support vital drinking water and wastewater infrastructure projects across New York state, including two local projects.

The 2022 Enacted Budget adds a $500 million appropriation to support clean water, raising the state’s total investment to $4 billion and continuing to fulfill the state’s $5 billion clean water commitment, officials said.

“Clean water and functioning water infrastructure are essential parts of the standard of living and qualify-of-life for all New Yorkers, and towns and villages across the state have an ongoing need for wastewater treatment plants and water tanks that needs to be filled,” Gov. Andrew Cuomo said. “The newly enacted budget dedicates $500 million to support clean water initiatives which increases our investment and brings the state closer to fulfilling its commitment to New Yorkers. These projects will underscore our pledge to help protect the environment and the health of New York’s residents and families.”

Environmental Facilities Corporation President and CEO Joseph Rabito said, “By approving these grants and low-cost financing for critical water infrastructure work, the EFC Board of Directors has ensured that communities statewide can cost-effectively undertake important projects that help protect our precious

water resources.”

Department of Health Commissioner Dr. Howard Zucker said, “These significant state investments help municipalities prioritize programs to upgrade outdated drinking water infrastructure and implement treatment necessary to improve water quality in communities statewide.”

The board’s approval includes financing through the Clean and Drinking Water State Revolving Funds and grants that are part of the Water Infrastructure Improvement Act program.

The projects approved at an April 8 meeting include the Village of Stillwater in Saratoga County, $488,946 in short-term, low-interest financing and $733,418 in 2019 grant funds for the replacement of aged, corroded, and tuberculated water main with new ductile iron water main along Lake Road.

Glens Falls in Warren County, $1.4 million in short-term, interest-free financing and $468,425 in 2019 grant funds for planning, design and construction of pump station capacity improvements by force main replacement and collection system repairs.

The financings are subject to the Public Authorities Control Board’s approval and are scheduled for consideration at PACB’s meeting on April 21.

For more information, visit EFC’s website at www.efc.ny.gov.

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8 • SARATOGA BUSINESS JOURNAL • APRIL 2021

SARATOGA BUSINESS JOURNAL

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Insurance / Medical Services Wesley Health Care Center In Saratoga Childcare Center Serving Track Backstretch Reinstates In-Person Family Visitations Community Should Be Open This Summer

In-person family visitations have been reinstated at the Wesley Health Care Center in Saratoga Springs. They can have 40-minute sessions Monday through Friday from 9 a.m. to 7 p.m.

In-person family visitations have been reinstated at the Wesley Health Care Center in Saratoga Springs.

Wesley Health Care Center is welcoming families for 40-minute in-person visits with residents Monday through Friday from 9 a.m. to 7 p.m.

Families can register online through The Wesley Community’s website. All visits must be scheduled in advance.

In-person family visitations at the senior care facility were temporarily paused in accordance with New York state health and safety rules and regulations during the COVID-19 pandemic.

Throughout the pandemic, Wesley has kept families connected through outdoor window visits and virtual visits. Wesley expanded its Life Enrichment staff and

technology to help facilitate more than 3,000 online visits since the pandemic began.

Wesley has also provided opportunities for compassionate care visits amongst residents and their families.

For more than 40 years, Wesley Health Care Center has provided quality nursing care for aging adults and seniors through a variety of services, including: long-term care; light care geriatrics; Alzheimer’s and memory support; and a short-term rehabilitation program.

Wesley Health Care Center is part of The Wesley Community, a 37-acre continuum of care campus in Saratoga Springs which provides seniors with a variety of levels of care including independent living, assisted living, long-term care, outpatient therapies, short-term rehabilitation and home care.

The Belmont Child Care Association erected this sign for the new childcare center for families and children of the backstretch community at Saratoga Race Course that will open this summer.

The Belmont Child Care Association says its new childcare center serving families and children of the backstretch community at Saratoga Race Course is scheduled to open this summer.

The 4,300-square-foot center will be located on the Oklahoma side of the Saratoga backstretch. Funded

by Michael and Lee Dubb, the facility will be named Faith’s House in honor of Faith Dubb, mother of BCCA founder and board chairman Michael Dubb.

Faith’s House will provide child care and early education programs for infants, toddlers and preschool-aged children. The center will be open seven days a week from 5 a.m. to 5 p.m. to accommodate the schedules of backstretch workers and horsemen.

“All working parents deserve to know that their children are being cared for in a safe, healthy and enriching environment during the workday,” said Dubb, who is a prominent thoroughbred owner in addition to his work with the BCCA. “We are thrilled to extend this important program to the hardworking families of the Saratoga backstretch community, who provide a vital service to the racing community.”

The Saratoga facility will complement BCCA’s sister childcare center Anna House, which serves families of the Belmont Park backstretch. More than 1,000 students have participated in Anna House’s programs since its opening in 2003.

“Faith’s House fulfills a dream that the BCCA has been working on for over ten years. We are so excited to bring a winning formula in child care to

Courtesy NYRA

Saratoga,” said Libby Imperio, BCCA president.

The anticipated summer opening coincides with the annual summer meet at Saratoga Race Course, which brings approximately 950 backstretch workers and their families to the Spa. The opening of the new center is contingent upon licensing approval from New York state and the state Office of Children and Family Services.

“The backstretch community is the foundation of the racing industry,” said NYRA President and CEO Dave O’Rourke. “All of us at NYRA extend our sincere gratitude to Michael and Lee, and the entire BCCA staff for their continued dedication and commitment to increasing access to affordable and reliable childcare for families on the backstretch. I would also like to thank our facilities team for their work on this project. NYRA is proud to host this new center of childhood education.”

Faith’s House will be operated by Bright Horizons, an organization known for excellence in the child care industry which manages early childhood education programs at more than 1,000 child care centers.

More information about Faith’s House, including details on registration and enrollment, will be announced in the coming months. Individuals interested in further details may contact BCCA Executive Director Joanne K. Adams by phone at 516488-2103 or via email at jadams@belmontchildcare. org.

For more information, visit BelmontChildCare. org.

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 9

State Expands Tax Credits For Participants In MVP Partnership Helps NY State Of Health To Reduce Plan Expenses Business Health Plans New York state has expanded tax credits available through NY State of Health, New York’s health plan marketplace.

The expansion will result in more New Yorkers being eligible for financial assistance and the further reduction in health insurance premiums in New York state, officials said.

Through the American Rescue Plan, which President Joe Biden recently signed into law, increased tax credits are available to more than 150,000 consumers who are already enrolled in coverage, further lowering health care costs.

In addition, in June 2021, NY State of Health will for the first time expand tax credits to tens of thousands of additional New Yorkers with higher incomes who, before the American Rescue Plan, did not qualify for financial assistance to lower the cost of premiums, officials said.

It was also announced that the 2021 Open Enrollment Period will be extended through the end of this year. The announcements come on the 11th anniversary of President Obama signing the Affordable Care Act into law.

“Access to high-quality affordable health insurance is crucial at any time, but the COVID-19 pandemic has made it even more important to make sure New Yorkers are insured in case they face the virus or other health issues,” Gov. Andrew Cuomo said. “With the availability of increased tax credits and the extended Open Enrollment Period, health insurance premiums will be reduced for more New Yorkers than ever before. I encourage anyone who needs health insurance to sign up through NY State of Health.”

Beginning in early April, enhanced federal tax credits will be available for low- and moderateincome consumers (income up to $51,040 for individuals and $104,800 for a family of four) to lower the cost of Qualified Health Plans.

Individuals already enrolled through NY State of Health at these income levels will be notified to

visit NY State of Health, call the NY State of Health Customer Service Center, or contact a certified NY State of Health assistor to update their information.

Consumers who complete their updated enrollment in April will receive a premium invoice from their health plan that reflects the lowered premium amount beginning in May. NY State of Health Executive Director Donna Frescatore said, “As we continue to respond to a global pandemic that has impacted our lives for more than a year, the American Rescue Plan has provided some very good news for New Yorkers. We are working to make enhanced tax credits available to New Yorkers as quickly and as seamlessly as possible.”

Officials said that by June 2021, NY State of Health will update its system to automatically apply the enhanced tax credits without the consumer needing to take any action to receive them. Also in June, NY State of Health will update its system so that higher income consumers (income above $51,040 for individuals and $104,800 for a family of four) can access the federal tax credits. Consumers at these income levels were not previously eligible for tax credits.

Over the past eleven years, New York has led the nation in its implementation of the ACA and made more than $4.4 billion in federal tax credits available to New Yorkers to lower the cost of Qualified Health Plans purchased through the NY State of Health Marketplace, according to state officials. More than 5.8 million people, nearly 1 in 3 New Yorkers, now access health coverage through NY State of Health, New York’s official health plan marketplace.

Individuals who are eligible for other NY State of Health programs—Medicaid, Essential Plan and Child Health Plus—can enroll year round.

Consumers can apply for coverage through NY State of Health online at nystateofhealth.ny.gov, by phone at 1-855-355-5777, or by connecting with a free enrollment assistor.

MVP Health Care and The University of Vermont Health Network announced the launch of a partnership between the two local nonprofit health care organizations in order to offer a patient-focused, physician-designed Medicare Advantage health insurance plan to better meet the needs of residents of Vermont and northern New York.

Services for this plan is expected to begin on Jan. 1, 2022.

“With a shared mission of creating innovative solutions and sustaining healthy communities, MVP Health Care and the UVM Health Network will enthusiastically co-create a health plan that supports stronger relationships between members and physicians, and will positively impact the communities we serve,” said MVP Health Care President and CEO Christopher Del Vecchio. “By reinforcing vital provider relationships, focusing on improving the lives of people in our communities, and leaning on the patient-centered missions of our two organizations, we will make health insurance more convenient, more supportive and more personal.”

MVP Health Care and the UVM Health Network plan to announce details of the innovative Medicare Advantage insurance plan during the fall annual enrollment period.

Medicare Advantage plans can offer coverage for services that Original Medicare does not, such as vision, hearing or dental, and valuable well-being benefits. These plans are rapidly growing in popularity, with enrollment in Medicare Advantage doubling over the past decade, according to the Kaiser Family Foundation.

This new partnership, and the resulting Medicare Advantage plan, will align directly with existing health care reform efforts that shift the focus to wellness as much as illness while controlling costs, officials said.

For more information about MVP Health are, visit www.mvphealthcare.com.

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10 • SARATOGA BUSINESS JOURNAL • APRIL 2021

SARATOGA BUSINESS JOURNAL

SPECIAL SECTION

Entrepreneurship

Matt Snyder Follows Grandfather’s Footsteps, Owner Of ‘One Life Tequila’ Partners With Handcrafting Brooms With 1800s’ Equipment Renowned Boxers To Promote Her Product

BY CHRISTINE GRAF Matt Snyder is proud to call himself a second generation broom maker.

His grandparents, George and Ann Snyder, started making brooms in the 1970s after purchasing several pieces of 19th century broom-making equipment at an auction. Matt began working in their broom shop, Snyder’s Brooms, when he was 8 and also traveled with them to arts and crafts fairs where they sold their products.

“I love the brooms and started collecting them when I was adult,” said 34-year-old Snyder.

“As soon as I started to see my grandparents get older, I realized that when they stop doing this, that Snyder’s Brooms will no longer exist. I can’t let that happen. I’m doing this to keep it going.”

For that reason, at the height of the COVID-19 pandemic when much of the world was shut down, Snyder decided the timing was perfect to establish Snyder’s Handmade Brooms of Saratoga. He started making brooms out of his home and sold them at the Farmer’s Market.

“It was a hit. I ended up selling about 300 brooms last year, and it just started to expand. It went full tilt from there,” said Snyder who works full-time in sales.

“The demand is there because it’s something you can’t get anywhere else in the world. There are some broom makers out there, but they don’t make brooms like we make. The dyed broom corn and the braiding makes them unique.

They are functional pieces of art and will last a lifetime.

“I have a broom that I use in the shop that my grandfather made in 2003. They sweep better than any broom you will ever get in the store.

They aren’t synthetic and are made just like the old timers made them. They are definitely lost pieces of history.”

Snyder’s brooms are decorative, functional and handmade using antique equipment that was given to him by his grandparents. Handles are hand turned on a lathe and vary in design and intricacy. One of his most unique brooms—

Matt Snyder makes brooms in the family tradition at Snyder’s Brooms in Saratoga. the Snyder’s Flyer—was inspired by the Nimbus 2000 from the Harry Potter movie series.

On average, Snyder’s brooms range in price from $40 to $150 and take up to three hours to make. He signs all of his broom handles just as his grandfather had always done.

Snyder spent the winter building up his stock of brooms and also started making handmade wooden dust pans. He will sell his products again this year at the farmer’s market and is willing to ship brooms to out of town customers.

He promotes his business through Facebook and Instagram but hopes to have a website up and running in the near future. His dream is to open an “old school storefront” in downtown Saratoga, where people can buy brooms and watch them be made.

“There’s not a ton of money in it when you think of the time that goes into making them.

You’re building something on machinery from the 1800s. It’s hard work,” he said. “I don’t do it for the money, and I definitely don’t do it for the exposure. I do it to keep the brooms alive.”

BY CHRISTINE GRAF One With Life Organic Tequila has partnered with world champion boxers Teofimo Lopez, Larry Holmes, Ray “Boom Boom” Mancini, and Maureen Shea Carranza to promote and grow the brand.

The four boxers are equity partners in the Saratoga Springs-based business that was started in 2015 by local resident Lisa Elovich.

“All four are world champions, and each of these boxers really embodies the message of what it means to be one with life which is a message of kindness, compassion, courage, strength, and exuberance,” said Elovich.

Lopez is the current unified lightweight world champion and the youngest four-belt champion in the history of boxing. Hall of Fame heavyweight champion Holmes is best known for his historic defeat of Muhammed Ali. Mancini is a lightweight Hall of Famer and Shea Carranza is a WBC and IFBA featherweight champion. She was also the main sparring partner for actress Hillary Swank as she prepared for her 2005 role in the movie “Million Dollar Baby.”

By partnering with these elite boxers, Elovich is able to combine her passion for tequila and her love of boxing. Her interest in the sport began in 2004 after she joined a boxing gym to lose pregnancy weight. Her boxing workouts eventually led to what she describes as an “accidental career” as a boxing promoter.

“I met a bunch of professional boxers that lived in the Capital Region that had not fought in many years because there was no one promoting shows. They kind of recruited me to get my promoter’s license. I got my professional license to promote pro shows and ended up doing that for about seven years,” she said.

While working as a promoter, the Hofstra Law School graduate continued working in the legal profession. During her legal career, she has worked as an assistant district attorney in Manhattan, an administrative law judge, and a commissioner for the state Board of Parole.

Elovich’s second “accidental career” as a tequila company owner began after she traveled to Mexico and visited Tequila Las Americas, an organic agave farm and distillery in Amatitan, the birthplace of tequila. At the time, she was working for the parole board, a job that she described as “very dark and heart wrenching.”

She was looking for an opportunity to start a business that was associated with joy and celebration.

After deciding to launch her own tequila brand, Elovich chose Tequila Las Americas as her distillery and started out with small batch of less than 100 cases. She partnered with Saratoga

Lisa Elovich, a boxing fan, launched a new promotion for her One Life Tequila.

Eagle, her sponsor during her years as a boxing promoter, to distribute her tequila which is certified organic, additive free, kosher, and sustainably farmed.

“There are over 2,000 tequilas out there, but there’s only a handful that are actually certified organic,” said Elovich. “We are also completely additive free while many of the tequilas out there use up to 1 percent additives. You are allowed to do that without actually listing it on the label.”

Bolstered by support from local restaurants, bars and liquor stores, she has been able to grow her brand significantly. One With Life is now sold in New York, Georgia, and Florida and will be launching in New Jersey and California in 2021. It can also be purchased online at reservebar.com.

“Like the boxing community, the Saratoga community is a very supportive region where business owners support each other,” she said.

“I have so much love and respect for the liquor store owners and restaurant owners.”

The company’s mission aligns with Elovich’s passion for yoga, meditation, mindfulness, and Eastern philosophy. The One With Life Organic Tequila bottle itself is designed to promote mindfulness and features an owl sitting in a tree of life.

“Most tequilas are very masculine and high testosterone and have things like skulls and crossbones on them,” she said. “I wanted packaging to exude the vibe of tranquility and mindfulness.”

For more information, visit onewithlifetequila. com.

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Family Business And Passion For Craft Yvonne Manso Carved Out A Career as A Beer Survives The Coronavirus Pandemic Sales Director In The Construction Industry

BY CHRISTINE GRAF Whitman Brewing Co. has been named one of the country’s top 10 new breweries by USA Today, an honor that came just months after Hop Culture, a leading craft brewing publication, included the Saratoga Springs craft brewer on its list of the 10 best new breweries of 2020.

“To come from a brewery publication was very flattering recognition for our team. It reaffirms that we are on the right path, and hopefully that we can keep growing. We are humbled and excited by it,” said co-owner Will Crager. “It’s a great affirmation that we are moving in the right direction. We are very fortunate to have a great group of people around us who have a lot of expertise and experience and have helped us to have some great early success in just a year-anda-half of operating.”

Walt & Whitman Brewing Co. is located at 20 Lake Ave. in the former Saratogian newspaper building which is owned by Saratoga Prime Properties. The Crager family, Philadelphia natives who moved to Saratoga Springs five years ago, chose it as the location. Will and his mother, Kathy, are co-owners and sisters Katie, Jane, and Lily are also involved in operations. Craft beer enthusiast and family patriarch, Bill, works full time in the financial sector.

“We had this vision, and for us it was more about experience and building a space that allowed people to come in and enjoy music and share our love for craft beer,” said Kathy Crager.

Just months after the December 2019 opening, the coronavirus pandemic shut down restaurants and bars. The Crager’s were forced to furlough some staff members. They opened for takeout only. After restaurants and bars were able to reopen with reduced capacity, Walt & Whitman’s spacious interior was well suited for social distancing.

“At 50 percent capacity, we can space our tables,” said Kathy. “Another part of this project was to build a patio” that was open by July 1.

“That really helped us and carried us through Dec. 1,” she said. “I thought business was pretty strong because we were able to have that patio even into the fall. The community really embraced us and has continued to support us through COVID.” According to Crager, indoor dining has picked up significantly in recent weeks. Walt & Whitman is currently operating at 75 capacity with the mandatory six feet of spacing between tables. The patio recently opened and the café on the second floor acts as overflow for the taproom on weekends.

Bonacio Construction did the multi-million dollar renovation of the 16,000-square-foot building. Renovations took almost one year to complete, and the building was completely gutted

Owners of the Walt & Whitman Brewing Co. continue to grow the business in early 2021. during the process. Walt & Whitman’s taproom, restaurant, and 10-barrel brewhouse occupies 12,000 square feet of finished space. Another 4,000 square feet of unfinished space could be ready to occupy in early 2022.

The Walt Café, described by Hop Culture as a “stunning coffee and pastry shop,” is open Wednesday through Sunday from 8 a.m. to 2 p.m.

The café serves coffee and other beverages as well as breakfast food and the popular Walt tarts, a homemade version of a pop tart.

The space can be booked for private parties such as bridal showers or rehearsal dinners.

The taproom and lounge are open Thursday through Sunday. There are between seven and 10 craft beers available at any given time. The taproom menu includes a variety of pub food as well as Detroit-style pizza.

Whitman Brewing Company also distributes kegs of craft beers through Craft Beer Guild Distributing of New York. Their packaged products are canned on site and available for sale at Walt & Whitman.

“We were able to get our canning line up and running, and that became a good source of revenue for us when the pandemic hit because people weren’t dining in,” said Kathy.

Walt & Whitman employs 20 and will be increasing staffing levels during the summer.

According to Will, it was Walt & Whitman’s dedicated team of employees that helped to keep the business going during some very challenging times.

“We’ve got a great team. It’s been a crazy year, and from a financial sense, it was difficult. But at end of day, we believe in what we’ve built and we are excited to be a part of downtown Saratoga.”

CUSTOMIZED FOR YOU AND YOUR CREW!

BY JENNIFER FARNSWORTH It might be that Yvonne Manso has the ability to ensure confidence in her customers when it comes to the quality of the product, because quite simply Manso believes in herself.

As a sales director for D.A. Collins, Manso has spent the past 14 years earning a solid reputation in a historically male dominated industry. Her work ethic and spirit brought her to the forefront of the construction materials industry.

She is originally from Michigan. After high school, Manso served two years in the military and four years in the reserves. She later moved to Las Vegas, working in the hotel industry for 14 years.

After meeting her husband, a native of Saratoga County, she found herself moving to the area and in need of a job. She landed a position at D.A. Collins as a sales coordinator.

“The hotel industry is so different and I had no experience in the construction field, but I was lucky enough to find a company that trusted I could learn the business. And I did,” said Manso.

When she first began, she could sometimes sense apprehension when contractors would see a woman show up on a job site. She said she did not let that deter her. In fact, she said it motivated her to learn the ins and outs of the business. Now when she shows up, contractors know they are dealing with a seasoned pro.

“It has gotten so much better over the years, but I really had to prove myself, which I wanted to do. I wanted to learn all that I could so that I would feel confident in what I was doing. I knew I had to spend time at the plants and really work hard to gain enough experience to have the confidence I needed.

Now people know I know what I am talking about and that I’m not messing around,” said Manso.

She said part of the process centered around being able to help determine what is best for each individual project. Manso said she can talk concrete, stone and asphalt with anyone.

“I never thought this area would become my speciality, but I honestly love it,” said Manso.

The coronavirus pandemic, said Manso, made her reflect on just how important her sector of the job market is. While many industries were forced to

Yvonne Manso is a sales director with the D.A. Collins family of companies.

Courtesy D.A. Collins

scale back and shut down, hers did not because they were considered essential.

“We just kept on working. Some were able to work from home, like accounting, but many were still out working. I realized just how important our work is,” said Manso.

She said that she would like to see her line of work be something that high school students think about.

“Maybe you don’t necessarily want to go into a trade, but we need not only carpenters, but engineers and project managers. People who work in the lab. Someone to deliver the product. There are so many good jobs in this field,” said Manso.

Manso credits her success to a mentor she had during her time in Las Vegas. She strongly recommends younger people who are starting out, or looking to make a career change, to find a mentor.

“Find someone who can help you grow and connect with people. When you take a job, try to have a mentor. They can help guide you. That goes for any area of business,” said Manso.

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12 • SARATOGA BUSINESS JOURNAL • APRIL 2021

SARATOGA BUSINESS JOURNAL

SPECIAL SECTION

Home / Real Estate

Coronavirus Pandemic Curtailed Business For Adirondack Trust Branch Near Exit 18 Has Landscapers, But Busineass Is Rebounding Two Drive-Thru Windows, Other Amenities

BY CHRISTINE GRAF When the COVID-19 pandemic shut down many offices throughout the country, landscapers who spruce up businesses and homes saw a dip in business.

According to Jessica Marquard, managing member of LARCH Landscape Architecture and Engineering in Saratoga Springs, her company experienced a ten percent decline in gross revenue.

She has clients throughout the state and is working on projects in the Capital Region as well as in Newburgh, Rome, and Syracuse. Her current clients include GE Global Research Center and Bonacio Construction.

According to Craig Monroe, owner of Craig’s Mowing and Landscaping in Ballston Lake, business in 2020 exceeded expectations, and 2021 is on track to be another strong year. Last year was marked by major supply chain issues that continue to plague the industry.

Glens Falls-based Plant Doctor lost half of its commercial clients.

“Most all of my business is commercial—a lot of law offices,” said owner Lanette Akerson. “The lawyers are, by and large, working from home and I lost half of them. Half of them still retain our services even though the offices are half-manned or not manned at all.”

The interior and exterior plant design service company has customers throughout the greater Capital Region and Lake George. But many of Plant Doctor’s previous corporate clients are re-enlisting her services as they transition their staff back into their offices.

“In 2020, things kind of kept going and we did planning board meetings and site plan permitting remotely in most of the communities,” Marquard said. “In November, December, and January, it got really quiet which typically tends to happen with an election. But I think there as also a greater level of uncertainly.

“In February, there was a lot more interest in getting projects going that have been dormant. I think by end of year, we will probably still have lost 10 to 20 percent compared to the 2019 year.”

Another sector of the landscape industry, landscape maintenance and installation, has not experienced similar declines. Revenue for local landscapers has been bolstered by increased homeowner spending fueled by federal stimulus money and a dramatic reduction in vacation spending. They have also benefited from the

Craig Monroe, owner of Craig’s Mowing and Landscaping in Ballston Lake. regional boom in new construction.

Monroe said, “In June, we started running into major supply issues. For example, for the irrigation systems we install we were running into problems getting heads and valves. Hardscape materials—wall block pavers and all those sorts of things—we’re having major issues with that as well.

Manufacturers were hit so hard with orders that they were choosing what they were producing.

“Some of the less commonly sold products weren’t being produced, and there was a backlog of two to six months to get those products. As a result, a lot of suppliers further refined their offerings for this calendar year. Some of the oddball stuff has been completely discontinued.”

“When the stimulus package came, we definitely saw a surge of people looking to spend on larger projects—hardscaping, irrigation systems, grading,” he said. “We’re also seeing a huge surge in new construction landscape packages. People are buying houses so fast that builders can’t get foundations dug.”

According to Monroe, landscapers are riding the wave of increased spending, but have concerns about next year. After people resume spending money on vacations, it is likely that they will spend less on home projects.

“We think that those larger projects are going to Continued On Page 13

The new Adirondack Trust branch houses nine full-time retail banking employees, and four additional professionals from commercial banking, lending, insurance and wealth management. ©2021 SaratogaPhotographer.com

BY ANDREA HARWOOD PALMER The Adirondack Trust Co. opened a new branch at 79 Main St. in Queensbury, near Northway Exit 18.

The branch opened for business on April 5.

The new branch has two drive-thru lanes, parking, a free WiFi hot spot, Saturday hours, a private conference room, and 24-hour ATM access with image capture capabilities.

Munter Enterprises of Middle Grove was the general contractor and Balzer & Tuck Architecture of Saratoga Springs designed the building.

Charles Wait Jr., CEO, said the bank has been seeking a convenient location with more building space for quite some time. The nearby Maple Street branch in Glens Falls did not have a drive-thru. The Maple Street branch is closed. The Bay Road branch will remain open.

“Our desire was to build a bigger and better location that was more convenient for our customers,” said Wait. “We’ll be able to service all of our customers from all of our major business lines, from one convenient location.”

The new branch houses nine full time retail banking employees, and four additional professionals from commercial banking, lending, insurance and

wealth management. The branch will be managed by assistant treasurer and branch manager Lynette Matt. Amy Liles is the assistant branch manager, and Chiao-Link Blazejowsk is the head teller.

“We have a great team here,” said Wait. “Everyone working for and with the branch did such a nice job getting everything ready.”

The branch will be hosting games, giveaways, sweepstakes and promotions until May 3.

Prior to moving and expanding, the bank surveyed customers and community members. Wait said the response to the survey was overwhelmingly positive.

The design is modern, with Adirondack overtones.

The space was constructed with energy efficient lighting and HVAC systems.

“Glens Falls is a community that appreciates relationships—and that’s us. We’re a relationship bank. That’s why we love doing business in Glens Falls and the surrounding area,” said Wait.

Hours of operation are Monday through Wednesday 8 a.m. to 5 p.m.; Thursday-Friday 8 a.m. to 6 p.m.; and Saturday 9 a.m. to 1 p.m. The Queensbury Branch at 376 Bay Road will have the same hours of operation.

The bank’s website is AdirondackTrust.com.

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 13

•

Business Report Interesting Time For Real Estate Transactions

BY JOAN TAUB What’s going on in real estate? That’s the question everyone asks when they learn I’m a Realtor.

People want to know if it’s a buyer’s market, a seller’s market. They want to know what the interest rates are. Are there any “deals”? How long does it take to close? What’s my house worth?

Because no one has an accurate crystal ball, the answers to those questions can change moment to moment. The information provided is always just a “snapshot in time.”

So, what is happening in real estate and, more specifically, what’s happening with real estate in Saratoga County? If you’re a seller, it’s great. If you’re a buyer, it’s a bit less great.

The basic reason is that there is so little inventory, all the buyers are vying for the same place.

Realtors usually price properties based upon similar properties, similar features, similar schools, the competition and the condition. There is a process to determine a price range where a house may sell and where it should be appraised by a bank.

Most houses in today’s market have been priced via a method using historic data.

The caveat to a seller is that, while we try to select an appropriate price range, the buyer ultimately determines the sale price and the house may sell for more, or less, than the list price.

When COVID-19 first came on the scene over a year ago, some sellers decided to remove their house from the market. They did not want potential buyers walking through their homes and they did not want to vacate their home for a showing.

Some buyers purchased homes sight unseen.

They needed a house and used online information and photographs. In 2020, Realtors, sellers and buyers were very limited in what they could accomplish. Yet, the need for housing did not diminish. Big wedding receptions were on pause, but marriages were still occurring. Babies were born and people needed either more space or they wanted to downsize.

When restrictions on moving around were somewhat lifted, many first-time homebuyers wanted to purchase a house because the interest rates were so low. Others wanted to purchase a house because after spending a year in their current house, they realized they needed more space.

Saratoga County has always been a wonderful place to live, surrounded by colleges, hospitals, the Capital District, chip factories etc. The commute to jobs is easy in any direction. Taxes are lower in Saratoga County than other counties, plus Saratoga Springs offers so much to so many.

In the first quarter of 2021 in Saratoga Springs, there were 84 new listings versus 110 in the same time last year. That’s 24 percent down from 2020.

When we are down in inventory and we have buyers vying for the same property, many properties have multiple offers. The median sale price has gone from $315,000 in 2020 to $381,000, up 21 percent. In Saratoga County, the median sale price rose to $310,000 from $259,000 a year ago.

That is a 19 percent increase.

When I mentioned that buyers ultimately

Landscapers

Continued From Page 12 dry up.”

Akerson said it was in the midst of this significant downturn in business that The Desmond Hotel in Albany reached out to Akerson and asked her to design the landscaping for the hotel’s two atriums.

The $75,000 project was the largest project in her more than 20 years at Plant Doctor.

“It was a huge project. We worked on it together and came out with an amazing result,” she said.

As a result of that project, Akerson’s gross revenue for 2020 equaled that of 2019. Her net revenue was

Prime Acreage In Luther Forest Targeted By Scannell Group For Warehouse, R&D Space •

Joan Taub is a Realtor at Berkshire Hathaway HomeServices in Saratoga Springs. ©2021 SaratogaPhotographer.com

determine the sales price, many of these properties with multiple offers sell for $10,000 to $50,000 more than the list price.

With the frenzy over buyers wanting the same pricing, sometimes it feels like the “wild west.” But, with people paying more today, we are generating the historic data that appraisers will use in the future.

The downside to all this excitement in real estate is that those selling must have a Plan B, meaning they need a place to move into. Buyers can become frustrated with the process. For a buyer, it’s difficult enough to find a house you would like to purchase.

When you do, imagine 10 people writing offers on the same property.

When there are 10 offers, nine people are not going to be the ones to move into their house of choice. So, they start again to search for a house and, yet again, they may miss out. That process can be tiring and sometimes it makes people want to excuse themselves from the process for a while.

My theory has been: when one finds a house they like, it’s worth the effort to let it play out and try for it.

In this lively market where transactions can happen quickly, buyers are still looking for properties in “cream puff” condition. “Move-in” ready is important and will make the seller the most amount of money. But pricing also matters. If priced is too high, buyers ignore it and go to another house.

Whichever side you’re on, it’s an interesting time to participate in a real estate transaction. A lot of buyers will pay cash, waive inspections, waive appraisals and accommodate the seller’s closing schedule to get their offer accepted. Still, it’s possible for all to find the right property.

Many sellers withdrew their homes from the market once COVID came along. Some realized they loved their home and decided to stay. In Saratoga County we are looking for people who, during COVID, decided they needed a bigger, smaller or different home. For those people, it’s a great time to sell and we really need the inventory. also positively impacted after she made the decision to significantly reduce her expenses.

“Before COVID, I had four commercial vehicles and a car. I’m down to one commercial vehicle and a car. I also had five part-time staffers, and after COVID, I now have two,” she said.

As corporate clients transition their staff back into their offices, “companies want employees to walk in and see a well maintained plant design,” she said.

“For the last few months, plants that I use all the time—like a common pothos—are not available,” she said. “I hear the same thing from interior landscapers all over the country. They can’t get plants. We are really having to be creative and think out of the box and try to figure out what to do.”

BY SUSAN ELISE CAMPBELL A new project in the Luther Forest Technology Campus in inching closer as Scannell Properties awaits approval on a zoning amendment that would allow it to build five structures on the campus’ most desirable acreage.

“Scannell connected with the owners of the tech campus property and started learning about its history and vision to see how we might get involved as a speculative developer,” said Zachary Zweifler, development manager at the Indianapolis-based company.

Job creation from potential is estimated at 2,500, but they may have little to do with microchip production nearby, officials said.

Of the 1,400-plus acres that have been available for new projects since GlobalFoundries opened its doors, Scannell is focusing on 245 cleared acres off Stonebreak Road. There is infrastructure in place and it represents the last remaining brownfield space, according to Zweifler.

The Luther Forest Technology Campus was designed to help establish New York as a leader in the semiconductor industry and is thus zoned for technology use. Scannell’s vision is to “open up the park to additional areas, such as research and development, light manufacturing and warehousing,” Zweifler said. “The long vision is to broaden the scope of the park and this seemed to be the next logical phase of development.”

“We intend to purchase the land for speculative investment,” he said. “But the sale is conditional on approval of an amendment to the zoning requirements spelled out in the PDD.” Zweifler said the formal application for amendment was submitted last fall and the process typically takes six months.

“Scannell drew up some conceptual plans to help the towns of Malta and Stillwater visualize our proposal,” he said. “These site plans also help assess individual users, the prospective tenants, going forward.”

Scannell has asked for several amendments to the Planned Development District, said Darren O’Connor, supervisor for the town of Malta, the agency taking the lead on the review.

O’Connor said the next steps include EPA reviews, traffic studies and whatever else the Town Board requires to make a final decision.

“The application will be examined against SEQRA (the State Environmental Quality Review

Act) before adopting any changes,” he said.

SEQRA requires the all state and local government agencies consider environmental impacts against economic and social factors.

“This review will show what changes are possible and are not possible,” O’Connor said.

Some other developers previously had a variety of ideas for the available space, but O’Connor said he is “very happy to see this application.”

“This one application is very active and I believe we are working quickly” while performing all due diligence, he said.

“One concern is the footprint, because warehouse structures are large and changes to the footprint need to be permitted,” O’Connor said.

Speaking to the community impact of the proposed structure in Luther Forest Technology Campus, Zweifler said Scannell projects will invest $255 million to be equally matched by the tenants.

The firm expects 2,500 “family sustaining” employment opportunities with a median income of $55,000, which is close to the median in Saratoga County, according to Zweifler.

Additionally, more than 3,000 indirect support jobs could ultimately be created.

If the amendment is granted, Scannell will begin bidding out construction locally and beyond.

“We will have proposals from local, regional and national contractors representing an estimated 940 jobs over five years,” Zweifler said. “We place an emphasis on local trades, regardless of who the general contractor is, and who businesses are maybe 10 to 15 minutes from the site.

“Scanned believes in the area and is going to purchase the land,” said Zweifler. “This is a good place to invest.”

“Scannell Properties has been developing industrial areas for 31 years and has decades of experience in the Capital Region,” Zweifler said.

The company built the ADT warehouse in West Albany Industrial Park in 2013 and the 1 million-square-foot Amazon fulfillment center in Schodack that opened September.

The developer also has a building for sale on speculation next to Amazon on Route 9.

Their projects are scattered among 43 other states, in Canada and, since 2018, in Europe.

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SARATOGA BUSINESS JOURNAL

14 • SARATOGA BUSINESS JOURNAL • APRIL 2021

REGIONAL STOCKWATCH Stock Name

Closing Price 03/12/2021

Closing Price 03/19/2021

Closing Price 03/26/2021

Closing Price 04/01/2021

Business Registrations

Closing Price 04/09/2021

Albany Int’l

86.00 85.22 83.28 84.34 86.66

•

Arrow

36.10 34.34 34.32 33.85 33.50

AT & T

29.81

Becky Cook Consulting Rebecca Cook 4 Lawman Lane Burnt Hills 12027

Cowboy Cults Vincent Ferraro 1439 Saratoga Road Fort Edward 12828

Community Court Motel James Doyle 248 Broadway Saratoga Springs 12866

Content Equestrian Kate Green 197 Daketown Road Greenfield Center 12833

Genisis Gym Ian McDonough 1 Barney Road Ballston Spa 12020

Catch and Collect Trading Cards Robert Olsen 83 Ocean Spray Boulevard Halfmoon 12065

Teta’s Auto Repair Robert Teta 1516 Crescent Road Halfmoon 12065

Excellent Things William Yaiser 220 Ballston Ave. Saratoga Springs 12866

Capital Franchise Consultants Jeffrey O’Shea 16 Bridlewood Loop Rexford 12148

Traffic Launch Media Seth Kozlowski 5C Sandy Pointe Drive Halfmoon 12065

Saratoga Dog Company Daniel Foshee 245 Washington St. Saratoga Springs 12866

Kiss My Lash Autumn Rhodes 31 Pepperbush Place Ballston Spa 12020

SRH Porcelain Works Seth Howe 171 Gronczniak Road Stillwater 12170

River Valley Stock Farm Scott Ahlschwede 6 Beacon Hill Saratoga Springs 12866

Maid to Succeed Nicole Wilson 772 Route 50, Suite 5 Burnt Hills 12077

Vet Electrical Scott Mara 40 Front St., Apt. 4 Ballston Spa 12020

Ask Abigail Abigail Radliff 29A Phillips Road Stillwater 12170

Liv Matthews Nutrition Olivia Matthews 158 Ash St. Saratoga Springs 12866

Empire Holistics Wendell Moore 209 Grenadier Court Halfmoon 12065

Saratoga Counseling Solutions Melissa McCabe 77A Excelsior Ave. Saratoga Springs 12866

Ball

29.76

30.31

30.47

30.04

84.64 81.25 84.09 86.27 89.86

Ballston Spa National Bank 50.00 49.67 48.75 51.22 53.00 Bank of America

37.94

38.53

Best Buy

110.99 118.19 119.26 115.76 122.48

Citizens Bank

45.48 44.54 45.01 44.94 45.37

Espey

15.26 16.00 16.01 15.80 15.66 13.22

38.68

12.99

39.49

13.28

39.99

General Electric

12.58

13.60

Hilton

126.10 124.39 121.12 121.65 124.35

Home Depot

273.10 289.10 303.81 307.75 319.23

Int’l Paper

54.02 53.58 55.11 54.29 54.94

Key Corp

21.29 20.39 20.15 20.27 20.61

Lowe’s

171.55 179.49 191.61 191.32 198.51

Martin Marietta 343.83 332.06 341.24 333.88 346.04 M&T Bank

157.56 152.07 155.14 153.17

McDonald’s

212.34 222.44 225.21 225.21 231.48

National Grid

58.92 58.55 59.49 59.64 61.54

NBT Bancorp Inc.

42.37

Plug Power

47.25 38.28 34.03 35.26 32.30

41.28

40.76

39.54

153.63

•

Card Catalog

39.37

Quad Graphics 5.45 4.53 4.03 3.80 3.80 Starbucks

107.81 106.34 109.90 109.38 113.18

Sysco

83.40 79.70 80.63 77.99 80.86

Target

180.01 187.55 200.95 200.72 205.36

The TorontoDominion Bank 64.86 65.20 65.31 65.12 66.15 Kaspien Holdings 46.00 27.52 22.19 24.35 24.10 Trustco Bank

7.82 187.55 7.53 7.46 7.53

Verizon

55.63 56.24 58.18 58.30 57.49

Walmart

134.12 131.74 135.13 135.62 139.78 This list of quotations is provided through the courtesy of Robert M. Schermerhorn, CFP®, Saratoga Financial Services, Securities offered through LPL Financial /Member FINRA & SIPC, located in Saratoga Springs, NY. www.SaratogaRetire.com

Richard Kessinger Owner

P.O. Box 187 Saratoga Springs, NY 12866

(518) 944-0359

saratogalawnmaintenance@gmail.com

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 15

Gennaro’s Pizza In Saratoga Springs Opens A Second Restaurant Space In Guilderland •

Alex Rodriguez, owner of Gennaro’s Pizza Parlor, takes a pizza out of the oven in his Saratoga Springs store. He is going to open a second store in Guilderland.

Gennaro’s Pizza Parlor of Saratoga Springs recently expanded their brand in the Capital Region by opening a second store in Guilderland.

Their current restaurant is at 46 Marion Ave., Saratoga Springs. The new one is at 1704 Western Ave. Gennaro’s is a family owned and operated, wood-fired pizzeria and Italian restaurant.

Gennaro’s serve the classics from margaritastyle pizzas to new artisanal pizzas. Gennaro’s also offers an array of Italian-American favorites like chicken parmesan and penne al a vodka.

Owners Alex and Carina Rodriguez have both spent their careers in hospitality. Alex began his career in 1995, owning and operating a neighborhood bar and grill in Manhattan’s Greenwich Village. From there, he went on to own, operate and/or partner in nearly 20 restaurants nationwide, including Greenwich Brewing Co., 121 Fulton Street, Sushi Samb and Bocadillo.

Before relocating to the Capital Region, he was the COO of a national hospitality group based in New York City. His passion for food,

service and hospitality are his career’s driving force.

Owning Gennaro’s Pizza Parlor has been one of Alex’s most loved projects to date, he said, and as a SUNY Albany graduate he knew expanding to Albany would be a good fit for the growing business.

Carina’s passion for hospitality began at a young age. She worked her way through all levels of the business since the age of 15, and eventually found her calling in event planning.

She worked as the Event Planner of 121 Fulton Street Restaurant in the Financial District in Manhattan and as director of events for a hospitality group’s New Jersey properties. She hopes to share her expertise of party planning and social media marketing to both the Saratoga and Albany communities.

Alex and Carina Rodriguez relocated from New York City with their son, Beck, to Saratoga Springs in the fall of 2018. The family just welcomed their second son, Jet, in November 2020.

Their website is www.gennarospizzaparlor. com.

Card Catalog

Business Report Long Term Care Strategy

BY BRIAN M. JOHNSON When it comes to where and how you live, and what you do with your money, you want the freedom of choice and confidence that you’re making the right decisions. The same is true with your long-term care strategy, helping you set the stage for the future and legacy you have planned.

Long-term care is quite simply assistance with simple everyday tasks, even as simple as eating or getting dressed. The need for care could arise from an accident, illness, cognitive impairment or the aging process. You may never need it. But, the best time to start thinking about it is before the need arises and while you’re still able to take control.

Many Americans work hard, save diligently for retirement, yet fail to address the single biggest risk to their portfolio and families: extended healthcare.

When it comes to long-term care, do not be swayed by common misconceptions such as: “It won’t happen to me.”

People unrealistically downplay their personal risk. Some 79 percent of people put off discussions about long-term care, but 98 percent of financial professionals say they have clients who have needed it. In fact, being healthy presents even a higher risk of needing long-term care services than someone who is managing chronic a condition.

“Medicare or Medicaid will cover me.”

If qualified, Medicare will likely be insufficient for long-term care needs and Medicaid does not account for your choices or preferences, and one must financially qualify for benefits.

“That’s what my savings are for.”

Many Americans significantly underestimate long-term care costs. Home care, assisted living and nursing care can run between $40,000-$150,000 per year in today’s dollars.

“My family will take care of me.”

This might not be a misconception; however, do you really want to put the burden on your loved ones?

Interestingly women and adult children are more likely than men to become family caregivers. Due to life expectancy rates, women are also more likely to need care. With an aging population, that contradiction means it’s more important than ever for women to be open and honest about the expectations for the future. 87 percent of caregivers surveyed say emotional challenges are among the most difficult aspects of providing long-term care.

When should you begin planning? Clients tends to wait until they age 60 before beginning their long-term care planning, but financial professionals suggest moving that timeline up a decade or more. The earlier we start, the more options we will have. Planning ahead not

•

Br ian John s on , direc tor, bu siness development at Advisors Insurance Brokers.

Courtesy Advisors Insurance Brokers

only protects our assets and loved ones, but it also gives us peace of mind. Long-term care is in the back of all of our minds and dealing with it up front can be extremely freeing.

When planning, we should consider: • Caregiving. Let your loved ones know your preferences. Do you want to be home, in assisted living, etc? Share your expectations with your loved ones and encourage them to discuss their intentions with you.

• Health-related decisions. Designate who has authority to discuss your medications and treatment and inform your physicians.

Give your designee your doctors’ contact information.

• Finances. Find out what the costs of different types of services may be where and when you retire. Take inventory of your assets, income, legacy planning, and any debt obligations. Let your loved ones know how you will cover care costs and establish who can manage your finances.

• Legal matters. Make sure you have a living will, a trust, a durable power of attorney and healthcare proxy. Be sure your attorney is also in tune with your wishes and desires.

Above all, planning starts with a conversation. Some of the most important conversations about your care are not the easiest, however, the easiest time to discuss the topic is when you’re healthy and not yet in need of long-term care.

In putting together a plan for long-term care services, people typically utilize insurance, a geriatric care manager, personal assets and prepaid home health care plans. By talking with your advisor, you’ll be able to piece together a strategy that runs parallel to your goals and budgetary constraints.

Remember, it’s never too early to address long-term care and the sooner you do it, the sooner you’ll have that peace of mind.

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16 • SARATOGA BUSINESS JOURNAL • APRIL 2021

Personnel Briefs

Owner Of J. Reid Menswear Shop Changes Location, Opts For Downtown Glens Falls

BY ANDREA HARWOOD PALMER J. Reid Menswear has moved from its Aviation Mall location to Downtown Glens Falls at 166 Glen Street.

The menswear store, formally known as Jonathan Reid, has rebranded with a new name along with its new location. The store will continue to provide menswear and tuxedo rentals, suits, jackets, shirts, ties, shoes and tailoring services. The store has ancillary items and accessories as well.

“I wanted to return J. Reid Menswear to its original location in Hometown USA,” said owner Jeffrey Ives. “With all the negatives that COVID-19 has brought, I have needed the support of everyone associated with the business community of downtown Glens Falls.”

J. Reid Menswear originally had an office on Glen Street, when former owner Jonathon Segan ran the company, until the mid 2000s.

The store has been in operation for 53 years.

It will continue to provide menswear and tuxedo rentals, as it did at its Aviation Road location.

“Getting back to normal is right around the corner with the return to weddings, proms and in-person work. We will be there for all of it with the level of service the community has come to expect from J. Reid,” said Ives.

Most high schools are holding in-person proms this year, with the prom season dominating May and June.

J. Reid Menswear has historically been a strong financial backer of the Adirondack Theater Festival, LARAC, local hockey teams and other community programs.

“I figured, why not be located in the heart of the community that I am so privileged to

Continued From Page 2

in business and economics from Skidmore College and now lives in Greenfield Center.

* * *

Jeffrey Ives is now operating his J. Reid Menswear shop at 166 Glen St. Andrea Harwood Palmer

support,” said Ives.

The business originally opened in 1965 in the Northway Plaza of Queensbury. In 1975, the store moved into the first area mall in Saratoga Springs, and soon after was one of the first tenants in Queensbury’s Aviation Mall. Through the 1980s and 90s the business expanded to include over 12 locations in the northeast. The business was sold to Jeffrey Ives, a J. Reid employee of over 15 years, in August 2015.

Hours of operation are Monday-Saturday, 11 am-8pm, and Sunday 12pm-5pm. The website is www.jreidmenswear.com. Ives and staff can be contacted at jreidmenswear@gmail.com or 518-502-1707.

Fingerpaint, a health and wellness marketing agency based n Saratoga Springs, announced two staff additions and a transfer.

Jeralyn Mastroianni joined the agency as its chief people officer. She will also serve on Fingerpaint’s operating board.

Pedro “Pete” Irizarry joins the agency as the head of account service in the Saratoga Springs, of-

fice.

The head of account service in the Saratoga Spring office, Lori Thatch, will be transitioning to head of strategy in the New York City office.

Mastroianni comes to Fingerpaint with nearly 20 years of experience in building talent strategy and leading change in growth and acquisition environments. She most recently served as the head of HR, Isobar US and senior vice president of Talent at Dentsu. Prior that, she held human resources positions at worldwide corporations, including Citigroup and Deloitte Consulting.

Mastroianni will report directly to Mitzen.

Irizarry joins Fingerpaint with over 20 years of marketing experience. He worked in brand management and sales prior to moving into agency roles.

Previous to Fingerpaint, he served as EVP, managing director and growth officer at McCann Health New Jersey for five years.

Prior to that, Irizarry held progressively senior positions at agencies such as CDM and Saatchi & Saatchi.

He will oversee client relationships and account service, and will lead his teams to create work that reaches, informs, and empowers audiences. Irizarry will be a member of the leadership team in the agency’s New York office, .

Thatch joined Fingerpaint in 2019 and brought with her over two decades of health and wellness experience.

Previous to Fingerpaint, she served as vice president, strategic planner at Dudnyk, leading the development of commercial and creative strategy across multiple brands, fostering client relationships, and mentor-

ing account service team members toward understanding patient and healthcare professional experiences.

Thatch has worked across various disciplines and therapeutic categories in the health and wellness space, and her background covers all stages of clinical development and commercialization.

In her new role, she will bring ideas and patient-focused strategy to clients. She will also continue to build the strategy team as the agency maintains its growth trajectory.

* * * The physician board of OrthoNY has appointed Michele Brinkman interim CEO. Brinkman had served as Chief Operating Officer since June 2017, overseeing the practice’s 14 locations offering urgent care, clinical care, pain management, ambulatory surgery and physical therapy throughout the Capital/ Saratoga Region.

Among her most significant projects in this role was developing a workf low and cross-training program toward implementation of a new electronic medical record system.

Brinkman also collaborated with the developer and construction team for a new 41,000-square-foot medical office building, directing the internal operational team action list that resulted in the project coming in approximately $350,000 below budget.

Most recently, she created and led an organizational emergency plan in response to the COVID-19 global pandemic.

Brinkman joined OrthoNY just prior to the practice’s formation from the merger of Northeast Orthopaedics and Orthopaedic Associates of Saratoga in January 2013. As director of human resources, she enhanced employee relations, strengthened recruitment and retention efforts, and provided benefits administration for approximately 300 staff members.

Previously, Brinkman was the human resources manager for Cascades Tissue Group in Waterford and held similar positions at Merak North America, NU Horizons Electronics Group and BSI of New York.

* * * The National Association of Home Builders’ Institute of Residential Marketing an-

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 17

Personnel Briefs Continued From Page 16

nounced that Angela Boisvert, Donnamarie Thomas, Abigail Sisson, Cheryl Walton, Kori Scram, Tim Joyce and Sarah Trojanski of Sterling Homes Real Estate have all completed the requirements for the certified new home sales professional (CSP) educational designation.

These Sterling agents have earned the CSP designation after completing the educational requirements and demonstrating excellence in new home sales.

The Institute of Residential Marketing recognizes and promotes professionalism, education and ethics in the new home sales and marketing field.

* * * IM Services, Inc., a provider of services to people with developmental and intellectual disabilities, announced that Bo Goliber joined the nonprofit organization as its first chief development and communications officer.

Goliber will lead the existing fundraising and marketing efforts at AIM Services, fine-tuning its strategy and enhancing its development team.

She brings nearly two decades of marketing, public relations, fundraising and development experience in the nonprofit sector coupled with experience in corporate philanthropy and corporate social responsibility. She most recently spent eight years at Fingerpaint, a national health and wellness marketing agency managing their company-wide philanthropy efforts.

Prior to that, she spent nearly a decade with Franklin Community Center as development and community relations coordinator and as a board member.

Goliber is the recipient of awards including the Twill Social Impact Award from the Northeast Kidney Foundation, the Giving

‘Skin Renaissance’ In South Glens Falls Offers A Variety Of Treatments And Products

Circle’s Compassion award, and designation as a Saratoga County Woman of Inf luence. She also currently serves as a board member for Beyond My Battle.

* * * Integrated Staffing in Saratoga Springs has hired Matt Nazarian as a talent acquisition specialist.

Nazarian was previously employed at Stewart’s Shops and as an assistant football coach/ He also worked for Wynn Las Vegas as a slot supervisor.

He received a bachelor’s degree from Hartwick College and a master’s degree from Trinity College. He has also received a Management Achievement Award from Hartwick College and a corporate recognition award from Stewart’s Shops.

His responsibilities at the company will include recruitment for large corporations nationally as well as niche local placements.

* * * Whiteman Osterman & Hanna LLP announced that Reuben Dacher-Shapiro has joined the firm as an associate.

Dacher-Shapiro obtained his juris doctorate, magna cum laude, from the James E. Rogers College of Law at the University of Arizona and his master of public administration and undergraduate degree from Binghamton University.

He was an associate in the Capital Markets group with the law firm of Shearman & Sterling in New York City, where he focused on public company debt and equity transactions. Dacher-Shapiro is a member of the New York State Bar Association.

Dacher-Shapiro will be practicing with the firm’s Business, Corporate and Commercial Practice Group that provides advice and counsel on sophisticated mergers and acquisitions, joint ventures and strategic alliances, securities and private equity transactions, financings, debt restructurings and other commercial transactions.

Shelley Riopelle, owner of Skin Renaissance Spa in South Glens Falls, offers a full menu of skin treatments and modalities, body treatments, facial treatments, foot soaks and waxing.

BY ANDREA HARWOOD PALMER Skin Renaissance Spa opened in early March at 142 Saratoga Ave., South Glens Falls, across the road from the Hannaford Plaza.

Shelley Riopelle has been a licensed esthetician for over 25 years. Previously, she worked at a spa in Saratoga for 10 years.

When COVID-19 hit and the state ordered businesses to shut their doors, she considered retiring. After time passed and businesses started to reopen, Riopelle realized she missed the work and wanted to get back into it.

“I decided that instead of going back to work for someone else, I would open my own spa,” said Riopelle. “Pandemic or not, I wanted to give it a go and see it where it takes me.”

The spa offers a full menu of skin treatments and modalities, body treatments, facial treatments, foot soaks and waxing following all Covid-19 protocols.

Riopelle is a state licensed medical esthetician.

“I was a nail technician and owned my own nail spa in Red Hook, N.Y., for seven years. I realized that my passion was skin care and helping others see a difference in their skin. I sold the business to go back to school,” she said.

When a new client comes in, Riopelle does a complimentary consultation to go over questions and concerns, current products, diet and lifestyle.

She makes customized skin recommendations, personalized to each client.

“The meaning of renaissance is rebirth. I chose the name Skin Renaissance to honor the rebirthing of skin at my spa,” said Riopelle.

Her website is www.skinrenaissancespa. com. While the website posts hours of operation, Riopelle said prospective clients can call her directly and she will work within their schedule.

The phone number is 518-741-6001.

18 • SARATOGA BUSINESS JOURNAL • APRIL 2021

Whole Harvest Moves From Caroline Street Circa ‘21 Will Operate The Restaurant At To Broadway; Expands Its Menu Offerings McGregor Links Coiuntry Club This Year

Whole Harvest, a local health food store in Saratoga Springs, moved to a larger storefront location at 419 Broadway earlier this year. The business has increased dramatically, the owner says.

This is the logo of Circa ‘21, the company that is taking over the food service this year at McGregor Links Country Club, which is in its centennial year.

©2021 SaratogaPhotographer.com

BY ANDREA HARWOOD PALMER Whole Harvest has moved from a small space at 5 Caroline St. in Saratoga Springs to a larger storefront location at 419 Broadway, a spot previously occupied by Plum Dandy frozen yogurt shop.

“The move to Broadway just made sense,” said co-owner Kelsey Whalen. “The change to our overhead didn’t change drastically, but the change in foot traffic and sales has quadruples— sometimes five times the amount. It’s reaffirmed my decision to move locations.”

Whalen grew up in Saratoga and was living in Boston after going to school for dietetics. After moving back home to Saratoga, Whalen was disappointed at the lack of healthy options for a full set menu, as she had grown accustomed to living in Boston.

“We have health in our tag line along with history and horses,” she said of Saratoga Springs.

“Yet there were no healthy full menus for people to enjoy. So I decided to go and do it myself.”

Whalen already had restaurant experience in food and liquor sales.

“We started at a small location with 600 square feet and very low overhead. It was the perfect spot for us to start, figure out our menu and get all our kinks out,” said Whalen of the Caroline Street location.

Whalen issued mass email and social media surveys to see what her client base wanted to see in the restaurant. The menu includes

organic, cold-pressed juices, smoothies, desserts, expanded wrap items and avocado toast. The grain bowls and salads are best sellers on the menu, said Whalen.

She and her business partner, Kara Harrington, also opened a meal subscription delivery program using Whole Harvest as the preparation and launch site. Harvest2Homes is a weekly meal subscription offering patrons 2-14 healthy meals each week.

Meals are pre-made and can be heated in the microwave or oven. The plan utilizes a Pyrex program to reduce waste. A biodegradable packaging option is available at an additional cost. Pricing for each meal is $10-$12 for one to two servings.

All allergen and dietary preferences are catered to. The menu changes weekly and is a different than that available at Whole Harvest.

Delivery is available for up to 30 miles from the Whole Harvest site. Ordering for the meal subscription plan can be done at www.

Harvest2homes.com.

Whalen said the meal delivery plan kept Whole Harvest afloat during the COVID-19 shutdown and has grown consistently since its launch a year ago. When the restaurant reopened, the meal subscription program continued to do well.

The restaurant is open Sunday-Monday 8 a.m. to 3 p.m. and Tuesday through Saturday, 8 a.m. to 8 p.m. The website is www.wholeharvestco. com.

Courtesy ‘Circa 21

Circa ‘21 is proudly both a majority female and veteran owned business with over 100 years combined hospitality experience across the partnership.

“We think this team is the final ingredient needed to make McGregor Links a top shelf club again,” said owner Joe Kehn. “They are experts in the hospitality industry. Coupled with the addition of new head pro Mike Decker, I’m really looking forward to being able to focus my efforts on the golf course itself. We are so excited.”

The name Circa ‘21 was born from the history of the grand opening of McGregor Links Country Club in 1921.

Circa ‘21 not only honors the centennial anniversary of golf at McGregor Links, but also celebrates the opening of the restaurant by its owners in 2021.

“We are so honored to work with Joe, Bill, and their incredible team, especially when we found out this is the centennial for McGregor. We are truly excited to bring our experience and love for an amazing customer dining experience to

the membership and general public.” said partner Wendy Lawrence, who heads their Circa ‘21s events.

“I am thrilled to be back at McGregor Links to continue what was started in 2017.

I look forward to creating delicious meals for the members and the local community and also putting on great events while working with local farms,” added Executive Chef and Owner, Brian Donaldson.

Circa ‘21, which is open to the public, is planning to open in late April to coincide with the opening of the golf course. They will be open 7 days per week and feature outside seating on their spacious deck and patio, in addition to a well ventilated bar area and large dining room. They are also available for private events (weddings, showers, birthday parties, etc) McGregor Links is a semi private club located at 359 Northern Pines Road, Wilton.

For more information about Circa ‘21 check out their website circa21atmcgregor. com.

The Saratoga Area Abounds With Great Food and Drink Options Please be sure to check for availability and hours.

CHEZ PIERRE Gansevoort, NY Experience the very best in French cuisine and fine dining at Chez Pierre Restaurant, conveniently located on Route 9 in Wilton NY, just minutes north from downtown Saratoga Springs.

MORRISSEY'S LOUNGE & BISTRO Saratoga Springs, NY Morrissey's Lounge & Bistro in Saratoga Springs is located within The Adelphi Hotel and is the perfect place for good food, drinks, and conversation. They offer an all day menu and three unique dining areas.

NOSTALGIA ALE HOUSE & WINE BAR Malta, NY With a wistful affection of the past, Nostalgia brings you back in time with their atmosphere, music, bar, and menu. Views overlooking the lake, fire rings in summer and winter, daily specials, OPEN ALL YEAR and NOW SERVING LIQUOR! HARVEY'S RESTAURANT AND BAR Saratoga Springs, NY At Harvey's Restaurant and Bar, we are proud to be at the forefront of hospitality in the downtown Saratoga region!

PALETTE CAFE Saratoga Springs, NY Located right on Broadway in downtown Saratoga, Palette Cafe combines a friendly cafe with an art gallery and coworking space.

Whether you need a coffee boost or a little

inspiration, this community-centered cafe has you covered.

CARSON'S WOODSIDE TAVERN Malta, NY With spectacular views of Saratoga Lake and the Vermont mountains, our amazing outside patio, deck, fire pits, and bar are the place to be all summer long. Great food, drinks, entertainment, and fun await! Only 7 miles from Saratoga Springs.

LAKE RIDGE RESTAURANT Round Lake, NY Only minutes away from Saratoga Lake, we're the food critics' choice (4.5 out of 5 stars), offering first-rate Continental cuisine in an elegant setting. Exceptional food, great prices and friendly service will keep you coming again and again.

THE WISHING WELL RESTAURANT Gansevoort, NY Award winning restaurant Serving the Saratoga region's finest selection of premium steaks, live lobsters, fresh seafood & wines.

Stone fireplaces, a piano bar & attentive service are hallmarks of The Wishing Well.

THE BROOK TAVERN Saratoga Springs, NY Just a short walk from the Saratoga Race Course and walking distance from Congress Park, The Brook Tavern is a favorite neighborhood gathering spot nestled at the intersection of Union and Nelson Ave., right in the heart of historic Saratoga Springs.

List provided by Saratoga.com

SARATOGA BUSINESS JOURNAL • APRIL 2021 • 19

SARATOGA SPRINGS NEWLY RENOVATED IN A PRIME LOCATION Suite A

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PRIME DOWNTOWN GLENS FALLS COMMERCIAL AND OFFICE SPACE AVAILABLE: FROM 250-3500 SQ/FT

69 Caroline Street, Saratoga Springs $2,250,000 69 Caroline has served as the home of the Saratoga Children’s Museum for 20 years. Its now time for the Museum’s next chapter, and the next chapter in the life of this beautiful building. With 8,615sf of mostly open space plus a partially finished lower level many possibilities exist within this fully accessible building. Not only is this property right downtown, it also has onsite parking for 25 vehicles, a 3 stop elevator, and is fully sprinklered. Lots of windows and high ceilings as well. Zoned UR4.

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