ARCC Surveys Membership

For a three-week period in late March and early April of 2023, the Adirondack Regional Chamber of Commerce (ARCC) surveyed its members on engagement, reasons for joining the Chamber, and the importance of business advocacy, education, and connection opportunities. The ARCC team was pleasantly surprised to receive the most responses to a membership survey than had been received in many years.

Below are some highlights from the survey:

When asked for the reason why a business joined as a member of the ARCC, the following answers were presented:

• 80% joined for networking and connection opportunities

• 74% joined to increase visibility of their business

• 83% joined to support the Chamber in its mission and support the greater business community

• 47% joined for marketing benefits

by Amanda Blanton, Marketing Director of ARCC for Glens Falls TODAY

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• 55% joined to attend Chamber events

• 7% chose the “Other” option, which included the following responses:

- All of the above;

- Because of the people who make up the ARCC

- To be aware of the happenings in our communities

- To create and grow long-lasting relationships

- Become more involved in the community.

When asked if advocacy for business was important, the respondents indicated that it was somewhat important to their business. When asked how important educational opportunities provided by the ARCC were, the respondents indicated that they were slightly important.

We also were interested in learning more about which ARCC hosted events were enjoyed most by our members. 86% of our respondents indicated that they have attended ARCC events, while 14% have not. We learned that the majority of respondents enjoyed our networking mixers, annual Business Expo, Lunch with Legislators, and other educational seminars the most.

When asked if respondents had made valuable connections through the Chamber, 87% indicated that they had.

The ARCC Staff and Board truly appreciates the tremendous level of engagement by our membership. Your feedback is vital to ensure we are delivering each and every day for you, and just as important to know if we are not. Thank you for taking the time to complete the survey, provide us honest, actionable feedback that we will use to enhance your experience and membership with the Chamber.

— ARCC Board Chair Marc Yrsha, also EVP, Director of Relationship Banking for Glens Falls National Bank & Trust Company