2018 Saratoga TODAY Media Kit by Saratoga TODAY

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The Fine Print ARTWORK REQUIREMENTS In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector art from the original design files. If you do not have access to the original files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch. Additionally, your account executive will help you develop an effective overall advertising program, which will build your brand recognition.

Saratoga TODAY? 1. 2. 3. 4.

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POLICIES The subject matter, form, size, wording, illustration and typography of all ad copy shall be subject to approval, revision, classification, cancellation or rejection at any time by Saratoga Publishing, in its sole and absolute discretion. Saratoga TODAY will not guarantee a specific location in the paper. CREATIVE SERVICES Our art department will work with you to develop the ad you desire. Your account executive will help you develop an effective advertising program. DEADLINES Newspaper / Retail Ads – the Monday prior

Newspaper / Classified Ads – the Tuesday prior Magazines – one month prior to publication date. Note: Late ads will NOT be guaranteed a proof

Outstanding coverage of Saratoga County.

Your partnership demonstrates your support for your community. Your partnership helps us to pursue our mission of promoting business, organizations and individuals in the region.

Targeted, direct access to informed readers. A high quality editorial product and incredibly effective distribution delivers a desirable and coveted demographic. Reach them through us!

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• No advertisement can be canceled by an advertiser after deadline

CONTRACT REGULATIONS Failure to fulfill your contractual obligation to either the newspaper or web site may result in being re-billed to the actual earned rate.

A top quality editorial environment for your ad. Our advertising-to-editorial ratio is designed to create the perfect balance. Consumers are engaged with well-designed ads.

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In 2006 I created Saratoga TODAY because I am passionate about this region. My team and I are committed to delivering superior results and giving back to the communities in which we live, work and raise our families. Your support makes this all possible, and for that I thank you.” -Chad Beatty Owner/Publisher

Saratoga TODAY is proud to be the primary source of ‘all things Local’ in the Saratoga community. When it comes to reaching locals, brand trust, and a hometown feel, Saratoga TODAY delivers results. We are a locally-owned and operated multimedia company located in Saratoga Springs, NY. Originally launched in 2006 as a grass roots local newspaper, we now also produce a variety of high-quality lifestyle magazines, websites, events, and offer an in-house ‘Creative Team’ to oversee all specialty products. From layout and design to writing and photo editing, we do it all!

2018 Editorial Calendar

2018 Editorial Calendar In Paper Features Deadline 1 Week Prior to Publish Date January 5, 2018 January 12, 2018 January 19, 2018 January 26, 2018 February 2, 2018 February 9, 2018 February 16, 2018 February 23, 2018 March 2, 2018 March 9, 2018 March 16, 2018 March 23, 2018 March 30, 2018

Glossy Magazines

Deadline

Families TODAY

Valentine Guide / Your Home Valentine Guide / Families TODAY Summer Camps Summer Camps Summer Camps / Your Home Summer Camps / Families TODAY / Best Of Ballot Summer Camps / Best Of Ballot Summer Camps / Best Of Ballot / EASTER Summer Camps / Best Of Ballot / EASTER

April 6, 2018 April 13, 2018 April 20, 2018 April 27, 2018 May 4, 2018 May 11, 2018 May 18, 2018 May 25, 2018 June 1, 2018 June 8, 2018 June 15, 2018 June 22, 2018 June 29, 2018

Summer Camps / Your Home / Best Of Ballot Summer Camps / Families TODAY / Best Of Ballot Summer Camps / Best Of Ballot Summer Camps Summer Camps / Your Home / Mother's Day Summer Camps / Families TODAY / Mother's Day Summer Camps Summer Camps / Women of Influence Tab Summer Camps / Your Home / Best Of Tab Families TODAY

July 6, 2018 July 13, 2018 July 20, 2018 July 27, 2018 August 3, 2018 August 10, 2018 August 17, 2018 August 24, 2018 August 31, 2018 September 7, 2018 September 14, 2018 September 21, 2018 September 28, 2018

Your Home Families TODAY / Starting Gate Winner's Circle Winner's Circle Winner's Circle / Your HOME Winner's Circle / Families TODAY Winner's Circle Winner's Circle Winner's Circle

October 5, 2018 October 12, 2018 October 19, 2018 October 26, 2018 November 2, 2018 November 9, 2018 November 16, 2018 November 21, 2018 November 30, 2018 December 7, 2018 December 14, 2018 December 21, 2018 December 28, 2018

Your Home Families TODAY

Simply Saratoga

12/22/17

Saratoga BRIDE Saratoga Home & Lifestyle

12/1/17 1/19/18

Saratoga Family Simply Saratoga

2/2/18 2/16/18

Town of Wilton 200th Welcome Home

3/9/18 3/16/18

St. Clement's School 100th Healthy Saratoga Simply Saratoga

4/15/18 4/3/18 4/13/18

Saratoga Family

4/27/18

Simply Saratoga

5/25/18

Equicurean

6/15/18

Saratoga Family Saratoga BRIDE

7/20/18 7/6/18

Simply Saratoga (SOH)

8/10/18

Healthy Saratoga

9/14/18

Simply Saratoga

10/12/18

Saratoga Christmas

10/26/18

Saratoga Family

11/16/18

Your Home Families TODAY

Family & Locally Owned Businesses Your Home Families TODAY / Thanksgiving Dining Guide Thanksgiving Dining Guide / Gift Guide Gift Guide Gift Guide Gift Guide / Families TODAY Gift Guide Gift Guide NO PAPER THIS WEEK

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Thanks for what your publication does for our community and as far as I’m concerned you guys are the #1 paper in Saratoga.” - Mike Laudicina: Basketball League Coordinator, Saratoga Regional YMCA

“

Saratoga Today newspaper is an essential read each and every week to keep up to date with what’s important in our community. It’s the one reliable source for all our local news!”

- Barry Potoker: Roohan Realty Saratoga Builders Association

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Varsity Season Kicks Off!

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Saratoga TODAY is the community’s weekly source for news and information. With a distribution of 10,500 newspapers every Friday, Saratoga TODAY’s colorful, easy-to-read tab format, is a must-have for homeowners and business people in the greater Saratoga Springs region.

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Perfect Bound Magazines Saratoga TODAY’s assortment of magazines are distributed througout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

Ask your sales rep about “Sponsored Content” in any of these publications!

SIMPLY SARATOGA The People, The Places, The Lifestyle! This award winning magazine tells those stories and brings readers into our little corner of the world. With vibrant photos, behind-the-scene stories and regular features, this bi-monthly lifestyle magazine paints a picture of life in the beautiful Saratoga region.

SARATOGA BRIDE Inside Back or Front Cover

Back Cover Back Cover

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Inside Back/ Inside Front Cover

full bleed: 8.625 x 11.625 trim:

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1x $2,300.00 6x $1,610.00

6x $1,750.00

The area’s premier bridal magazine, celebrating the Saratoga, Adirondack & Capital Region as a world class four-season wedding destination - now printing two issues yearly! Distribution starts in February & continues all year!

WELCOME HOME Full Page:

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Serving as the community guide for the Saratoga Region, WELCOME HOME has an easy-to-read color coded format that provides an alphabetized listing with detailed contact information of all the towns that make up Saratoga County. Welcome Home is your go to guide for all things local.

EQUICUREAN Equicurean is the go-to publication for those with a love for Thoroughbred horse racing and world-class polo. Advertising in Equicurean reaches a select audience whom you seek…the affluent, lifestyle-specific demographic that travels into the area to enjoy not only the prestigious Saratoga Race Course and Saratoga Polo Grounds, but all the charm the area has to offer.

Saddle-Stitch Magazines Ask your sales rep about “Sponsored Content” in any of these publications!

Saratoga TODAY’s assortment of magazines are distributed througout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

SARATOGA FAMILY

This magazine is the region’s best print resource for raising a family in Saratoga County. Saratoga Family strives to educate, entertain, inform & connect local families with the resources they need.

HEALTHY SARATOGA

From babies to boomers and everyone in between, Healthy Saratoga is your go-to magazine for everything health and fitness related in Saratoga County.

SARATOGA HOME & LIFESTYLE

The Saratoga Home & Lifestyle Show is the region’s must-attend event, and our magazine is their must-have publication! This is a great opportunity for you to showcase your business to thousands of folks looking to improve their home environments.

SARATOGA CHRISTMAS

As the official magazine to downtown Saratoga Springs for the holiday season, Saratoga Christmas contains everything you need to know about the Festival of Trees, The Victorian Streetwalk & Saratoga’s annual tree lighting.

Saratoga Family, Saratoga Christmas, Saratoga Home & Lifestyle, and Healthy Saratoga are all saddle-stitched PLEASE USE THESE RATES: Premium Back Cover Premium Inside Front/Back Cover

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Are you looking to engage our readers in a relevant and informative manner? Does the traditional ‘Advertising Model’ not fit your plan? Perhaps Sponsored Content is the solution you are seeking. Sponsored Content pages create a platform for you to establish a relationship with the reader while creating brand awareness.

Sponsored Content is generally understood to be content that takes the same form and qualities of our magazine’s original content. Your content should be useful or entertaining while engaging our readers and influencing their perception of your brand. Think of it as editorial marketing.

Sponsored Content

With Julie, it is so much more than window treatments, fabric swatches and accessories-although that is also a big part of what she does so well. It's also about having a deep understanding of scale, codes and regulations surrounding building design and remodeling. And the space. The space must make sense for the client. In the 16 years that she has been working, Julie developed a list of clients from Cape Cod to Connecticut, from Maine to Florida. The relative newcomer to our area has already made a big impression with her 2016 Interior Design in the Showcase of Homes. This year, she was asked to be a judge for the premiere builder event. In the meantime, Julie's own home is gradually being transformed into a space that reflects her own unique and eclectic style, while remaining true to the "old bones" of the house. "We specifically wanted to buy an older home when we were looking in this area. I love the weird little niches and quirks in old homes that you just don't have in a new home." After moving in on Halloween just this past year, Julie and her husband have been busy updating the home to accommodate their tastes. Aside from working with Certa Pro painters and Colorize Inc for their main floor paint and Wolberg Lighting for new light fixtures, Julie has added authentic hurricane lanterns that hang from rustic pegs on the walls of the dining area, in pleasing contrast to the scrolled trestle based dining table. Upon entering the room, one's eye is immediately drawn to a spectacularly open chandelier, one of the many new additions Julie has added. Julie has an obvious talent for blending themes, styles, shapes and colors in imaginative ways that are both bold yet understated. She says she is "big on balance", using a combination of color, shapes, and textures to create a harmonious living environment. But she is anything but a "cookie cutter" designer. She also loves to find furnishings that won't break the bank. And, while she has had clients who've ordered one-of-a-kind leather from half way around the world, she gets a huge amount of enjoyment and satisfaction from finding furniture that is stylish, incredibly well-made, and affordable. Julie finds a lot of great furnishings at Ruby & Quiri in Johnstown and she says they have great pricing and a wonderful variety of styles. The stunning horse hide chairs in her fireplace room are gorgeous examples of Ruby & Quiri's lines, as is the dining room furniture.

Meet Interior Designer of

Julie Maleski Putzel

JMP Interiors

WRITTEN BY MAUREEN WERTHER PHOTOS BY BLACKBURN PORTRAIT DESIGN

y the time Julie Maleski Putzel and her family moved into their 150+ year old home in the quaint little village of Jonesville, she was already an Award Winning Interior Designer. Originally from rural Pennsylvania, Julie-who also happens to be a competitive beach volleyball player-was working in Boston, MA. In fact, one of her most visible commercial projects there was the Interior Design of every major beauty salon along the famed Newbury St. in Boston.

Julie, whose company is called "JMP Interiors", calls herself a "true" Interior Designer. The average consumer may think that a decorator and an Interior Designer are one in the same-very wrong. "I have spent a great deal of time and investment in my education and had to pass highly difficult and technical national exams," says Julie. 130 | SIMPLY SARATOGA | FALL 2017

saratogaTODAYnewspaper.com

Julie always asks her clients to show her images of styles they like as well as styles they do not like. "If they're open and up front with me, I can create their perfect interior faster and more efficiently." JMP Interiors has been featured on the popular Houzz. com, and her awards and accolades include "Best of Houzz 2017", Saratoga Showcase of Homes 2016 Interior Designer, Featured Interior Designer in February/March 518Life 2017, Boston Interior Design Award-winner, and many other magazine and newspaper features. Find out more about her and view even more samples of her work at Houzz.com or visit her JMP Interiors Facebook page. SS

See more of Julie's work on page 120! saratogaTODAYnewspaper.com

FALL 2017 | SIMPLY SARATOGA

| 131

All Sponsored Content is clearly labelled in a non-obtrusive manner to assure transparency.

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2014

50thCommemorative Anniversary Edition

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Call our Creative Team at

“

My business is mostly word of mouth and after being in Simply Saratoga, as the designer on a feature story and participating in their “sponsored content” program, I can certainly say that people easily recognize my logo and business name. Thank you!” - Julie Maleski Putzel: JMP Interiors

“

How lucky the community is to have a publication like Saratoga Today!” - Jeb Irvine: F.O.E. Aerie No. 2586

518.2480 x 201• CBushee@SaratogaPublishing.com

WOMEN OF INFLUENCE

WOMEN OF INFLUENCE AWARDS Each May, Saratoga TODAY will once again recognize Saratoga County’s top outstanding leaders with an awards luncheon and a comprehensive special section dedicated to them, the women who help shape the communities in which we live and work. This special edition will be prereleased at the Women of Influence awards luncheon and the general release (10,500 copies) will come out in the following Friday’s edition of Saratoga TODAY.

Check Us Out Online! www.saratogaTODAYnewspaper.com

www.SaratogaBride.com

Whether it’s this week’s newspaper or one of our many magazines, stay up-to-date with our online editions. Our turn-page technology makes it seem as though you are holding the product in your hand as you flip through the pages. With over 500,000 hits a month it’s a great way to reach our online readers at affordable rates.

MAXIMIZE YOUR REACH... Future brides will be searching here for local wedding shows... will you be seen? SaratogaBride.com

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