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Russell’s Deli Listed For Sale
by Dylan McGlynn Saratoga TODAY
BALLSTON SPA — After 15 years in Ballston Spa, Russell’s Deli has been listed for sale.
Operated by Russell and Judy Shapiro, the deli initially opened at 303 Milton Ave in 2008, according to their website. Russell Shapiro said that while the business has been very successful, the couple is looking to “slow down.”
“It’s just time,” said Shapiro. “I’m not going to fully retire, but I want to slow down.”
He emphasized that although they are selling the property, Russell’s Deli will remain open until it is sold.
“We are not closing,” Shapiro said. “This is not shutting down. We are open. When we sell it, we sell it.”
The current location is the fourth Russell’s Deli, with Shapiro saying two locations were formerly operated in Pleasantville, and another in White Plains. The couple eventually moved with their three children, leading to the Ballston Spa location.
The deli is listed for $599,999, Shapiro said. He noted it is “a great location,” on Milton Ave at the edge of downtown Ballston Spa.
“We sit 20 feet from the street, and it’s the main thoroughfare in and out of Ballston Spa,” said Shapiro. “It’s a great location for somebody to continue with our deli or whatever they see fit to do.”
Shapiro said the past 15 years have been “very busy,” with the couple noting that they have made many friends in the community through the deli.
“We’ve made lots of friends and relationships,” Shapiro said. “We’ve seen other people and their kids grow up that were coming in here in their strollers and car seats, and now they’re married. … It’s pretty cool. We’ve made a lot of relationships.”
“A lot of people are pretty sad that we’re selling the place, but again, we keep telling them, ‘We’ll be here until we sell it,’” he added.
“Our customers have become our friends. They’re not just customers,” added Judy Shapiro. “I think we are unique in that way. You don’t just walk in here to get a sandwich. You have a conversation, and we actually genuinely care about our customers. And they care about us. It goes both ways. It’s been a wonderful relationship.”
Those interested in inquiring about purchasing the deli can contact the deli at russellsdeli1@ gmail.com, said Shapiro.