Alex Kostyrya, CEO prgrssr@epythia.com cell: +7 985 76-76-146
www.epythia.com
skype & twitter: prgrssr 1
ePythia’s Mission
ePythia is a context-aware planning service with alert and scheduling features that are based on the user’s location and context. ePythia and client applications for GPS-enabled smartphones are designed to help users achieve maximum productivity. 2
Current Offerings ePythia alerts the user to scheduled events and tasks based on location, not time.
For example, the task “buy milk� alerts the user when she is 150 ft. from the store (or whatever distance was specified when creating the task).
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Future Offerings
“Get cash“ will activate an alert near any specified bank ATM. 4
ePythia adds value
Information combining the locations of the user and the task significantly improves upon standard, time-based reminders.
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GTD Method. Inbox Sources
ePythia Inbox
Processing Processing searches keywords and named entities to analyze the context of the information received
Buy the milk
37 sec. audio note
Vcard_snapshot.jpg
Result
Audio → Text Рremium
OCR → Text Рremium
Compares with previous data and its context
User confirmation or editing
ePythia creates the task, event, note and contact that gives you both a keyword and a named entity
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Integrations We plan an open API for integration with our service and to spur collaboration with other services.
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Easy to share user information regarding planned and completed tasks.
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Easy one-click check-ins with information on completed or ongoing tasks in other Location-Based Services (LBS). 7
Two types of competitors Direct Online planning services and programs which have software for mobile devices: Google Calendar & Tasks, Zoho planner, Remember the Milk, ToDoist, Toodledo, Things, MS Outlook, etc. Competitive advantages: • The rapid entry of information and automation of task creation (Inbox) • Context-aware notifications
Indirect Services that organize and store information (second brain): Evernote, SpringPad Competitive advantages: • Focus on planning and action, not storage of information 8
Audience Estimate 40M people use productivity/planning services and preinstalled smartphone programs, but the market is highly fragmented with no dominant player.
Calendar & Tasks
and many others…
• • • •
7.5%—Evernote (3M users) 5%—Remember The Milk (2M users) 87.5 % spread across dozens of large and small direct and indirect competitors ePythia—target: 2% market share in 12 months (1M users) and continued growth every year.
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The market The mobile device and services market is experiencing phenomenal global growth. The share of smartphones is steadily rising. 172 million smartphones were sold worldwide; up 24% during the last 12 months. Source: www.gartner.com/it/page.jsp?id=1306513
Smartphones in the U.S. will equal the number of ordinary mobile phones by 2011 and will continue to increase. Source: (Roger Entner, The Nielsen Company).
Over 75% of smartphones in mature markets will be equipped with GPS by the end of 2011. Source: http://www.gartner.com/it/page.jsp?id=1328113
ePythia’s market expands in direct proportion to the soaring number of smartphones. 10
Business model Our business model is Freemium • Estimated percentage of users who purchase a premium account 2—2.5% • Cost of premium account—$4.99 рer month or $49.99 per year. Monetization of free users through LBA (Location–Based Advertising) • Viewed advertising per user per month—15 • CTR—2% • Click cost—$ 0.2 10 000 000 $
Total income from paying users Total income from LBA placement
8 750 000 $ 7 500 000 $ 6 250 000 $ 5 000 000 $ 3 750 000 $ 2 500 000 $ 1 250 000 $ 0 $ 2011/Q1
2011/Q3
2012/Q1
2012/Q3
2013/Q1
2013/Q3
2014/Q1
2014/Q3
2015/Q1
2015/Q3
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Investment • • • •
Total investment needed (approx.)—$ 1.4M; Break-even point—Q2 2012; Full ROI—Q4 2012; IIR (at end of 2015)—312%
Initial seed investment — $800K: to develop web service and write client applications for iPhone, Blackberry, Windows Phone 7
21% 23%
56%
56% Software development 23% Marketing & PR 21% Administrative
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Roadmap and Milestones Working on beta version of web service Start of developing Android application Seaching for investments Start of investments Develop apps for iPhone, BlackBerry, Windows Phone 7 Integration with partner services Improve & increase to functionality Full-featured service for mobile clients Break-even point Full return of investments 1M users 07
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2010 $800K Seed financing
Q1
Q2
Q3
Q4
2011 $600K Next funding round
Q1
2M users
Q2
Q3
2012
Q4
Q1
3M users
Q2
Q3
Q4
5M users Q1
2013 profit over profit over $0.5M $1M quarterly quarterly
Q2
Q3
Q4
9M users Q1
Q2
2014 profit over $2.5M quarterly
Q3
Q4
2015 profit over $5M quarterly
profit over $10M quarterly
• International beta available at www.epythia.com; • August 2010 start developing Android application. 13
Our team
Alex Kostyrya CEO ePythi Serial entrepreneur and professional PM. 2003-2009 founder and CEO of an engineering company that designed and built HVAC systems for commercial buildings. Received mini-MBA, "Management of e-business and Internet projects“ from the Higher School of Economics (Moscow).
Sargis Arutyunyan Design & usability
Roman Nikitin CTO ePythia
Co-founder of ICA (Integrated Communication Agency)
Previously Software Developer at Afisha.ru
Graduated Institute of Design and Advertising, and some courses in project management.
Graduated from South Federal University with a degree in Computer Science.
Lead user interface design and usability development; constantly strengthen ePythia’s interaction with the user.
At 21 was awarded Microsoft MVP status (Most Valuable Professional). Attended many conferences and seminars, including Microsoft HQ in Seattle for the MVP Global Summit, increasing exposure to a variety of people and cultures.
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Summary • ePythia drives personal planning into a new age, making it easy to move from planning to action. • Our beta service works from web-interface globally on Android, BlackBerry, iPhone 4, Windows Mobile 5+, Symbian S60. • ePythia is a personal location-based service. All sharing (slide 7) is opt-in, eliminating privacy concerns. • We monetize using a Freemium model— subscriptions (Evernote model) and the explosive LBA (location-based advertising) market. • We offer a unique way to deliver context for the LBA market. 15
Our Vision The Vision of Robert Scoble at LBS in 2012, http://techcrunch.com/2010/06/03/location-2012/
www.epythia.com
Alex Kostyrya, CEO
blog.epythia.com
prgrssr@epythia.com
twitter.com/epythia
cell: +7 985 76-76-146 skype & twitter: prgrssr 16