Applying Portfolio
Sarianna Niskala
Projects: Jaloviina Rebranding and updating a legend Helizen Improving customer experience in the city of Helsinki KiDDo Design education for kids GimmeaDOC Getting to the doctor’s office easily in the US Future of trend forecasting Concept and app prototype
Designs: Logo designs Prints
Jaloviina -
Rebranding and updating a legend ”Tehdään Jaloviinasta jälleen jaloa.” ”Let’s make noble spirit noble again.”
Course project done with: Ida Jokela, Richard Hormia, Joska Heikkilä and Heidi Sahlberg In Integrated Design Management course our group was tasked to rebrand and update a legendary brand with varying branding methods, such as Douglas Holt’s Cultural Branding. We chose Jaloviina, a mythical drink and identity builder for Finns. Jaloviina is strongly tied to Finnish traditions and war memories, and is consumed both by older generations as well as academic students, who are known for their traditional student culture. With our rebranding, our group wanted to update the historical brand and detach it from the traditionalist and war-connected history, in order to make Jaloviina into a drink for all; young, old, traditional and immigrants alike. In the project we designed a new look, brand strategy and marketing for Jaloviina. I was strongly involved with the visual side as well as ideating the playful and current ”Let’s make noble spirit noble again.” -campaign with a ”Jallu around the world”-pop up bar in Helsinki-Vantaa airport and a viral advertising campaign.
Concept moodboards and working process.
Logo propositions .
New Jaloviina bottle proposition 1 .
New Jaloviina bottle proposition 2
Helizen Improving customer experiece in the city of Helsinki 2015-2016 IDBM Industry Project done in collaboration with City of Helsinki. Team: Sarianna Niskala, Iina Airaksinen, ZoĂŠ Blanchard, Penny Lee and Sunagawa Hiroki
Developing Customer Experience within citizen services in co-operation with the City of Helsinki. Identifying the key factors in creating an excellent customer experience and the ways to improve it. Our group did research data acquisition in Helsinki, Tallinn, London and Singapore. I was one of the Design Leads for the project and responsible for visuals, communications, planning and organizing workshops, developing customer experience and overall managing the design and visual side of the whole project.
http://projecthelizen.com/ https://www.youtube.com/watch?v=0EQMCQXe6Bc
ABOUT THE CLIENT
ABOUT THE BRIEF
City of Helsinki, the capital of Finland, provides services for over 1.6 million citizens in the Helsinki metropolitan area. With 40,000 employees, it is Finland’s biggest employer. At the moment, the city is going through large organizational changes and has taken an iniative to move towards more customer-centric service approach.
Project focuses on tackling customer experience within citizen services. The goal is to identify the key factors in creating a valuable customer experience, for instance what kind of factors do customers value in service? How can we create and add value with different solutions both in physical and digital services? Moreover, a set of principles for developing customer experience is designed. In the bigger picture, this industry project is part of a larger EU-level initiative towards sustainable urban development and Open & Smart services.
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ABOUT THE PROJECT
ABOUT THE TEAM Sarianna Niskala Finland Textile & Fashion design
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Helizen customer experience principles:
KiDDo Design education for kids 2016I have been the AD, creative director and main designer of KiDDo since the beginning of our project. I am responsible for managing the design and visual side of the whole project, teaching, planning and organizing workshops, writing our blog plus developing the overall experience and concept with our team. http://kiddo.knowit.fi/ https://www.instagram.com/kiddoknowit/ https://www.facebook.com/kiddoknowit/
Design thinking is not rocket science! In KiDDo we believe that even though adults consider themselves to be the experts in everything digi and design, the kids actually possess the greatest potential for it. KiDDo is a novel design education hub for kids. In co-creative and exhilarating workshops the kids learn how to understand and utilize digital design and technology in the fun way. The workshops are modelled after the idea of an escape room. The kids are presented with a mystery which they learn to solve with design tools and their own creativity during the KiDDo adventure. The idea of KiDDo was born when our multidisciplinary student team got to thinking how the “complicated� concept of design thinking could be simplified and taught to the future builders, the kids. Together with Knowit, we set out to make this a reality.
GimmeaDOC Getting to the doctor’s office easily in the US My team developed ‘GimmeaDOC’ concept for Philadelphia University’s Nexus Maximus 2016 Hackathon. I was the project lead and designer.
Gimme aDOC
Gimme aDOC
Get registered here: Insurance
Gimme aDOC
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You’re sick and your regular doctor doesn’t have free appointment times for the next 3 months. What do you do? You need help. You heard that your friend got a doctor’s appointment for the same day using a new app called Gimme aDOC. You descide to give it a try.
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No insurance Show me all options
You register your insurance, health details, symptoms and when and where you wish to visit the doctor. Now you are ready to discover all the free appointment times near you. Our algorithms offer you our recommendations, but you can also read other patients’ reviews and decide which doctor best suits your needs. Then, just book and pay for the visit in the app and no waiting or lingering is needed in the doctor’s lobby.
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Doctors’ offices have multiple no-show patients every day. But now they can enter those free slots to Gimme aDOC and get the patients they need. Your new doctor is happy to help you and is glad that precious time did not get wasted. He is prepared for you and your needs since the app has sent him your symptoms and health data even before you arrive to the appointment. Your symptoms get stored to Gimme aDOC which can help you and doctors the next time you get sick.
You got the help you needed when and where you wanted! You feel empowered! Now you just need to pick up your medicine from a pharmacy where Gimme aDOC has already sent your prescriptions. At home, you can evaluate your visit and in doing so, help other patients.
Future of trend forecasting Concept and app prototype I designed ’Trendi’ app for Design Driven Foresight course. In the course all researched the future of an industry they were passionate about. I chose trend forecasting for fashion and rethought the business model, target customer plus product and service format of the trend forecasts.
in fashion industry What will happen in 2030?
?
Challenges: Trend forecasting for fashion is facing some considerable challenges because the industry is long-standing, deep-rooted and old-fashioned and new technology, ideologies and work methods are shaking the ancient industry of fashion.
Difficulties: Huge industry where new innovation is scarce and big names dominate. Trend books which consist of inspirational photos, fabric samples and garment sketches are still the dominating medium. The industry is sometimes thought as “light and frivolous”, and a wish and need for more profound consulting is expressed.
Obstacles in high-end:
New media platforms Accelerating pace in collection creation & production cycles
Experience and service economy
Fashion industry as we know it is rupturing
Trends in motion
Combinability between services and platforms
Trouble in fast fashion:
Haptic stimulus in new ways
Tailored services Individuality
Areas where innovation is possible now and in 2030 New business model and customer: Fashion is all about creating a look or a persona. Instead of fashion manufacturers, trend forecasts could be sold straight to fashion consumers f.e though a monthly subscription platform that is connected to user’s other social media accounts and Pinterest. The platform would offer affordable, fun and tailored trend forecasting for masses. It would allow the consumer to browse though new trends, their social media input and shopping and combine them into a personal style and forecast.
Trend forecasting is seen as an out-of-dated practice especially in high-end fashion and usage of trend forecasts has diminished. High-end companies prefer trend research done inside the company for it guarantees more distinctiveness. Trend forecasts are thought to be “behind” and do not create trends but spot them when they already exist.
Tech development
When many companies use the same trend forecasts there is a possibility that the offering becomes too homogeneous. There is room for interesting, new innovation in medium and delivering the trend forecasts.
Sarianna Niskala, IDBM 2nd year, DDF 2016, sarianna.niskala@aalto.fi
New distribution method for high-end fashion: Changing from spotting the trends to helping customers create them. Database of good quality historical photos, articles, materials, shapes and trends with whom the customer company can create their own image and look. Benchmarking and harnessing practices, co-creation methods and mind-set from creative and consulting agencies.
Create your own trends
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Designs:
Logos:
HELSINKI Project Helizen 2015
KiDDo 2016
Studio Finna 2016
zen
CITIZENS
Prints:
Farfalla Sarianna Niskala 2015 FEATHR
Kaarna multi Sarianna Niskala 2015
Kaarna Sarianna Niskala 2013
Kaunosieni Sarianna Niskala 2015 Lodetex Srl
Siivet 6 Sarianna Niskala 2014 Bernasconi tessuti
Havu Sarianna Niskala 2014 Bernasconi tessuti
Watercolour wave Sarianna Niskala 2014 Bernasconi tessuti
Leaf Sarianna Niskala 2013
Sarianna Niskala Designer Vaasankatu 10 as 689 00500 Helsinki +358 50-5011554 sarianna.niskala@aalto.fi