An over view on some of the overlooked Off page seo technique Presented By Shibnath Chakraborty
Old Content Re-write
We can think about rewriting various types of contents like the web-page contents for a website, blog content, for E-commerce site- updating the product description etc.
Content re-write depends on various things
Creating a new content takes more time than to update the existing one of same type
Check whether your old content is still Panda proof or not. Check it from http://www.barracude-digital.co.uk or similar
Check whether you have maintained the standard proportion of Keywords within it, in terms of keywords density, proximity, prominence, frequency. Check this from http://www.seowebpageanalyzer.com/ & http://www.powermapper.com/
Must Do things before final publish
Keep the same URL
Re do your keywords research
Call to Action button can be included or modified
Do not forget to remove the old comments on the posts
Remove the social share icons
Do vast promotion on the social medias
Advantages of re-write content
We do content re-write to have increased traffic, more content value & get new back-link from other sites.
For example:- Suppose we have written a blog about the topic “Top 10 pop singers of 2015”, then the post can be easily re-write by replacing some old names by the new names and keep the targeted keywords same.
Guest Blogging and its "How to"
Probably one of the best ways to get rid of some of the use-less off-page work schedule
Through Guest posting we actually do the content marketing that receives visitors as well as quality back-link form high PA, DA websites
At first select your niche, then search on the web for the websites that accept guest post
Contact the owner of the website that you want to submit a post
Your appeal will be subjected to consideration
Try to make your post worthy and fruitful by including quality content
Prepare the content of 800-1200 words as per standard
Submit and wait for the approval
Benefits of Guest Blogging
Quality Inbound Link
Increased traffic and brand visibility
Develop Domain Authority as well as page authority
Social Media Growth
Increase Network with like minded people
Helps you to know your readers choice
Brand Reputation
Brand Promotion through Blog Community ď Ź
The difference between Guest post on blogging sites and Blogging Community sites is that the former one asks you to post the content itself and the later asks you put the URL of an unique content to be posted
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In the blogging community sites there are various categories as per your choice whereas the guest blog sites are niche specific
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Check https://passiveblogtips.com/communities-topromote-your-site/ to check what are the sites do it for free
Benefits of sharing blog to a community
Interaction with the bloggers from different corner
Reputation if the contribution is made frequently
Drive Quality back link
Drive Quality traffic
Increase Page authority
Build trust flow on your website
Websites need to have a blog section to get the taste of Blog community
An perspective view on the "How to" content
We use “how to” content to let people know about some topics they are interested in Generally “how to” contents are posted on the own website’s blog section or on different sites which accepts posts from the visitors or on the Web 2.0 sites
Select your targeted keywords carefully
Look if the keywords have descent search volume
In SEO perspective "Content is king"
The focus is not to get back-link only
Trust build up among readers is very necessary
How to start with your first "How to" content
Always write for your targeted audience
Do not forcefully include the keywords
Forget all barriers of keywords usage. Write your content in a prominent manner
Do not restrict yourself for particular word limitation
Include a very catchy title
Include author bio and the social media icons beside each content
Share content among social media groups or community
Include comment section and ask your reader for comment to know how they think
Do not bother for back-link only, present unique content with promote it
Podcast Submission for an audible presence
Podcast in simple sentence, creating an audio version of anything, it can be helpful task to do (to share podcast on various websites) for various projects
None of the popular SEO blogs talk about Podcast as a popular off page promotion work
This technique can be applied when every possible steps you did for your off page promotion and this is the last option you are having
Podcast can be created for any projects depending on its search presence on the web for the specified terms
"How to" and the benefits of Podcast share
At first create an audio format of a video either in mp3 or other formats
Not all websites support all format for the submission
Back-link can be expected from the websites where we like to submit the podcast if we include suitable title and the description
Even popularity can also be created if you have a fan base on social media and you share exactly what they love
Refer to http://www.blogchowk.com/podcastsubmission-site-744.html to find the various podcast submission websites
A promotion through white paper generation
A white paper is an informational document issued by any small scale or large scale business organizations to show case their product or service details in a better way
White Paper is one of the most effective ways to track your customer/visitor’s information
Attach your white paper in terms of a document (docx/pdf) to your website
Provide it for free and ask your visitors to put their name and mail before they download the white paper
Using the visitor's information marketing can be planned in future
What are the benefits of White papers
White paper technique will only be effective when you have a huge traffic to your website and having lower bounce rate
Helps you with the information about your potential customers.
There is no chance of back-link but huge chance of getting your brand more noticable
Apply this type of innovative technique for better SEO
Following the Add Resource technique
Adding resource is nothing but to mention the name or URL of any website/s from where you have got the information about your query
Adding resources can be considered as one of the off page techniques, for these the initial description should be very catchy
We can add resources in blogs, web 2.0s about our previous posts on the same topic. We often follow partial “add resource” technique in case of bookmarking and micro-blogging submission
Resource submission procedures & websites
There are very few sites where you can submit your resources, but do keep it in mind, do not submit multiple resource on same topic. Follow these below sites:-
https://www.daviscountyutah.gov/healthresourc elocator/resources/new-resource-submission
http://foodsystemsinnovation.org.au/resourcesubmission
http://www.stopbullying.gov/resources/new.html
https://des.az.gov/about-des/contactus/request-to-add-helpful-resource
Making website blog as PDF format
A fine way to keep a good impression on your audience. Suppose your website is having a blog or PPT or any attachment which can be seen on your website, also give permission to your audience who are more interested can download the attachment/s.
This can be done only for good audience experience on your website and make them remember you for any future task
The introductory pdf makes your audience more interested in your service or offerings
Interview submission for brand building
Interview submission is also one of the ways to make your brand visible and make your brand reputation much better
We should not always try to show that you are best at your service or show case your brand
Share some inspirational quote if possible, the advantages of availing service from you
Complete you/company’s profile on all the leading social networks so that you can showcase those on your interview questionnaires
SEO advantage of Interview submission
Interview submission can be done for almost all the projects if we get the complete information as per the general questionnaires offers by maximum interview submission sites
The advantage is we will get back-link and can expect a bit traffic if we further submit our interview sessions on the social media sites
Credit can be given to the websites where you are submitting your interview
If we search on the web then we will find some sites related to it
Glossary creation for better user interaction
Creating glossary on your website can be considered as one of the ways to make your customers more aware about some unknown terms
You can redirect your visitor to the glossary section if they are unaware about some fact
This will not help you to get the back-link but this will make your website’s bounce rate much lower and help your audience to stay longer time on your page
We should focus on sharing information sometimes rather than focusing on backlinks only
Thank You for your patience With best regards, Shibnath Chakraborty Digital Marketing Executive