Tips to Enhance Your Ad Campaign CTR by www.ppcadsmanagement.com
Click–through rate
You can easily measure the success of your campaign by calculating the CTR of your PPC campaign. It defines the number of clicks on an ad divided by number of times it has been shown. It is expressed in percentage. Suppose your ad has been shown 100 times and number of clicks received is 2 then CTR of your ad is 2%. It can be calculated by using the formula listed below : CTR= Clicks /Impressions * 100%
Check out 9 Effective Tips to Enhance your Ad Campaign CTR
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To enhance your ad campaign CTR it is beneficial that your ad copy should reflects the benefits of using your product. It should be appealing enough so that it easily grasp the attention of your visitors. For making it more effective, you may insert a potential keyword into your ad copy. Your ad text should be compatible with the keywords you are biding on.
Tips to Enhance your Ad’s CTR
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Include powerful call to action(CTA) to grasp the attention of your viewers. It insist the visitors to take desired actions.
Tips to Enhance your Ad’s CTR
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Don’t ignore negative keywords. It plays a vital role in generating only potential customers for your advertisement. It prevents your ad from being displayed in irrelevant search queries. It acts as a filter and saves your advertising dollars from being wasted.
Tips to Enhance your Ad’s CTR
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You need to increase your bid amount on potential keywords in order to improve your ad position. It gives your ad more exposure. You may run two to three ads simultaneously in each group. It helps you select the best one .
Tips to Enhance your Ad’s CTR •
Including a price tag in your ad copy is not always effective for improving the CTR. But if you display the discount offer then it will surely enhance the amount of clicks.
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You need to add sitelinks, location extensions and product extensions. Your extension should be concise and to the point.
Tips to Enhance your Ad’s CTR
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Add a registered trademark.
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Add your business image or icon with your location extensions.
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Within 35 character limit write a hyper descriptive display URL for enhancing your ad’s CTR.
A pay per click company should follow the guidelines mentioned above to create an effective ad campaign for their clients.
Tips to Enhance your Ad’s CTR
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Tips to Enhance your Ad’s CTR