A PRESENTATION On RESEARCH METHODOLOGY UNDER THE GUIDANCE OF: Dr. KUNJAL SINHA ASSOCIATE PROFESSOR, CKSVIM, Vadodara BYNISHIL PRASAD (137050592075) POOJA BANANI (137050592006) MBA FIRST SEMESTER BATCH : 2013-2015
• The online classifieds industry is really booming in India. • The online classifieds are gaining popularity every now and then. • Matrimonial classifieds are something which is looked upon by almost every household in India. • The other popular sections in the online classifieds are recruitment, automobiles, real estate, education and other miscellaneous ads. • These classifieds are also growing fast and a major section of national dailies or local dailies is just filled with these.
• Trangler.com is a free Indian Classified website. • Users can buy, sell and rent products / services for free. • They can Post FREE Ads • Objective of the company “To be a global leader & first choice among users for buying & selling used or new products/services locally”.
OBJECTIVE OF THE STUDY • Primary Objective To know the responses of the users toward trangler.com • Secondary Objective To know how to create more awareness and expand the business.
RESEARCH METHODOLOGY • Research Design: For this survey, DESCRIPTIVE research design is used. • Data Collection Method: For this survey data collection method is through QUESTIONNAIRE. • Sample Size: For this survey the sample size is 50. • Sampling Unit: The sample units for this survey are INDIVIDUALS/users of Trangler.com • Sampling Technique: The sampling technique for this survey is random technique.
DATA ANALYSIS & Interpretation AWARENESS Awareness
Frequency
Percentage
Social Network Publishing
16
32
Online Ads
14
28
Outdoor Media
8
16
12
24
Word of mouth
GRAPH – 1 AWARENESS 35 32% 30
28% 24%
25
20 16
16% 14
15
12 10
8
5
0 Social Network Publishing
Online Ads Frequency
Outdoor Media percentage
Word of mouth
GRAPH - 2 CATEGORY
50 44%
45 40 35
30% 30 25
frequency 22
percentage
20 15
14%
15 10
8%
7 4
5
4% 2
0 mobile
real estate
car and bike
electronic
household
GRAPH – 3 FREQUENCY OF VISITING SITE 45 40%
40
35 30% 30 24%
25
20 20 15 15
12 10 6% 5
3
0 daily
weekly
Monthly
occasionally
frequency percentage
GRAPH – 4 TRANGLER RATINGS 60
50% 50
40
frequency
30
perctange
25 20% 20 12% 10
10%
10
8% 5
6 4
0 Very Good
Good
Average
poor
Very poor
GRAPH – 5 IMPROVEMENTS IN TRANGLER 60
50% 50
40
30%
30
percentage
25 20% 20 15 10 10
0 fonts
frequency
color
design
GRAPH – 6 ALTERNATE CLASSIFIED 60
50% 50
40% 40
frequency
30
percentage
25 20 20
10% 10 5
0 olx
quikr
clickindia
GRAPH – 7 AGE 50 46%
45 40 35
30% 30
25
frequency
23
percenatge 20 15
14%
15
10% 10
7 5
5 0 18-25
25-40
40-60
60 & above
GRAPH – 8 GENDER 80
68%
70
60
50
male
40 34
32%
30
26
20
10
0 frequency
percenatge
female
TABLE – 9 OCCUPATION 45 40%
40
35 30% 30 24%
25
frequency
20
percentage
20 15 15
12 10 6 5
3
0 Business
services
student
retired
FINDINGS: • It is seen that 32% of Trangler users are aware about it through social networking sites and only 16% are aware about it through outdoor media. • It is seen that 44% of users browse this site for mobiles and only 2% for households. • It is seen that 40% of users visit this site occasionally and only 6% visit this site daily. • 50% of the users of Trangler.com rated this site as very good and 8% rated this site as poor performance. • It is observed that 50% of the users wants more improvement in the color combination of the site. • It is also observed that the main competitor to Trangler is OLX because 50% of the users of Trangler also use OLX. • It is observed that 46% of the users of Trangler falls under the age group of 18-25 and least fall under the age group of 60 & above. • It is also seen that more males uses Trangler.com as compared to female. i.e 68% of males and only 32% of females. • It is also observed that 40% of the users have service as their occupation whereas 6% of the users are retired.
CONCLUSION: • Firstly we can conclude that the Trangler should advertise its site using more & more of social networking sites to get a better response as seen in the research study the maximum number of people are aware about it through social networking sites. • Secondly we conclude that it should pay more attention towards the color combination of the site as 50% of the users recommended it. • We also conclude that Trangler should at some more features that can attract more female customers towards it. • Lastly we conclude that Trangler has a very good response from the users about the performance of the site and therefore has a great scope of its growth and can have many better opportunities as according to facts & figures Growth rate is approx 300% every year for Indian classified sites.