MARCH 2020 | ISSUE NO. 2
MARCH 2020 NEWSLETTER WILL INCLUDE: Company News Grand Scale Designer & Blog Focus Save the Date
MASTERING THE IMMEDIACY ECONOMY By Brad Cates, COO
To ensure a great customer experience, furniture businesses must continually improve their operations. At Sarreid, this means we’re in a constant state of evolution. Right now we are focused on maintaining our heavy stocking position in Wilson NC, in addition to developing five, exciting new lifestyle collections for the October Market while simultaneously hard at work implementing a new look and upgrades to our High Point showroom, catalogs, blog site advertising and our website: www.Sarreid.com. While the tactics may differ project to project, our goal is the same across the board: To make it easier to do business with us. We want all touch points of the Sarreid brand to be congruent, and that means re-assorting our catalog and website into broad categories like dining, living room and more to ensure you can quickly find what you’re looking for.
We’re making headway everyday with new photography, a Shop by Look section, and the addition of video to the site, moves that I’m happy to share have already resulted in a meteoric increase in web traffic. Still, I believe our most important achievement in the immediacy economy in which we operate is the implementation of real-time inventory. Our website is now updated four times every single day so that whenever you place an order for goods, you can be 100 percent assured that the product you want is in stock and ready for shipment. With thousands of products ready to go, a new “In Stock” feature on our website adds lightning speed to the process (and thrill!) of discovery. I invite you to move forward with us and close every sale with confidence, knowing that we’ve got you covered with statement-making, profit-building designs that can be found nowhere else…except, of course, in our Wilson, NC warehouse!
SIZE MATTERS The phrase, “putting a thumb on the scales” means to try and influence the result of something in your favor. At Sarreid, we’re using both hands to lean heavily into your needs in terms of grand-scale furnishings for today’s larger homes, and smaller, jewelry-like CondoScale pieces. No matter the size of your project, we’re taking an aggressive position in exceptionally scaled goods in our bid to be your resource of choice Ready to go big? We’ve got you covered with sideboards, bookcases and dining tables in generously sized silhouettes perfectly scaled for spacious interiors. Think 119-inch sideboard, 96-inch consoles, and cocktail sizes that can make even the largest rooms feel intimate at 86-inches in length and 42-inches wide. Here’s a small sample of our ample designs:
Bet on the Long Shot: The classically contemporary Luciana Buffet in pine, generously sized at 112-inches long, offers capacious storage hidden behind six doors. www.sarreid.com
Go for the Grande: A coffee table for those who prefer extra room, the Antique Doors Coffee Table mixes reclaimed elm doors in a natural wood finish with truly monumental hardware for a tasty look. Tables can be used as one very “venti” piece or separated for a shot of something deliciously different.
Read the Tea Leaves: The trend now is for large libraries, so put down that ereader and catch up on this thriller: A scene-stealing Glass Front Bookcase in antique white that at 121inches wide and 106-inches tall offers eight fixed and two removable shelves. It tops our best-seller list for storage and display. Page 2
DESIGNERS & BLOGS IN FOCUS
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The Gracious Roots Blog
Sarreid has long appreciated and embraced the designer market, which is today more important than ever. In fact, we talked about just that this month with Gracious Roots.net, an engaging consumer site devoted to curating the lifestyle and arts of the Southern Highlands. Alex Sarratt and Brad Cates shared their insights for the blog, A Peek Behind the Curtain” with editor Scott Haire and a special Gracious Roots podcast. We invite you to
listen to podcast
More BLOG Partners:
www.loridennis.com www.decorologyblog.com www.houseofhipsters.com www.dvdinteriordesign.com
In the meantime, the uber-talented Jamie Merida—owner of Bountiful Home, a nationally recognized, award-winning destination store in Easton, MD, and designer of high-end homes and commercial spaces—made us blush with the following comment: “Sarreid is my go-to for great looking case goods and upholstery. There are pieces that run the gamut from rustic painted furniture to hip mid-century modern pieces. There is always something that works beautifully in my design projects!”
Wow! Thanks Jamie. Jamie Merida www.sarreid.com
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Duet Design Group Thanks go to the dynamic Devon Tobin and Miranda Cullen of Duet Design Group who passed our team this little gem this month:
“Any time we need a really unique, antique item, we always know that Sarreid will have the perfect reproduction piece that will work for our projects.�
#29371 Strap Canvas & Leather Stool
Furniture Today: The marble top Haviland dining table by Sarreid Ltd is sourced in India. #30430
IN THE PRESS Home Accents Today: The Cypress & Coral Colorwheel included our Shagreen side table #40819
www.sarreid.com
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SAVE THE DATE: HIGH POINT MARKET
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April 25-29, 2020 Market events: Saturday 2-6pm Sip Negronis at the "opera"
Sunday 2-6pm Sip negronis at the "opera"
Monday 2-6pm twisted up sangria
WORK & PLAY April Market is just around the corner. We have been working hard in the showroom to give it a fresh appearance....think lots of paint! We have over 100 new introductions we cannot wait for you to see. We have plenty of stock in our core assortment/ best selling pieces. Join us Saturday and Sunday and escape to the Opera and sip a negroni. We look forward to seeing you!
www.sarreid.com
OVER 100 N EW INTR OS
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