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INSTITUTIONAL PRESENTATION SART DREAMAKER - INSPIRING BRAND IDEAS PORTFOLIO

THIS PRESENTATION IS PROPERTY OF SART DREAMAKER AND ITS CONTENT DEEMED SECRET AND CONFIENTIAL.

© 2009 SDGROUP


WHO WE ARE Sart Dreamaker is an agency that has been on the market for 12 years, and is specialized in “Brand Management�. We are a Brand Consultancy focused on associating strategy with design, in order to create brands with personality, innovative experiences and long term relationships with our clients.


Sart Dreamaker Inspiring brand ideas

TM

With operations in the two main Latin-American markets, Brazil and Argentina, Sart Dreamaker is currently one of the most distinguished and innovative Brand Consultancies in the region.


CLIENTS

“brands we helped build…”


SCHEDULE What We Believe in Methodology Case Service Portfolio

Other Cases

Inspiring brand ideas.

TM


1. What do we believe in?


WHAT WE BELIEVE IN In the world today, we live saturated by a surfeit of information, and thus, it is necessary for a brand to establish a relationship (bond) with the consumer in order to be purchased or earn its preference.

1 BRANDS

2

3

ADAPT

STAND OUT

(COMPETITION)

(WHAT TO DO?)

(ACCESS BRANDTOUCH)


2. Methodology – How do we do it?

ÂŽ


“MAIS” METHOD®

SUSTAINING METRICS DEFINITION AND MEANS OF STRATEGY MAINTENANCE

IMPLEMENTATION TACTICAL IMPLEMENTATION ACTIONS

MAPPING IDENTIFICATION OF SCENARIOS / PROBLEMS AND DEFINITION OF GAP BETWEEN STRATEGY AND REALITY

ANALYSIS ANALYSIS OF THE INFORMATION AND STRATEGIC DEFINITIONS


3. Model Case


Palate Case


Competitive Scenario When analyzing the competitive scenario of Palate, we found a predominance of a uniform color palette in a situation of competitive massification related to the leading brand.


FACT: our brain works as a FILTER that protects us from the excess of information


WE ARE ORIENTED TOWARDS NOTICING ONLY THAT WHICH IS DIFFERENT.





RESULTS

01 02

CHOCOLATE JAR

100% 300% GROWTH

STRAWBERRY JAR

GROWTH


4. Service Portfolio


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation

BrandTouch Valuator速

Brand Engagement

Brand Metrics

Brand Identity

Market Analysis

Brand Strategy

Brand Insights

Digital Experience

Consumer Segmentation

Naming

Experience Audit

Packaging Design

Brand Trends

Environmental Design

Performance Audit

Product Design

BrandTouch Tracking (Data)

Verbal Identity


Brand Analysis & Valuation


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement

Brand Studio

Brand Identity

Brand Activation

Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity


Brand Engagement


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Corporate Identity Systems (Brand Visual Language) Corporate Identity Guideline

Brand Identity Revitalization


Brand Identity


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement

Brand Architecture

Brand Identity

Brand Plan (Positioning) – Unique

Brand Strategy

Communication platform

Digital Experience

Brand Portfolio Strategy

Naming

Brand Positioning

Packaging Design

Brand Assessment

Environmental Design Product Design Verbal Identity


Brand Strategy


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Digital Positioning Digital Brand Management Digital Mock-up Multimedia Animations 3D Experience


Digital Experience


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Product and Service Naming Corporate Naming Component Naming Naming Research


Naming


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation

Packaging Identity (up to 5 products)

Brand Engagement

Packaging Identity System (over 5 products)

Brand Identity

Multi-category Packaging Identity System

Brand Strategy

(more than one category)

Digital Experience

Packaging Guideline

Naming

Revitalization of Packaging Identity

Packaging Design

Repositioning – Packaging Identity

Environmental Design

Mock-up

Product Design

Prototypes

Verbal Identity

Management, implementation and production


Packaging Design


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Sign Systems

Corporate Architecture Promotional Architecture Exhibitions & Trade Shows Store Design Network Standardization


Environmental Design


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Innovation Insights Structural Design


Product Design


Sart Dreamaker

Inspiring brand ideas TM

Through several services, we help our clients in the hard task of building their brands.

Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design

Environmental Design Product Design Verbal Identity

Verbal Identity Systems


Verbal Identity


Other Cases


CLIENT – CHANGE OF THE SANTANDER BRAND


CLIENT – IDENTITY CREATION / CLIENT TRAINING


CLIENT – MARSH & MCLENNAN COMPANIES


CLIENT – MARSH & MCLENNAN COMPANIES


CLIENT – LAROUSSE


CLIENT – NEUTRA


CLIENT – KLEENEX


CLIENT – HELLMANN’S PIC


CLIENT – HELLMANN’S BRASIL


CLIENT – NISSIN


CLIENT – JASMINE (BEFORE)


CLIENT – JASMINE (AFTER)


CLIENT – PIERRE ALEXANDER (BEFORE)


CLIENT – PIERRE ALEXANDER (AFTER)


CLIENT – BAUDUCCO


CLIENT – BAUDUCCO


CLIENT – BAUDUCCO (SEASONAL/ PROMOTIONAL)


CLIENT – BAUDUCCO (SEASONAL/ PROMOTIONAL)


CLIENT – CORDEIRO BRASILEIRO (BRAZILIAN LAMB)


CLIENT – VISCONTI


CLIENT – VISCONTI


CLIENT – WALMART (PRIVATE LABEL)


CLIENT – GRUPO PÃO DE AÇÚCAR (PRIVATE LABEL)


CLIENT – GOLD NUTRITION


CLIENT – GOLD NUTRITION


CLIENT – GOLD NUTRITION


CLIENT – POLENGHI


CLIENT – PULLMAN


CLIENT – SHAPE DESIGN


Thank You!

Inspiring brand ideas.

TM


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