INSTITUTIONAL PRESENTATION SART DREAMAKER - INSPIRING BRAND IDEAS PORTFOLIO
THIS PRESENTATION IS PROPERTY OF SART DREAMAKER AND ITS CONTENT DEEMED SECRET AND CONFIENTIAL.
© 2009 SDGROUP
WHO WE ARE Sart Dreamaker is an agency that has been on the market for 12 years, and is specialized in “Brand Management�. We are a Brand Consultancy focused on associating strategy with design, in order to create brands with personality, innovative experiences and long term relationships with our clients.
Sart Dreamaker Inspiring brand ideas
TM
With operations in the two main Latin-American markets, Brazil and Argentina, Sart Dreamaker is currently one of the most distinguished and innovative Brand Consultancies in the region.
CLIENTS
“brands we helped build…”
SCHEDULE What We Believe in Methodology Case Service Portfolio
Other Cases
速
Inspiring brand ideas.
TM
1. What do we believe in?
速
WHAT WE BELIEVE IN In the world today, we live saturated by a surfeit of information, and thus, it is necessary for a brand to establish a relationship (bond) with the consumer in order to be purchased or earn its preference.
1 BRANDS
2
3
ADAPT
STAND OUT
(COMPETITION)
(WHAT TO DO?)
(ACCESS BRANDTOUCH)
2. Methodology – How do we do it?
ÂŽ
“MAIS” METHOD®
SUSTAINING METRICS DEFINITION AND MEANS OF STRATEGY MAINTENANCE
IMPLEMENTATION TACTICAL IMPLEMENTATION ACTIONS
MAPPING IDENTIFICATION OF SCENARIOS / PROBLEMS AND DEFINITION OF GAP BETWEEN STRATEGY AND REALITY
ANALYSIS ANALYSIS OF THE INFORMATION AND STRATEGIC DEFINITIONS
3. Model Case
速
Palate Case
Competitive Scenario When analyzing the competitive scenario of Palate, we found a predominance of a uniform color palette in a situation of competitive massification related to the leading brand.
FACT: our brain works as a FILTER that protects us from the excess of information
WE ARE ORIENTED TOWARDS NOTICING ONLY THAT WHICH IS DIFFERENT.
RESULTS
01 02
CHOCOLATE JAR
100% 300% GROWTH
STRAWBERRY JAR
GROWTH
4. Service Portfolio
速
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation
BrandTouch Valuator速
Brand Engagement
Brand Metrics
Brand Identity
Market Analysis
Brand Strategy
Brand Insights
Digital Experience
Consumer Segmentation
Naming
Experience Audit
Packaging Design
Brand Trends
Environmental Design
Performance Audit
Product Design
BrandTouch Tracking (Data)
Verbal Identity
Brand Analysis & Valuation
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement
Brand Studio
Brand Identity
Brand Activation
Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Brand Engagement
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Corporate Identity Systems (Brand Visual Language) Corporate Identity Guideline
Brand Identity Revitalization
Brand Identity
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement
Brand Architecture
Brand Identity
Brand Plan (Positioning) – Unique
Brand Strategy
Communication platform
Digital Experience
Brand Portfolio Strategy
Naming
Brand Positioning
Packaging Design
Brand Assessment
Environmental Design Product Design Verbal Identity
Brand Strategy
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Digital Positioning Digital Brand Management Digital Mock-up Multimedia Animations 3D Experience
Digital Experience
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Product and Service Naming Corporate Naming Component Naming Naming Research
Naming
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation
Packaging Identity (up to 5 products)
Brand Engagement
Packaging Identity System (over 5 products)
Brand Identity
Multi-category Packaging Identity System
Brand Strategy
(more than one category)
Digital Experience
Packaging Guideline
Naming
Revitalization of Packaging Identity
Packaging Design
Repositioning – Packaging Identity
Environmental Design
Mock-up
Product Design
Prototypes
Verbal Identity
Management, implementation and production
Packaging Design
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Sign Systems
Corporate Architecture Promotional Architecture Exhibitions & Trade Shows Store Design Network Standardization
Environmental Design
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Innovation Insights Structural Design
Product Design
Sart Dreamaker
Inspiring brand ideas TM
Through several services, we help our clients in the hard task of building their brands.
Brand Analysis & Valuation Brand Engagement Brand Identity Brand Strategy Digital Experience Naming Packaging Design
Environmental Design Product Design Verbal Identity
Verbal Identity Systems
Verbal Identity
Other Cases
CLIENT – CHANGE OF THE SANTANDER BRAND
CLIENT – IDENTITY CREATION / CLIENT TRAINING
CLIENT – MARSH & MCLENNAN COMPANIES
CLIENT – MARSH & MCLENNAN COMPANIES
CLIENT – LAROUSSE
CLIENT – NEUTRA
CLIENT – KLEENEX
CLIENT – HELLMANN’S PIC
CLIENT – HELLMANN’S BRASIL
CLIENT – NISSIN
CLIENT – JASMINE (BEFORE)
CLIENT – JASMINE (AFTER)
CLIENT – PIERRE ALEXANDER (BEFORE)
CLIENT – PIERRE ALEXANDER (AFTER)
CLIENT – BAUDUCCO
CLIENT – BAUDUCCO
CLIENT – BAUDUCCO (SEASONAL/ PROMOTIONAL)
CLIENT – BAUDUCCO (SEASONAL/ PROMOTIONAL)
CLIENT – CORDEIRO BRASILEIRO (BRAZILIAN LAMB)
CLIENT – VISCONTI
CLIENT – VISCONTI
CLIENT – WALMART (PRIVATE LABEL)
CLIENT – GRUPO PÃO DE AÇÚCAR (PRIVATE LABEL)
CLIENT – GOLD NUTRITION
CLIENT – GOLD NUTRITION
CLIENT – GOLD NUTRITION
CLIENT – POLENGHI
CLIENT – PULLMAN
CLIENT – SHAPE DESIGN
Thank You!
Inspiring brand ideas.
TM