PRESENTING
EMAIL MARKETING 12 AMAZING STATISTICS
BENEFITS
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Cost Effective
More Personal
Highest ROI
Immediate & Measurable
Email Marketing Statistics
01
Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel. Return on investment
02
66% of consumers have made a purchase online as a result of an e-mail marketing message.
03
64% of people say they open an e-mail because of the subject line.
04
76% of email opens occur in the first two days after an email is sent.
05
72% of B2B buyers are most likely to share useful content via email.
06
40% of B2B marketers rated the leads generated by email marketing as high quality.
07
Emails with social sharing buttons increase click-through rates by 158%.
08
64% of decision-makers read their email via mobile devices.
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70% of marketers say that email is the best path to increase marketing ROI.
10
49% of B2B marketers spend more time and resources on email than on other channels.
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91% of consumers reported checking their email at least once a day.
12
59% of marketers plan to increase their email marketing budget in 2015.
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