VIDEO: SPEEDRIDING AVORIAZ

THE MAD RUN Since then, the brand has sponsored many extreme athletes and allowed them to finance impressive exploits or clips, such as Speedriding with Valentin Delluc in Avoriaz; see above.

Many athletes have therefore been grateful for support from this brand and have also expressed this on their blogs after the death of the co‐founder, Dietrich Mateschitz, in October 2022.

However, the brand has not escaped criticism either: it has been accused of pushing athletes too far in certain sports resulting in serious accidents.

Fortunately, in paragliding and speedriding, this doesn’t seem to have been the case.

Photo: Olivier Godbold/Red Bull Content Pool