IT’S
COMPLEX -CON
CHI-TOWN 2019
35
YEARS OF Def Jam
ENTER HERE
3
2
1
4
5
90’-0” 9
10
8
11 6
7
90’-0”
EXIT HERE
Welcome to the Hood
1
1
DORM RM #802
replicating the setting for the meeting of the masters
FRAMED
2
iconic album covers minus the artists, you are the star
3
where there is no standard mold / make your own
4 5
CHAIN MUSEUM
DISPENSARY
excuse me, as i kiss the sky
SNOW GLOBE
chill the fck out
GRADUATION RM
6
inspired by takashi murakami’s wildest dreams
7
freeze frame storm suspended in time
8 9
RAIN RM
MAYBACH MAYHEM
take a seat on the deconstructed throne
RETNA
where a change in position + perspective change outlook
GAME RM
10
no logic necessary pure chance
11
the treat yo’ self trap house old school shop / final stop
TRAP HOUSE
80’s 3
2
1
5
90 s
4
00’s
9
10
8
11 7 6
11 ROOMS BROKEN DOWN INTO FOUR SECTIONS
10’s
keepin’ it chronological
THE EIGHTIES
rick rubin’s dorm room / 01 framed eighties albums / 02
THE NINETIES
02 / framed nineties albums 03 / slick rick’s chain museum
THE ZEROS
method man + redman’s how high dispensary / jeezy’s winter wonderland / kanye’s graduation room / riri’s rain room /
04 05 06 07
THE TENS 08 09 10 11
/ / / /
maybach mayhem justin bieber’s retna room logic’s game room 2 chainz trap house
/ 05
/ 06
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3
4
5 6
7
10
9 8
11
LET ME SET THE SCENE. N I N E T E E N E I G H T Y SOMETHING. NEW YORK UNIVERSITY. THE WEINSTEIN DORMITORY ON THE EIGHTH FLOOR. ROOM EIGHT ZERO TWO WHERE RICK RUBIN AND RUSSELL SIMMONS MET UP AND MADE MAGIC. EIGHT LEGENDARY HIP HOP ALBUMS WERE CREATED AND RELEASED TO THE WORLD.
W O N D E R YOUR WAY THROUGH THE ICONIC LABELS HISTORIC MOMENTS WHILE REMINISCING ON THE ERA AND THE ART. KIND OF LIKE TAKING A WALK DOWN MEMORY LANE BUT WITH A TRIP OF A TWIST. D E C O N S T R U C T E D AND BROKEN INTO MEMORABLE MINIATURES, YOU ARE TRANSPORTED TO ANOTHER TIME AND DIMENSION ALTOGETHER.
LET THE BEAT
TIME TRAVEL ENTRANCE
2
1
ALBUM FRAMES
DORM RM #802 ~825 SF
3 CHAIN MUSEUM ~670 SF
~665 SF
4
5
DISPENSARY ~735 SF
SNOW GLOBE ~520 SF
9 RETNA INSTALL ~560 SF
8 MAYBACH MAYHEM
6
~550 SF
~650 SF
11
GRADUATION ROOM ~640 SF
7 RAIN ROOM ~525 SF
~8,000 SF
10 GAME ROOM
/ 07
THE TREAT YO’ SELF TRAP HOUSE ~1,000 SF
CLAIRE MARA TAKAMATSU claire@20ftbear.com 818.641.7462
IF YOU KNOW / YOU KNOW