Celebrates its Third Anniversary

by Alison Tedford Seaweed - author of The Canadian

With a 242% increase in revenue in 2023 over 2022 and their first hire on board, Symmetry Public Relations has a lot to celebrate in addition to its third anniversary. Underpinning their significant growth is a relational approach to doing business. Focusing on people and community, Symmetry invests in building long-term client relationships, supporting community through sponsorships, mentoring Indigenous communicators, and procuring from other Indigenous businesses and entrepreneurs… and it all started as an experiment during the pandemic.

When Indigenous communications professional Ben Borne was laid off in 2020, he had an idea for a business he wanted to start but wanted the right partner in place to make it happen. Borne reached out to his former boss from the Saskatchewan Indian Gaming Authority, Melody Lynch, suggesting they launch their own practice. She agreed to bring her versatile skillset and strong work ethic to the new business and they got to work.

Before entering into the communications space, Lynch got her masters degree in Medieval Studies, taught university, worked

Business Owner's Guide to Reconciliation.

a sessional lecturer at First Nations University of Canada and a managing partner in Eagle Feather News. He’s received the Royal Roads Founders Award when he graduated with his Masters degree in Communications from Royal Roads University and was nominated for Communicator of the Year for Saskatoon.

in radio and television, then moved into a communications practitioner role. She has no regrets about jumping into an up and coming startup and she’s excited looking toward the future and all they are looking to achieve.

“We're trying to build vibrant communities, build up more Indigenous communicators specifically, and amplify our clients’ stories. We're just having a great time doing it the way we know that it needs to be done, in a responsible and engaged way,” she shares.

Since launching Symmetry, Borne, a member of the Yellow Quill First Nation, became

In their first three years, Symmetry has worked with over 40 clients, won a Gold Quill Award of Excellence, and hired their first employee, Matthew Hildebrandt, who was nominated for IABC’s Rising Star Award. They have forged incredible strategic partnerships, rebranded and launched a new website, and launched a suite of training programs.

Moving forward, Symmetry is broadening their services to include branding and graphic design work, along with new digital services. They are also looking to partner more with other service providers and work collaboratively toward their clients' goals. After leaving space for what their organization would become organically, the communicators at Symmetry are clearly communicating they are open for more business in new ways after three years of success in Saskatoon.

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