TREND FORECASTING AGENCY
PRESSPLAY AUTUMN/WINTER 2017/18
Contents
Menswear 6-11 Twisted camo 12-15 Modern Retro 16-21 Trendy Tracksuits
Visual Merchandising 24-27 Design Matters 28-31 Nocturnal Light 32-35 Infused Space
Print & Graphics 38-41 Dark Wonder 42-45 Holy Iconography 46-49 Darkened Lace 50-53 Referencing
MENSWEAR
AUTUMN/WINTER 2017/18
twistedcamo
FIG 2.
FIG 1.
FIG 3.
Camo has been a part of fashion for many years, always changing it’s aesthetic within different fashion houses. For Autumn 2017/18 we can see various pops of strong vibrant colours, embellishment, and also the print being digitally manipulated. Houses like Moschino and Balmain have embraced the strong role that this print has within menswear, but visually created a new trend which attracts a new wave of consumers.
FIG 4.
Celebrities are a big influence for the camo trend, especially within the hip-hop and pop scenes; allowing the trend to infiltrate the fast fashion industry and also allowing the younger generation to experiment with a new and creative trend.
Camo now isn’t just for the hidden purpose it was, it’s now used to stand out FIG 5.
FIG 6
FIG 7.
FIG 8 & 9.
modernretro
FIG 10
The return of the 70’s suit is coming back a lot stronger and a lot more modern. Corduroys and rich velvet are the key fabrics that influence this trend. How is it interpreted today? Well, we see a different colour scheme consisting of vibrant, rich tones; this season differs from the original suit, with its relaxed silhouette, cigarette style trousers and detailed pockets on the jackets.
‘accessible, versatile and easy to wear’ - The Idle Man
trendytracksuit
FIG 11
FIG 12.
FIG 13.
Tracksuits have become part of nearly all men’s wardrobes over the past few years. We used to see tracksuits as just a home comfort trend, but now it has been modernised to be worn on a day to day basis.
Prints, textures and graphics have been added, and instead of the plain colour scheme, vibrant and also unusual colours are a big theme within the future of tracksuits.
FIG 17.
FIG 15
FIG 16.
Celebrities around the hip-hop and grime culture are huge influencers of this trend today. Tracksuits have become more accepted in the world of fashion as apposed to previous years. It has also become a fashion influence for many young creatives in our society today.
visual merchandising
AUTUMN/WINTER 2017/18
FIG 18
designmatters
FIG 19.
FIG 21
‘materials become meaningful’ FIG 20
Visual Merchandising Forecast, Design Matters Claire Dickinson
This VM trend explores the use of recycling and sustainable materials to create a natural inspired aesthetic. The category of this trend falls into artisinal and minimal, with soft colours which contrast well with large scale objects and architecture. Design matters supports imperfected materials and unusual shapes resulting in natural textures.
nocturnallight
FIG 22
FIG 23
FIG 24
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Nocturne visualises the ‘light that comes from darkness’ - WGSN. What are the influences? Mainly the twilight sky and space. WGSN states that Nocturne is where night becomes a place of activity, this is interpreted through bright neon lights which are overlayed creating a certain mood within a space and a mixture of textures and surfaces which construct distinctive dimensions and illusions.
FIG 26
infusedspace
FIG 27
FIG 28
FIG 29
‘A balance between maximalism and minimalism brings a rich tactility.’ - WGSN
Infusion mixes between maximalisim and minimalism and also a retro mood to the objects and lighting used. Geometric shapes and patterns are also infused to create textured surfaces, as well as using materials such as copper, brass, gliding metal and zinc for a more futuristic feel to the trend.
print & graphics
AUTUMN/WINTER 2017/18
darkwonder
FIG 31
FIG 30
FIG 32
FIG 34
FIG 33
Dark wonder consists of dark botanical prints with a dream like effect to the materials. This trend also infuses both technology and fantasy, intensifying the natural colouring of the prints which challenges the mainstream perception of beauty.
FIG 35
holyiconography
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FIG 38
We’ve all seen religion becoming a part of fashion trends through the years. For Autumn/Winter 17/18 a more artistic approach is added to this reoccurring trend. Jeremy Scott and Mochino’s recent collection is a fantastic example of how these fashion houses have manipulated original prints and created a completely different aesthetic.
darkenedlace
FIG 39
FIG 42
FIG 41
FIG 4O
Darkened Lace has been influenced by Gothic architecture and also the Victorian era. For this season we see the pattern being complimented by different structural shapes and also embellishment which adds a fantasy effect to the clothing.
Illustration References Fig 1 - Moschino, Menswear, Fall/Winter, 17/18, http://www.vogue.com/ fashion-shows/fall-2017-menswear/moschino , accessed 2nd May 2017 Fig 2 - Moschino, Menswear, Fall/Winter, 17/18, http://www.vogue.com/ fashion-shows/fall-2017-menswear/moschino , accessed 2nd May 2017 Fig 3 – Balmain, Menswear, Fall/Winter, 17/18, http://www.vogue.com/ fashion-shows/fall-2017-menswear/balmain , accessed 4th May 2017 Fig 4 – Christopher Raeburn, Menswear, Fall/Winter, 17/18, http://www. gq-magazine.co.uk/gallery/menswear-trends-london-fashion-weekmens-2017 , accessed 3rd May 2017 Fig 5 - Miguel, @miguel, Instagram, posted on 18th May, accessed 20th May Fig 6 – J Hus, @theuglygram, Instagram, posted on 25th April, accessed 20th May Fig 7 - Tyga, @kinggoldchains, Instagram, posted on 26th April, accessed 20th May Fig 8- Berluti, Menswear, Fall/Winter 17/18, http://www.vogue.com/fashion-shows/fall-2017-menswear/berluti , accessed 19th May 2017 Fig 9 -Berluti, Menswear, Fall/Winter 17/18, http://www.vogue.com/fashion-shows/fall-2017-menswear/berluti , accessed 19th May 2017 Fig 10 – Prada, Menswear, Fall/Winter, 17/18, http://www.vogue.com/ fashion-shows/fall-2017-menswear/prada , accessed 22nd May 2017 Fig 11 – Gosha Rubchinskiy, Menswear, Fall/Winter, 17/18, http://www. vogue.com/fashion-shows/fall-2017-menswear/gosha-rubchinskiy, accessed 18th May 28, 2017 Fig 12- Astrid Andersen, Menswear, Fall/Winter, 17/18, http://www. vogue.com/fashion-shows/fall-2017-menswear/astrid-andersen accessed 18th May 2017 Fig 13- Palm Angels, Menswear, Fall/Winter, 17/18, http://www.vogue. com/fashion-shows/fall-2017-menswear/palm-angels , accessed 19th May 2017 Fig 14 - Gosha Rubchinskiy, Menswear, Fall/Winter, 17/18, http://www. vogue.com/fashion-shows/fall-2017-menswear/gosha-rubchinskiy, accessed 18th May 28, 2017
Fig 15 – Chris Brown, @chrisbrownofficial, Instagram, Posted 24th May 2017, accessed 24th May 2017 Fig 16 –Kyle, @superduperkyle, Instagram, Posted 7th May, accessed 24th May 2017 Fig 17- Drake, @champagnepapi, Instagram, Posted 22nd May 2017, accessed 24th May 2017 Fig 18 - Marjan Van Aubel and James Shaw, WGSN, Design Matters Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/ Visual+Merchandising//A_W_17_18/26236 , Accessed 9th May 2017 Fig19 –Fernando Mastrangelo, WGSN, Design Matters Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 9th May 2017 Fig 20 –Kueng Caputo, WGSN, Design Matters Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 9th May 2017 Fig 21 –Takeovertime.tumblr.com , WGSN, Design Matters Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 9th May 2017 Fig 22- Steven Holl, WGSN, Nocturne Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 10th May 2017 Fig 23 – Cote and Ciel, WGSN, Nocturne Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 10th May 2017 Fig 24 – Eugenia Antoniou, WGSN, Nocturne Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 10th May 2017 Fig 25 – Anish Kapoor, WGSN, Nocturne Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 10th May 2017 Fig 26 –Olafur Eliasson, WGSN, Infusion Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 18th May 2017 Fig 27- Elena Mora, WGSN, Infusion Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 18th May 2017
Fig 28 – Nancy Haynes, WGSN, Infusion Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236, Accessed 18th May 2017 Fig 29 – Rodolphe Parente, WGSN, Infusion Report, Visual Merchandising, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , Accessed 18th May 2017 Fig 30 – Glowing Floral Print, WGSN, A/W, 18/19, https://www.wgsn. com/content/reports/#/Prints+&+Graphics/w/A_W_18_19/26435 , accessed 23rd May 2017 Fig 31 – Mary Katrantzou, Ready to wear Fall 2017 http://www.vogue. com/fashion-shows/fall-2017-ready-to-wear/mary-katrantzou accessed 20th May 2017 Fig 32Floating Florals, WGSN, A/W, 18/19, accessed 23rd May 2017 https://www.wgsn.com/content/reports/#/Prints+&+Graphics/w/A_W_18_19/26435 Fig 33 – Elie Saab, Ready to wear Fall 2017, http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/elie-saab , accessed 20th May 2017 Fig 34 - Mary Katrantzou, Ready to wear Fall 2017 http://www.vogue. com/fashion-shows/fall-2017-ready-to-wear/mary-katrantzou accessed 20th May 2017 Fig 35 – Jeremy Scott, Ready to wear fall 2017, http://wwd.com/runway/ fall-ready-to-wear-2017/new-york/jeremy-scott/review/ , accessed 23rd May 2017 Fig 36 -Moschino, Ready to wear fall 2017, http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/moschino , accessed 23rd May 2017 Fig 37 – Alice and Olivia, Ready to wear fall 2017, http://www.vogue.com/ fashion-shows/fall-2017-ready-to-wear/alice-olivia , accessed 17th May 2017 Fig 38 - Jeremy Scott, Ready to wear fall 2017, http://wwd.com/runway/ fall-ready-to-wear-2017/new-york/jeremy-scott/review/ , accessed 23rd May 2017 Fig 39 - Elie Saab, Ready to wear Fall 2017, http://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/elie-saab , accessed 20th May 2017 Fig 40 - Elie Saab, Ready to wear Fall 2017, http://www.vogue.com/fash-
Fig 41 – Lace Stripe, WGSN, Darkened Lace trend Report, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 , accessed 13th May 2017 Fig 42 - Alexander McQueen, Fall 2017 Ready to Wear, http://www. vogue.com/fashion-shows/fall-2017-ready-to-wear/alexander-mcqueen , accessed 19th May 2017 Text References Quote 1 – The Idle Man, https://theidleman.com/manual/advice/ how-get-70s-style/ , accessed 7th May 28, 2017 Quote 2, WGSN, by Claire Dickinson, https://www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236 accessed 27th May 2017 Quote 3 – WGSN, Infusion Report by Claire Dickinson, https:// www.wgsn.com/content/reports/#/Visual+Merchandising//A_W_17_18/26236, accessed 16th May 2017
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N0622436 fASHION communication and promotion Year 2