SASSOON SCHOOLSHIP BROCHURE

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WELCOME TO THE WORLD OF SASSOON SCHOOLSHIP

CONNECTING OUR SCHOOL WITH YOURS

INTRODUCE SASSOON EDUCATION AND ENJOY ACCESS TO THE BEST INSTRUCTORS IN THE WORLD VIA SASSOON SCHOOLSHIP, THE PROGRAMME THAT BRINGS THE RENOWNED SASSOON METHODS DIRECTLY TO YOUR STUDENTS AS WELL AS PROVIDING INSTRUCTOR TRAINING TO YOUR EDUCATIONAL TEAM.

SASSOON TRAINING IS RECOGNISED GLOBALLY AS THE ULTIMATE IN HAIRDRESSING EDUCATION, DEVELOPED AND DESIGNED TO BE LOGICAL, PRACTICAL AND EASY TO UNDERSTAND AND WITH THIS IN MIND THE SASSOON SCHOOLSHIP PROGRAMME HAS BEEN DIVIDED INTO THREE MAIN TOPICS; SASSOON CUT, SASSOON MEN AND SASSOON COLOUR. SASSOON SCHOOLSHIP PROGRAMME PROVIDES YOU WITH 36 MODULES OF SASSOON EDUCATION SUITABLE FOR BEGINNER STUDENTS, DELIVERED VIA A VARIETY OF FORMATS, FROM PRE-RECORDED DEMONSTRATIONS, INTERACTIVE QUIZZES AND EXTRACURRICULAR READING MATERIAL.

CONTENTS

WORLD OF SASSOON I 02 WHY SASSOON I 04 CELEBRATING 70 YEARS I 06 WHAT IS SASSOON SCHOOLSHIP I 10 ABC PHILOSOPHY I 12 COURSE OVERVEW I 14 ONLINE CLASS OUTLINE I 20 SASSOON CERTIFICATION I 22 BENEFITS OF MEMBERSHIP I 24 INTERNATIONAL CREATIVE TEAM I 26 PROFESSIONAL MATERIALS I 28 MARKETING COLLATERAL I 30 NEXT STEPS I 32

WHY SASSOON

ALL OF THE SASSOON EDUCATIONAL PROGRAMMES FULLY REALISE THE ORIGINAL VISION OF FOUNDER VIDAL SASSOON TO RAISE THE LEVEL OF EXPERTISE WITHIN OUR CRAFT.

THEY ARE BASED ON THE CONTINUOUS EDUCATION PROVIDED TO THE SASSOON TEAMS AND HAVE BEEN THE LAUNCHPAD FOR THOUSANDS OF HAIR PROFESSIONALS AROUND THE GLOBE. THE SASSOON SCHOOLSHIP PROGRAMME WILL PROVIDE YOUR FACULTY WITH THE PERFECT PLATFORM FOR YOUR STUDENTS TO MAKE A GREAT START TO A SUCCESSFUL CAREER IN THE INTERNATIONAL WORLD OF HAIR.

WHY SASSOON

// 04

TO CELEBRATE 70 YEARS OF SASSOON, WE TAKE A CLOSER LOOK AT THE LEGENDARY HAIR BRAND CREATED BY VIDAL SASSOON, A REBELLIOUS YOUNG LONDONER WHO CHANGED THE WORLD WITH A PAIR OF SCISSORS.

70 YEARS OF SASSOON
CELEBRATING

The first Vidal Sassoon salon at 108 Bond St London opened in October 1954 and quickly became the city’s flashpoint for hair creativity and the go-to destination for the fashion forward. Sassoon’s pioneering vision of ‘Hair in geometry; squares, triangles, oblongs and trapezoids’ was based on the modernist principles of the Bauhaus, an inter-war German design school.

The Bauhaus design school was founded by Walter Gropius in 1919 and included amongst it teaching faculty, design luminaries such as Hannes Meyer, Ludwig Mies van der Rohe, Johannes Itten and Wassily Kandinsky. The Bauhaus style would become one of the most influential concepts in modern design and the re-interpretation of Bauhaus principles by Vidal, is now considered so exceptional that Sassoon geometric cuts were included in the 2019 exhibition celebrating the centenary of the Bauhaus school.

Sassoon took the Bauhaus philosophy of ‘form follows function’ and applied it to hair, creating the strikingly modern Five Point cut in 1963 as worn by fashion designer and collaborator Mary Quant. This was the cut that rid the hairdressing world of everything superfluous - hair was pared down to five points of pure line; two framing each side of the face, two at the back and one at the nape of the neck. This flawless exercise in geometry achieved Sassoon’s goal of hair as ‘material in motion.’

VIDAL SASSOON CBE 19282012

On cutting the first Five Point for British Fashion Editor Clare Rendlesham, Vidal said, ‘Suddenly I knew without any doubt that I was on to a winner as did everybody else in the salon. The stylists stopped work and watched. The customers crowded round in their gowns catching my excitement. And I kept on cutting, cutting, cutting.’

Grace Coddington Creative Director of American Vogue magazine, who herself wore the Five Point cut, captured in the iconic picture by British photographer David Montgomery, said ‘It was a cut so precisely worked out that, no matter which way I shook it, there was never a hair out of place.’

Quant was so pleased with her hair, she invited the hairdresser to style her next show, and the combination of Sassoon cuts with Quant’s skinny-rib sweaters, mini-skirts and knee-boots encapsulated the swinging ‘60s London look. Mary Quant said of Vidal, ‘He and I were a team: we complemented each other. Vidal’s hairstyles were the perfect balance to my designs.’

Sassoon became a favourite with the fashion elite, working with designers Emanuel Ungaro, Emmanuelle Khanh and Rudi Gernreich. Model Peggy Moffitt sported the first asymmetrical Five Point cut and collaborated with Vidal and photographer William Claxton on the movie ‘Basic Black,’ widely considered the first fashion and music film. When actor Nancy Kwan had her long black hair cut by Vidal for the movie ‘The Wild Affair’. Vidal said, ‘As the shape developed, I became totally immersed. The top layers in the back were shorter, being cut layer by layer into longer sides. I hadn’t planned it… but it was a seminal moment.’ The cut was photographed by Terence Donovan and featured in British Vogue to universal acclaim.

Perhaps the most famous haircut of all, was when Vidal was flown to Los Angeles to cut the hair of actor Mia Farrow on the set of Rosemary’s Baby at Paramount studios in Hollywood. Vidal said, ‘The soundstage was roped off like a boxing ring and the press rushed down from their seats and were on top of us immediately.

They weren’t just breathing down my neck. They were damn near breaking it. They crowded and pushed, hung out of the rafters and lay on the floor. And all the time I was dancing round that small blonde head, snipping here, flicking a comb there, using the ring, jostling and being jostled, while the flashbulbs popped. It was a psychedelic scene.’ Modernist design continued to define the brand identity from the fresh minimalism of Sassoon salon design, through to the professional product ‘Brown’ line developed in the 1970s. This was a revolutionary three-step system comprising a shampoo to cleanse, a conditioner to smooth and a finishing rinse to seal and protect the hair. Sassoon also began to make the link between health, fitness and hair, advocating nutrition and exercise and promoting his love of yoga and Pilates through television appearances and a successful book, ‘A Year of Beauty and Health’. The perfect showcase for these ideas came with the role of official hair consultant to the athletes participating in the Los Angeles Olympic Games of 1984.

Throughout his career Sassoon was convinced that without an understanding of pure geometric technique, the mastery of hair design was out of reach, but once technical skills were learnt, anything was possible. Education was his passion and resulted in his greatest legacy, the ABC; a precise methodology of cutting and colouring hair that underpins the brand’s education today. Line, graduation and layering are used in combination with colour placement to create an entirely bespoke hair look with a ‘suitability’ that considers the bone structure, lifestyle and personality of every client. Sassoon’s approach considered how cut and colour work in harmony to create shape and balance; lighter tones for instance can give the illusion of more volume when combined with the correct cutting technique, or a shape can be given strength and a glossy sheen with the right line of cut and colour placement. This precise, honed approach continues to be the ultimate in hair design. Sassoon was justifiably proud saying, ‘’If someone were to ask me, ‘What’s the number one thing, in essence, that you left behind?’ It was the teaching of others so that they could embrace my work and take it further.’

WHAT IS

SASSOON SCHOOLSHIP IS A FUNDAMENTAL PROGRAMME THAT PROVIDES QUALITY, COMPREHENSIVE EDUCATION TO SUPPORT YOUR BEGINNER STUDENTS ONLINE 24/7 AS WELL AS A DEDICATED TEACHER TRAINING PROGRAMME DESIGNED TO SUPPORT AND ENHANCE THE SKILLS OF YOUR EDUCATIONAL TEAM.

WHAT IS SASSOON CONNECT // 10

THE SASSOON SCHOOLSHIP COURSE CONTAINS 36 INDIVIDUAL LEARNING MODULES THAT FEATURE IN DEPTH LEARNING IN THE KEY AREAS OF LADIES CUTTING, MENS CUTTING AND LADIES COLOURING. THESE ARE DELIVERED VIA STEP BY STEP VIDEOS, LECTURES, READING MATERIAL AND QUIZZES AS WELL AS LIVE MONTHLY LECTURES FEATURING THE SASSOON ABC PROGRAMME.

Sassoon Schoolshio Cut fully explores Lines, Graduation and Layers as well as blow drying & finishing, headsheet and diagram drawing, understanding bone structure and the psychology of the consulation. Presentations on the history of Sassoon techniques are also provided as well as talks on the history of the company itself.

Sassoon Schoolship Colour looks at Total, Partial and Combination colouring techniques with foils and full colour processes as well as a comprehensive study of lightening and toning. Lectures and exercises on the colour wheel, colour psychology, left and right hand foil applications as well as the proprietary Sassoon method of Shape and Balance that underpins all of Sassoon colour work is also included.

Sassoon Schoolship Men studies comb and clipper techniques, bone structure, suitability and proportions as well as beards and partings. It is divided into the three main categories of short Hair, Layers And Graduation and Layers and External Lines and provides a complete insight into this exacting discipline.

Sassoon Schoolship also provides a globally recognised Sassoon Certification for students who graduate from your programme.

THE TECHNIQUES AND PHILOSOPHY CONTAINED WITHIN THE ABC PROGRAMME ARE THE CULMINATION OF SEVENTY YEARS OF SASSOON EXPERTISE AND LIE AT THE HEART OF THE SASSOON ETHOS.

MASTERING THESE FUNDAMENTAL TECHNIQUES WILL PROVIDE THE SKILLS NECESSARY TO UNDERSTAND THE DYNAMICS OF HAIR, WHICH WHEN PERFECTED, WILL ENABLE AN INDIVIDUAL HAIR LANGUAGE TO BE CREATED.

ABC PRINCIPLES // 12

COURSE OVERVIEW

EACH SECTION OF THE SASSOON SCHOOLSHIP CURRICULUM FEATURES AN IN DEPTH FOUNDATION TO THE SUBJECT, INCLUDING AN INTRODUCTION, TUTORIAL, HISTORY OF THE TECHNIQUES, TIMING, TOOLS, TERMINOLOGY USED AND HEADSHEET DIAGRAM TECHNIQUE.

THE INTRODUCTION IS FOLLOWED BY THE PRINCIPLES BEHIND THE METHODS BEING STUDIED. SUITABILITY, CONSULTATION PSYCHOLOGY, TOGETHER WITH INSTRUCTION THAT RELATES TO EACH INDIVIDUAL DISCIPLINE. EACH OF THE CATEGORIES STARTS WITH A READING EXERCISE TO FAMILIARISE THE STUDENT WITH THE TOPIC BEING STUDIED. THIS IS FOLLOWED BY A STUDENT ACTIVITY OF A HEADSHEET DIAGRAM EXERCISE, WHICH WILL ASSIST WITH THE UNDERSTANDING OF THE MECHANICS OF THE SUBJECT. A GUIDED VIDEO WATCH OF THE PARTICULAR TECHNIQUE IS NEXT AND WHEN THESE ARE COMPLETE THE STUDENT WILL BE READY TO PRACTISE THE TECHNIQUE IN A HANDS ON PRACTICAL APPLICATION.

COURSE OVERVIEW // 14

ABC CUT

• INTRODUCTION

• TUTORIAL

• OVERVIEW

• HISTORY

• TIMING

• TOOLS

• TERMINOLOGY

• HEADSHEET/DIAGRAM

• BONE STRUCTURE

• SUITABILITY

• CONSULTATION TECHNIQUE

• ABC MATRIX

• SECTIONING

• WRAPPING

• LEAFING

• BEVELLING

A | LINES

• LEGACY

• SQUARE LINE WITH A FRINGE

• LINE WITH GRADUATION

• LINE WITH LAYERS

• LINE WITH GRADUATION AND LAYERS

• QUIZ

B | GRADUATION

• LEGACY

• INTERNAL GRADUATION

• EXTERNAL GRADUATION

• GRADUATION FROM A LINE

• GRADUATION WITH LAYERS

• GRADUATION FROM A LINE

C | LAYERS

• LEGACY

• SHORT LAYERS

• LONG LAYERS

• LAYERS FROM A LINE

• LAYERS WITH GRADUATION

• LAYERS WITH GRADUATION

FOUNDATION
PRINCIPLES
BLOW-DRYING

ABC COLOUR

COURSE OVERVIEW // 16

• INTRODUCTION

• TUTORIAL

• OVERVIEW

• HISTORY

• TIMING

• TOOLS

• TERMINOLOGY

• HEADSHEET/DIAGRAM

• ABC MATRIX

PRINCIPLES

• COLOUR WHEEL

• DEPTH AND TONE

• COLOUR PSYCHOLOGY

• SHAPE AND BALANCE

• DIAGNOSTICS

• FOIL PREPARATION

• RIGHT/LEFT HAND WEAVE

• VIRGIN TINT

• REGROWTH TINT

• COVER GREY

• VIRGIN BLEACH AND TONE

• REGROWTH BEACH AND TONE

• SLICES FULL & HALF HEAD

• CLASSIC HIGHLIGHTS FULL AND HALF HEAD

• HERRINGBONE HIGHLIGHTS FULL & HALF HEAD

• SINGLES

• CONVERTIBLES

• COMB ON COLOUR

• COMB ON COLOUR MALE

• FLYING COLOUR

• TWO TONE TINT

• TINT AND HIGHLIGHTS

• BACK TO BACK PANEL

FOUNDATION
B
PARTIAL C |
A | TOTAL COLOUR
|
COMBINATION

ABC MEN

COURSE OVERVIEW // 18

• INTRODUCTION

• TUTORIAL

• OVERVIEW

• HISTORY

• TIMING

• TOOLS

• TERMINOLOGY

• HEADSHEET/DIAGRAM

A | SHORT HAIR

PRINCIPLES

• BONE STRUCTURE, PROPORTION

• PHASES

• FINGER POSITION

• COMB AND CLIPPER TECHNIQUES

• BEARDS & PARTINGS

• ABC MATRIX

• FINGER LENGTH CROP

• SHORT CROP

• SHORT LAYER

• SHORT BACK AND SIDES

B | LAYERS & GRADUATION

C | LAYERS & EXTERNAL LINES

• LAYERS INTO GRADUATION

• GRADUATION WITH DISCONNECTION

• GRADUATION WITH LAYERS

• GRADUATION WITH LAYERS AND A PARTING

• LAYERS WITH AN OUTLINE

• LAYERED BOWL

• LAYERS WITH DISCONNECTION

• LAYERS WITH GRADUATION

FOUNDATION

ONLINE CLASSES ARE DELIVERED IN AN EASY TO FOLLOW FORMAT COMPRISED OF LECTURES, READING EXERCISES, VIDEO WATCHES, STUDENT ACTIVITIES AND QUIZZES TO ENGAGE THE STUDENT.

CLASS OUTLINE // 20
ONLINE CLASS OUTLINE

SASSOON CERTIFICATION

SASSOON CERTIFICATION // 22

THIS IS TO CERTIFY

HAS ATTENDED THE SASSOON ACADEMY

DATE

SASSOON SCHOOLSHIP EDUCATION PROGRAMME BY |

MARK HAYES | INTERNATIONAL CREATIVE DIRECTOR

GLOBALLY RECOGNISED CERTIFICATION FOR YOUR STUDENTS

BENEFITS OF MEMBERSHIP

BENEFITS OF MEMBERSHIP // 24

BECOME AN EXTENSION OF SASSOON ACADEMY WITH ACCESS TO WORLD RENOWNED EDUCATION

36 MODULES OF SASSOON EDUCATION INCLUDING LIVE DEMOS BY THE SASSOON INTERNATIONAL CREATIVE TEAM

ONGOING TEACHER TRAINING AND CERTIFICATION FOR YOUR TEAM TO ELEVATE THEIR SKILL SET

GLOBALLY RECOGNISED CERTIFICATION FOR YOUR STUDENTS

ACCESS TO A NETWORK OF INSTRUCTORS TO SUPPORT YOUR EDUCATIONAL TEAM WITH VIRTUAL CONSULTATIONS

PREFERRED PRICING ON ALL SASSOON BRANDED BOOKS & MERCHANDISE

PREFERRED PRICING ON ALL SASSOON EDUCATION AT SASSOON ACADEMIES WORLDWIDE

MEET THE INTERNATIONAL CREATIVE TEAM

THE SASSOON CREATIVE TEAM MAINTAIN THEIR POSITION AT THE VANGUARD OF FASHION BY CONTINUING TO REDEFINE THE BOUNDARIES OF HAIR CREATIVITY AS WELL AS CONSTANTLY SEARCHING FOR NEW WAYS TO EXPRESS THE SASSOON METHODOLOGY. BY TEACHING AND LEARNING IN A PROGRESSIVE ENVIRONMENT, THEIR IMAGE OF HAIR EVOLVES CONTINUALLY WITH A MIX OF MODERNIST PURITY AND CREATIVE EXPERIMENTATION. DERIVING INSPIRATION FROM EVERY ASPECT OF INTERNATIONAL ART, DESIGN AND FASHION THEIR EYES ARE WIDE OPEN, COOL HUNTERS INVENTING TECHNIQUES THAT TRANSFORM THE WORLD OF HAIR.

MEET THE INTERNATIONAL TEAM // 26

MARK HAYES INTERNATIONAL CREATIVE DIRECTOR

For over 40 years, Mark’s signature style - a series of pared-down looks reflecting his love of modernist art and architecture – has put him at the forefront of global hair design, and his role as International Creative Director takes him all over the world coaching, teaching and inspiring. Mark’s yearly schedule revolves around developing the seasonal collections and leading the worldwide demand for Sassoon Hair Design and is as excited today as he was on his first day. As he puts it, “I take great pride in continuing the Sassoon legacy and now actively help mould the company and have the opportunity to create an energy and passion for hair in those around me. My goal is to give more people more creative opportunities more of the time. It has been an incredible journey so far”.

DANIELLE HARVEY ASSISTANT UK CREATIVE DIRECTOR

Danielle’s Sassoon journey began as a Covent Garden Assistant in 1988. Upon qualifying Danielle moved to the Manchester Salon, where she nurtured a loyal clientele alongside collaborating with an array of 90’s popstars and TV celebrities. In 1993 Danielle moved to the London Academy where, as a result of her dedication and commitment, she was promoted to Senior Creative Director. In March 2017, Danielle was appointed to Assistant UK Creative Director, responsible for the Creative Direction of the London Academy. Danielle is an effervescent personality who has had an outstanding effect on the character of the company over many years. The ultimate team player, Danielle is the embodiment of the energy, positivity and camaraderie required to reach the top of her profession.

DANIEL MCCOURT ASSISTANT UK CREATIVE DIRECTOR

After completing the worldrenowned diploma course. Daniels passion for sharing education has resulted in his current position of Assistant UK Creative Director based in the London Academy. He is responsible for a tremendous number of looks in the seasonal collections and has used his unique aesthetic for hair design as a medium to express innovative ideas and concepts. This sentiment of collaboration is something Daniel is deeply passionate about. He has travelled across the globe, inspiring and delivering the Sassoon ethos as well being in high demand to lead major Fashion Week Shows. Daniel has also created the “mysassoonhair” concept, an Instagram account designed to celebrate the Sassoon hair community.

RICHIE RIVERA NORTH AMERICAN COLOUR DIRECTOR

Richie’s Sassoon career started at the Los Angeles Academy in 1992. Completing his apprenticeship at the Boston Salon, where he has been based as Salon Colour Director and East Coast Regional Colour Director before being appointed North American Colour Director in 2012, where he has the responsibility of educating and developing the next generation of Sassoon colourists. Over his 20 year career, Richie has gained a reputation for being a gifted educator, who captivates audiences, frequently representing Sassoon internationally, from Japan to Brazil and everywhere in between, but additionally his talent behind the chair means he still commands a fiercely loyal clientele in Boston.

PROFESSIONAL MATERIALS

THE ABC COLLECTION INCLUDES COMPREHENSIVE TECHNICAL STEP-BY-STEP PHOTOGRAPHS TOGETHER WITH METICULOUS TECHNICAL DIAGRAMS. AVAILABLE FOR EITHER BEGINNERS OR EXPERIENCED HAIR PROFESSIONALS LOOKING FOR NEW INSIGHTS INTO THE SASSOON CLASSIC TECHNIQUES.

PROFESSIONAL MATERIALS // 28
BUNDLE OFFER FULL DIGITAL ACCESS ABC MANUALS & $675 PER ONLINE ACCESS $200 PER

ALL 3

EXCLUSIVE MEMBER SAVINGS

Full access to the Sassoon Schoolship digital program in ABC Cut, ABC Colour and ABC Men along with all 3 manuals and workbooks.

MANUAL WORKBOOK MANUAL WORKBOOK MANUAL WORKBOOK CUT COLOUR MEN + + +
BUNDLE OFFER ACCESS &
& WORKBOOKS STUDENT ACCESS ONLY STUDENT

MARKETING COLLATERAL

EACH SASSOON SCHOOLSHIP MEMBER WILL RECEIVE MARKETING COLLATERAL FOR THE CURRENT MEMBERSHIP YEAR. THE PURPOSE OF THE MARKETING COLLATERAL IS TO IDENTIFY AND PROMOTE THE SCHOOL AS A SASSOON SCHOOLSHIP MEMBER SCHOOL TO CURRENT AND POTENTIAL STUDENTS.

INCLUDED IN THE MARKETING COLLATERAL ARE THE FOLLOWING ITEMS, WHICH WILL BE PROVIDED AS A DIGITAL PACKAGE FOR PRINTING INDEPENDENTLY.

MARKETING COLLATERAL // 30
FIVE 24”X36” SASSOON COLLECTION POSTERS FOR THE MEMBER YEAR COLLECTION POSTERS A 8”X 8” WINDOW DECAL WINDOW DECAL DIGITAL ASSETS FOR USE ON YOUR SOCIAL MEDIA SITES OR WEBSITE DIGITAL ASSETS ABC | THE WORLD RENOWNED TRAINING SYSTEM DEVELOPED BY THE SASSOON CREATIVE TEAM this is not included in the word doc as it has no copy A DIGITAL LOGO AND FIVE APPROVED IMAGES DIGITAL LOGO & IMAGE SET

NEXT STEPS

NEXT STEPS // 32
SET
EDSERVICES@SASSOONGLOBAL.COM
TO
UP A VIRTUAL DEMO OF THE SASSOON SCHOOLSHIP PROGRAMME PLEASE REACH OUT TO THE SASSOON SCHOOLSHIP CONCIERGE DESK AT

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