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2015
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ter a t K r o n i p b is s Re Ro y l r a o l o An C 12 d n 5 re T 201 e r t r u t o x p 4 e 2 Re 5T r 1 o l 0 o l 2 C a n i 6 1 rig 32 0 gy O 2 o l & S o / n ld S h o c B e : T n 40 ge o i n h a l s a So F : s e bl 46 a r a We 56 e i t r l x a u f e e n i H tw nn e E e r t d 62 r S a s n w e d E th M r o 5 8 1 w 6 0 a 2 H . r S D : S/ n i a P 72 o N l Hee 82
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adrianne mickens
The PRmX is for the lovers of all things fashion, marketing and beauty. We specialize in trend analysis, styling, forecasting and artistic expression.
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e NYC n n a , DC | i r d n a to g n i h s a W
Trend Report: C O L O R 2 0 1 5
A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls.
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January 2015 | Page 24
MARSALA PANTONE 18-1438
The Pantone official color for 2015 is Marsala. We like seeing these trends transcend to other fields such as culinary. The color trends target fashion and home design primarily, but this is a unique spin…and TASTY! According to Pantone, Marsala is equally appealing to men and women. They describe it as a stirring and flavorful shade for apparel and accessories. It is also flattering against many skin tones. Sultry and subtle, Marsala is a great “go-to” color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair. Source: Pantone
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Trend Report: C O L O R 2 0 1 5
CHRISTOPHER KANE
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Spring 2015
January 2015 | Page 26
TOMMY HILFIGER Spring 2015 Page 27 | January 2015
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Trend Report: C O L O R 2 0 1 5
MATTHEW WILLIAMSON
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Spring 2015
January 2015 | Page 28
CAROLINA HERRERA Spring 2015 Page 29 | January 2015
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Trend Report: C O L O R 2 0 1 5
ALEXANDER LEWIS
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Pre-Fall 2015
January 2015 | Page 30
JENNY PACKHAM Pre-Fall 2015 Page 31 | January 2015
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Trend Report: T E X T U R E 2 0 1 5
A DĂŠtacher
S/S 2015
ORGANIC pr x
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January 2015 | Page 32
Adam Lippes Rachel Comey
Creatures of Comfort Page 33 | January 2015
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Trend Report: T E X T U R E 2 0 1 5
Dsquared2
S/S 2015
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January 2015 | Page 34
Gareth Pugh Comme des Garรงons
Issey Miyake Page 35 | January 2015
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Trend Report: T E X T U R E 2 0 1 5
Derek Lam 10 Crosby
A/W 2015
DENIM pr x
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January 2015 | Page 36
6397 Rachel Taylor
Band of Outsiders Page 37 | January 2015
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Trend Report: T E X T U R E 2 0 1 5
REEM ACRA
A/W 2015
GLISTEN pr x
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January 2015 | Page 38
Marchesa Preen by Thornton Bregazzi
Norma Kamali Page 39 | January 2015
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Magnolia
Lava
Fondant pink
Teal
DETAILS
TRENDY
BASIC
Trend Report: C O L O R S / S 2 0 1 6
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Custard
January 2015 | Page 40
Womenswear
Nut brown
Cool blue
Power pink
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Solange Bold & Original pr x
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2014 was an amazing year for Solange Knowles! In addition to her much talked about wedding in New Orleans, Solange became the Creative Director for Puma and released two collections at the tail end of the year: The “Wild Wonder� Swirl and Behind the Bazaar Collections. In February (2014) she released the Girls of Blaze Collection. French brand, Eleven Paris featured the designer and musician in their Spring 2015 ad campaign. The campaign also included Christopher Owens (model & singer).
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January 2015 | Page 48
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SPRING/SUMMER 2015 COLLECTION
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January 2015 | Page 54
Withings Activite is a Swiss designer smartwatch. $450.00
WEARABLES Fashion & Technology pr x
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January 2015 | Page 56
This new bag from Ralph Lauren has a chargeable USB cable and an internal LED light. $5,000.00
Rebecca Minkoff’s notification bracelet that gently alerts one to calls and texts through Bluetooth. $120.00 Page 57 | January 2015
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For today’s connoisseur of ties and fashion...
F
ounded by Enrique Alejandro Peral, Hex combines old fashion elegance with an eclectic outspoken design. A complex process of two rigid polymers joined together by a flexible fabric, awaiting a design and utility patent. Designed in New York City and inspired by its own architecture and culture, Hex redefines what a dress tie should look like, simply eclectic and daring.
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January 2015 | Page 62
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Fashion & Style Director, W Magazine January 2015 | Page 68
L D U F R N A I W N D N EE
“
“
F
or me, I can really describe my vision in 3 words. W is a great American institution and I want to approach it in three ways. The first is reflection, and reflection to me is expressing the idea of looking back with a history. Sort of the bygone movies, bygone times, to create multiple inspiration boards for the W reader. And there’s the projections, which to me means showing something new and being a projector of what’s to come in a forward-thinking way. And then, W‘s documentation, that to me, is to collect what is going on in fashion and finding out how different designers respond to the mood of our times and how we want to dress contemporary women.
Interview with Huffington Post, 2011
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Edward Enninful was born in Ghana, but at a very young age, moved to Ladbroke Grove, London, along with his parents and five siblings. His mother worked as a seamstress, and inspired him with the vividly patterned colors and fabrics she used while creating clothing for her British-Ghanaian friends. At the age of 16, Enninful was spotted on the train by stylist Simon Foxton. “I was 16 and I had no idea who Simon Foxton was,” he said in an interview for Telegraph Magazine. “About two weeks later I was stopped again, this time by a model scout. When I told her that I’d already been approached by Simon Foxton, she told me how amazing he was and weeks later I was shooting with him at his house, along with Nick Knight, a founder-photographer of i-D.”
Jones, founder of i-D magazine, and soon began assisting i-D fashion director Beth Summers. He finished college, earning a degree at Goldsmiths, University of London (“Barely, but otherwise my dad would have killed me.”) while juggling his modeling career and assisting on shoots with Foxton and Summers. Summers left the magazine a few weeks after Enninful’s 18th birthday, and Terry Jones gave Enninful the position.
At the age of 18, Enninful’s position as fashion director at i-D made him the youngest ever fashion director for an international publication. Soon, he became known for his edgy elegance, which quickly became his trademark. Much of his inspiration came from the streets. “We British have to customize our clothes, we have to be more creative, informing who you are— and I am still obsessed with the Enninful described his brief career streets.” The looks he featured in modeling as his “baptism into his stories helped fuel the grunge fashion”. By the age of 17, he had movement during the early 1990s. been introduced to Trish and Terry For the March 2009 issue,
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Enninful styled “The Best British” cover story by photographer Sølve Sundsbø. The issue printed 12 separate covers, each featuring one of twelve British super models, including Jourdan Dunn, Kate Moss, Susie Bick, Naomi Campbell, Stella Tennant, Eliza Cummings, Alice Dellal, Daisy Lowe, Twiggy, Yasmin Le Bon, Lily Donaldson, and Agyness Deyn. In 1998, Enninful became a contributing editor to Italian Vogue. According to him, working with Vogue Italia editor-in-chief Franca Sozzani and photographer Steven Meisel propelled him to mature as a stylist. “I always say that I was a London stylist but when I worked with Steven, I became a proper stylist.”
January 2015 | Page 70
At Italian Vogue, he spearheaded the production of its “Black Issue”, which featured only black models, including Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the “white-out that dominates the catwalks and magazines”. The issue was so successful that Condé Nast had to print an extra 40,000 copies. Enninful also styled the magazine’s highly publicized June 2011 cover editorial, “Belle Vere”, which exclusively featured plus sized models including Tara Lynn, Candice Huffine, and Robyn Lawley. In 2006, Enninful became contributing fashion editor for American Vogue. He can be seen in the documentary “The September Issue”. It was announced in April 2011 that Enninful would be taking over as fashion and style-director of W, a position formally held by Alex White. He stated in an interview to WWD, “Now I’m going to be focusing my editorial prowess on W,” ending his 10 year relationship as a freelancer with American and Italian Vogue. Under Enninful’s direction, W generated considerable attention
for its riskier editorial, including the March 2012 cover shot by Steven Klein featuring tabloid regular Kate Moss depicted as a nun, as well as another cover featuring singer Nicki Minaj dolled up as an 18th-century French courtesan. And for the magazine’s November 2011 art issue, Enninful collaborated with Steven Meisel on a series of fake advertisements
“His creative journey may have started in London, but today his influence spans the entire globe intersecting the worlds of fashion, art and business.” -Natalie Massenet MBE, Chairman of the British Fashion Council
that ran throughout the magazine, including one that featured drag queen contestant from RuPaul’s Drag Race named Carmen Carrera hawking a fictitious fragrance called La Femme (“Isn’t W Magazine the cleverest in all the land?” the fashion blog styleite wrote).
While the magazine was suffering in 2010, amid a brutal recession and competition from V Magazine and Interview Magazine, W began showing signs of life after Enninful’s takeover. The magazine’s ad pages went up 16.7 percent by May 2012, with 453 pages compared to 388 pages for the same period the year before, according to Media Industry Newsletter—the biggest year-overyear gain among fashion titles. Editorial Director Stefano Tonchi told The New York Times that Enninful was a big part of that success. By age 22, Enninful worked for Calvin Klein on their advertising with Craig McDean and close friend, makeup artist Pat McGrath. To date, he has consulted for numerous advertising campaigns and runway shows, including Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Mulberry, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, Alessandro Dell’Acqua, Gucci, Hugo Boss, Missoni.
Edward was honored this year with the Isabella Blow award at the British Fashion Awards. The award was presented to him by Naomi Campbell and Rihanna.
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MENS
Streetwear
S/S 2015
SATURDAYS NYC
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A BATHING APE
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ALEXANDER WANG
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January 2015 | Page 76
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OPENING CEREMONY
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January 2015 | Page 78
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You may recognize him from the 2004 Fox reality show, The Swan but now Dr. Randal Haworth is back with a product that every woman must have in her purse. High heel pain is now a thing of the past no matter how high ones towering heels are thanks to red carpet ready Heel No Pain/Style by Biochemistry which was developed by esteemed plastic surgeon, Dr. Haworth. Being an athlete himself, Dr. Haworth instinctively knew that topical over-the-counter remedieswere falling short of their stated goals and this is why he parlayed his knowledge and background into an entirely new product to help people throughout the world. The results of his endeavors have converged into stiletto-friendly Heel No Pain, an entirely new and effective way to manage pain and discomfort of the foot which effectively controls pain associated with fashion footwear. Dr. Haworth is truly one of the most trusted and recognizable surgeons in the world having appeared on CNN, “Access Hollywood,” “Extra,” “Larry King,” and featured in Vogue, GQ, InStyle, Los Angeles Magazine, People, Cosmopolitan Shape, New York Times, Wall Street Journal, and the Los Angeles Times just to name a few. The genius behind Heel No Pain/Style is in its proprietary formula making it the only foot product to feature lidocaine HCI - most commonly administered by dentists and doctors and clinically proven to safely
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deaden pain. The spray works by directly numbing the nerves that transmit pain, unlike other weaker products that work through ineffective and indirect mechanisms. Cucumber-scented, Heel No Pain/Style is available in two convenient size spray bottles to match your needs and lifestyle. No other are non-prescription topical pain relievers have been as specifically developed for foot pain, and of those not one of them can do what the targeted Heel No Pain/Style can do in soothing your feet. In a fun conversation with Dr. Haworth, he shared his passion of art and beauty. We learned that he is a collector of art and has had several art shows. “Plastic surgery is a bizarre field where I make healthy people temporarily unwell so they can look better,” he jokes. While it is not artistic, he says that it is definitely artisanal. His desire to problem solve has now translated into his new product, Heel No Pain. Reflecting back on “The Swan” which aired in 2004, Dr. Haworth described the process and motivation begin the product. He experienced many women who on the show who had never worn a pair of heels, but now faced with the task of balancing beauty and pain. This is an issue dating back to foot binding and corsets. Over the years many of his patients have repeatedly and increasingly come to his office asking him to help their feet by injecting various fillers into the balls of their feet. After taking a look at the market he didn’t see many products on the market dedicated to feet. Thus, leading to a solution that could be sold over the counter. Most recently he has secured a deal with MGM resorts where Heel No Pain will be available in their spas and gift shops. The product is available online, at Walmart and he is in negotiation with Sally Beauty.
Dr. Randal Haworth January 2015 | Page 82
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