SA Treads March 2013 by SA Treads Tyre Magazine

Cooper Tires to re-enter African Continent

Focus on waste tyre management

Riaz Haffejee outlines vision for Apollo Tyres SA Michelin to offer Accidental Damage Cover on XWorks

Vol 19 â&#x20AC;˘ March 2013

No end in sight to Waste Tyre dilemma

Hankook now available to all approved SA tyre dealers

a set of Discoverer A/T3 tyres to the value of up to R12 000.00 courtesy of Cooper Tires

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I n t r o d u c t i o n • 1

Contents

the

One-on-One with Cooper Tires’ Jeff Schumaker ........................................................

Focus on Waste Tyres ...........................................................................................

Conti Corner Continental Tyre SA appoints new Legal and Compliance Manager....... ContiSportContact 5P factory fitted to Opel Astra OPC.........................

16 17

Manufacturing New Apollo CEO, Riaz Haffejee, Outlines His Vision ............................. Cooper Tyres SA Offers 85 000km Mileage Warranty........................... New CEO for RMI................................................................................... Accidental Damage Guarantee To Accompany Michelin’s New XWorks Tyre................................................................................... Hankook Tyres Now Available to All SA Tyre Dealers.............................

25 26 26 29 29

Agricultural News Tubestone Ploughing Ahead...................................................................

Talking Tyres The redisa saga continues … the wheels on the bus go…...................

World news Apollo named Tire manufacturer at Tire Technology Awards................. Conflicting reviews on tyre labelling in Europe....................................... Tyre Sensor innovation from Rennwerk launched at Tire Tech Expo...... Bridgestone opens Bridgestone Park in UAE..........................................

37 37 37 37

Goodyear News Bubbly Partnership – Excellent Service will Maintain New Business...... World speed records shattered on Goodyear Truck Tyres.....................

38 39

Competition, Subscription, Website . .......................................

Front Cover: www.istockphoto.com Editor

Liana Shaw

Technical Consultant

Wray Shaw

Reproduction

Diane van Noort

Printing

Tel: (011) 658 0011 T YPO (011) 658 0010 – Colour Printing Specialists Fax: Cell: 082 851 6777 Prestige Bulk Mailers E-mail: satreads@mweb.co.za Liana Shaw Website: www.satreads.co.za

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Sky Publications cc PO Box 702 Douglasdale, 2165

editor

Economists suggest that South Africans are in for tough times ahead. With the petrol price set to rise on the back of an 8% increase (per annum over the next five years) by Eskom, not to mention the daunting prospect of e-tolls in Gauteng consumers are in for a rough ride. As if that were not enough, as of 1 February, the South African transport sector will be expected to fork out for a ‘green fee’ which will go towards setting up an official channel to handle the disposal of scrap tyres. The recent re-approval of the Redisa Waste Tyre Management plan has stirred up charged emotion within the transport and tyre sectors in particular, as businesses take stock of the immediate and long term financial implications of this latest development. Controversy abounds with the RMI determined to fight the matter in Court for as long as is necessary, but in the absence of any other waste disposal plan, in the meantime, the industry is obliged to comply with the requirements laid out by Redisa. See page 11. On a more upbeat note, Cooper Tires is cementing its presence in South Africa with the appointment of sole distributors who will also be extending the current 4x4 product range to include passenger and SUV tyres. In our exclusive interview on page 3 Cooper Tires’ Jeff Schumaker, outlines the company’s objectives and vision for our market. The industry certainly appears to have had a busy start to the year. Michelin has launched an exciting new tyre – the Michelin XWorks – and such is the confidence around this product that they are offering a six-month warranty on the tyre in the event of accidental damage. And speaking of warranties, Cooper Tyres SA is offering an 85 000km mileage warranty on the Discoverer A/T3 tyre which is said to utilise a balanced combination of technology, compounding and design to produce a tyre that will perform well in nearly all types of terrain. Designed specifically for 4x4 and SUV drivers that spend a fair amount of time on road but also want to go-off roading now and again, the tyre’s tread design allegedly significantly improves off-road traction without sacrificing highway performance. Best of all, Cooper Tyres SA is offering one lucky reader the chance to experience the tyre’s features first hand! See our quarterly competition, on page 40. Other stories in this issue include a brief introduction to the new man at the helm of Apollo Tyres SA – Riaz Haffejee – as well as a story outlining Hankook’s new marketing strategy which will now extend its reach to all approved tyre dealers across South Africa. Remember to send us your comments and suggestions on any of the stories featured in this issue…we love hearing from you!

O n e - o n - O n e â&#x20AC;˘ 3

Cooper Tires

to re-enter African continent ONE-ON-ONE WITH

Jeff Schumaker Cooper Tire and Rubber Company, the worldâ&#x20AC;&#x2122;s 10th largest tyre manufacturer with a turnover of $4.2 billion in 2012, is expanding its presence on the African continent and South Africa in particular, with the appointment of sole authorised distributors for the SADC region, Top Draw Tyres trading as Cooper Tyres South Africa. Best known for its accomplishments in the off-road segment, the Cooper brand will now be expanding its portfolio in the local market to include passenger, SUV and speciality tyres.

4 • O n e - o n - O n e

To mark this auspicious development, Jeff Schumaker, MD and Vice President of European Operations flew out in early February to address a press delegation at Maropeng. Also in attendance were some of the country’s high profile distributors. We pinned Jeff down for an exclusive face-to-face interview for an insight on things to come. Jeff, welcome to South Africa. By all accounts your visit is the start of more to come as you embark on this new venture to broaden the presence of the Cooper brand on the continent. Thank you and yes, I plan on becoming a regular visitor (chuckles) in the interests of providing our South African team with all the support and assistance they require. Currently, Georg Schramm, MD of Cooper Tyres SA and I are in identifying and assessing the distinctive needs of your market in order to arrive at a distribution agreement that fully addresses supply chain requirements to properly service the market. And as you correctly pointed out, this is only the beginning. We plan on becoming even more aggressive and proactive as the business grows. Cooper brand ambassadors Kingsley Holgate author, humanitarian and explorer shared the stage with Dakar production class winner Spaniard Xavier Foj.

Expanding our presence in South Africa and Africa as a whole is something I’m particularly excited about. The macro-economic picture for established markets is challenging, particularly in the USA (Cooper’s home ground), where the market is flat. Developing countries such as South Africa offer great opportunities for us, and are a great fit for our brand and products, not only in terms of the terrain but more importantly perhaps, due to your culture and work ethic. The people I’ve met thus far exhibit a tremendous amount of passion and excitement for doing business with us which is encouraging. And of course, we have a great ambassador locally in the form of Kingsley Holgate, who, for many years now, has voiced his support of the Cooper brand of tyres ahead of its competitors. Kingsley is passionate, intelligent and compassionate in whatever he sets his mind to, and I for one, seek to surround myself with people like him.

Carl Wiehe, Financial Director Cooper Tyres South Africa, Liana Shaw, SA Treads Editor and Graham Mitchell, Cooper Tires Sales Director Export Markets from the United Kingdom.

How do you plan to address the issue of price in our market? Whilst we understand that markets have fundamental differences and are prepared to take these into account, the Cooper Tire strategy relating to price will not change. My view on this is simple. Globally, there is excess capacity with traders all scrambling to sell their products, but current economic conditions are such that everyone is ‘playing in the rain’. We will obviously need to adopt some tactical decisions should the market dictate, but this will not stop us from growing our business. The Cooper brand is a premium quality brand. The company is global, boasting more than 65 manufacturing, sales, distribution, technical and design facilities located around the world. Plus its progressive approach

Autowiel Managers, SJ Swart and Wayne van Staden with Jeff Schumaker, MD Cooper Tires Europe.

to all aspects of the business, with heavy investment in research and development, further precludes it from being a ‘discount’ brand.

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6 â&#x20AC;˘ O n e - o n - O n e

Charlie Martel owner of SupaQuick Steeldale, Leanne Saunders of Control Instruments Automotive and George van Zyl of Derust Outdoor.

Bearing in mind that the South African market is infiltrated with imported

We have eight in total, four in North America, including one in Mexico, two

brands, what strategy will Cooper Tires adopt in countering competition?

in Europe and two in China. As for future expansion plans, I believe that our

Imports can be found everywhere, not only in South Africa. In fact, the

manufacturing footprint at present is as balanced as can be.

growing number of imports around the world allows us the opportunity to ask ourselves some very important questions such as: Are we competing to our maximum level? Can we still improve on our overall performance, our product and our growth? In short, imports present further opportunities for growth. That being said, there are other more sustainable ways to compete. For one, as a company, we place great value on training our staff (and particularly

You spoke of world rankings earlier. Where does Cooper Tires want to be five years from now? We prefer to focus on profitable growth as opposed to achieving world ranking status. Our goal is to deliver on our value proposition to customers around the world. We are determined to do things right, and in so doing, we believe that success will naturally follow.

retail store counter hands), so much so in fact, that we believe this to be

How do you believe that Cooper Tires achieved global ranking status

one of the key factors that has propelled us in the global rankings. Our

despite its absence from the OE market?

training programmes, products modules are available online and will begin

Thatâ&#x20AC;&#x2122;s an interesting question. To give you some background: Cooper Tires

rolling out over here, as well through Georg and his team. We are also great

has repeatedly explored the merits of entering the OE market (this normally

believers in incentivising through supportive programmes.

takes place in five-year cycles), but whilst we revisit the possibility and

And letâ&#x20AC;&#x2122;s not forget our value proposition. For example, such is our confidence in our brand that Cooper Tyres South Africa offers a mileage

will continue to evaluate it, we have no plans to enter this segment in the immediate future.

warranty of 85 000km, available on the popular Discoverer A/T3 all terrain

However, should it make sense for our brand, our growth and our

tyre as well as the SUV Discoverer CTS, H/T and H/T Plus products via 85

customers at a later stage, we will certainly consider it.

strategically appointed dealers countrywide.

To answer the first part of your question, I believe that the company has

How many manufacturing plants are there currently under the Cooper Tires

been successful, largely due to its strategy, product and passion for doing

stable and are there any plans in place to expand your production facilities?

things right.

O n e - o n - O n e • 7

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O n e - o n - O n e • 9

Thomas and Mark Rundle of Barden Tyres with Georg Schramm, MD Cooper Tyres South Africa

This holds true for every market in which we operate, including, I hope,

investments speak for themselves. We have concrete plans and aspirations

South Africa. ****(see footnote)

to achieve growth and boost profitability as mentioned earlier, which again,

So what’s next on the horizon for Cooper Tires?

I believe speak for themselves.

Cooper continues to focus on driving profitable growth, producing

Tell us a little about Cooper Tire’s involvement with the Dakar rally.

great products that meet the needs of the marketplace and focusing on

Dakar is an important platform for us. Spaniard Xavier Foj, has won the

innovation for the long-term future.

Production class three years in succession (including 2013), and he is

Is there any truth to the rumour that Cooper Tires is up for sale? What of recent allegations suggesting a possible acquisition of your brand by Apollo Tyres? Cooper Tires has invested considerable sums of money into manufacturing facilities, as well as in the latest equipment and technologies. I believe these

another great ambassador for our brand, especially in light of the class he represents. No modifications to vehicles are allowed in this class and tyres for the rally literally come off our shelves, which renders the Dakar a true testing ground for our 4x4 range. What is your impression of the SA retail sector? Much like the USA and other parts of the world, retail shops in South Africa are multi-branded and sport clean bays and modern equipment. Suffice to say they are as advanced as anything I’ve seen. Cooper Tire and Rubber Company was founded in 1914 with the head office based in Ohio, USA. The company is listed on the New York Stock Exchange and has more than 430 million Cooper tyres on vehicles around the world. This dynamic company joined the ranks of Fortune 500 companies as one of the largest industrial companies in the USA when net sales reached $1 billion in 1991. FOOTNOTES **** Subsequent to this interview Cooper Tire announced an OE supply agreement with Ford for the Focus in the USA. *Cooper Tire is ranked 10th by Tire Business in its Global Tire Report and

Laurence Durant, Tyre Corporation Namibia with Kingsley Holgate.

is ranked 11th by European Rubber Journal in its Global Tyre Report 2012.

1 0 • F o c u s o n W a s t e T y r e s

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F o c u s o n W a s t e T y r e M a n a g e m e n t â&#x20AC;˘ 1 1

NO END IN SIGHT

to waste tyre dilemma Following months of speculation fuelled by court action on the part of the RMI, the REDISA plan remains the only Waste Tyre Management Plan currently in effect. Speculation, confusion and conspiracy theories abound

with

industry

players

questioning the sequence of events that led up to the sanctioning of the Redisa plan by the DEA (Department of Environmental Affairs), seemingly at the exclusion of alternative plans that have been in the making for more than a decade.

1 2 • F o c u s o n W a s t e T y r e M a n a g e m e n t

Added to this, the recent airing of this highly contentious issue on MNet’s Carte Blanche highlighted further inconsistencies relating to the Redisa plan, with the programme’s investigative journalists posing some hard-hitting questions to the man at the helm of the Redisa plan, CEO, Mr

CEO of Redisa Hermann Erdmann commented: “We are of course very pleased with the outcome, which

❝

vindicates our position completely. Every challenge

If consumers are

thrown at us by the tyre industry has been thrown

understandably confused

out by the courts.”

Hermann Erdmann. Mr Erdmann has come under

as to their obligation

He added that the various court cases brought

fire in the media, allegedly due to the suspected

regarding the newly

against Redisa by various players in the tyre

mismanagement of funds secured towards the establishment of the Redisa plan. At this stage, these claims are mere allegations and have yet to be substantiated, but they have opened up a can of worms in the marketplace.

implemented Redisa plan and its implications, they are not alone

industry had done nothing other than cost millions in legal fees and lost man-hours and delays to the implementation of waste tyre management. “The confusion regarding the on-again off-again

❞ If consumers are understandably confused as to

status of the Redisa plan will cause great hardship to some of the participants in the industry who have

their obligation regarding the newly implemented

not provided for the waste tyre management fees,”

Redisa plan and its implications, they are not alone. Months of heated

said Erdmann, “and on the other hand some tyre producers have been

debate and dispute amongst industry members have materialised in

collecting funds directly – or indirectly through price increases. It is

a succession of legal actions by the RMI who, according to CEO Jeff

really a very unfortunate situation that has been created.”

Osborne, will continue to challenge the validity and credibility of the Redisa plan in the interests of its members and the industry as a whole.

Industry raises concerns

The Redisa plan has already been halted once only to be reinstated on

The topic of fees is at the centre of the controversy, with industry

30 November 2012.

members contesting what they believe to be inordinately high charges

In response, the RMI’s legal team once again filed to interdict the

uniform.

involved with the process, also claiming that the levies imposed are not implementation of the Redisa plan only for acting Judge Bam to dismiss the case. In his judgment delivered on 30 January 2013, he found

To add fuel to the fire, calls by the industry to arrive at some clarity with

against the applicants and dismissed their case with

respect to how the Redisa plan will roll out have allegedly been met with

costs. In particular, he found that the Minister was

indifference on the part of Redisa.

perfectly entitled to withdraw and reissue the plan, that the arguments against including

Explained Corrie Taljaard, Senior Business Development Manager at Hi-

solid tyres were unjustified and that

Q: “With suppliers selling their tyres to the retail stores – some with

the contention that Redisa was not

and some without the green fee – the current point of sale systems

of standing to submit a plan was

are under strain to cope with these differences, not to mention that the

not supported.

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F o c u s o n W a s t e T y r e M a n a g e m e n t • 1 5

rental and leasing companies as well as some new

done by looking at the cost of a fall-back model (full

vehicle dealers are simply refusing to pay the fee,

Annexure D is available on www.redisa.co.za, under

not to mention the general consumer who is under

❝

links.)

The financial implications

When asked to respond to the allegations that the

financial pressure as it is and tyres being a grudge purchase.

industry has yet to receive a concrete roll-out plan

for tyre producers,

“The financial implications for tyre producers,

from Redisa, Crozier stated: “First, it is important

importers and distributors who are now being

importers and distributors

to point out that businesses have an obligation to

expected to sustainably absorb R2.30 per kg for the

are serious

be aware of legislation and how it affects them, and

first year alone (and who knows what increases are

❞

in store in due course) are serious,” he continued.

that the dealer trade is required by law, to register with Redisa. We mounted an extensive press and radio campaign in January 2012 to alert the market,

But MD of Bandag Southern Africa, John Laskarides,

and we have presented to various dealer groups.

countered: “The capital investment required in setting up recycling

All dealers who register with Redisa are subscribed to a newsletter, and

plants needs to be recovered, and if one takes the cost of equipment

many send us queries which we answer. There is only so much you can

into account, the proposed green fee is not unreasonable. I also believe

do to push information to people. They must also take the initiative to

the fee will reduce in time.”

find out. *Also consult FAQ on the Redisa website for more information.

But according to Taljaard, there is also the issue of service delivery, with

“The Redisa plan has been on-again, off-again several times

Redisa claiming no responsibility for scrap tyre collections for the first

thereby posing additional difficulties for people to understand the

11 to 18 months after the plan’s implementation.

implementation timetables, but the plan itself (Section 15), gives a

“In essence, we are being compelled to carry on disposing of our scrap

i.e. by September 2013 under the current plan that is in force. The

tyres pretty much as we were before. Retailers are not being informed

national roll-out must be completed (i.e. collecting all categories of tyres

as to when these collections will begin rolling out, yet they are obliged

from across South Africa), within five years.”

deadline for the commencement of tyre collections within 10 months,

to register with Redisa and to forcibly agree to the terms and conditions that are clearly one-sided,” claimed Taljaard.

Elaborating on the issue of timelines, Crozier added that it was not reasonable to expect tyre collections to begin on the day the plan comes

Redisa responds

into force, for two reasons. First, the fees that are being paid today are

In response, Dr. Chris Crozier, CEO Kusaga Taka Consulting (the

for new tyres being fitted to vehicles, and not always even on those.

operational arm to Redisa), had this to say: “I’m confused by Mr

He also pointed that the tyres already fitted on vehicles, as well as the

Taljaard’s reference to alleged terms and conditions. There are no terms

tyres in stock at manufacturers, importers and retailers as at 31 January

and conditions to speak of that pertain to the retail sector.”

2013, have not paid any fees. Second, it takes time

❝

and funding to set up a national tyre collection

And with respect to the proposed green fee, he

Redisa is scheduled to

said: “The green fee has been calculated at R2.62

collect in the region of

(Vat inclusive) per kilogram, based on a number of factors. At the time the plan was being developed

R500 million, and this

– as indeed still today – this is a brand new

will no accountability,

programme with no comparable history to guide us.

sureties or guarantees,

Initiatives overseas that are superficially similar are (a) operating in very different social and economic

let alone a refund to

environments and (b) failing, as recyclers go out of

the consumer, should

business through supply uncertainty and/or high input costs, and illegal forms of dumping by bogus operators take place. A way of establishing an initial cost for the programme was needed and this was

the plan fail

❞

system. The Redisa plan, he said, provides explicitly for initial fee collections to be used to establish systems and collection sites. He also stressed that in this context, it must be borne in mind that Redisa is a non-profit organisation set up to achieve public good, as opposed to a case of the public funding the start-up of a commercial venture.

1 6 • F o c u s o n W a s t e T y r e M a n a g e m e n t

All well and good but this ultimately opens up for debate the question of fair business practice. Should the industry and the consumer be expected to fork out for a service, which as yet, they are not privy to?

Having been granted leave to appeal on 15

imported tyre sector. According to a spokesperson

basis in the Supreme Court of Appeal before a

700 pages of argument have yet to be heard

panel of judges. Commented Douw Breed, Director of Barnard

which is why the

Incorporated Attorneys: “Currently the plan

RMI is requesting a full

remains in place until the application has been

review of the situation

hope to be before the end of March. The matter is

Are tyre importers paying the price? Another argument to surface allegedly affects the

February, the case will now be heard on an urgent

❝

❞

for South African tyre importers, who chose to

heard in the Supreme Court of Appeal, which we clearly urgent and should we then be successful,

remain anonymous, importers are already being

it will mean that the application for review on the

subjected to stiff import duties for which they

previous plan will have to go ahead.”

are liable upfront. With the Redisa plan now in full effect, they will be obliged to lay out a further R300 000 per month, upfront, which

Added Jeff Osborne, CEO of the RMI: “700 pages of argument have

could potentially result in a severe cash flow problem down the line,

yet to be heard which is why the RMI is requesting a full review of the

forcing them to substantially reduce their imports, with devastating

situation.

consequences to their businesses. “We are quietly confident that the granting of Leave to Appeal scheduled He said: “As importers, we have noticed that tyre retailers have cut

to be heard in Bloemfontein in the next 2 weeks, will result in our favour,

down on their bulk buying of tyres due to the green fee potentially

thereby allowing a full review to finally take place,” he said.

creating a cash flow problem. They are therefore not prepared to outlay cash upfront preferring to wait until their stocks are sold.”

Added Vishal Premlall: “The RMI has done everything by the book, having obtained a full independent report by a South African University

“In contrast, Redisa is scheduled to collect in the region of R500 million,

which clearly highlights the flaws of the Redisa plan.”

and this will no accountability, sureties or guarantees, let alone a refund to the consumer, should the plan fail,” he added.

Added Breed: “Should the Appeal Court find that Redisa was not eligible to submit a plan for consideration – this being one of the RMI’s main

According to Redisa, however, this argument has little substance. Said

arguments – it may prove a difficult hurdle for Redisa to overcome. On

Crozier: “Tyre importers are given 90 days from the end of the month

what basis will Redisa then be eligible to develop and submit a plan for

of the import (in essence, up to 120 days from date of import), to pay

consideration if it is in fact found that they are not eligible owing to the

their levies. There is no upfront payment so this does not impact on

Waste Tyre Regulations which only allow ‘tyre producers’ to develop

cash flow in any way.” Where to from here?

and submit such a plan? Bear in mind that Redisa is

❝

only a non-profit company which developed a plan to which there is a subscriber base. That, in the

While Redisa is now the only official plan in

As an industry, we

operation (as of 1 February 2013), the RMI remains

are compelled to find

committed in its fight to contest the plan – which they claim was hi-jacked by Mr Erdmann as a

a sustainable solution

consequence of his former association with the

for all the various

organisation as RMI Board member - alongside the principles it is founded on.

RMI’s view, could never constitute a tyre producer.” Should the findings of that hearing not fall within the RMI’s favour, Osborne and Premlall claimed they would continue the good fight to ensure a full review, even if it meant bringing the matter before

sectors within the

the Constitutional Court by way of a petition.

tyre industry, namely manufacturing, distribution and retreading.

Reiterated Osborne: “We have a moral responsibility to our members to ensure the establishment of a waste tyre plan that meets the needs of the industry

❞

as a whole.”

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1 8 • O n e - o n - O n e

F o c u s o n W a s t e T y r e M a n a g e m e n t • 1 9

But could this renewed enthusiasm for arriving at a collective approach

But although Bandag SA supports the Redisa plan, in principle,

that encompasses the interests of all concerned be a tad too late? Let’s

describing it as infinitely better than its counterparts, Laskarides is

not forget the SATRP plan which has been in the making for more than a

cautioning the need for independent brokers to oversee the process. “A

decade, was infinitely delayed in its implementation due to the ongoing

question mark remains over whether such independent auditors have

intervention on the part of industry members who did not believe that it

been identified, let alone appointed,” suggested Laskarides.

catered adequately for the needs of everyone concerned. It was largely felt that the SATRP plan catered exclusively to the needs of the new tyre makers, in some cases, at the expense of other sectors of the industry.

Similarly, Michelin Tyres SA was one of the first new tyre producers to pledge its allegiance to Redisa back in October 2012, with the Company taking the bold decision to absorb the green fee as part of its

Stated John Laskarides, MD of Bandag Southern Africa: “As an industry,

social and environmental responsibility, something which key Michelin

we are compelled to find a sustainable solution for all the various

distributors were quick to applaud. And according to Crozier, following

sectors within the tyre industry, namely manufacturing, distribution and

the re-implementation of the Redisa plan on 1 February 2013, other

retreading. The one positive we can take from all of this is that at least

new tyre producers are following suit in the interests of meeting their

we now have an entity in place in Redisa that can be held accountable

social responsibilities and satisfying the needs of their dealer networks.

for the disposal and recycling of tyres. Bandag’s primary concern is to satisfy the demands of the Environmental legislation, and in so doing,

What of the SATRP plan?

be serving the interests of its dealers. That being said, and as pointed

As for the SATRP plan - the first waste tyre management plan that was

out by Dr. Crozier, we are aware that it is not capable of satisfying all the

established more than a decade ago – sources reveal that until recently,

required aspects to this process immediately.

all attempts to communicate with the DEA in support of their plan

“Bandag, among others, voluntarily subscribed to Redisa some months

response from the DEA two weeks ago, the contents of which are being

were unsuccessful. We understand that the SATRP Board received a ago, most importantly, in the absence of other plans, and we believe

studied. They were unable to comment further at the time this article

that we have backed the ‘right horse’ that will enable us to comply with

went to press.

our moral, social and environmental responsibilities as tyre producers. Amidst the recent developments affecting Redisa, our dealers are going

Will the RMI succeed in its efforts to secure a full review and staid the

ahead with their daily obligations in this respect, already recycling a

Redisa plan? Only time will tell. In the meantime, Redisa, as the only

significant number of scrap tyres per month.

government-endorsed Waste Tyre Management plan, remains the only one in place, with the industry obliged, by law, to comply.

“We also believe in the independence of Redisa, as opposed to a plan that is driven by vested interests of the tyre industry. Redisa is part

We will continue to report on the Waste Tyre Management issue. Follow

of a hierarchy of Waste needs in general, and as such, complies with

the progress on www.satreads.com as it unravels.

the demands of the DE. We are however open to subscribing to any plan that, no doubt, will be approved over the passage of time. Indeed the need for alternative plans is a result of Bandag’s original objections some seven years ago.”

Disclaimer: The views and opinions expressed in this article are not necessarily those of the Publisher, Editor or any staff member of SA TREADS magazine. Sky Publications can accept no responsibility for the veracity of claims made by contributors or participants to this story.

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2 2 • C o n t i C o r n e r

Continental Tyre SA appoints new Legal and Compliance Manager

ontinental Tyre South Africa (CTSA) has strengthened its compliance with the wide range of legal, policy and contractual matters it faces on a daily basis by appointing a Legal and Compliance Manager for the first time.

policy and contract matters will be centrally managed. This will produce a more structured approach to identify and implement new legislation or amendments, and reduce the potential risk and cost implications of noncompliance.

With a strong focus on compliance of policies and procedures globally, CTSA has deemed it necessary to employ an expert to deal with legal matters and procedures.

It will also guarantee that the board of directors, management and employees are in compliance with the rules and regulations of the applicable regulatory agencies and that company policies, procedures and Standards of Conduct are being followed.

“This crucial appointment allows CTSA to centralise all legal and contractual aspects of the business, and ensure that we are able to more effectively meet the requirements of all applicable legislation and regulation,” said Attie Higgs, CTSA’s General Manager: Human Resources.

Sivuyile

Boqwana

I look forward to my new role at Continental Tyre, looking after all aspects of procurement, contract management, compliance and general legal advice.

Experienced attorney Sivuyile Boqwana has been appointed in this new position. She is responsible for establishing the new department, which will oversee the Corporate Compliance Programme and function as an independent and objective body reviewing and evaluating all legal, compliance and contractual issues within the organisation. “Previously legal matters were managed by individuals within their own departments and responsibility areas, in consultation with external legal representatives when required,” Higgs said. “Some departments have as many as 185 laws applicable to their circumstances and operations, so this appointment will provide essential ongoing support in these critical areas.” According to Higgs, the new department will ensure that all legal,

“She will continue to work with all our external partners on legal matters,” said Higgs. Boqwana brings with her a wealth of experience in law, and specifically in the automotive sector. “I look forward to my new role at Continental Tyre, looking after all aspects of procurement, contract management, compliance and general legal advice,” Boqwana said. “My objectives are to handle more of the company’s legal and compliance requirements internally, implement a workable and efficient contract management system, and provide practical, efficient, reliable and innovative solutions with regards to legal advice.” Boqwana obtained her BSc Law degree at Rhodes University and then completed her LLB at the University of Port Elizabeth (now the Nelson Mandela Metropolitan University). She served her articles and then practised as an attorney at a law firm in Port Elizabeth before moving to Sanlam Life as its compliance officer.

ContiSportContact 5P factory fitted to Opel Astra OPC O n e - o n - O n e • 2 3

• Specifically designed for super sports cars and customised vehicles • Maximum grip thanks to innovative tread pattern concept

• Short braking distances and safe handling for driving up to the limit

he brand new Opel Astra OPC has finally been launched in South Africa and Continental Tyre South Africa (CTSA) was tyre sponsor of these awesome cars at the five day launch event at Kyalami in February.

Africa (GMSA) team with the tyres. He said the tyres were performing well. Former South African racing driver, Grant McCleery, shared Forrester’s sentiments, saying that the ContiSportContact 5P tyres were well suited for high performance vehicles like the OPC.

The OPC’s sported 20 inch ContiSportContact 5P’s that absolutely enhanced the sporty hatch back. These vehicles come factory fitted with 245/35ZR20 TL XL FR ContiSportContact 5P that utilise the latest innovations on Continental technology. This is the perfect high performance tyre that provides maximum safety and driving pleasure for highly tuned cars like the Astra OPC.

Front and rear axle - the benefits of having different tread patterns

The tread pattern, substructure and compound for this tyre were developed specifically to meet the ambitious expectations of vehicle manufacturers and customising specialists. CTSA’s technical field service area manager, Sean Forrester, was at Kyalami during the launch to support the General Motors South

For vehicles with powerful engines and rear wheel drive, having different tyre sizes on the axles provides substantial benefits in terms of accelerating, braking and handling. If the tyres on the drive and steered axle have been specifically developed to efficiently transmit the forces occurring, this can further enhance the vehicles’ dynamic driving benefits. The ContiSportContact 5 P was therefore developed to ensure optimum transmission of the acceleration forces from the rear axle of these high performance cars. This involved designing the tread pattern in such a way that the large ground contact patch ensured maximum transmission of forces.

Two rugged central ribs in the asymmetrical tread pattern mean the rear axle tyres provide optimum grip. These tyres also ensure that no propulsion power is lost, even during harsh acceleration. At the same time the lugged structure on the tyre outer shoulder means good transmission of lateral forces. This particularly benefits direct handling, as steering commands are implemented quickly and effectively. To reinforce this effect, the tyre developers dispensed with one of the two central ribs on the front axle tyre to make the lug structures for handling even wider. To achieve braking action which is as short and appropriate as possible and to prevent the tread lugs in the tyre centre from caving in, these are interlinked and supported by short ridges. The designs of the front and rear axle tyres have been perfectly matched to complement each other and their position on the respective axle, thereby ensuring sporty dynamic performance as they have the flexibility to adapt to different road conditions.

M a n u f a c t u r i n g • 2 5

New Apollo CEO, Riaz Haffejee, Outlines His Vision In an exclusive interview with SA TREADS, the new man at the helm of Apollo Tyres SA, Riaz Haffejee, provides some insight into the next five years under his direction. Successor to Dr. Luis Ceneviz, who is now the new CEO for Apollo Vredestein in the Netherlands, Haffejee originally hails from the Ford Motor Company, BMW and most recently, Vodacom, to name but a few prestigious organisations that have shaped his career path thus far. Top focus areas for the new Durban-born CEO is enhancing current service levels to the consumer, as well as embarking on a new campaign that aims to reinforce the strength and success of Apollo Tyres globally, with particular emphasis on the four brands that represent the global giant in South Africa, namely, Apollo, Dunlop, Vredestein and Regal. Also top priority is improving and cementing new relationships with like-minded tyre dealers. Said Haffejee: “Dealer loyalty is something I value. I am open to dealing with anyone who embraces the same business values and practices that we do. I come with no ‘baggage’, hence the door for conducting business with Apollo SA is open. “Haffejee went on to elaborate: “Recent surveys reveal that if we are to be successful going forward, we need to identify and meet the differing needs of an emerging young professionals

❝ Dealer loyalty is something I value. I am open to

set. Research shows a high probability for the

dealing with anyone who

customer purchasing experience to become

embraces the same business

vastly different, with consumers who will often question the motives of counter staff who are

values and practices that

out to sell them a particular product. In short,”

we do.

says Haffejee, “we need to create a greater degree

❞

of customer faith is us, as a company and in the industry

Riaz Haffejee, new CEO for Apollo Tyres SA.

in general.” long-term include the establishment of a stronger presence in the informal Technically speaking, Haffejee confirmed that he is confident that Apollo SA

sector, with major emphasis on South Africa’s previously disadvantaged

operates from a base of highly knowledgeable and competent individuals

communities, as well as the release of new products from the Apollo and

within its ranks. All that remains is for these skills to effectively translate

Vredestein stable. What is more, Apollo is in the final stages of testing a

into the market, which is something which that can be accomplished via

new UHP product, a first-of-its-kind initiative that will involve revolutionary

the development of the organisation’s service team to a level where they

technology in the form of a common casing that can be applied in three

are viewed and perceived as credible service consultants in the market.

different continents. This joint Apollo-Vredestein tyre, and the first of its

Other exciting developments for this local manufacturer in the medium to

this year.

kind anywhere in the world, is expected to reach South Africa in October

2 6 • M a n u f a c t u r i n g

Cooper Tyres SA Offers 85 000km Mileage Warranty Cooper Tyres South Africa has launched a range

long been the cornerstone measurement

of SUV and passenger products to complement

for the highly involved trucking industry

the already well-known 4x4 tyres in Southern

when measuring the cost of tyres.

Africa. With full confidence in the quality

Consumers need to be educated that an

Cooper range the all-terrain and selected SUV

early investment in a decent set of tyres can

products have launched with a mileage warranty of

really save money in the long run.

85 0000km. Getting the best from a set of tyres is about According to Cooper, tyres are possibly the most safety critical

tyre maintenance. The Cooper 85 000km warranty

component on any vehicle – just four patches of rubber the size of your

programme guides consumers in how to apply a tyre maintenance

hand keeping a vehicle safely in contact with the road. But many drivers

programme to ensure high mileage is achieved. Correct tyre pressures,

view tyre purchases as a grudge purchase and often seek out the cheapest

tyre rotation, alignment and good driving habits all impact radically on the

option, whilst the best cost solution for the consumer is to work on a cost

tyre performance. That not only means savings for the pocket, but is also

per kilometre approach rather than a rand value approach. The further you

better for the environment.

travel on a set of tyres the cheaper the cost per kilometre. The warranty is available on the popular Discoverer AT3 all terrain tyre as Georg Schramm, Managing Director of Cooper Tyres South Africa says:

well as SUV Discoverer CTS, H/T and H/T Plus products. Cooper Tyres are

“The high mileage capabilities of our premium products gave us a great

available at 80 dealers countrywide.

opportunity to offer this warranty. The cost per kilometre measurement has

www.coopertyres.co.za

NEW CEO FOR RMI The RMI Board of Directors has over the past few of

enjoying a close working relationship with Jakkie over the

months been involved in the process of identifying a

last 13 years, and regarded him as imminently qualified

CEO designate to take over from Jeff Osborne on the

to do the job, and had no doubt that he will build on

1st July this year.

the current RMI successes and take the Organisation to

Osborne said the process was now complete and was

even greater heights during his term of office.

pleased to announce the appointment of Jakkie Olivier,

Osborne congratulated Jakkie and wished him every

currently RMI Executive Director to this position. Jakkie Olivier, New CEO for RMI.

Osborne said he had the pleasure and privilege of

success in the knowledge that he will enjoy the utmost support, respect and loyalty from the RMI team.

ERRATUM The story entitled ‘Vredestein Now in SA’ published on page 21 of the December 2012 edition of SA TREADS inaccurately reported that Dunlop Zone dealers stood the chance to win an unforgettable overseas trip in May 2013, via a dedicated incentive campaign named ‘The Dolce Vita.’ We sincerely apologise for this error.

O n e - o n - O n e • 2 7

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M a n u f a c t u r i n g • 2 9

Accidental Damage Guarantee To Accompany Michelin’s New XWorks Tyre Such is the confidence placed in Michelin’s

mud is effectively evacuated when driving on

new XWorks tyre, that Michelin Tyres SA is

wet/muddy roads.

offering an Accidental Damage Guarantee

And that’s not all. The casing has been

covering the first six months’ use, from date

designed to carry weights of up to 8 tons per

of purchase. This will apply to any Michelin

axle in single fitment, and up to 13.4 tons per

XWorks tyre purchased from January 1 to

axle in dual fitment at a speed of 110km/h and

December 31, 2013.

a pressure of 850Kpa.

Available in two patterns - namely XZY for

Moreover, the XWorks casing is designed to be

all wheel positions and XDY for drive axles, (sizes 315/80R22.5 and 12R22.5(as of June

used more than once, and can be effectively

2013) - with the Guarantee, Michelin will

retreaded using Michelin Recamic treads.

reimburse the customer with a new tyre if it

More information on the Michelin XWorks tyre

is accidentally damaged in the first six months

– now available at all leading commercial tyre

of use.

outlets throughout SA – is available at www.

Designed for use on roads as well as in

same time being cost-effective on the road.

michelin-works.co.za. This dedicated site has

and around sites, the tyre is said to deliver

In addition, this new range allegedly features

been specially developed by Michelin SA to

heightened resistance to cuts and scrapes and

a tread design that reduces the risk of stones

monitor and provide assistance to users of this

superior load carrying capacity while at the

lodging in grooves so as to ensure that water

unique new tyre.

Hankook Tyres Now Available to All SA Tyre Dealers Tuesday, February 26, 2013. Hankook, the world’s seventh-largest tyre

On the local racing scene Hankook SA has confirmed sponsorship of the

company, has announced that its full product range of Passenger, SUV, LDV

Formula Vee series 2013.

and 4x4 Tyres will now be available to all approved local tyre dealers. In the 72 years since it was founded in Seoul, Korea in 1941, Hankook has

Of particular note to local tyre dealers is Hankook’s proven track record as an original equipment (OE) tyre supplier to such well known vehicle

grown its business and brand into a force to be reckoned with. Now a globally

manufacturers as Hyundai, Kia, Chevrolet, Ssangyong, Ford and Volkswagen,

recognised name, the company employs in excess of 14 000 employees,

among others.

has four regional headquarters, more than 20 overseas subsidiaries and five research and development centres around the world. The racetrack and motorsport are pivotal to the research and development

Cooper concludes: “While the wait to gain access to the Hankook brand has undoubtedly been frustrating for some local dealers, the now-expired exclusive arrangement with a single retailer has not been without its

efforts of leading tyre manufacturers like Hankook and provide them with

merits. Over the past four years, the brand has been well marketed to

a platform to test tolerances and measure performance under the most

the South African public, with the result that brand awareness of Hankook

demanding driving conditions on the planet. For Hankook, the lessons

is high in South Africa and the brand has gained tremendous consumer

learned on the track yesterday have become the tyre technology of today,

confidence and acceptance in this time. In short, as it is the world over,

just as the lessons learned today will become the technology of tomorrow.

Hankook is now a proven entity in this market and thus an easy sell for

Says Ashley Cooper, Hankook Managing Executive in South Africa: “This

tyre retailers.”

continuous process of refinement and reinvention are what sets Hankook

Included among the tyres that will now be available to South African tyre

tyres apart and underpins the brand’s reputation for performance, reliability

dealers are the popular Hankook Dynapro AT, Dynapro MT and Hankook

and safety.”

Optimo tyres.

At present, Hankook is the exclusive tyre supplier to the international touring

For more information and to discuss the opportunities available to them,

car racing series, DTM, is tyre partner to the Formula 3 Euro Series and is

dealers can contact Ashley Cooper from Tiauto (Pty) Ltd on 011 256 4080 or

involved in Drifting, Rallying and countless other race formats besides.

via email at ashleyc@hankook.co.za

3 0 • B a n d a g N e w s

Bandag retreads – A means to reduce the effects of your Green Fee With the implementation of the “Green Fee” on tyres, transporters are faced with yet another challenge that sees operating costs likely to increase their CPK... However, all is not doom and gloom! With the correct retreading programme it is possible to absorb the Green Fee only once while achieving 2 to 3 lives for each of your truck tyre casings, thus widely reducing the impact of the Green Fee, which is expected to be +/- 4% of the cost of the TBR Tyre. The table below demonstrates this effect with varying scenarios, each depicting some common practices within the South African transport industry.

Now, the choice becomes clearer… Implement Bandag’s Retreading Programme and SAVE! Some tips to get started now include: Select the right casing – buy premium new tyres with a higher retreadability ratio. Proper casing management – increasing the tyre performance by focusing on maintenance. Partner with Bandag – extending the tyre’s life cycle with a multiple retreading programme that meets global retreading procedures and standards. With Bandag, you don’t have to be a tyre expert. You just have to know one! Bandag specialises in the manufacture of retreads and best- in-class after sales service. That’s what we do. For more information on how you can benefit contact Bandag today on +27 11 439 6000 or visit www.bandag.co.za.

With the reliability you get from Bandag, your ﬂeet can take on anything. 8182 Bandag Strip Ad.indd 3

www.bandag.co.za 5/15/08 4:39:38 PM

3 2 • A g r i c u l t u r a l N e w s

TUBESTONE Tubestone hosted a hugely successful ploughing demonstration at

Added Du Toit: “The quality of ploughing produced was of the highest quality

SA Grain’s NAMPO Harvest Day in 2012 as a means of introducing

and a definite challenge was posed to the international contenders. Having

competition-ploughing to South Africa. Such was the response, that

seen what South African ploughers have to offer, our country is well on its

according to Tubestone Mr Rudi Du Toit, Plough Master and Organizer, the

way to becoming a force to be reckoned with in the international arena.”

wheels have not stopped turning since.

Contenders travelled from as far as Memel and Rustenburg to participate

“A great deal of time and effort was devoted in meeting and visiting with

in the Kroonstad competition. The winner was Johan “Yster” Uys, from

specialists in the field of ploughing, thereby guaranteeing that only the

Bothaville, with second place being awarded to Paul Vorster Snr and third

highest standards are set for competition-ploughing in South Africa. This

place to Paul Vorster Jnr, both from Henneman. The men left there armed

also meant that only the best equipment was selected and purchased for

with great enthusiasm and a certain intention to be back and plough the

the competition,” said Du Toit.

winner, ‘Yster’, off his throne.

Apparently, competition-ploughing has prompted an enthusiastic stir in

“We firmly believe that the Kroonstad competition will become one of the

the agricultural community, the upcoming ploughing elimination rounds

year’s most anticipated events on the Ploughing calendar,” enthused Du Toit.

being the talk of the town. It is expected that the South African Ploughing Competition will soon become a highlight on the calendars of most ploughing enthusiasts. Elimination Rounds

Another two Ploughing elimination rounds will follow to determine who will contend at NAMPO Harvest Day 2013. First, second and third place will qualify to compete at the finals.

Last year during the Bredasdorp Agri Mega Week last year, the elimination

The South African Ploughing Organisation (SAPO) is planning the following

rounds for the Western Cape took place. Bredasdorp is notorious for its

Ploughing Competition elimination rounds:

freezing temperatures and insufferable wind during the month of September,

• 21 and 22 March 2013, Tzaneen at the Langs die Oever Boeredag; and

all factors that greatly contributed to the already-difficult circumstances and

• 12 and 13 April 2013, Rustenburg at the Bekker Agricultural School

challenges faced by the contenders. The competition was fierce and of the

Finals

highest standard, with Mr Armu Viljoen from Riviersonderend crowned the

The finals will be held just outside of Bothaville at Grain SA’s NAMPO

winner.

Harvest Day 2013, taking place from 14th till 17th May 2013. The winner at

The second elimination round was held on the 8th and 9th February at

this competition will be the first official Ploughing Champion of South Africa

the Kroonstad Agricultural School grounds. There were 16 contenders of

and will represent South Africa at the World Ploughing Championships in

whom the youngest was 10 years old and the eldest was 70 years of age.

France 2014.

Contact Details Contact Rudi du Toit (079 517 3966) or Susan du Toit (072 560 8331) for more information. Entries are free and rules and regulations apply. For more information please visit the Tubestone website at www.tubestone.co.za. Or the Tubestone Facebook page. For all the latest news and information “like” the page (South African Ploughing Organisation SAPO).

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T a l k i n g T y r e s • 3 5

the redisa saga continues

the wheels on the

bus go…

The saga involving the waste tyre

Yet another year has passed since I last tackled the thorny and highly

management

whole 12 months closer to resolution and actual implementation, it seems even

programme

has

become so contrived, embroiled in legal battles and controversial that it could be considered comical – if it wasn’t so disappointing and frustrating for all concerned By Colin Mileman

controversial waste tyre management programme. And rather than being a more chaotic and problematic than ever. It has slowly evolved from the original 2011 plan approved by the government and subsequently withdrawn, and then gone through several further incarnations that have been approved, dismissed, rejected, tweaked and forced upon the industry with little or no consultation. In the latest comical twist, the July 2012 plan was withdrawn by the minister of environmental and water affairs on 30 November last year, and a revised plan

3 6 • T a l k i n g T y r e s

accepted the very same day – but once again seemingly all conducted behind

Any government plan needs to have realistic, quantifiable and carefully

closed doors, and with the tyre industry excluded.

scrutinised targets, developed in consultation with all of the key players – and there has to be consistent review and analysis of the results, as well as actions

According to the Retail Motor Industry (RMI) organisation, there is major cause

taken to address any shortcomings.

for concern relating to the controversial REDISA plan – and it requires nothing less than a full review before implementation is even considered.

By conveniently erasing the already highly disputable targets, accountability is simply thrown out the window. This is a worry trend that appears to be filtering

Certainly, it appears that REDISA and the government are neither following the

through every sphere and department of government – and we have every

letter or spirit of the law as far as the integrated waste management programme

right to be concerned.

is concerned. Unfortunately, while all of this squabbling is going on, the stockpile of waste A major sticking point is that REDISA doesn’t even qualify to submit a plan.

rubber continues growing at a rapid rate, and environmental pollution has been

The RMI points out that according to the National Environmental Management

sidelined in favour of dubious interests and questionable processes.

Waste Act, only a person or entity that creates waste is entitled to submit a waste tyre management plan. Accordingly, the proposals submitted by the

Instead of punches heading in both directions, there should be a conciliatory

RMI and the SATRP Company, which comprise all of the tyre industry players,

and combined effort towards tackling the issue, and finding innovative and

should have been considered, and not that of REDISA.

genuinely viable solutions that minimise our impact on the environment.

As an outsider, I don’t have any issue with an independent body being

One such highly encouraging option is the recent announcement of a

established to manage a mammoth task of the scale and complexity that

breakthrough in carbon black recycling. Based on a report in Tire Technology

defines the waste tyre crisis. However, that body or organisation has to work

International, a German-based company, Pyrolyx, has developed an innovative

with, rather than in opposition to, the tyre industry in order to establish a

pyrolysis process that uses rubber granules from waste tyres to generate a

workable solution.

significant yield of recycled carbon black.

With all the legal arm-wrestling that has characterised the past couple of years,

The Pyrolyx process, the magazine says, is the result of a decade of R&D and

this is certainly not the case. Instead, the government has attempted a bolshie,

employs a combination of pyrolysis and depolymerisation technologies to

strong-arm and downright arrogant approach and expects the industry to

create a 45-percent yield of carbon black, along with oil that is used to produce

remain submissive and willing to be walked all over.

more carbon black. Notably, it also creates gas that, in turn, is used for powergeneration of the recycling process – a brilliant sideline benefit considering

Controversy permeates right down to the nitty gritty of the waste tyre plan,

South Africa’s prevailing energy crisis.

thus revealing that it is fundamentally flawed in far too many respects. The RMI highlights the fact that the regulations refer specifically to pneumatic tyres and

This is claimed to be the first closed-cycle, self-sufficient form of recycled

not solid tyres, and thus the inclusion of solid tyres is illegal in the REDISA plan,

carbon black production – and it’s a very important and exciting step in the

as are the hefty levies associated with the collection of these much heavier

right direction. New factories have been built in the Netherlands and the US,

solid tyres.

and the project is being developed as a turnkey factory solution – so why aren’t we getting on board?

However, my major concern with the latest version of the REDISA plan, as approved by the minister, is that the waste tyre reduction targets have been

It’s time to stop the squabbling, set aside the differences and develop a TRULY

conveniently omitted. This is tantamount to handing REDISA a blank cheque

INTEGRATED waste management plan that creates a tangible and genuine

and giving theme free reign to do as much, or as little, as they want with it.

investment in our future …

Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 13 years of experience in this field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for several years.

W o r l d N e w s • 3 7

Apollo named Tire manufacturer at Tire Technology Awards The 2013 Tire Technology Expo Awards Event last night in Cologne saw Apollo Tyres being named as ‘Tyre Manufacturer of the year’ beating many other major producers such as Bridgestone, Continental and Sumitomo to this impressive industry accolade. Apollo received the award in recognition of the brand’s on going expansion within the European market which includes the launch of their first ultra high performance tyre – the Aspire 4G as well as the recent opening of the group’s new technical centre in The Netherlands. In announcing the award, Tire technology magazine Editor, Graham Heeps states “Apollo Tyre deserve this award as their rapid growth over the past decade has been impressive as has the group’s commitment to meeting specific challenges to various markets including Europe.”

www.satreads.com

Bridgestone opens Bridgestone Park in UAE Bridgestone Middle East and Africa has opened Bridgestone Park in Jebel Ali Free Zone in UAE, featuring a FirstStop retail store for passenger cars, the Truck and Bus Tyre Service Centre, and a

Conflicting reviews on tyre labelling in Europe

Bandag Learning Centre which specialises in retread training. The

After being introduced into the European tyre industry over four

introduced across the region.

months ago, a recent independent snap-shot survey of around 50 tyre retailers indicates that so far Tyre Labelling has not been

three facilities will be used as models to educate and train regional business partners as these new Bridgestone brands and services are FirstStop has a dedicated team that offers free safety checks on vehicles, and the shop will stock a full range of tyres and auto-care

universally accepted in the market.

products. The new Bridgestone Truck Tyre Centre is a unique facility

The survey was carried out on a confidential basis in order to obtain

that services commercial vehicles, while the Bandag Learning Centre

honest opinions and reveals that a majority 53 per cent stated that tyre

houses state-of-the-art equipment that will be used for retread training.

labelling has not helped to increase sales and 47 per cent stating that

The learning centre emphasises the safety and reliability of the Bandag

sales had increased since the new legislation.

system retreads, and showcases the economical and environmental

When asked if tyre labelling was necessary a majority 49 per cent felt

value of retreaded tyres.

it was with 47 per cent stating it wasn’t with the remaining 4 per cent

Bridgestone Park also includes a training facility serving the Middle East

undecided. However it is interesting to note that of those retailers who

and Africa region to be used by Bridgestone employees, distributors,

felt tyre labelling was a positive move, quite a few remarked that they

and business partners across the region to develop their knowledge

were not happy with the legislation in its present format.

and skills.

www.satreads.com

Tyre Sensor innovation from Rennwerk launched at Tire Tech Expo A new tyre sensor system was launched at last week’s Tire

software components designed to measure tyre temperatures at

Technology Expo 2013 in Germany. Rennwerk GmbH and Eutech

maximum accuracy and resolution. The system consists of infrared

Scientific Engineering GmbH introduced its TyreTempPRO tyre

cameras, a video logger, the PROfiler software suite and the

analysis system.

PROmotion data analysis tool.

TyreTempPRO is a fully integrated tool chain of both hardware and

www.satreads.com

3 8 • G o o d y e a r N e w s

BUBBLY PARTNERSHIP

– Excellent Service will Maintain New Business The

Coca-Cola

Fortune/SABCO

(CCF)

The exciting new account

distribution fleet covers huge distances at a

last year (2012), with an

time, often over difficult terrain in remote and

was recently clinched agreement that includes the

complete

tyre

rugged areas, so that customers can ‘open

management of 26 CCF

happiness’ with a refreshing drink any time,

“The

any place, whether in the heart of Jo’burg or the stillness of the great Karoo. Thousands of wheels must be kept rolling – and that job belongs to Trentyre and Goodyear.

depots nationally. agreement

Coca-Cola

with

Fortune

that Trentyre will ensure the smooth running of its fleet and also assist in driving down the overall CPK (cost per kilometre),” explained Glen Duffield, Goodyear National Commercial Accounts Manager. Glen said the successful collaboration between Goodyear and Trentyre had assisted in securing the CCF and other important accounts.

G o o d y e a r N e w s • 3 9

FORTUNE FAVOURS GOOD TYRE MANAGEMENT – Keeping the Coca-Cola Fortune fleet rolling are, from left, Glen Duffield (Goodyear National Commercial Accounts Manager), Anton Moodley (CCF Transport Unit Leader), Samantha Steffens (CCF Country Procurement Manager) and Scott Gibson (Goodyear National Retread Sales Manager).

“The two organisations have always worked together, but the relationship was formalised as ‘the Goodyear/Trentyre proposition’ this year and has certainly helped to cement

WORLD SPEED RECORDS SHATTERED ON GOODYEAR TRUCK TYRES

our commercial deals. There is huge strength in our footprint, our people, our products, our retread operations, all working together. It’s an impressive selling tool.”

Samantha Steffens, Country Procurement Manager, said CCF had “come a long way with Trentyre, since they started with servicing just a couple of areas in 2004. Last year we decided to nationalise the contract and, because of their record of excellent service and willingness to adapt to CCF’s way of doing business, it was awarded to Trentyre. “This is not just about cost benefits to the company, but also about positive relationships. Our representatives feel reassured, for example, knowing that they have the benefit of Trentyre’s 24/7 Call Centre should they be stuck on a remote road.” Fortune’s move has put the company in the financially effective, carefully structured hands of Goodyear’s ‘cost per kilometre’ plan. Although some of the company’s vehicles are still fitted with competitor tyres, they will all be rolling on Goodyear in the near future. This is one huge, well oiled, incredibly hard working machine. The contract encompasses a fleet of more than 800 vehicles – 350 haulers plus 450 distribution and passenger cars. That’s more than 10 000 wheels in motion at any given time, and all are serviced by Trentyre crews. Trentyre has technicians stationed on site at most of Fortune’s nationwide depots now. Full teams run at major CCF operations, such as at Polokwane, with technicians and other required staff members, tooling, equipment and machinery, all providing a steady, dependable tyre management service that ensures the Fortune wheels keep rolling. “We are slowly standardising our tyre fitment to Goodyears, replacing them as the current tyres reach the end of their road lives. However, I like to test other tyre brands every now and then as well, just to make sure I’m still satisfied with the Goodyears’ performance,” said Anton Moodley, CCF Transport Unit Leader. Trentyre branches around South Africa work closely with CCF depot managers, and communicate regularly with information critical to tyre management, such as scrap tyre analyses and on-road breakdown reports. “Excellent service and great communication will ensure Trentyre’s longevity in maintaining this blue chip contract into the future,” Glen said.

Mean Green, the world’s fastest hybrid truck, has broken two world speed records on Goodyear tyres. The Volvo-built truck smashed through its own international record for the standing kilometre – at 153.252 km/h – as well as the record for the flying kilometre – at 236.577 km/h – at Wendover Airfield in Utah, USA, recently. The truck is driven by its owner, Boije Ovebrink. The green monster pumps out a massive 2 100 horsepower and a massive torque of 6 770 Newton meters, allowing this special race truck to sprint from zero to 100 km/h in four seconds – impressive for a car, let alone a truck weighing six tonnes. Tyres capable of withstanding the enormous stresses are essential, and Goodyear has worked closely with Volvo on the project. The hand-built drive axle tyres are based on the 495/45R22.5 Marathon Long Haul Drive truck carcasses, while truck racing tyres fit the front axle. Both are capable of withstanding the enormous torque and speeds that Mean Green develops. Aerodynamics also plays a vital role in achieving top speed, so Volvo designers selected a North American VN cab and sculpted the optimal aerodynamic shape for the truck.

4 0 • C o m p e t i t i o n / S u b s c r i p t i o n

Congratulations!

to our previous competition winner

Karel Dampies of Pioneer Foods, Cape Town whose correct answer wins him a 2013 Pirelli Calendar!

quarterly competition QUESTION:

Cooper Tires’ Discoverer A/T3 is designed specifically for which vehicles? ANSWER: �� Name: �� Company: �� Address: �� __________________________________________________

Code: ��

Telephone:___________________________________ Cellphone: ��

Win…

Click www.sa onto treads. to ente co.za r!

a set of

Discoverer A/T3

tyres to the value of up to R12 000.00 courtesy of

Cooper Tires

Please address your competition entries and subscriptions to: Sky Publications cc, PO Box 702, Douglasdale, 2165, or Fax entries to: (011) 658 0010 (only one per person please)

or enter online at www.satreads.co.za

subscription

I/we wish to subscribe to SA Treads for one year’s subscription (incl. VAT and postage) Local (SA) R 110.00 International R 275.00 (Please address cheques to Sky Publications)

Name:___________________________________________________________________________ Company: �� Address: ��

____________________________________________________________________________________

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4 2 • O n e - o n - O n e