SA Treads Sept 2011 by SA Treads Tyre Magazine

One-on-One with Goodyear’s Dustine Gascoyne Continental teams up with Adidas in Run2Stop Challenge More hype around tyre testing please! Tyrecor – a success story

Vol 17 • September 2011

Focus on the skills shortage

Skills shortage poses threat to transport sector

A pair of Adidas running shoes plus a set of tyres from Continental, valued in excess of R5000.00

I n t r o d u c t i o n • 1

Contents

the

One-on-One with Goodyear’s, Dustine Gascoyne.......................................................

Focus on Skills Shortage poses a threat to the transport and tyre sectors ..........

Industry News Tyrecor – Company growth is no accident.............................................

Manufacturing Bridgestone tyre check reveals growing tyre awareness in Gauteng...... Apollo – New marketing head to take Apollo Tyres SA forward............. Obituary – Chris Elliot............................................................................. International Eco Award for Goodyear EfficientGrip...............................

23 23 23 26

Conti Corner Run2Stop Challenge pits man against machine . ...................................

Talking Tyres Tyre testing – Cutting the Cr*p ..............................................................

Goodyear News 5FM DJ Fresh is the new face of Goodyear............................................

Dealer Profile Family Business stands the test of time!.................................................

Distribution Tiger Wheel & Tyre teams up with Discovery VitalityDriveTM.................. Maxxis team negotiates difficult terrain...................................................

41 42

World News Bridgestone to boost us production with $135m investment................ Analysts on Pirelli results: ‘fewer tyres, more profits’............................ Apollo chairman elected to TIA hall of fame........................................... Kaluga chosen as site for Conti’s Russian plant...................................... Triangle to work with University of Akron in rubber and elastomer research projects............................................................

43 43 43 43

Competition, Subscription, Website . .......................................

Front Cover: Courtesy Goodyear SA Editor

Liana Shaw

Publishers

Sky Publications cc PO Box 702 Douglasdale, 2165

Technical Consultant

Wray Shaw

Reproduction

Diane van Noort

Printing

Tel: (011) 658 0011 T YPO (011) 658 0010 – Colour Printing Specialists Fax: Cell: 082 851 6777 Prestige Bulk Mailers E-mail: satreads@mweb.co.za Liana Shaw Website: www.satreads.co.za

Distribution Advertising

note from

editor

The need to attract talented, suitably qualified young people to our industry has never been greater. But how to go about this when our line of business is perceived as unglamorous and devoid of exciting career opportunities, remains our biggest challenge. Luckily the tyre manufacturing segment seems to be doing something to address the situation via a series of initiatives aimed at Universities, schools and technical institutions. Even more encouraging, graduates joining the ranks are finding that the industry offers a myriad of stimulating opportunities both domestically and abroad. Our lead story explores this issue further and also showcases a brand new initiative – Edu Trans – that aims to dispel the myth and perception that the transport/automotive market is neither sexy nor appealing. Also in this edition, we come face to face with Dustine Gascoyne, Marketing Director for Goodyear SA, who speaks of Goodyear SA’s growth in the African market despite the economic factors at play. Our resident columnist, Colin Mileman, provides thought-provoking insight into the issue of tyre replacement. Should we be putting tyres to the test ahead of making a purchasing decision, he asks? And we showcase a recent campaign on the part of Continental Tyre SA that pushed the boundaries by pitting man against machine. Conceived to illustrate the highly innovative nature of the brand, Run2Stop saw a group of professional runners racing for some 6000km against Audi Q7s, all on Continental Rubber! Adidas teamed up with the tyre maker to produce a unique running shoe featuring Continental rubber compound for this event, in what is probably a first in this market, so if the concept intrigues you, turn to page 31 and find out how a pair of these unique running shoes, PLUS a set of new Continental tyres could be yours! Don’t miss out on this amazing prize valued at well over R5 000,00.

2 • O n e - o n - O n e

GOODYEAR SA FOCUSES

ATTENTION ON HOME SOIL One-on-one

with

Dustine Gascoyne

This September edition has been specially

at Continental 16 years ago in 1995, and quickly

compiled with a view to banishing any

moved up the ranks to occupy a succession of

perceptions that may exist as to the tyre sector’s

senior posts in product management and OE

ability to provide exciting career opportunities.

sales. In due course, he was exposed to the

Dustine Gascoyne is living proof of this. He

sales and marketing disciplines, a field he’s

began his career in telesales at a local call centre

particularly passionate about.

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O n e - o n - O n e • 5

As Marketing Manager for Continental Tyre SA until the end of 2007, Dustine acquired an in-depth

strategy concerning manpower, product development

❝

and distribution channels. We recognised that people

knowledge of the new tyre manufacturing industry,

Later this year we

an experience that equipped him for his latest and

will launch our exciting

most challenging role, that of Marketing Director for

new range of high

Goodyear SA. We caught up with him during one of his visits to Johannesburg.

performance tyres for

It’s good to catch up with you Dustine. Is it just my

the passenger market.

impression or is Goodyear particularly quiet at this

These have undergone

point in time?

in local conditions,

thoughts of others in both the new tyre sector and

having been especially

The Fifa World Cup in 2010 – although it was a

African and African

monumental event for our country - largely masked

conditions

the recession for us, thereby creating an illusion that South Africa might not be as hard-hit as some of the first world countries. This year reality struck home, and the results,

in a global market, we need to be at the forefront of product development.

market. These have undergone extensive testing in

designed for South

challenging for our industry.

We also believe that if we are to successfully compete

range of high performance tyres for the passenger

to a depressed market, then I probably mirror the retail trade when I say that 2011 has been particularly

therefore prepared to invest large sums of money into people training, development and recruiting.

Later this year we will launch our exciting new

extensive testing

If you’re referring to the current trading climate owing

are key to the success of the organisation and are

local conditions, having been especially designed for South African and African conditions. This will be followed by the launch of our new Sava truck tyre range which again, has been especially formulated for local conditions. The Sava brand

❞

will replace the Kelly brand of old but will continue to provide a low-cost, fuel efficient solution for

commercial operators.

which are available for all to see, prove it. The days when profits ranged in the double digit figures are gone, at least for the foreseeable future.

Ongoing research and development of new products that are ideally suited for our market is something I will continue to drive strongly,

Of course, a depressed market also provides a ripe environment for

together with Goodyear’s Technical Centre in Luxembourg.

companies to take stock, regroup and come up with a change of strategy that will assist them in weathering the storm, and this is precisely what

You also mentioned a key focus on distribution channels?

we’ve done. We’ve changed the game, so to speak, having come to

Yes. Goodyear will continue to invest in its primary distribution channels

recognise that if we were to continue operating as we did in the past, we

- Hi-Q and TrenTyre - but will also distribute through alternative key

likely would not survive

channels by way of strategic new customers where required, in order to maximise its footprint.

On the international front, the Goodyear organisation globally, is doing well and growing and this despite the economic factors at play.

Speaking of footprint, what are your thoughts on imported tyre brands which we believe currently make up as much as 40% of the

How do you believe you were able to achieve this?

SA market in sales?

We did this in a number of ways. We adopted a long-term investment

I personally have no quarrel with imports. Competition is healthy.

6 • O n e - o n - O n e

Moreover, complaining about the influx of imports will not serve any purpose as they are here to stay.

for their products to comply with European standards

❝

if they are to be accepted in export markets.

The only thing we can do is to focus on doing things

We want Goodyear to

better thereby creating a desirable brand for South

be seen as a ‘Think SA’

How would you sum up your vision for the next five

brand, so much so, that

We are striving to become known as the tyre of

African and African conditions that gains top of mind awareness.

we’ve gone so far as

Your agenda in being regarded as a home-grown brand comes out fairly strongly Dustine. Am I right

to localise a SA brand

in assuming that this is a new and important focus

campaign featuring 5FM

for Goodyear? You would be quite correct. Even though Goodyear is an international company operating to global

DJ Fresh as the new

to 10 years? choice for the South African and African consumer, a goal that is possible to achieve. We were there once and can be again by investing in people (current as well as new), as well as by embracing a fresh look and understanding of the South African and African markets.

face of Goodyear.

standards and regulations, our key focus in Port Elizabeth is on the South African and African markets.

❞

Dustine is married to Lynette and they have three children together, two boys and a girl. He

We want Goodyear to be seen as a ‘Think SA’ brand, so much so, that

describes himself as a proud South African who enjoys sport and

we’ve gone so far as to localise a SA brand campaign featuring 5FM DJ

the outdoors and jokingly adds, ‘I have ‘blue blood’ running through

Fresh as the new face of Goodyear. We want to align ourselves more

my veins.’

strongly with the young emerging market via a brand that is seen as younger, more innovative and fresh and that has local appeal. What other initiatives are in the pipeline? As a company that takes its social responsibility very seriously, we will continue to focus on the aspects of safety and environmental responsibility. Presently we are a 0% landfill organisation – something we’re extremely proud of - and also adhere to systems that govern the responsible disposal of toxic materials. As far as new product development is concerned, uppermost in our mind is the safety aspect, followed by cost reduction features such as low rolling resistance. I am personally also driven to promote legislation such as the current EU legislation surrounding noise, carbon emissions and the like, but realise that this will require some work on our part as an industry, if government is to implement and enforce similar standards. Hopefully, the OE vehicle manufacturers will champion this cause as it is imperative

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F o c u s o n T h e S k i l l s S h o r t a g e â&#x20AC;˘ 9

MIND THE Letâ&#x20AC;&#x2122;s face it. Few, if any, grow up dreaming of a career in the transport or tyre business. Traditionally, these industries are viewed

GAP

as dirty, greasy and unglamorous. More important, to the average school leaver, they do not appear to offer any lucrative career opportunities. And yet, these sectors have given rise to a number of successful, supremely wealthy entrepreneurs. So, how do we convey this to the world at large and how do we go about dissuading them from falling prey to the lures of seemingly far more exciting industries such as IT, marketing or finance? One thing is certain, attract them we must, if we are to tackle the potential skills crisis that is impacting every segment of the automotive market.

SKILLS SHORTAGE POSES THREAT TO TRANSPORT AND TYRE SECTORS

1 0 • F o c u s o n T h e S k i l l s S h o r t a g e

Take our annual end user survey for example, conducted among prominent national transport fleets. At first, the common gripe was about on-road breakdowns and the tyre industry’s apparent inefficiency in responding to these incidents in a timeous and costeffective manner. But more recently, complaints began to surface that suggest the industry is being severely impacted by a lack of manpower resources, not necessarily in terms of numbers, but more specifically, with respect to skills and knowledge. More worrying still, the ‘technical park’ is ageing. Goodyear’s Carla McIntosh with some of Goodyear graduates and trainees.

Comments Gary Ronald, manager of public affairs of the AA: “The skills shortage in the transport sector is a huge problem. A decade ago there was an abundance of skilled drivers for heavy vehicles, for instance, whereas now, the HIV/AIDS epidemic has largely crippled the driver pool. And not many people are keen to become long distance drivers – the hours are long and the facilities at truck stops are not always the

Management of Southern Africa (Sapics), the need to

❝

establish Operations Management as a new discipline

The skills shortage in

do not have enough qualified, experienced people. The

is equally crucial. People woke up a bit late, and now we

the transport sector is a huge problem. A

best.

decade ago there was

“On the technical side of things, the lack in skills is

an abundance of skilled

equally problematic. We have a number of technical

drivers for heavy

schools in South Africa but training of apprentices is

biggest barrier is probably the red tape you encounter when attempting to register with government as a training provider. It can take years and process is expensive.” Engineering talent is also scarce, according to Jan van Vuuren, transportation specialist engineer and head of the mentorship programme at Knight Piesold Consulting Engineers. “We are definitely experiencing a notable skills

largely driven by the economy – in bad times, few

vehicles, whereas now,

shortage on the consulting engineering side of things,”

apprentices are employed which ultimately leads to a

the HIV/AIDS epidemic

he claims, “thereby giving rise to speculation that the

shortage of skilled technicians down the line.”

has largely crippled the

Echoes Arbie de Swart, marketing director of Imperial Logistics: “We need to work closely with the private and public sector as well as with government in

driver pool.

engineering training being provided by the new universities of technology, is not up to scratch. We often employ technologists and technicians who have passed their

❞

order to combat the skills shortage in this country

courses but who clearly do not manage in the workplace. Training a good engineer is a long term commitment and it comes at a price. Ideally, you need to recruit someone

before it spirals out of control. In my opinion, a way to do this is to

with a degree plus 3-5 years of experience. Choosing the wrong candidate can

encourage tertiary institutions to implement skills development into

prove costly.”

their curriculum.” The new tyre companies can certainly vouch for this. According to Douw And according to Liezl Smith, president of Association for Operations

van der Walt, Head of Human Resources for Apollo Tyres, the shortage of

Continental Tyre participating at the NMMU Careers Fair - August 2011 The company’s motive behind involvement at the Career Fair is to scout for TOP TALENTED graduates within various disciplines.

1 2 • F o c u s o n T h e S k i l l s S h o r t a g e

skilled mechanical, electrical, chemical and electronics engineers

stimulating environment for them to grow and exercise their skills and talents.

has led to a massive effort on the part of the new tyre company to

Moreover, they are encouraged to contribute their ideas. We are always open

invest in future development by way of post graduate programmes

to suggestions.”

and other initiatives. “Technology is evolving at such a rapid rate in our business,” says van der Walt, “that a regular mechanical or electrical

Of course, as van der Walt points out, you always stand the risk of losing your

engineering qualification is no longer enough. The new buzzword is

newly-trained candidates to the opposition, but the cost of not addressing the

‘Megatronics’ and it is this qualification that is highly sought after by

issue is even higher, as the industry desperately needs to start developing

leading technology companies.

its own pool so as to bring new blood and innovative thinking into what is essentially, an ‘old’ industry.

“Personalities also come into play as people we employ in the engineering field need high levels of resilience and tenacity. To ensure

Currently, Apollo has 35 graduates on board (since 2007) with an impressive

we get the right people on board, we further conduct a range of

retention rate of close on 90%. More important, these young people appear to

psychometric assessments.”

be shaping a dynamic career for themselves in the tyre business.

Interestingly and thanks to a concerted drive aimed at the universities

States Lensha Dlamini, Junior Associate Sales and Channel Development

and technical institutions, Apollo receives more than 1000 applications

for Apollo: “I heard that Apollo Tyres was hiring by the University’s Career

per annum, of which they only take 10 graduates. These individuals

Guidance programme and I decided to apply. Fortunately, I got into the Apollo

are then put through their paces over a period of three months by

Tyres Graduate Programme. At first, I found this to be an extremely male

way of an induction programme that introduces them to every division

dominated industry which presented quite a challenge, leading me to question

within the company. Over the next 2-3 years, they will further undergo

whether I was cut out for this industry, but with a bit of time and concerted

rigorous training as they become exposed to the field of their choice.

effort on my part, things turned around for the better. I was since exposed to a

Adds van der Walt: “We cannot compete with the so-called ‘sexy’

the challenge, taking it one day at a time.

side of Marketing that I never thought I would be interested in, but I’m enjoying brands out there that are also trying to entice young talent, but where we can compete is in being able to provide an interesting and

Adds Nirushan Reddy, Senior Associate Quality Assurance: “I used to travel

Apollo graduates 2009/10 were chosen out of more than 1000 applicants.

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1 4 • F o c u s o n T h e S k i l l s S h o r t a g e

by bus to campus, passing Dunlop everyday. At the time, only Dunlop flags could be seen from the road. I remember saying to myself ‘I would like to work there one day’, and now, in part due to advertising by Dunlop on television, motor grand prixs and so on, here I am. “This is an extremely challenging industry. As a member of the Quality

Continental’s Manufacturing Trainee T.E.a.M. – Trainee Pool Engineering and Manufacturing 2011

Department at Apollo Tyres, I am made ever more aware of the need for the products produced here to be of good quality. I am further driven

high calibre, displaying motivation, technical and functional abilities as well

by the company’s drive to one of the world’s leading tyre makers.”

as a willingness to learn and develop new skills. Added to that, support from knowledgeable members and committed mentors, a structured mentorship

Apollo has already spent in the region of R500 000 on marketing

programme and support from senior management of CTSA, further contribute

promotions, post graduate initiatives as well as basic apprentice

to the success of the programme, whose key focus is to cultivate and enhance

programmes, an investment which they pledge to continue, with

the competencies of its graduates for current or future positions as well as to

immediate focus on the universities in Kwazulu Natal.

identify and develop quality replacements for key positions.

Similarly, Port Elizabeth based Continental Tyre SA recruits between 20

Continental primarily recruits engineering and natural science majors, but also

and 25 graduates and in-service trainees each year. Partnering with the

takes in graduates in business, economics, logistics, marketing and sales.

NMMU, the tyre maker is establishing long term relationships between higher education and business with the motive of scouting for talent

An intense twelve month graduate programme is designed to equip the

within various disciplines.

graduate with the necessary leadership skills through personal development and on-the-job-training.

According to Pamela de Wit, Management Development Specialist, the standard of graduates they manage to attract is of an extremely

Apollo graduates 2011.

Adds de Wit: “A number of our high potential graduates have been accepted

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F o c u s o n T h e S k i l l s S h o r t a g e • 17

into the International trainee programme in Hanover. The aim is for them to gain a thorough understanding of corporate functions such as Central Engineering, Central Manufacturing and Research and

2009

Development. They are expected to complete assignments and deal with constructive feedback, while at the same time getting to know new colleagues. They are assured of taking home plenty of fresh and stimulating ideas.” 2010

Interestingly, since 2010, five of the graduates have been nominated for specific international assignments, thereby offering these young talented people the opportunity the chance to expand their horizons locally and abroad. Equally worthy of mention is Goodyear’s Graduate-In-Training (GIT)

As for their Artisan Programme, Carla McIntosh says she’s proud of the

Programme which has been running successfully for the ninth

company’s role as host employer to the trade apprentices being trained in collaboration with reputable Eastern Cape education providers, business

consecutive year this year.

partners and the Manufacturing Engineering and Related Services Sector With the latest addition of 13 graduates at the beginning of this year,

Education and Training Authority (MERSETA).

the programme is growing. Carla McIntosh, recently appointed Group Human Resources Development Manager describes this

“It is an opportunity for learners to absorb the ways of the working world and is ‘teaching people to fish’. Even though unemployment is

programme is critical to the long term success of the company. “For us to reach our ultimate goal

currently high, a qualification and some work experience

of becoming a high performance organisation, we

will open doors to job opportunities that were closed to

need to focus on recruiting, developing, motivating and retaining high performance people. In an industry where it is critical to have on-time product delivery of the highest quality at the lowest possible cost, success lies in the quality of the people. “The GIT Programme is one of our strategically placed

❝

these individuals before, especially within their field,” she

A skill is something no

says.

one can ever take from

She adds: “A skill is something no one can ever take from

you. – Trade skills of electricians, fitters and

recruitment tools and is key to moulding new talent

instrument mechanics,

into our specialised industry. This two-year programme

are scarce and critical

provides accelerated exposure to every aspect of the

you. These are artisans in the making; they are learning the trade skills of electricians, fitters and instrument mechanics, all of which have been identified as scarce and critical for economic growth.” That the tyre industry is taking credible steps to address

business which serves as an amplified learning curve

for economic growth.

the issue is encouraging, however their efforts alone will

and a feeder pool for our key positions. We also aim to

❞

not suffice. The problem is widespread, extending across

fast track these graduates into management positions,

all segments of the automotive business.

which is why Goodyear makes a point of hooking up with local training providers to train our graduates on foundational

Enter Edu Trans

management skills.

As a means of shedding the prevailing perception that the automotive and transport manufacturing industries have little to offer beyond positions such

Kyle Chetty, one of the graduates sums it up, “the programme is

as diesel mechanic, factory worker or driver, FOCUS magazine is about to

preparing us for the next level of management and the next level

introduce an exciting initiative by way of a user-friendly guide to the fascinating

of leaders”.

world of wheels.

Lunga Mandonela adds: “It is a wonderful programme that teaches

The aim of Edu Trans (a combination of the words ‘educate’ and ‘transport’)

us the reality of the corporate environment. The experience we gain

is to target high school learners who are on the verge of contemplating their

is amazing.”

projected career paths and enticing them to explore career opportunities within the automotive sector.

F o c u s o n T h e S k i l l s S h o r t a g e • 1 9

The project – intended to complement the various career paraphernalia distributed by the Department of Education – will be distributed from

• Practical advice for learners, explaining HOW to enter the industry and the many benefits associated with being a part of this vibrant business sector.

trucks (supplied by Hino SA) at schools in leading centres. Extra copies will also be made available to school libraries, and other educational

Explains Charleen Clarke, editor of FOCUS: “We need to lure youngsters into

institutions such as technikons. More exciting still, the book will also be

our industry and Edu Trans aims to achieve that. To reach our goals in this

promoted on Facebook, Twitter and television.

respect we obviously need financial support from industry and government. Just the print bill alone (the initial print run is 80 000 copies), is running into

As for content, style and tone, the team at FOCUS believes that a

many hundreds of thousands of Rands. I strongly believe that this is a team

publication such as this needs to speak to the hearts and minds of

effort. We all know that the skills crisis is our greatest challenge. The time for

these impressionable teenagers who are highly discerning readers and

talking about the problem is over: we need to tackle it – now. First, we need

are also technology savvy, so that recipients of the material can relate to

to create hype and excitement surrounding the industry, explaining the many

the manner in which the information is being conveyed.

career opportunities available to school leavers. A perception exists that the ‘wheels’ game is not sexy, that it is not exciting, that it’s a dirt-under-your-

Subject matter will cover a wide variety of topics such as:

fingernails business. Nothing could be further from the truth!

• Overview of the Automotive and Transport industry in SA • Why should I consider a career in these industries?

“Next, we need to get involved. We need to interact with the children – show

• What is a learnership (i.e. who can apply, how long does it take, how

them tyres, explain how tyres are manufactured, show the raw rubber, get them

much does it cost, what qualification do you get at the end of the

to touch, feel and understand elements of our industry. We will be delivering

learnership etc.)

Edu Trans to schools and this will present the ideal opportunity for industry

• What opportunities are available and what qualifications are required?

representatives to interact with school children.”

(This will also outline the various automotive and transport industryrelated qualifications currently on offer by tertiary institutions). • Interviews with current workshop attendants, marketing managers, engineers etc.

Goodyear’s Graduate-In-Training Programme has been running successfully for the ninth consecutive year.

She concludes: “I believe that the skills crisis can be averted. And it will be averted. But only if we work together in order to fight this scourge.”

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I n d u s t r y N e w s • 2 1

Tyrecor’s Call Centre

Front Left: Engela van Eeden – Western Cape Seated: Sue-Anne Vercuiel – Gauteng Front Right: Lizelle Du Randt – KwaZulu Natal Back Left: Karen Swanepoel – Mpumalanga / Limpopo Back Middle: Nedene Lombaard – Eastern Cape Back Right: Hannelie Patterson – Freestate / Northern Cape / North West

TYRECOR – COMPANY GROWTH IS NO ACCIDENT Of late, we have been showcasing tyre companies specialising in brands

Company in China, and this despite its reputation for building Budget or

from the Far East, tyre makes which are fast becoming entrenched in

Economy brands such as Westlake.

our market. Another such success story is Tyrecor, holding company for the Infinity and Solideal tyre brands. Tyrecor has experienced significant

Says Kandhari: “A factory cannot get to this level of being a world-

growth over a relatively short period of time (the company was established

class producer without being a quality producer – not in our industry

in 2002), a feat which according to MD, Charl de Villiers, is no accident.

anyway! Over the last few years, the quality of the factories has improved tremendously. All the factories are buying the latest equipment from Europe

A far cry from what some might expect from a company representing

and the USA to expand their lines and a lot of the equipment manufacturers

products from a part of the world that has become the centre of controversy

for tyre making equipment have also set up shop in East Asia to cater to

surrounding product quality, Tyrecor operates to exemplary standards,

their demand.”

employing leading world practices and systems, both in terms of the management and logistical aspects of the company. Moreover, according

The improvements, claims Kandhari, are not only evident in the major

to de Villiers, the two brands it represents – both proven global brands

economy brand manufacturers but also in those that were previously

that are manufactured in China and Sri Lanka respectively - are chiefly

classified as the second tier of these budget manufacturers.

responsible for the company’s pleasing growth curve. “In South Africa, the mere fact that brands such as Infinity and Solideal He refers to an excerpt from a recent address by Surender Kandhari,

are fast gaining acceptance among discerning commercial operators and

Chairman of the Al Dobowi Group which owns the Infinity brand worldwide,

within the construction sector, is further testament to the factories based

in which Kandhari suggests that there are No Bad tyres – All Tyres are good

in the Far East and their increasing ability to produce world class products,”

– Some are better. He further cautions his audience to bear in mind that the

adds de Villiers. “More important, China and India are home to some of the

number 10 tyre factory in the world currently is Hangzhou Zhongce Rubber

world’s leading tyre makers. They might be based there, but their product

Not all tyres are created equal.

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2 4 â&#x20AC;˘ I n d u s t r y N e w s

Â&#x201C; Â&#x160;

quality and modus operandi meets all the required international standards.â&#x20AC;? And demand has been such that Tyrecor will shortly be extending its Infinity product range in order to be able to service the Underground Mining sector. The companyâ&#x20AC;&#x2122;s footprint has further expanded into the African continents (a sole distributor has been appointed in Zimbabwe, while Infinity product will also be made available in Namibia, Swaziland, Lesotho, Botswana,

Zambia, Mozambique and Mauritius, via selected dealers).

In terms of the South African market, the Johannesburg facility alone has the capacity to store 70 000 units in bonded section (the company moved into its new bonded warehouse in November). And a new Warehouse Management System, which is linked to their call centre in Cape Town, allows for accurate accounting of stock holding nationally across the companyâ&#x20AC;&#x2122;s three self-managed warehouses and three outsourced warehouses, an important development that has sped up order processing

Â&#x201E; Â&#x2026; Â? Â? Â&#x2022; Â&#x201E;

quite substantially. Added to that, the system is also linked via interface

Â&#x201E; Â&#x2019; Â Â&#x201D;

between the clearing agents and SARS, thereby providing further flexibility

to deliver tyres far quicker than the traditional alternative.

Lazer Measurement System

Speaking of the national call centre, this too is a new initiative. Manned by

for Trucks & Cars

six Customer Relations Managers, it operates via a 0861 TYRECOR number which links the company directly to the call centre.

Â&#x192; Â

Â? Â Â Â? Â?

Â&#x2039; Â&#x2019; Â&#x201D; Â

Further accomplishments include the introduction of Tyrecor privately branded range of inner tubes as well as a new accounting package that

Â&#x201E; Â&#x2019; Â Â&#x201D;

electronically mails invoices and statements.

for Trucks & Cars

& Hand Expanders

Says de Villiers: â&#x20AC;&#x153;This not only improves our efficiency but also reduces our carbon footprint as we strive to create a paperless environment. And having our own range of tubes is a step closer to becoming a one stop destination for our dealers.â&#x20AC;?

ERRATUM

Please note this picture was captioned incorrectly in SA Treads June issue. Below is the correct caption.

SolusPro Â? TM

Â Â?

Â&#x17D;Â&#x2030;Â&#x201A; Â Â&#x201A; Â&#x2018;Â&#x201A;Â&#x2030; Â&#x2019; Â?Â&#x160; Â&#x201C;Â&#x201A;Â? Â&#x2C6;ÂÂ&#x160; Â&#x160;Â&#x2C6;Â?

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Â Â? Â? Â? Â? Â Â? Â? Â? Â? Â Â Â Â&#x20AC;Â&#x20AC; Â&#x20AC; Â Â Â&#x201A;Â&#x192;Â&#x201E; Â&#x2026; Â&#x201E; Â&#x2020; Â&#x2021;

Â Â? Â? Â? Â? Â? Â Â? ÂÂÂ&#x20AC; Â&#x201A; ÂÂ&#x192;Â

Mohomed Moola â&#x20AC;&#x201C; Khans Tyre and Tube, Kroonstad; Ebrahim Mohmed â&#x20AC;&#x201C; Malboro Tyres; Khatija Mahomed â&#x20AC;&#x201C; Malboro Tyres; Shahnaaz Moola â&#x20AC;&#x201C; Khans Tyre and Tube, Kroonstad; Miriam Bibi Ashraf â&#x20AC;&#x201C; Khans Tyres, Newcastle; Sohail Ashraf â&#x20AC;&#x201C; Khans Tyres, Newcastle; Sayed Khot â&#x20AC;&#x201C; Tyreman and Aziz Parker â&#x20AC;&#x201C; Tyreman

M a n u f a c t u r i n g • 2 5

BRIDGESTONE TYRE CHECK REVEALS GROWING TYRE AWARENESS IN GAUTENG Hot on the heels of June’s Kimberley round of Bridgestone SA’s ongoing

APOLLO - NEW MARKETING HEAD TO TAKE APOLLO TYRES SOUTH AFRICA FORWARD

tyre safety survey, the tyre maker has released data from its second tyre check event of 2011, held in Gauteng, on July 23rd in the parking lot of

Gareth Passmore has been

Pick ‘n Pay’s Lambton Square Center in Germiston. And by all accounts,

appointed as Head: Marketing

Gauteng residents are taking tyre safety very seriously.

for Apollo Tyres South Africa (Pty) Ltd manufacturers of

Around 87 percent of the tyres surveyed were found to be in good

the Dunlop brand. The rapid

condition and correctly inflated, an improvement of one percent over last

expansion of Apollo Tyres

year’s national figure of 86 percent.

internationally,

with

the

acquisition of the European Bridgestone Public Relations Manager, Mandy Lovell says: “1700 tyres

tyre manufacturer Vredestein

on 425 vehicles were checked during the Germiston survey, and not

Banden

only were the results of the survey more encouraging than those recently

example, has necessitated the

obtained in Kimberley, but the survey team also far exceeded the survey

restructure and realignment of

goal of checking the tyres of at least 100 vehicles.”

key positions and departments within the Apollo Tyres Group and the

Following the usual procedure, the pressure and tread depth of each tyre

of dynamic growth into new markets.

being

the

latest

appointment of new personnel in order to achieve the company vision was checked and its size and any defects found were noted on the data form. An information leaflet was left on the windscreen of each vehicle

Gareth is based at the Apollo Tyres South Africa’s Head Office in

checked, with comments on the pressure and condition of the vehicle’s

Durban. He will lead the international brand marketing efforts of the

tyres.

company’s key product brands such as the premium Dunlop & Apollo brands for Africa (across 32 territories) and the Apollo brand into the Latin American markets.

OBITUARY Chris Elliott has passed away after a long illness. Chris had a long and illustrious career in the tyre industry. He was born in Cathcart in the Eastern Cape and attended St. Andrews College in Grahams Town. Chris joined Dunlop Tyres in 1971 as an order clerk, working his way up to national sales manager. 28 years later, he left Dunlop for the retail sector when he bought into Blue Route Tyres (this later became a Supa Quick franchise) in partnership with Gavin and Mike Gehardi. Our condolences to his family, friends and colleagues.

Gareth has over 18 years international experience working in the tyre industry, covering a number of functions including commercial management, sales and marketing. He spent a number of years with Continental Tyres occupying senior roles such as Head of the Middle East and Near East and North Africa regions; Regional Director responsible for the company’s interests in India and Pakistan; as well as Marketing Manager for the brand in South Africa. Gareth comments, “The coming years are going to be challenging, yet exciting ones for the tyre industry and the Apollo Tyres Group as a whole. I am delighted to be able to play a role in charting Apollo’s path to the future and helping to bring the bold vision for the Group to fruition.” Gareth and his team will be bringing in the integration across locations and will focus on augmenting each product brand’s position both with vehicle manufacturers and in the replacement market.

2 6 • M a n u f a c t u r i n g

INTERNATIoNAL ECO AWARD FOR GOODYEAR EFFICIENTGRIP

One of Goodyear’s latest additions to its product lineup – EfficentGrip with FuelSaving Technology – has been awarded The Green Innovation Award by GreenWorks, a Luxembourg-based portal dedicated to companies that are sensitive to environmental impact and initiatives that favour sustainable development, friendly products and services. EfficientGrip is uniquely designed to provide driving performance while at the same time doing its bit for the environment. It has proven handling and braking capabilities, plus it provides excellent mileage and reduced fuel consumption due to its rolling resistance. The award reflects Goodyear’s efforts to reduce the C02 footprint with innovative tyre technologies.

Goodyear won the Automechanika Innovation Award for the Efficient Grip.

D i s t r i b u t i o n • 2 7

2 8 • C o n t i C o r n e r

Run2Stop Challenge pits man against machine

Common to both man and machine was Continental Rubber Compound Technology, which not only made its appearance on the Q7, but remarkably, also to the Adistar Ride 3

An exciting, if somewhat

trainers.

unorthodox promotions

Continental Tyre SA explains: “The campaign

campaign, recently saw man

Continental Tyre is at the forefront of leading

being pitted against machine

First stop – ContiPartner in Citrusdal

ContiCrossContact SUV tyres fitted to the Audi

Russel Stewart, Marketing Manager for was designed to drive home the message that technology and innovation in the rubber

N1 City in Goodwood with both man and the

sector.

Continental branded Audi making their way

“We wanted to put together an event that

towards Citrusdal where the drivers’ first task

would showcase Continental’s latest innovation

was to locate the Citrusdale ContiPartner Store.

professional runners taking

in rubber compound technology that is now

According to driving team captain, Bradley

on an Audi Q7, in a race that

part of Adidas’ top of the range road and trail

Carnell (ex Bafana Bafana star), although the

running shoe, and of course, Continental’s

runners were running a direct route towards

took place between Cape

world class tyres. And what better way to do

Johannesburg, they were being detoured with

it than having man up against machine fighting

tasks and clues in various towns as a means

Town and Johannesburg in

for first place, both on rubber compound

of evening the score. As part of their course,

early August – all in the name

technology from Continental.”

the driving team was required to stop at 28

Stewart adds: “This was a form of experiential

ContiPartner Stores on route and undergo a

marketing which actively promotes an

series of tasks.

interactive exchange between a brand and the

Despite the 1300km journey ahead for the

in the form of a team of

of innovation and brand awareness.

consumer.”

athletes and just over 6000kms for the drivers,

The 12-day race took off from The Tyre Guys

getting to the halfway point had not been an

C o n t i C o r n e r • 2 9

The running team captained by radio personality Brad Brown (94.7 Highveld Stereo) at the start event held at The Tyre Guys N1 City Cape Town

easy ride with a further obstacle of sub-zero

across tricky terrain, on Continental’s latest

weather conditions.

rubber compound. The campaign proved

Says running team captain, Brad Brown from

a massive success as both the running and

94.7 Highveld Stereo: “This was certainly a

driving team were well received in every town

challenge! We were battered by some really

visited. Well done to all those who made this

strong winds which made it a true test of

possible – the mere fact that the running shoe

staying power. Running through the Karoo

is now being referred to as the Conti shoe

was exceptionally cold and despite being hit by snow, the team managed to remain in high spirits and made good time.”

is testament to Continental’s strength as a Helman Mkhalela (ex Bafana Bafana player and star winger; 1993-2000)

Fortunately, the runners reported that the

premium brand in South Africa. Interest and hype around this event was such that it even elicited the start-up of Continental’s

Continental rubber compound on the soles

The runners looked incredibly relieved to have

own Facebook page, with followers providing

of the trainers saved them a few hiccups by

hit the final destination and received a warm

comment and offering suggestions over the

providing that extra-needed grip. Apparently,

welcome from the Continental staff and press

12-day period. A prize was offered for the

they managed to cover a greater distance on

members who had assembled at the Constantia

ultimate fan on Facebook that consisted of an

the stretch from Wellington to Ceres, which

Kloof ContiPartner store to welcome them.

ultimate driving experience for the fan and a

relieved the pressure somewhat from the

But just when both teams thought that the

friend in an Audi R8 at Audi Driving Experience,

Sutherland leg.

challenge had ended, there was one last task

all expenses paid.

A gruelling 12 days and many small towns

ahead: The Conti-Castle competition. This

Stewart hints that the event might even be

later, and after a long and tiresome journey, it

involved the two teams each having to create

repeated next year, and if it is there will be an

was the driving team who cruised to the finish

a tricky balancing act of a tower of tyres with

even greater emphasis on social responsibility

line first, with the exhausted runners hot on

Adidas shoes, all in the name of raising money

and leaving a lasting legacy on the little towns

their exhaust pipe.

for the Sports Trust.

along the way.

Speed machine and current world record The drive team, official winners of the 2011 Run2Stop Challenge.

holder over 50 miles, Bruce Fordyce and his team of Andre Arendse, Roger de Sa and Gavin Hunt managed to keep their Conti-Castle intact, winning R10 000 for the Sports Trust, thereby adding to the R10 000 total already donated to the Sports Trust at the start event. Recapping on the event, Stewart says: “The event was all in the name of showcasing excellence as we pit man against machine,

Helman Mkhalela who attracted attention with local communities as the running team passed through smaller towns.

3 0 • B a n d a g N e w s

The return to retreading . . . With staggering costs from all directions, transporters are finding themselves held at ransom in trying to control operating costs. Fuel and tyres generally represent the two highest operating costs for transporters, with tyres providing the only avenue of exploration to make a meaningful impact on cost savings.

With numerous options having being explored over the past number of years, Bandag has observed a Return to Retreading as many transporters realise the true value of the Bandag Retreading System. More

than

years

ago,

Bandag

revolutionised the retreading industry with a

Your needs

Our Programmes & Services

• A better view on your fleet’s tyre needs, cost structure • Advice on the most effective use of resources and cost reduction possibilities • Tyre products offering you the best value for money • Close follow-up on your fleet’s tyre programmes • Maximum fleet uptime • Best in Class Management systems • Peace of mind

• Audit and analyses, extensive reporting • Recommendations according to your specific situation and needs, tyre policy • Comprehensive tyre programmes, the ideal mix of best-in-class new and retread tyre products • Preventative maintenance • ETA 24/7 roadside assistance • Management reporting, centralised billing • Comprehensive third party, product reliability and service deficiency insurance

pre-cure retreading system aimed primarily at

have evolved and demands become even

Today, Bandag offers a multitude of products

reducing the operating costs of transporters.

greater. Bandag has been there every step of

and services all geared to provide transporters

the way to meet these demands and ensure

with peace of mind while Bandag focuses

It will come as no surprise to learn that over the

that the wheels of its fleet customers keep

on ensuring a maximum return on your tyre

length of this journey, the needs of transporters

rolling.

investment.

With Bandag, you don’t have to be a tyre expert. You just have to know one! For more information on how you can benefit contact Bandag today on +27 11 439 6000 or visit www.bandag.co.za.

With the reliability you get from Bandag, your ﬂeet can take on anything. 8182 Bandag Strip Ad.indd 3

www.bandag.co.za 5/15/08 4:39:38 PM

C o m p e t i t i o n • 3 1

WIN with

Continental! For a chance to win a pair of Adidas SuperNova Riot 3 trail shoes or Adidas Adistar Ride 3 running shoes featuring Continental Traction Compound technology, as well as a set of Continental tyres, valued over R5 000.00, enter our quarterly competition.

Terms and Conditions: • Shoe prize is subject to size availability from

Answer the easy question below and submit your answer either via the website, www.satreads.co.za or via fax on 011 658-0010.

Adidas South Africa. • Shoe design may vary from images shown based on design availability from Adidas South Africa. • Continental Tyre prize entails 4 Continental branded tyres for passenger or 4x4 vehicles in the size range 13-18 inch.

Question: What distance did the runners and drivers cover during the Run2Stop challenge?

• Tyre availability is subject to stock availability from Continental Tyre and on imported tyres, a waiting time for stock may be required. • Prizes are not transferable and may not be exchanged for cash.

pirelli.co.za

leTâ&#x20AC;&#x2122;s dance

Official Tyre supplier Of The fia f1 WOrld champiOnship

T a l k i n g T y r e s • 3 3

TYRE TESTI NG

Cutting the

cr p

When you set out to buy a car you take it for a test drive, but when you need new tyres – the most critical safety component – it’s all about hype and guesswork. It’s time

for some authoritative, independent tyre testing

By Colin Mileman

We all know that tyres are the most important, safety critical component on any

for the best. You only find out if it’s good enough when you hit the road, and

vehicle. And that a tyre’s contact patch on the road is typically no bigger than

your choice then has to serve you for thousands of kilometres, whether you

the palm of your hand.

like it or not. Typically you’ll only realise the shortcomings when it’s too late …

So, when Mr or Mrs Average begrudgingly needs to fork out on new rubber,

The reality is that there is no single, reliable, authoritative and independent

how do they go about making an informed choice?

source that separates the good from the average, the bad and the downright dangerous.

Without much effort, off the top of my head I can easily list in excess of 20 well-known passenger, light commercial and 4x4 tyre brands – and that’s not

While tyre manufacturers often do their own testing, this is obviously fraught

counting the raft of new imports that arrive on our shores virtually daily. Or

with problems in terms of credibility. It’s all too easy to score a goal when you

heavy commercial, OTR and specialised manufacturers. Or retreads for that

own the ball, the pitch, the referee and the scoreboard. I’ve been on enough

matter.

local and international tyre launches to see how easily the results can be (and sometimes are) ‘tweaked’.

So how on earth does the normal guy or gal know whether Tyre A is better than Tyre Z?

Ultimately, this responsibility can only be entrusted to a totally autonomous body that is genuinely without fear or favour.

For some, their default choice will be a trusted brand that has been used by the family for decades. Others may be influenced by a high-profile ad campaign, or

In the UK, the major motoring magazines do regular tyre tests, and these are

some fanciful racing pedigree. But when you get down to the basics, it comes

exceptionally popular and successful. From a South African perspective, when

down to one simple thing: price.

I was at Topcar magazine – an independent title at the time – we put our balls on the block and conducted a series of ground-breaking tyre tests that cut

Most people will question whether it is worth spending a premium on a

through the cr*p and produced dependable, comparative results that Joe and

mainstream, established brand, when the burgeoning number of cheaper tyres

Jess Average could trust.

seem do the job just as well. That consumers and the tyre industry praised our efforts was fantastic, but we Without facts and figures to rely on you’re just playing the lottery and hoping

set out knowing that typically fickle SA companies are all too quick to cancel

34 48 • TGaol ok di ny ge aTr y rNeesw s

advertising contracts if shown in a poor light. And advertising is what pays the

homework, got all the tyres and rims you need, there’s an army of fitment

bills for any publishing house.

specialists on hand, and it’s all overseen by the beady eyes of the manufacturers. You’re set all set, only for proceedings to be halted by a gust of wind, a light

Nevertheless, we endured with these industry-defining tests for several years,

shower or a marginal change in temperature.

and the Topcar tests remain unmatched – and unrepeated – locally. I can understand why, as it is an exhaustive process that takes many, many months

Indeed, in order to be absolutely accurate, repeatable and scientific, testing has

of planning. It requires a hefty budget too in terms of vehicles, fuel, personnel,

to take place within clearly defined weather parameters. I’ve spent countless

facilities and equipment.

hours waiting and praying for Mother Nature to play

❝

Then there’s the thorny issue of procuring the tyres. No SA magazine has the budget to go out and purchase a minimum of eight tyres for each brand, plus fund the whole tyre testing exercise.

along, or dreaming of Gerotek’s test tracks miraculously being covered with a giant roof and complemented by full

Ultimately, this

lighting and climate control.

responsibility can only be Despite all the long hours and grey hairs, the results

entrusted to

Therefore you need the buy-in of the tyre industry which

a totally autonomous body

has to willingly supply tyres for critical and comparative

that is genuinely

evaluation – and some brands disappear at the mere notion. At the minimum, you still have to purchase ensure special one-off tyres aren’t sneaked into the mix by the manufacturers. And yes, this has been known to happen.

fascinating to see how some budget brands dramatically outclassed the big names. Crucially, consumers always

without fear or favour.

reference tyres through normal dealer channels to

always proved reliable, and the efforts justified. It was

backed the tests, relating how they matched real-world experiences.

❞

In the past 10 years, however, so much more has come

into play in terms of tyre technology. Beyond fuel economy, tight budgets demand a tyre with durability and decent mileage. Testing this would, no doubt,

A suitable venue has to be chosen for the tests. There really is only one, in the

be an arduous and very costly exercise.

form of the Gerotek Vehicle Testing facility near Pretoria, which boasts the all necessary tracks and measuring equipment to make this happen – at a fee of

Similarly, the ever controversial run-flat technology also has to be brought to

course!

the fore and put through the same rigorous regime, and compared directly against standard tyres. It is essential to also evaluate the manufacturers’ claims

At the helm of the test vehicle, you also need exceptional driver that can drive

regarding zero-pressure performance and endurance, as well as other factors

to the limits like clockwork, lap after lap, hour after hour, day after day. The Stig

such as puncture resistance.

certainly won’t do, as he also has to communicate feedback on each tyre. The driver’s subjective input plays an important role in interpreting the core data, as

A mammoth task it is, but it’s something we desperately need on an ongoing

the ‘feel’ and responsiveness of the tyre is what provides confidence to push

basis covering passenger car, LCV, 4x4 and truck segments. Whether it’s a

to the edge.

motoring magazine or independent authority of the ilk of the AA, we need to cut through all the bull to generate honest and reliable tyre tests.

One issue of growing importance in modern tyre technology is rolling resistance and its impact on fuel economy. Actual testing of this facet on the

On the one hand it will allow people to make accurate and informed choices

road is unreliable at best, so you need a special tyre dynamometer to test this

based on scientific evidence. At the same time it will enhance competition

in the controlled confines of a laboratory. At the time of the Topcar tests, there

and quality in the tyre industry, while eliminating myths and highlighting sub-

wasn’t such a device in the country.

standard local or imported products that are simply not fit for our roads.

Oh yes, then there’s the small matter of the weather. You’ve done all your

Any takers?

Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 13 years of experience in this field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for several years.

3 6 • G o o d y e a r N e w s

5FM DJ Fresh is new Face of Goodyear The introduction of a brand ambassador is

have acknowledged that we need to talk to our

sexy and that negates the ‘so what’ factor.

considered unusual in the tyre industry but,

people in a way that is relevant to them and

We needed a brand ambassador to promote

as Myles Dent, Goodyear Marketing and

not through a European or American imposed

the image and acceptance of the brand – and

Communications Manager, explains, much in-

message.

to strengthen the relevance and acceptance

depth research went in to the development of

Goodyear’s global brand positioning – Safety

of the ‘Safety Together’ platform through

this exciting new campaign.

together – needed to be considered in the

personal endorsement.”

“To start with, we identified a number of

context of South Africa.

And who better to break through the

factors posing a threat to the growth of

“Of course safety is an inherent human

traditional target market to greet 18-25 year

traditional brands like Goodyear in South

need, but in South Africa we are talking to a

olds with his vibrant, energetic personality

Africa. The burgeoning new black market and

desensitized nation and a market that harbours

than South Africa’s hottest radio disc jockey,

disproportionate youth market, for instance,

the natural ‘bulletproof’ mindset of youth.

DJ Fresh?

have little experience or loyalty to traditional

One has only to look at the failure of Arrive

“DJ Fresh has local and relevant appeal. We

brands and do not aspire to own them. This

Alive campaigns and Zero Tolerance police

undertook extensive research to determine

phenomenon is not unique to Goodyear. It is

strategies as proof.

people’s understanding and perception of

experienced by many leading international

“This does not mean that safety does not

this new communications direction and their

brands in other product categories. The South

matter. It does, it is still a sub-conscious

acceptance of our chosen celebrity. Fresh

African market is exceptional, so just because

need, but it needs to be talked about in a way

stands out because he is popular across a

a brand message is successful in other parts

that is both motivational and aspirational to

broad market, but especially the young, and

of the world does not mean it will work here.

consumers.”

his image as a cool family man extends this

“Instead, our research clearly identified the

appeal.”

need for content that offers both local and

SAFETY GETS SEXY

DJ Fresh – aka Thato ‘Big Dawg’ Sikwane –

relevant appeal to these markets. Although

So, how does one communicate ‘safety’ to

is currently the fourth most popular internet

we continued to work closely with Goodyear’s

our local audience in a way that makes it

brand in the country and boasts more than

European brand team, Goodyear South Africa

appealing, inspiring, believable and relevant

35 000 followers on twitter. He is married to

is the only country in the group that has been

to all?

Thabiso, is father to a son and a daughter, and

granted the go ahead to create a specifically

“We needed to associate the Goodyear brand

has been one of 5FM music radio’s best loved

local campaign! Our international colleagues

with a ‘home truth’ that is aspirational and

DJs since 2006. He is also a self confessed

G o o d y e a r N e w s • 3 7

Dynamic 5FM DJ Fresh is the new face of Goodyear, cutting through the divide between old school and young blood to drive home the company’s universal message and take ‘safety’ from ‘so what’ to ‘so sexy’.

petrol head, driving four or five cars, which

While Fresh rushes through his exhilarating

makes what he has to say about Goodyear

daily routine in the commercial – from studio

tyres all the more credible.

to strobe lit dance floor in a sports car – he talks personally to the viewer, establishing

CREDIBLE COMMUNICATION

a believable relationship that will call on

Earlier this year, Fresh was officially appointed

consumers to sit up and take notice.

as Goodyear’s brand ambassador for the

Fresh meets a demanding schedule and

foreseeable future in various forms of media.

demands absolute confidence in his equipment

For starters, the glossy new campaign

too, which is why he drives the Goodyear

features a 30 second television commercial,

Eagle F1 Asymmetric 2 with ActiveBraking

magazine advertising, digital marketing and

and FuelSaving Technology. And whether he’s

also supported at dealer level via new life-

winding through mountain passes or night

sized POS (point of sale) stands featuring DJ

driving on the freeway, the iconic blimp hovers

Fresh.

overhead reminding consumers of Goodyear’s

“DJ Fresh drives Goodyear” is the gist of it

timeless message of safety.

all. Living life in the fast lane, as Fresh does,

“It’s a revolutionary concept and we are

he is driven by performance and has to be

confident it will establish category breaking

uncompromising when it comes to safety ...

brand recognition and revitalise existing

because he wants to “come back and do it all

perceptions of the Goodyear brand within the

again tomorrow”.

automotive sector,” Dent said.

D e a l e r P r o f i l e • 3 9

Jill, Charlie and Mark

F A M ILY B USINESS

Stands the test of time!

The focus falls on a Pinetown operation, in particular, on an individual whose accomplishments in the retail game have accelerated the growth of a family business from one humble store in 1952 (his father’s), to 10 over the course of five decades. The man in question is Charlie Jones, owner of a number of retail stores in Kwazulu-Natal, among them, Hi-Q Rossburgh. As is customary with many of the trade’s leading tyre moguls, his

exposure to the tyre trade when he came into the business in 1972.

stable of stores, now seven strong (three fell away after a recent consolidation programme), not only bears testament to Charlie’s will

In April of this year, the Rossburgh store underwent a massive revamp by

to succeed, it also enables him to operate in a true multi-brand fashion.

way of switching alliances to the Hi-Q brand of stores, a move which Charlie

But suffice to say the original store in Pinetown holds a special place

describes as prudent and relatively inexpensive thanks to the assistance he

in his heart. After all it was this store that served as Charlie’s first

got from Hi-Q’s franchisor.

4 0 • D e a l e r P r o f i l e

Business has taken a knock since the FIFA World Cup in 2010, but is slowly beginning to improve.

He says: “Our franchise fees are now market-related

to look for new creative ways to attract and retain

and more importantly, the Hi-Q signage is that much

the customer.”

more upmarket and hard to miss leading to greater exposure and a subsequent surge in business. July was a record month for us, an astounding feat given the depressed nature of the market.” And it couldn’t have come at a better time, according to him. “Business has taken a knock since the FIFA World Cup in 2010, across all

❝

For Charlie and his team, getting creative involves a

July was a record

number of things such as making savvy purchasing

month for us, an

decisions, carrying sufficient stock, incentivising staff,

astounding feat given

even providing a full- fledged rim repair centre on the

the depressed nature

premises. In addition, counter staff are sent on scores

of the market.”

knowledge and are further encouraged to’ sell up’

segments, from passenger tyres right up to earthmover and farming,” says Charlie. “ Moreover,

❞

of product training courses aimed at enhancing their wherever possible.

the truck market remains highly competitive and

Although times have been tough of late, these

challenging in terms of cash flow which is why we

initiatives coupled with the internal restructure

remain selective as to which fleets to service,” he adds. “And of course

and consolidation, have meant that the business is poised to survive, an

cheap imports pose their own set of challenges, making it increasingly

important consideration given that both Charlie’s son and daughter are now

difficult for the dealer trade to remain strictly loyal to local makes.

actively involved.

“Thankfully, we are seeing a slight upturn in the market, particularly

As for Charlie, the time has come for him to take a back seat as he hands

on the earthmover front which should facilitate greater movement, but

over to the next generation. Here’s to the next 50 years Jones family! We

margins are still being squeezed, making it ever more important for us

wish you lots of luck and success.

This store houses a full-fledged repair centre on site.

D i s t r i b u t i o n • 4 1

Tiger Wheel & Tyre teams up with Discovery VitalityDrive™ In their continuous drive to promote safety on the roads, leading wheel and tyre chain, Tiger Wheel & Tyre, has teamed up with Discovery VitalityDrive™ to reward participating customers for having an annual Multipoint vehicle safety check.    Discovery VitalityDrive™ members can earn up to 250 VitalityDrive™ points (also referred to as Driver Quotient points or DQ points) when they visit their nearest Tiger Wheel & Tyre to have their vehicles inspected for all the road-safety essentials. These include the likes of roadworthy tyres, wheels,

Tiger Wheel & Tyre Marketing Executive, Joe du Plooy

❝

is excited about this new venture, adding, “Our co-

The Multipoint vehicle safety check serves

venture with Discovery VitalityDrive™ is a winning formula for both brands as well as for all vehicle owners out there. Together we can do more to

windscreen wipers, lights, hazards, seatbelts,

as a great advantage

promote peace of mind on the roads, and reward our

steering, hooter checks and an inspection on shocks.

to all drivers and is

drivers out there for their road-safety efforts.”

The Multipoint vehicle safety check serves as a great

yet another pro-active

advantage to all drivers and is yet another pro-active

approach by Tiger Wheel

approach by Tiger Wheel & Tyre and Discovery VitalityDrive™ to enhance safe journeying on our

& Tyre and Discovery

local and national roads. Depending on a member’s

VitalityDriveTM to enhance

VitalityDrive™ status, he/she can cash in on some extra perks which include cash-back rewards of between 8% and 15% when purchasing new wheels and tyres, using their DiscoveryCard.

safe journeying on our local and national roads

❞

Discovery VitalityDrive™ members wishing to take advantage of this beneficial offer are reminded to bring along their Discovery Insure membership card when they visit any Tiger Wheel & Tyre nationwide, to complete their Multipoint vehicle safety check.  To find out more on how to become a VitalityDrive™ member visit www.discovery.co.za. For more information on the MultiPoint vehicle safety check, log onto www.twt.to or enquire in-store today.

4 2 • D i s t r i b u t i o n

Maxxis team negotiates difficult terrain By Stefan Hefer

Despite difficult terrain and a fair share of car trouble, the Maxxis team came out on top during the recent

The Super Modified Class had to make use of all their vehicles capabilities in dealing with the taxing terrain to rack up points. Some competitors even

4x4 challenge, held in Alberton, Gauteng.

went up to their maximum allowed tyre size of 37”! At the end of the day

Some 4x4 challenges can be held in natural areas, areas that due to their

and Carine Swart made a welcome return to the podium. Well done lasses!

Izak Maritz walked away with first place, followed by Lukas and Hannie Holtzhausen of Team Maxxis. In third place, the all-girl team Maxxis of Hesma

unique circumstances offer obstacles that beg to be conquered and are accessible by competitors and spectators alike. But due to their nature, these

Things were certainly interesting in the Production Modified Class with first

areas are far and few between, so to quench the thirst of those who want

points on the board only after two obstacles. It didn’t get any easier as the

to test their skills against the odds, some challenges are held on man-made

day progressed, but ever consistent Leon Gouws and co-driver Tjaart van

terrains.

der Walt slowly pulled away from the rest and finished first with 347 points. Ernest du Preez and co-driver Vanie Oosthuizen had an up and down day,

The Gauteng Maxxis National 4x4 Challenge, held in Alberton on the 13th

especially after they managed to roll their car during a recovery attempt!

of August, was held on such a terrain. The only problem with man-made

This didn’t stop them though from capitalising when it counted. They walked

terrains is that when they are established on fresh ground the obstacle

away with second place. With a car that just did not want to cooperate, Hanko

builders have carte-blanche in what they create, without the restrictions of

Swart and Charles Pearce (Team Maxxis) just did not have a day they would

the natural surroundings. This can lead to difficulty…especially for those

want to remember. From engine management trouble to a broken front

competing for the top positions in the series.

differential, they saw it all. They did, however, manage to scrape into third place for the day.

Contrary to the norm, the Alberton Track was quite dry this year, but due to the nature of the obstacles competitors were wary of falling behind as the

In the Modified Class it was a two battle from early on. While the rest of the

chances of making up points were very slim.

class was battling to get to grips with the obstacles, Rory Flett (Team Maxxis) and Brett Law made a clean break. The two KZN-based drivers battled it out until the end, with just 10 points separating them at the end of the day. Rory and his son, David, managed to the take top position eventually. The rest of the challenge was taken up with competitors from various classes. From the Street Legal Locker Class, to the Standard Class and Open Class, there were vehicles competing in every shape and form. There were Land Rovers, Jeeps and Toyotas as one would expect, but the contrast between the two-wheel drive buggy of Herman Barnard and the VW Synchro of Leonard Blignaut was too much for some. Suffice it to say that the Maxxis National 4x4 Challenge caters for motoring enthusiasts from all walks of life!

W o r l d N e w s • 4 3

BRIDGESTONE TO BOOST US PRODUCTION WITH $135M INVESTMENT A US$135 million being made in Bridgestone’s Aiken County factory in the US is expected to increase its output of passenger and light truck tyres by an additional 4 750 units a day starting from the second quarter of 2013. The investment will create 122 new full-time and contractor positions and expand the main Aiken County plant and mixing building by 25 000sqm.

KALUGA CHOSEN AS SITE FOR CONTI’S RUSSIAN PLANT ANALYSTS ON PIRELLI RESULTS: ‘FEWER TYRES, MORE PROFITS’

In a recent press statement, Nikolai Setzer, head of Continental AG’s

Following the publication of second quarter/first half 2011 financial results

Board member, said that the Kaluga plant will focus on meeting the

showing Pirelli doubled nett profits year-on-year, financial analysts have

company’s strategic goal of achieving above-average and profitable

lauded Pirelli ‘over any other auto part or tyre maker in the EU’.

growth, particularly in emerging markets.

Morgan Stanley analysts attributed the tyre manufacturer’s greater than 10

The billion euro investment Setzer announced will cover a number of

percent outperformance on second quarter pre-tax profits estimates (EBIT)

projects, including expanding capacity in Brazil, the US and Europe.

and increased margin guidance for 2011, which is said to imply more than 5

Approximately 220 million euros will be invested in the new Kaluga plant

percent upgrade in consensus, to its ‘ever impressive pricing power’.

alone and production is slated to start at the end of 2013.

Passenger and Light Truck Tires Division and Continental AG Executive

(tyrepress.com)

The main story the analysts are telling is that while Pirelli’s 1.4 billion euros of sales were 2 percent shy of consensus expectations, EBIT of 147 million euros was 11 percent above expectations. According to Morgan Stanley, the implied 10.6 percent margin is 124 basis points better than expected, driven by 16 percent growth in price/mix. Or, in other words, less tyres and more profit. Pricing power at Pirelli is seen as ‘particularly remarkable’ due to the fact that it comes after 10 percent growth in 2010.

TRIANGLE TO WORK WITH UNIVERSITY OF AKRON IN RUBBER AND ELASTOMER RESEARCH PROJECTS The city of Akron boasts strong credentials for being the tyre

Overall the analysts concluded that this is a ‘winning strategy in today’s

industry capital of the United States. Back in the US industry’s glory

under-supplied tyre markets.

days, it went by the name of ‘Tire City’ and was home to the four major domestic players, Goodrich, Goodyear, Firestone and General Tire. Goodyear is the only one of this quartet to retain its main domicile there, the other three having been respectively acquired by Michelin,

APOLLO CHAIRMAN ELECTED TO TIA HALL OF FAME

Bridgestone and Continental, yet in recent years new arrivals have also chosen Akron as home. Today both BKT and Trelleborg operate

The Tire Industry Association (TIA) has elected Onkar S. Kanwar, chairman, Apollo Tyres Ltd to its Hall of Fame. TIA Executive Vice President Roy Littlefield lauded Kanwar saying, ‘his remarkable career has helped to make the tyre industry what it is today. He exemplifies everything that is great about this industry.”

(TireBusiness.com)

their national operations out of the city and Bridgestone’s US Technical Center is also located there. As of August 19, Chinese manufacturer the Triangle Group has added its name to this list with the opening of its US headquarters and research and development company. (All other stories courtesy of tyrepress.com)

4 4 • C o m p e t i t i o n / S u b s c r i p t i o n

Congratulations!

to our previous competition winner

Mr D.R McPherson of Tyrepro, Namibia whose correct answer wins him a set of 4 x 4 Scorpion Verde tyres courtesy of Pirelli.

quarterly competition QUESTION: What distance did the runners

and drivers cover during the Run2Stop challenge?

ANSWER: �� Name: ��

Click www.sa onto treads. to ente co.za r!

Win…

… a pair of Adidas SuperNova Riot 3 trail shoes or Adidas Adistar Ride 3 running shoes featuring

Company: ��

Continental Traction Compound

Address: ��

technology, as well as a set of

��

Continental tyres valued in excess of

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R5000.00

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