STAR GAZE
CONTENTS 01 INTRODUCTION ABOUT THE BRAND
02 LOGO
PRIMARY / SECONDARY / SIZING AND COLOUR USE
03 COLOR PATTERN HOW TO USE
04 TYPEFACES
PRIMARY / SECOMDARY
05 GALLERY
SHOWING APPLICATION
01
INTRODUCTION
INTRODUCTION Here provide meals related to constellations and astrological theme, delicious herbal food and tea therapy, a comfortable venue, useful books, and hold astrological festivals (such as full moon/new moon/lunar eclipse, etc.) for astrologers to participate. There will be astrologers who will provide divination services. There will be a constellation matching game, and the horoscope encyclopedia will be brought out in the meal, so that it can satisfy groups of different novices or practitioners. Because the general cafe does not have a field and matching to give novices to understand astrology or to give practitioners a meeting place, such a theme cafe can drive different groups to contact astrology.
01
INTRODUCTION
ABOUT THE BRAND CONCEPT With the rise of the new age movement in Hong Kong, many people have entered into spirituality. In order to promote the body, mind, and soul, astrology is feasible. In addition to understanding your own strengths and weaknesses(including body, character), you can also use different herbs to help you improve your body, mind, and soul problems. This cafe It will provide delicious herbal food and tea therapy corresponding to the advantages and disadvantages of its own astrolabe to promote physical and mental health.
02
LOGO
PRIMARY LOGO Our logoi represents the commitment and purpose of our organization. By applying it consistently. The Primary logo of STAR GAZE can be placed in different common places, such as sign or website. The logo uses starlight as an element, and also refers to different signpost icons to be added to the logo, hoping that there will be a sense of indicator, leading astrology to life.
STAR GAZE
STAR GAZE
Minimun 17mm
I will sometime be necessary to increase and decrease on the print area. Always keep it in proportion. Always ensure that the central graphic is eligible. If the logo goes below 17mm, it can’t be use.
02
LOGO
SECONDARY LOGO The Secondary logo of STAR GAZE can be placed in different places, if you need to simplify, the secondary logo of STAR GAZE can be placed in a different place, such as a sticker or a store banner. The logo also uses starlight as an element. Grapic can be used alone, even if it does not have the store name STAR GAZE, it is also very iconic. You can place another background colour if you think it can match it, that will be fun!
02
LOGO
COLOUR USE Our logo can replace different colour if you have another situation need to change the main colour. You only need to keep the color consistent with the mood board, you can change the color in the colour pattern at any time, or change the logo to black and white according to the situation. There are the example to show how to change colour.
STAR GAZE
STAR GAZE
STAR GAZE
STAR GAZE
STAR GAZE
STAR GAZE
03
COLOUR PATTERN
COLOUR PATTERN
STAR LIGHT
GALAXY BLUE
CMYK: 6, 8, 24, 0
CMYK: 86, 46, 33
RGB: 244, 233,204
RGB: 42, 43, 63
Hex: #f3e8cc
Hex: #29263f
TWILIGHT BLUE
STAR GAZE
CMYK: 61, 33, 25, 7
CMYK: 91, 8, 51, 69
RGB: 108, 144, 166
RGB: 25, 29, 69
Hex: #6b8fa5
Hex: #181d3
DUSK BLUE
MYSTERY COFFEE
CMYK: 85, 64, 20, 4
CMYK: 65, 61, 60 74
RGB: 56, 91, 143
RGB: 45, 40, 37
Hex: #385a8f
Hex: #2d2825
04
TYPRFACE
TYPE FACE CASLON PRO USE FOR HEALINES UPPERCASE
CASLON PRO Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ
LOWERCASE
abcdefghijklm nopqrstuvwxyz 1234567890
UNIVERS
UNIVERS
USE FOR SUBTITLE AND SUBTITTLE
Bold / Light
UPPERCASE
ABCDEFGHIJKLM N O P Q R ST UVW XY Z
LOWERCASE
abcdefghijklm nopqrstuvwxyz 1234567890
AQUARIUS ERA # Welcome Jupiter and Saturn enter Aquarius As Jupiter and Saturn enter Aquarius, a new era is born. Personal special value, great love for living things, virtual technology, charitable activities and spiritual life are even more important. After more than 180 years of Capricorn era, human beings have gone through the Mercedes-Benz of material and self-worth and come to a new era. Focus on Inner peace and elevation.
05
GALLERY
GALLERY
BUSINESS CARD
COASTER
05
GALLERY
SIGNAGE
GIFT BOX
05
GALLERY
GALLERY
COFFEE CUP
COFFEE CUP
05
GALLERY
TAKEAWAY CUP
TAKEAWAY CUP
05
GALLERY
TAKEAWAY BAG
TAKEAWAY BAG
TAKEAWAY BAG
05
GALLERY
FOOD BOX
FOOD BOX
FOOD BOX
05
GALLERY
T-SHIRT
T-SHIRT