OTHER SUPPORTIVE TDM STRATEGIES CREATE A TRANSPORTATION MANAGEMENT ASSOCIATION
In 2019, the Lower Mystic Regional Working Group’s “Planning for Improved Transportation and Mobility in the Sullivan Square Area” recommended a regional transportation management association94. A Transportation Management Association (TMA) for the City of Everett has been a recommendation in a number of plans and is currently pending approval of the TDM Ordinance by the City Council. An Everett TMA would provide a platform for businesses and property owners, including developers, to collaborate in offering transportation options to tenants and employees and to create an “economy of scale” for providing services, such as shuttles and ridesharing.
EQUITABLE TRANSIT-ORIENTED COMMUNITIES Implementing a high-quality BRT corridor can help catalyze economic development if there are opportunities for redevelopment along the transit corridor. Some housing or commercial real estate projects are going to be sited along the Broadway and Rutherford Corridor regardless of the BRT project, but they will certainly benefit from the improved transit access it provides. In other cases, the public investment in BRT can attract new private development to the corridor. Zoning changes that lower parking requirements near BRT stations can suddenly make a residential development financially feasible. Extending the BRT corridor improvements from property line to property line (e.g., upgraded utilities, enhanced sidewalks, and streetscaping) adds value to the corridor, making it more attractive for redevelopment. As ITDP’s jobs-access analysis showed, investing in fast and frequent BRT service between Everett and downtown Boston puts hundreds of thousands of jobs a short commute away from Everett residents. The investment in high-quality BRT will make this corridor a more attractive place for people to live and work, without necessarily needing to own a car. Infill development near the BRT stations will provide more transit-supportive density. Land-use changes planned for the Route 16 and Lower Broadway corridors are beginning to shift the development patterns toward a more dense, walkable neighborhood. Examples of this include the rezonings for the Lower Broadway Economic Development District and the Commercial Triangle Economic Development District.95
TRANSIT-SUPPORTIVE ZONING Transit-supportive zoning along a BRT corridor can encourage new TOD. In conjunction with the BRT corridor development, cities should review and update their zoning regulations if necessary. Several strategies could be used to attract development along the Everett‒Boston BRT corridor that 82
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MAPC and CTPS 2019. Daniel 2018 and Domelowicz 2013.
