HUNTING IN THE DIGITAL MARKETPLACE
Technology is ever evolving and adaption of digital technology is happening at a fast pace. What took television and the internet several years to reach an estimated user base of 50 million users, it took just a few months for social channels to accomplish. Proliferation of smartphones and tablet devices is making today's customer want to research financial services on demand. This is truly adjusting the financial services purchase funnel, the way people conduct daily banking, and the interaction between channels. Digitally enabled customers today demand banking services at their convenience and in a mode that best suits their lifestyle. Hunting in this digital marketplace requires new tools and technologies; it is not enough to just know the art of hunting, it needs to be backed up with precision as never before.
Hunters being hunted, they are turning to allied farming Non-traditional players entering the financial services industry empowered by technology and transparency, are injecting a new competitive dynamic into the market. Hunters today have realized the importance of allied farming and have turned their focus on customer experience as way to differentiate themselves and build long term trust. Financial institutions are grappling with some challenges like: ! Customer acquisition and retention in an ultra-competitive market ! Increasing the wallet share per customer ! Keeping pace with digital adaption and the threat from non-traditional players ! Improving conversion rates and ROI on marketing ! To be customer-aware at all touch-points ! Understand customer behavior, value & performance across segments ! Differentiate services and products based on customer segments ! Focus on transaction rather than holistic experience ! Inflexible, siloed & legacy technology & architecture
Our Digital Banking proposition Enhanced Customer Insights
Experimentation and Innovation
Data
Customer Centricity
Simplified & Agile Back Office
Digital
Next Gen Agile Back Office
Data-End to End Partner Advanced Analytics - Predictive and Prescriptive Social and Real Time Analytics
Customer Value Management ZEAS - Big Data Analytics Platform Integrated view of the Customer Compliance
Mobility Solutions E-Banking Solutions Loyalty Solutions Digital Marketing Solutions
Digital Design Studio PCI DSS Compliance Digital Bank Framework Digital PoC Factory
Core Banking Surround Services Reusable Banking Test Suite Multi Vendor Environment
DevOps for Digital Banks Agile methodology for Development BAU Support and Enhancements Non Linear Pricing Models
We are witnessing a convergence of digital and data technologies- which is leading to use of digital technology to aid customer journeys, plough back the data that digital devices throw out and use it to craft an experience that help leading financial institutions acquire and retain customers. Our digital banking framework and solutions is built on leading digital and data technologies drawing deep expertise from both internally and through partnerships. Digital banking framework and solutions helps significantly improve customer experience and keep pace with the changing customer preferences while optimizing costs. It offers numerous benefits that include Transformation of customer experience: Engage, listen and nurture open relationships with consumers Be integrated both internally and externally, across operational components and functions and into the daily life of customers Build innovative business models by leveraging in-house capabilities & creating new non-price based value propositions that disrupt incumbents not based on reach, but based on efficacy Embrace collaboration and partnerships within banking ecosystem to explore new opportunities
About ITC Infotech ITC Infotech brings a strategic organizational focus for the BFSI industry and provides rich domain experience powering services across Application Development, Maintenance & Support, Testing, Infrastructure areas and Domain led Business Consulting. Our services spans across Core Banking and Channels including Retail, Corporate and Wholesale banking, Treasury and Capital Markets and Insurance. We bring in rich experience and expertise of creating focused engagement models varying from large scale Extended Enterprises to individual project centric engagements for leading fortune financial institutions. ITC Infotech is a global IT services & solutions company, and a fully owned subsidiary of USD 8 bn ITC Ltd – one of India’s foremost private sector companies. For more information, please write to: contact.us@itcinfotech.com | www.itcinfotech.com
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