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Esdec is still an
installer focused company Ever since it was started in 2004 by two installers, the Netherlands based Esdec has carved a unique niche for itself, focusing on the rooftop solar segment with their mounting systems. The firm has been in the news recently for its acquisition led strategy, especially in the US market. With a focus on the US and Europe till recently, Esdec has finally come to India, in collaboration with the renewable products focused SRPL group, which is based in Mumbai.
I N T E R V I E W
We interviewed Stijn Vos, CEO, Esdec, on their India plans and more.
STIJN VOS CEO, Esdec
Congratulations on the entry into the Indian market. What convinced ESDEC to enter the market? Stijn Vos: Thank you. India is a key solar power leader today.
The country’s solar installed capacity reached 33.730 GW as of 31 December 2019. India is on course to be the 2nd biggest market globally to install solar power and will remain in top 3 position for the next 10 years. That made it impossible to ignore the market for us. As the Indian government policies encourage the renewable energy sector to develop more capacity, we are aiming for 10-15% Indian market share.
Where does ESDEC stand today in terms of global share, total employees and plans for the future? Stijn Vos: Together with our 250 fulltime employees Esdec is
currently active around the globe in more than 20 countries. Esdec has a market share of 60% in the US and 25% in Europe. Since Esdec was founded in 2004, over 7GWP of Module Mounting Systems for both flat and sloping roofs have been installed by the firm. By entering the Indian market we want to contribute to providing the most comprehensive portfolio of rooftop solar systems and components.
As a price sensitive market, do you have offerings that you believe can compete effectively in the market? Or will you
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be looking to market ESDEC solutions to a smaller, targeted user segment? Stijn Vos: Our FlatFix Fusion has a huge demand and interest, it
is a quick, fast and reliable yet cost effective mounting system for the Indian market. Esdec offers mounting systems for all roof types which are quick and easy to install with a minimum number of components. Esdec focuses on a total cost of ownership proposition which includes: cost of material supplies cost & weight of ballast installation time cost of cable management material transportation and handling cost availability of the materials 20 year warranty With these propositions our products are highly competitive.
