Marketing Opportunities
SaveAround & koa partnership
SaveAround has entered into an exclusive partnership with KOA to allow their members and campsite visitors to expand their great road trip and camping experience by visiting and saving at SaveAround’s network of great partners across North America.
KOA is the worlds largest system of privately held campgrounds with 500 locations across US & Canada. For over 53 years, KOA has defined the camping experience. Since 1962, KOAs have been the place to create unforgettable moments – relaxing with family or friends, enjoying the great outdoors or gathering around a campfire. Now we are redefining your next outdoor experience. Camping today is about getting outside and making the most of your time outdoors.
SaveAround is an industry leader in building local, regional, and national merchant networks, providing solutions to organizations, and value to consumers and have been doing so for over 30 years. Our focus has been on acquisition, engagement, and retention programs through leveraging our network of more than 110,000 merchant locations providing over 500k offers across North America in print, online, mobile, and card linked. At SaveAround, our goal is to connect relevant consumers with our partner retailers and enable a great experience for all.
Merchant partnership goals
Merchant
- Drive new customer acquisition - Gain incremental spend from loyal customers - Connect with a brand that has high resonance with customers
Shoppers
- Receive relevant and “best in class� offers from top brands - Offers that are easy to access and redeem - Enhance travel experience by saving across all merchant categories
KOA
- Drive engagement with cardmembers - Allow members to save on everyday and relevant items on their journey - Reinforce value of rewards program
SaveAround & KOA Perks Program 83% Technology Campers Bring with them while camping Cell Phone GPS (Other Than Cell Phone) 32% Laptop (Or notebook computer) 28% 21% Notepad or ipad 10% None of these Omni Channel Presence: consistent messaging across all channels
PRINT ME
Website
Mobile
SaveAround & KOA - What we Need From You Requirements - Provide an offer for KOA members in the following formats: - Online printable, - Mobile (show and save) - Print (custom KOA savings guide) - Offer(s) expiration cannot exceed 12/31/2016 - Offers will be branded with merchant logos - Flexibility on tracking through barcode or unique # - Offer Program Launch March 1st, 2016 - Also have opportunity to provide same offer in digital across all of SaveAround’s web and mobile programs
Distribution
- 250K Loyalty Members will receive benefit - 15M+ visitors across 500 campgrounds will receive opportunity to take advantage of program
Demographics
KOA Large, loyal customer base
KOA Demographics
Camping Lifestyle
Increasingly tech savvy
- 15 million visitors per year
- 70% of KOA campers are between the ages of 34-64, average is 55 - Average household income is $83,000
- Over 50% of Campers travel over 100 miles
- 53% use cell phones - 24% use Wi-Fi /internet - 10% use cable TV
- 250K Paid Loyalty Members - 1.8 million households opt in to receive content from KOA every month
- 90% are married - 37% travel with children - 36% travel with pets - 41% Believe Camping improve family relationships
- Campers are heavily active with over 25% involved in Fishing, Hiking Backpacking, Sightseeing, and canoing - Campers ride and stay in style with 77% of business is RV, 12% cabin and 11% tent
- 6% use satellite TV