How to use social media
for your employee referral program
Employee referrals have always been one of the best ways to get the right talent for the job, due to its inherent value proposition.
Social media has opened up new ways to integrate the popular route of employee referrals with the actual hiring process.
Lets examine some of the key initiatives which will help recruiting managers build solid employee referrals using the ubiquitous social media technology
Have a focused social media recruiting strategy Companies need to develop a result oriented social media strategy wherein they can link various social media tools within one dashboard accessible to the employees. Jobs can be posted easily with employees having the advantage of sharing it within their networks in real time.
Linking it across a broad base of social media tools will encourage employees to take quick action with less effort.
Invest in an effective employee referral software It’s important for the recruitment team to aid the employees in this process by investing in a smart and effective employee referral software.
Socially intelligent employee referral tools such as ZALP makes the process of referring for employees as simple as a click of a mouse.
This software needs to involve the employee with one click wherein he can fill in details or link the company’s recruiters to the prospective candidate via a social media platform. By having this tool, the employee does not need to be the middleman. They can repost the job opening easily.
Know your employees influence quotient Are any of your employees’ popular bloggers, or have many followers on Twitters or maybe have their own forums on their networks? Having this knowledge will add to your social media recruiting initiative. An employee having a significant influence quotient can play an important role, by integrating a line or a post for the opening. Once a popular social media figure puts it across, the reach will increase.
Educate your employees on leveraging social media for referrals Identify willing employees who wish to be more active in the area of referrals.
Educate them on the new tools implemented by the company and how to use them to initiate the referral program. Do share new developments in this space with all employees via the intranet with demos showing them how to participate in social media recruiting. Be responsive and communicative during the entire process.
Move to mobile and explore newer technologies Mobiles are omnipresent and with newer mobile tools like Whatsapp, Wechat etc driving communication, this is the way to go. Your employees are connected while on the move, so engaging with them via the mobile will help them pass on the opening to those who may not be so active on social media networks or may not trust them as much as their mobile groups. Also the employees will get the freedom and ease of reach to connect with their networks without the barriers posed by the company IT policies
With these simple steps you are sure to see improved results in your socially intelligent employee referral program.
And if you need a tool that will help you seamlessly achieve all of this,
ZALP is just a click away You may also opt for a free consultation on improving your referral program results. Our employee referral specialists would be glad to help.
For more information, visit
www.zalp.com To book a free demo, drop a mail to
info@zalp.com www.linkedin.com/company/zalp www.facebook.com/zalp03
www.twitter.com/zalptweets
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