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• It is a known fact that in today’s age social networking sites
play a crucial role in keeping people connected who otherwise might not be.
• So why not use this connectivity to benefit the organization that you work for. Employee referrals not only act as a great way to dig out talent which might have gone unnoticed, but also act as a good model of employee engagement.
• Employees can share, promote, track & recommend and be completely involved in the process of recruitment of the people they know, in the organization they work for.
If the power of social media & employee referral is combined, it results in a dynamic output.
Leveraging Social Media Platforms for Employee Referrals
• 80% of the employers consider ability to recruit passive job applicants who might not otherwise apply as the reason why they are using social networking sites for recruiting.
• 69% of the employers think that the ability to target job candidates with specific skill sets is what makes them leverage on social media for recruitment.
• 67% of the employers think that social media helps in increasing employer branding and recognition.
Source : SHRM
Leveraging Social Media Platforms for Employee Referrals
Chance to look beyond the 1st degree of connection: Using social employee referral, allows employees to leverage the contacts of their 1st degree contacts which can exponentially benefit in terms of connectivity. Hence, this helps companies to promote their openings to people
beyond the 1st degree contacts of their employees. “ Simply using traditional methods of sourcing candidates will not cut it any more. This is when leveraging on the internal network will be beneficial
by letting recruiters find people who not only are the right fit in terms of qualification & experience, but also in terms of the culture of the organization.�
Mutually beneficial model which helps employees & recruiters: It not only benefits organisations by tapping talented resources but also provides a lucrative advantage to employees. Based on the referrals they generate, if recruitments are made, then employees earn money which adds a real-life gamification angle to the process of recruitment.
Leveraging Social Media Platforms for Employee Referrals
Getting like-minded people to share your workspace & culture with: It also allows employees to rope in people who as per their judgement, will be a good fit for the firm. This in the long run allows like-minded people to come together and work on things they are passionate about.
Hiring quality employees increases the productivity of the organisation as a whole: Owing to a trusted source of network of one’s employees, it has been proved by research that the people who are recruited using employee referrals usually turn out to be more productive than people who are recruited from unknown forums. Intelligent features like Smart Match which Social Employee Referral Tool Zalp offers, aid in prompting employees to refer suitable candidates which lead to quality applications, hence leading to quality recruits.
Leveraging Social Media Platforms for Employee Referrals
Speeding up the process by reaching out to relevant people: Using a socially intelligent referral tool to recruit employees also fastens up the process as a known network of people via social media are approached with the reference check aspect becoming a little more
clear hence resulting in reliable recruits.
Financially feasible option: The cost per hire is impacted in an extremely positive manner because in stead of spending huge volumes of allocated budget for hiring on finding different sources, using the connectivity of employees is an extremely financially feasible option. Integrating an employee referral tool with social media optimizes the process of recruitment by bringing down the cost per hire.
Leveraging Social Media Platforms for Employee Referrals
The pool of social media platforms which can be useful for filling in important openings can be Facebook, Linked In & Twitter. One key thing to consider here is that, when job boards are compared to social networking sites, the no. of active users on a job board and on a social networking site like say
Facebook is vastly different. This allows recruiters to reach out to a larger amount of people by banking on the connections of their organisation’s employees. A combination of social media platforms would be extremely beneficial so that a wide gamut of people are covered as not everyone is active on all networking sites.
Leveraging Social Media Platforms for Employee Referrals
It’s a Number Game: • Every time an employee adds a person on Facebook, has a new follower on Twitter or connects with someone on Linked In, the reachable network of an organisation expands.
• With a good social employee referral model in place, new job openings can conveniently reach out to this ever-expanding network of people. • By empowering employees to spread the word about what kind of people their organisation is scouting for, recruiters can actually simplify the process of talent search. • This increases the ROI and also increases the effectiveness of the overall recruitment strategy by optimizing the process.
Leveraging Social Media Platforms for Employee Referrals
Measure what you Treasure: • An effective employee referral recruitment tool is one which quantifies the power of Social Media. • If shares/retweets about openings can be measured, then a well-rounded strategy can be developed about
how to enhance the wonderful ability of social media in attracting talented resources. • Tracking and monitoring progress ultimately helps in demonstrating value. • The best way to communicate success metrics to senior executives is by justifying how exactly the channels of communication have been effective in catching the attention of specific candidates. This allows one to refine and shape one’s approach well.
Leveraging Social Media Platforms for Employee Referrals
Spread your Brand: • Social media is not a fad. It is here to stay and enough researches have been conducted to prove the same. Preparing for this long haul is extremely important. • Spreading awareness about your company is not just the task of the marketing department. The HR team is responsible for promoting it’s culture. • One of the best ways to highlight progress of a company is by exhibiting to the world how there are openings in the firm and this helps build a brand for the firm as well. • When prospective candidates see employees of an organisation promote openings using socially intelligent tools, this enhances the image of the company.
Leveraging Social Media Platforms for Employee Referrals
Explore to Score: • The added benefit of a social employee referral tool
is that it enables an organisation to go after passive candidates, who fit the needs but who not necessarily would be actively looking out for openings.
• Peer recommendations is something everyone looks for. If a friend/acquaintance feels something is worthy of sharing, it would catch one’s attention. • This might make people who didn’t consider applying for a post, interested in the opening. Hence, this allows organisations to rope in fitting applications from sources they wouldn’t have had access to.
Leveraging Social Media Platforms for Employee Referrals
The idea behind having an employee referral tool based on social media is to catch the attention of prospective candidates who would have been difficult to trace otherwise. If employees promote openings to their peers, this speaks volumes about the happiness index of the organisation. Simplifying the process of
recruitment & having access to a wide array of relevant people who would benefit the organisation is the main aim. This is where a Socially Intelligent Tool like ZALP comes handy in order to yield the benefits of Social Media.
Leveraging Social Media Platforms for Employee Referrals
ZALP enables organization to automate and streamline every aspect of their employee referral program while at the time same integrating it with the potent potential of social recruitment using its advanced social media capabilities. Each of ZALP's features have been specifically developed to give organizations a new and innovative referral platform that drastically accelerates employee participation which in turn results in a considerable reduction in the cost per hire and time to fill. The unique aspect about ZALP is that it gives employees not one but five easy and convenient ways to refer jobs to their connections. Interesting features like the ZALP Match ensures that even if employees do not have a top of mind connection to make a referral, the built-in intelligent match feature suggests the most relevant
matches for a job out of his/her own social network connections. Advanced features like the ZALP Track ensures that employees are kept well updated on the status of their referrals by giving them realtime updates on the entire referral progress. The interesting thing about ZALP is that it is a highly scalable tool and can be seamlessly used by organizations having 100 to even 10000+ employees. Considering ZALP operates in the SAAS model (software -asaservice) organizations do not have to go through the cumbersome hassles of integration and implementation. Organizations with even a global presence can effortlessly adopt ZALP without having to go through any elaborate integration process.
Leveraging Social Media Platforms for Employee Referrals
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