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Aspect Ratio: Instagram supports both 9:16 (portrait) and 1:1 (square) aspect ratios. Opt for 9:16 for Stories and IGTV.
Duration: Instagram Stories have a maximum duration of 15 seconds per clip, while IGTV allows longer-form content.
Engagement Features: Utilize interactive features like polls, questions, and countdowns to boost engagement in Stories.
Tiktok Snapchat
Aspect Ratio: TikTok videos are typically 9:16 Stick to this aspect ratio for seamless integration
Short and Snappy: TikTok thrives on short, attention-grabbing content Keep videos concise and engaging
Trend Participation: Participating in trending challenges and using popular music can increase your video's visibility
Aspect Ratio: Snapchat primarily uses the 9:16 aspect ratio for both regular Snaps and Stories.
Temporary Nature: Remember that Snapchat content is temporary and disappears after 24 hours, fostering a sense of urgency.
Facebook And Twitter
Aspect Ratio: While both platforms support vertical videos, they also accommodate horizontal videos. Ensure your video fits well in both orientations.
Captions and Subtitles: As videos autoplay in the feed, captions or subtitles can make your content more accessible and engaging.
Youtube
Aspect Ratio: While YouTube is traditionally associated with horizontal videos, it does support vertical video playback Use the 9:16 aspect ratio and make sure to customize the video thumbnail
Mobile Optimization: Since many users access YouTube via mobile devices, optimizing for mobile viewing is crucial Ensure your content is visually appealing on smaller screens
By tailoring your vertical video content to the specific requirements and expectations of each platform, you can optimize your chances of reaching a wider and more engaged audience Remember that while the fundamentals of creating compelling vertical videos remain consistent, adapting to the platform's nuances can make a significant difference in your social media success. In the next section, we'll delve into the art of editing and enhancing your vertical videos for maximum impact.
