Join the collection Make our expert teams part of your business
We’reemployee-owned employee owned We’re – everyone working at Canopy & Stars cares about the success of your business
Join us | Welcome
Welcome to Canopy & Stars Canopy & Stars has been the leading marketing and booking agent in the glamping industry since 2010. Our collection of inspiring places to stay in the great outdoors connects independent owners to guests in search of a life more wild. When you join the collection, all our specialist teams become an extension of your business. We secure publicity and exposure to bring you bookings and give you industry insight, expert advice and personal support to help you run, optimise and develop your site.
Get in touch: 0117 204 7830 ideas@canopyandstars.co.uk
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Join us | Five teams
Five teams working for your business Once you join the collection, we become your commercial partner, with specialist teams delivering a level of personal service unmatched in the industry.
Marketing
PR
Put an enormous amount of time, skill and energy into getting your place booked and creating a trusted brand that our guests look to for the best in outdoor experiences.
Has developed close relationships with major UK press and use all channels to create brand recognition and interest in our whole collection.
Strategically targeted weekly newsletters
Yearly PR reach of over 108 million
Engaging our industry-leading social media audience across multiple channels
Regular features in The Guardian, The Times, The Telegraph, Stylist, Condé Nast Traveller, Metro, Cosmopolitan, iPaper and Red Magazine
Inspiring campaigns promoting the outdoor lifestyle
Frequent features on BBC2 and Channel 4, from George Clarke’s Amazing Spaces, Grand Designs and others
Large social media and search advertising spend Constant site optimisation for conversion
Working with social media influencers to constantly expand our audience, extend our reach and increase engagement.
Dedicated SEO team working to rank top for all the industry’s most-searched terms.
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108 million YEARLY PR REACH
million GOOGLE AD REACH
176,000 NEWSLETTER READERSHIP
200 OVER
300,000 SOCIAL MEDIA
PIECES OF PR COVERAGE EACH YEAR
FOLLOWING
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Join us | Five teams
Owner Support
Guest Experience
Always on hand to talk through any idea or issue, with expert advice on every aspect of running your site.
Take the stress out of managing guests, dealing with all the enquiries and admin generated by Canopy & Stars bookings.
Dedicated Account Managers working to make the most of your place
Dealing with enquiries, bookings and feedback
No helplines or automation, just real, friendly people
You can relax and enjoy running your space
Pricing analysts ensuring you achieve peak occupancy at the best rates
You can still contact guests and add that all-important personal touch
Finance specialists ensuring punctual booking payments
We have a Net Promoter Score of 89 higher than leading customer service experts John Lewis and Apple.
Industry insight and data from our 850+ spaces Onboarding team gets you up and running with Canopy & Stars quickly and smoothly.
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Join us | Five teams
Business Development
The Sixth Team: Our Owner Community
Provide you with insight and guidance to help you get ready for launch, maximise the appeal of your current site or add new spaces.
Sharing ideas and issues with other people working in the industry.
Find additions and modifications to your site that will increase your occupancy
Meet other owners and our teams at our regular owner meetups Access our Owner Hub, which contains information and expert advice from own experienced team and other owners
Expert new build consultancy team to advise on planning permission, funding opportunities, business planning, interior design, guest experience and build partners, if you’re adding new spaces
Enjoy the supportive environment of like-minded people - incredibly useful whether you’re just starting out or have years of experience.
Financial planning advice to manage costs and future-proof your business.
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“The service from the Canopy & Stars team has been friendly, timely and excellent: advising on the set-up, commissioning a marketing video, updating photographs, advising on annual price reviews, and sorting out the occasional problem or emergency. Not least, I can set my clock by the Finance Team, who send payments on the dot every month, which is rare and much appreciated.” The Log House Studio, Carmarthenshire
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Consultancy | Starting out
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Join us | Case study
Case Study Orchard Treehouse, Worcestershire
Nightly rates: £260 - £410 Avg occupancy: 87%
Sleeps: 4 In its first six weeks on Canopy & Stars, Orchard Treehouse took £27,000 in booking revenue and continues to achieve extremely high occupancy levels. We placed it in features with both The Sunday Times and iPaper and it was very well received by our Instagram following. Owners Richard and Emma have taken enormous care to craft their guest experience, adding to a stunning build and setting with touches like a welcome hamper. They have an average feedback score of 9.6 out of 10, creating great customer advocacy, which attracts more and more guests. Revenue: £85,000 in a year
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Join us | Case study
Case Study Spring Park, Cornwall
Nightly rates: £72 - £160
Sleeps: 21 in 8 spaces When they joined Canopy & Stars, Kitty and Paddy had four spaces at Spring Park, each privately sited, individually styled and filled with the collection of art and antiques they’d acquired over a lifetime. After a couple of years with us they moved to an exclusive contract, letting Canopy & Stars handle admin for all their bookings. This meant they could concentrate on doing what they loved - welcoming guests and building more great spaces. They’re now up to eight, including a tabernacle and a railway wagon, all of which run at good levels of occupancy and get consistently brilliant feedback. Revenue: £190,000 in a year
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Consultancy | Starting out
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Join us | Case study
Case Study Hinterlandes, Cumbria
Nightly rates: £130 - £200 Avg occupancy: 88%
Sleeps: 2 This incredibly innovative space, a camper van attached to a school bus, was instantly popular with both press and public. It featured in the Financial Times, iPaper and The Telegraph and has run at high levels of occupancy since launch. What attracted people was not only the uniqueness of the build, but the remote setting. The site is on private land at the heart of the Lake District, giving people rare access to a remote part of one of the UK’s most beautiful wildernesses. Throw in the hot tub that sits alongside the bus and you have a perfect recipe for success. Revenue: over £48,000 in a year
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We plant a tree for every booking we take
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Join us | What we’re looking for
What we’re looking for We only accept less than 20% of applications, because our guests trust us to find them the most special, meaningful experiences in the great outdoors. This is what we look for in our spaces:
CONNECTION TO N ATURE
An experience of the sights, sounds and feel of nature that guests don’t get at home
SURPRISING OR UNUSUAL
Touches of creativity and innovation in design and decor that guests will always remember
ENVIRONMENTAL RESPONSIBILIT Y
A demonstration of care for nature in your build choices and ongoing operation
YOU AND YOUR HOSPITALIT Y
A warm welcome for guests, whether you meet them on the day or just leave a friendly note
CONNECTION TO LOCAL
Guide books, suggestions and local produce that give a guest a real feeling for your area
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Join us | How we work with you
We are 24% owned by a charitable trust that supports environmental causes
How we work with you We know that every business is different, especially when it comes to inspired glamping creations. We’re always open to new ways of working together, but here are the basics:
COMMISSION
INSPECTION
We take a commission on bookings that come through us, rather than membership or any annual fee.
We come to inspect and make sure your place is right for our guests before you join.
NO FEES
ONBOARDING TEAM
There are no admin fees, joining fees, renewal fees or hidden costs of any kind.
There’s no technical admin for you. We do all the work to get you live on our site quickly.
YOUR OWN BOOKINGS
AN EXTENSION OF YOUR BUSINESS
We don’t take over your site. You can list elsewhere and take your own bookings, but we do ask to be the only direct booking agent you work with.
Our five teams offer support and advice at every step, a service unmatched within the industry.
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Join us | Why us?
Why work with us Our inspected & selected collection is a mark of quality Run your business your way Personal support on all aspects of your business Over 850 successful spaces Over 10 years of experience in the glamping industry.
Why our owners love us We’re real people, getting to know them and providing personal support at every step of the journey We’re employee-owned We are 24% owned by a charitable trust that supports environmental causes No problem is too big, too small or too weird! We plant a tree for every booking we take We’re part of the Sawday’s family, trusted in travel for 25 years.
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Join us | How to join
How to join You can be taking bookings on Canopy & Stars in a matter of days. We recommend contacting us as early as possible in your journey, as our team can help you decide what to build or how to craft the final details of your site. Joining is this simple:
1 We meet We come to inspect your place and find out if we’re right for each other
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We build
We gather all your information, sign a contract and create your page
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We launch
Our marketing and PR teams bring guests flocking to your incredible creation
Get in touch 0117 204 7830 ideas@canopyandstars.co.uk
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