KEANNA LISKE ENTREPRENEURSHIP

BROWS BY KEANNA - OSBORNE, MANITOBA

Keanna is constantly learning and is not afraid to seek help as she builds her business. She says, “I guess what drives me the most is seeing how much opportunity is out there for me to grow and learn.” Keanna started her career learning from a mentor while working in an aesthetics shop. In creating her own business, Keanna has continued to actively learn how to best manage her business. While Keanna uses an accountant, she actively seeks to learn from her to understand the financial process better. Keanna has also been learning and perfecting how to use social media and Instagram marketing to build her business. She feels, now more than ever, there is an additional need to learn how to survive in business during uncertain times.

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to each other and just be there to support one another. It’s a very great community.”

She stresses the importance of reaching out to your colleagues and peers. “A huge thing that helped me become the artist that I am is seeing the way that other people work, what works for them and then trying it out and seeing if it works for me. I think the support system that I have behind me is what helped me to be where I am today. I tend to sometimes get nervous about asking people for help because I do not ever like to be a burden on somebody. But over time, and I guess being an entrepreneur building a business, you learn that it is very okay to reach out to others and ask for help when you need it.”

Keanna’s studio is as warm and inviting as her personality.

Keanna is a brow specialist, specializing in cosmetic tattooing, micro-blading and micro-pigmentation, and her studio reflects her desire to provide you with a quality and personalized service.

Keanna chose this career to help people feel beautiful. On the surface, her path to get to a career in Permanent Make-Up (PMU) may seem unusual. Keanna’s first passion was to help animals. She worked at an animal shelter, and she went to Thailand to help at an elephant sanctuary. However, at the heart of both lines of work has been a strong desire to help others, which she has channelled into aesthetics.

Relationships are essential to Keanna. She notes that the most significant benefit of her career has been the relationships with her clients. “Usually what I tell people is that I’m not just one of these brow artists, I’m their friend. I am there to listen to them when they are going through hard times. You know, usually, people think that it is just 30 minutes where they are sitting there getting a service done. But that’s also 30 minutes where somebody tells me about their life and tells me things that they do not feel comfortable sharing with other people. So, I get to support them in ways that other people do not. So, building those relationships and getting to know them more on a personal level is a very rewarding part of my job.”

The relationship with her community and its support is also vital to Keanna. “If we are feeling a little bit defeated, we’ll kind of reach out

Keanna has found the Louis Riel Capital Corporation and the Manitoba Metis Federation to be extremely helpful to her path to success. “I had enough to start, but it wasn’t enough to push me to really be successful in the way that I envisioned my business to be.” She also appreciates the connections they have provided so that she can have support if she ever feels that she cannot do something on her own. “They’re always a phone call away if I need to reach out to them, if I need help with anything, so it’s really nice just having somebody there who I can turn to when I do feel like I need that little extra push.”

Keanna’s advice to someone wanting to start their own business is to “just go for it.” She adds, "It’s always going to be scary. It’s always going to be nerve-wracking, but you are never going to know if you will fail or succeed unless you try.”