BRAND FOUNDATION
BRAND MESSAGE
the l space live . love . levitate
The L Space is a community committed to helping women how to grow and better thier lives and environment through unlocking their own potential within a community base support system. This unique community willl inspire women to start setting clear boundaries and goals in life, to embrace optimism, to change thoughts and behaviors that had once left them stuck and depleted, and to unlock this new and beautiful chapter in their lives. The LIVE . LOVE . LEVITATE moto is set to embark on a dynamic journey so they can transition from powerless to EMPOWERED.
Chef Keicha, owner and principal Chef of Sweet Monae Personal Chef Services, began her culinary career when she was selected among the 1999 graduates of The Pennsylvania Institute of Culinary Arts to join the team of chefs at the Ocean Reef Club in Key Largo, Florida---one of the most exclusive private communities in the U.S.
Having this experieince and a new life revelation to uplift women, Chef Keicha is beyond equipped to service this community with knowledge as she inspires cooking and entertaining with confidence. She will partner with them to create positive, fun, and healing results, offering unique learning experiences that is centered around sharing their love of seasonal local foods, traveling, and award-winning wines and spirits. As an exclusive and elite community, The L Space is dedicated to creating an experience of living, loving, and levitating upwards in unlocking the better self all with a splash of sass.
BRAND VALUES
LIVE + INTEGRITY
...means that we will be commited to inspiring our community to live their lives to the fullest and that they can change their view of life.
...means we will inspire them to learn more about themselves, and to become a better person.
...means we will unlock their love for new things and know who they truly are as they want to create a beautiful journey of life that they truly deserve.
...means that we will always operate in truth & transparency, even when it’s not what our community wants to hear.
...means that we are committed to honoring our committments & will stay true to our word.
LOVE + EMPOWERED
...means we will be commited to honoring our community with self- love.
...means that in many ways similar to loving anyone else and we will honor a relationship with ourselves and our community.
...means we will inspire our community to not just merely liking themselves on the surface, but to love and accept themselves unconditionally, irrespective of whatever flaws they think they may have.
....means that we’ll uncover the root of our communty’s overwhelm & frustruation.
...means that we’ll uplift our community with knowledge & education.
...means that we’ll take them on an intimate journey to acheiving elegance, luxury, and details that make for beautiful moments.
LEVITATE + PARTNERSHIP
...means we will uplift everyone withn our community.
...means that our community is not alone.
...means that we’ll walk them through every step of the process whilst giving them the event of their dreams.
BRAND ESSENCE
These are the ways that we serve our audience and deliver quality results.
LOGICAL
• Investing time with our community and listening to their hopes, fears, dreams, and desires shows that we genually care and get to know them on a deeper level, creating an environment of trust, empathy, and openness which allows us to develop a truly strategic and customized experieinces for them.
EMOTIONAL
• Using our LIVE . LOVE . LEVITATE moto to help remove the stress, fear, and overwhelm that is caused with the hardships and busyness of life.
• Being transparent and authentic creates a sence of being approachable, relatable, and trustworthy.
• Our own experiences in planning a multitude of special events, experieinces, and retreats gives our community hope to become free with peace of mind as they better themselves and those around them.
BRAND ESSENCE TERMINOLOGY
Happy | Joyful | Ecstatic | Relatable | Knowledgable | Empowering | Collaborative
COMMUNICATION GOALS
TO MAKE OUR AUDIENCE FEEL
...a sense of relief in knowing they do not have to compromise on having it all while practicing self-love.
TO ENCOURAGE OUR AUDIENCE TO ...shift their ideas with what they thought was unimaginable.
TO SERVE …as a dedicated guide to help others navigate putting themselves first while having fune in building new skills and experiences.
TO EDUCATE OUR AUDIENCE ...of the benefits and results of working and relying on a community that’s bigger than themselves.
BRAND VOICE
Brand voice is an essential component of the overall brand, meaning it needs to permeate and tie into every level of communication, both verbal and visual. This includes, but is not limited to, website copy, customer service communications, newsletters, press releases, captions and comments on social media, etc. A cohesive voice communicates stability, trustworthiness and professionalism, while differentiating our services and products within the dynamic community.
• Shows up as true and authentic, using transparency to create trust.
• Uses a familiar tone of voice to communicate a sense of friendship.
• Makes use of culturally relevant phrases like “friend, I understand” to create connections and give a sense of empathy.
• Fosters genuine connections and builds relationships.
• Shares past experience and stories of transformation to demonstrate expertise.
• Showcases value by confidently communicating the process & experience.
• Is clear, concise, personable and establishes expectation up front in order to create an elevated experience.
BRAND TERMINOLOGY
TARGET CLIENT
A target client is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
SOURCE: WIKIPEDIATHE TARGET CLIENT
The type of community we do service are no strangers to the finer things in life, they enjoy high quality, and are willing to pay for it. They are either starting or have already embarked on their self-love journey, educated, and employed making a range from $85 K+. They are a professional within their field and a steady decission-maker. Typical, their age range is between 35 - 55. They are from a strong multicural or ethnic background; whether Biracial, Caribbean, Latinx, or Asian and identify as being upper middle class. They are into activities that expand their already classic tastes and are ready and willing to try new experiences.
BRAND COLOR STORY
BRAND AESTHETIC
BRAND TYPOGRAPHY
This is a handwritten script font designed to give a warm and comfortable feel in attracting new clients. This font is great for givng a personalized tone and speaks to others while giving off neutral vibes.
Hertine
This is a handwritten script font is used for the main “L” in your logo. It is designed to give a personalized tone and speaks to others while giving off a comforting and familiar tone.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
GEOSANS LIGHT
This simple font is used in the balancing of your logo. It is defined by clean, straight lines features with no flourishes or decorative edges and is used to evoke modern feels.
Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Uu Vv Ww Xx Yy Zz
BRAND LOGO
THE LOGIC BEHIND THE LOGO DESIGN
Your logo embodies the essence of personalization while keeping your elements simple and clean.
This all text logo, gives your client a sense of calm, love, and reliability. A specific handwritten font was given to connect with the softer side of your target audience. This type of font gives a personalized touch, allowing your viewer to see you as reachable, reliable, and trustworthy.
The second text of your logo is a clean and simple font. This smooshed font was chosen to balance your handwritten font and give a sense of professionalism and simplicity.
Your color palette was chosen to compliment the main colosr from your personal chef business. Multiple colors were chosen to evoke vibrance, luxury, relateability, and more in an iconic way.
L the space
LIVE . LOVE . LEVITATE
BRAND STATIONERY
FOR COMPANY DOCUMENTS
the space
Samantha Barniar 345 Fanille Street Miami FL, 33101
Size: 6x9 inches Paper: Premium #6 Finish: Matte
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