Corporate Overview 2020
Since its establishment in 1997, Land Tejas has become the standard bearer in creating iconic master-planned communities with groundbreaking residential amenities.
Land Tejas is well into a banner year with the opening of its most ambitious project to date, the 12-acre Crystal Lagoons® amenity within a 100-acre waterfront entertainment district at Lago Mar in Texas City. The lagoon and Its Balmoral community, home of the first entertainment district will unfold in stages, Crystal Lagoons® amenity in Texas, has and started with the residential portion of received the 2020 Best Amenity Award by the the amenity’s master plan this summer. What Texas Association of Builders. follows is a rollout of attractions that will eclipse the current recreational offerings in the Earlier this year, Land Tejas was named Houston’s Largest Real Estate Developer by the Greater Houston area. Houston Business Journal. The study ranked Land Tejas continues to reach beyond the 25 companies based on the number of lots ordinary by looking for better ways to enrich developed in 2019. residential neighborhoods. Always innovating, constantly refining.
Current Active Communities
ESTABLISHED
LAGOON EFFECT
NEXT WAVE
Balmoral Bridge Creek Etteridge Harmony Lago Mar Miramesa Sierra Vista Wedgewood Forest Vanbrooke Marvida Sunterra Cypress Green Sterling Lakes
: Ranked #1 Developer in Houston in 2019 (based on lots developed and sold) : Over $150 million in lot sales in 2019 : Over $400 million home sales in Land Tejas Communities in 2019 : In Business for over 23 years : 28,000 Lots Developed Across 20 Communities : 17,000+ Total Developed Acres to Date : 12 Active Communities : 15,000 future lots currently under development in Houston
Sales Trends
Strong home sales — many of which fueled by Crystal Lagoons® amenities — have led to four Land Tejas communities being ranked among the nation’s 50 top-selling, according to Robert Charles Lesser & Co. (RCLCO), which recently released its annual midyear report.
Milestones Land Tejas is one of the most prolific developers of master-planned communities in the Greater Houston area. Established in 1997, the company has developed nearly 20 communities ranging from 100 to 2,000 acres in size. Today, more than 60,000 residents call a Land Tejas community home.
Marketing the Lagoon Communities Ideas are the sparks that fuel a lifetime of success, which is why Land Tejas has made its name as a trailblazer in residential development. The introduction of the Crystal Lagoons® amenities in three Land Tejas communities has put the company in the national spotlight. Consider a long list of industry awards and record-breaking sales a testament to marketing at its best.
Click each to see latest Marketing Campaigns Lago Mar Digital Report August 2020
Builder Traffic
August 1-31
1,238,069
Likes
Impressions
210 – August 2019 51,956 Engagements
August 1-31
210,273 Impressions
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Balmoral Digital Report
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349,784 Impressions
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August 2020
Reach
695.2 hours
Views
Watch Time
Inquiries added to Databases 3,148
19.9%
41.63% 0.7%
Database
Open Rate
CTR CTR
Facebook Fans increase by 15% Instagram daily reach increased by 19.3% Instagram had an increased of 11.89% Followers….558 added!
288
3,600
73.5
Views
Watch Time
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200
476 – Aug. 2019
Info Center Traffic
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Fans
Impressions
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YouTube Watch Total Impressions were 85,911 Lagoon Life In Lago Mar had 19,396 Views up 41.3%
Fun Facts: • • • •
13.5%
1.6%
Open Rate
CTR
Gross Sales had increase of 288% compared to August • 2019 • Web Traffic increased by 128% compared to August • 2019 • In August alone, there were 16,458 New Users on the website 1,241 Web Users came from social platforms
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131
Inquiries added to Databases
7.1% CTR
25.2% Open Rate
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TBD
Website Contact Form
Info Center Forms
Fun Facts: Facebook had an increase of 22% in post link clicks Facebook fans increased by 2.78% Instagram followers increased by 10% Instagram Impressions increased by 102%
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Website Traffic
August 1-31
Inquiries added to Databases 4,366
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500
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1,031 Impressions
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Not Open Yet! Not Open Yet!
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267 Engagements
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Database 935 Website Contact Form
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209 –August 2019
1000
177 Followers
Subscribers
50
10 – August 2019
104 –August 2020
Not Recorded 25,900
33 –August 2020
627 – Aug. 2020
Not recorded
August 1-31
1,909 Followers
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Gross Sales
Sierra Vista Digital Report
YouTube August 1 - 31
40,100
Eblasts Mailchimp
7,887 Engagements
A
Website Traffic
YouTube August 1 - 31 466 Subscribers
431,317 Impressions
2019
100
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1000
183-August 2019 1,691 Profile Actions
42 – Aug. 2019
Builder Traffic
Facebook August 1-31
2020
Gross Sales 121 – Aug. 2020
August 2020
500
1018– August 2020
Instagram 5,252 Followers
2019
50
310–August 2020
Facebook 2,534
2020
Gross Sales 32 – August 2020 21 –August 2019
FB Reactions are up 50% FB Post Link Clicks are up 87% Instagram posts/story saves are up 200% Instagram Profile Visits were up 150%
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Avg. Session Duration was up 24.18% Page Per session was up 14.48%
The Age of Healthy Amenities As noted by R. Charles Lesser & Company in July, “So much of today’s dialogue about housing relates to making the home a place of comfort and safety. The same is true for the community. As we continue to assess master plans across the country, we’ve noted the amenities that promote outdoor health and wellness are the most used.”
Crystal Lagoon at Land Tejas' Lago Mar community nearly ready to open - Houston Business Journal
10/12/20, 11:40 AM
12-acre Crystal Lagoon's opening 'imminent' in Houston-area community Olivia Pulsinelli Jun 3, 2020, 9:09am CDT
Land Tejas held an invitation-only preview of the new 12-acre Crystal Lagoon at its Lago Mar community in Texas City on May 30, 2020. Derrick Bryant
Houston-based developer Land Tejas is nearly ready to open its second Crystal Lagoon in the Houston area. The 12-acre lagoon at Lago Mar, Land Tejas' master-planned community in Texas City, is complete, but most of the entertainment district surrounding it is not, a spokesperson confirmed. However, "the opening of the lagoon for resident use is imminent" while work on future phases continues, the spokesperson said. An invitation-only preview was held last weekend. The Lago Mar lagoon spans more than a quarter mile from end to end and has more than a mile of shoreline, making it the largest Crystal Lagoon in the U.S. in terms of length and water shoreline, according to a press release from Land Tejas. The new lagoon is nearly six times larger than the first Crystal Lagoon that Land Tejas opened, which is in the developer's Balmoral master-planned community in Humble. Houston's 'Largest Crystal Clear Lagoon in Texas' opens to public for limited time this July https://www.bizjournals.com/houston/news/2020/06/03/crystal-lagoon-lago-mar-land-tejas-opening-soon.html
10/12/20, 11:39 AM
Houston's 'Largest Crystal Clear Lagoon in Texas' opens to public for limited time
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Rebecca Hennes July 9, 2020 Updated: July 9, 2020 1:42 p.m. Comments Rebecca Hennes July 9, 2020 4
1of4 The "lagoonfest" will feature inflatable obstacle courses, kayaks, sailboats, paddleboards, food trucks and more Courtesy Land Tejas
The 12-acre "Crystal Clear Lagoon" located in Texas City's Lago Mar development will open to the public this July during "Summer Lagoonfest," where Houston residents can enter the island-like paradise that promises an array of activities and food truck options. The lagoon first opened to residents in early June. Beginning July 15 through Sept. 13, the public can visit the lagoon, dubbed by owner and construction company Land Tejas as the largest of its kind in the country by length and waterfront shoreline, from 10 a.m. to 7 p.m. on Wednesdays through Sundays, according to a press release. The "lagoonfest" will feature inflatable obstacle courses, kayaks, sailboats, https://www.chron.com/neighborhood/bayarea/news/article/Largest-Crystal-Clear-Lagoon-public-open-15397293.php
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“Balmoral, a community in Houston developed by Land Tejas, is up 143%, and that’s off of an already-high level of sales — 168 in the first half of 2019 and 409 sales in the first half of this year.” Forbes
Our Leadership Corporate Partnerships For more than 20 years Land Tejas has forged partnerships with key players in the real estate and financial industries. More recently, our portfolio has expanded to include specialized amenity and entertainment ventures, most notably with the Crystal Lagoons® Corporation.
CBA Land Capital was founded by a team of experienced industry experts who have built a reputation as trusted partners. The team is led by Paul Connor, who founded Connor Investment Real Estate in 2017 and has been involved in more than $600 million of residential and commercial real estate developments and investments— his track record in the land banking business is excellent.
The Lagoon Development Company is a Land Tejas affiliated entity led by founder and president Uri Man. Before joining the Land Tejas team, Uri was CEO for Crystal Lagoons® U.S. Corp. The company is responsible for the design, financial feasibility, capitalization, and bottom line profitability of the public access component of several lagoons in different stages of planning, construction and operation in Texas.
Land Tejas is led by a team of professionals experienced in both residential and commercial development. The depth of our experience includes site selection, feasibility analysis, creation and management of utility districts, infrastructure development, amenity development, and home owners association planning. Al Brende Owner / Co-founder As Land Tejas co-founder and owner, Al Brende is one of the industry’s most successful visionaries. Working with his late partner Courtney Grover, Mr. Brende brought a unique concept to the Houston housing market in 1997: guard-gated communities with homes priced from the low $100’s. His accomplishments include development of 20+ communities in Houston with several reaching national prominence. James Henrie Partner / Co-Owner James Henrie joined Land Tejas in 2001. As Project Manger and as Director of Land Acquisitions and Development he has managed the development of some of the company's largest master-planned communities. As Chief Operating officer, Mr. Henrie oversees project feasibility, proforma & budgets, construction oversight, investor relations, operations, sales & marketing, and overall company growth. Melanie Mangel Partner/Co-Owner Melanie Mangel brings nearly 30 years of experience. Since joining Land Tejas in 2005, Ms. Mangel has served as controller overseeing accounting, payroll, office management, cash management, and financial matters As Chief Financial Officer, Ms. Mangel’s duties now include all financial planning, financial reporting and banking relations.