E D U C AT I O N // 2 0 2 2
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INTRODUCTION At Salon Business Solutions we all share and foster a passion for education. As well as our insalon training executed by a team of professionals with many years industry experience we have put together a compact yet fully relevant selection of trend driven courses designed to motivate and inspire hairdressers of all levels. Together with our creative partners we will bring you the best in cutting, colouring and customer care . Our courses are a mix of technique and creativity which also focus on the exciting brand portfolio that we work with. As we grow and develop as a business it is our pleasure to work alongside you sharing knowledge and ideas, whilst watching you grow as individual artists. We look forward to welcoming you onto one of our seminars in the near future.
MEET THE TEAM
STEPHEN MCDOWELL
Stephen says “Hairdressing is my passion but education is my true love. No one ever stops learning. The feeling that you have enriched someone’s life by imparting knowledge is priceless and oh so rewarding. Having spent time in Northern Ireland in a top salon behind the chair I followed my heart and entered the world of education where, working for various product manufacturers’ I was responsible for the education of some of the best salons in the UK as well as heading up an education and events team from an academy in central London. Now working for SBS it is my pleasure to bring you the best in education at our partner locations. We hope you will join us on our courses during the coming year. I very much look forward to working with you on one of these inspirational days.”
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Danielle has over 15 years in the hairdressing industry, having worked on art teams and numerous magazine shoots including OK & HELLO. Not only does Danielle have teaching qualifications and colour specialist degrees, she is also and award winning hair extensionist who has branched out into hair and makeup for tv & film including working on new Disney shows and prime time tv shows. Danielle tells us “Colour and styling is my passion and being able to pass my knowledge on to others even the most basic of techniques that have been reinvented is amazing, as hairstylist we never stop learning. Social media is also now an asset to business so taking the perfect image and knowing what text to post is a mine field! so training on this is also essential to building our businesses and gaining new clients. Work smarter, not harder.”
DANIELLE WRIGHT E . i n f o @ s b s - h a i r. c o m
CHRISTIAN HEFTI
I opened Hairport in Brampton, Cumbria in April 1989, the same year the World Wide Web was launched. I became passionate about sourcing ethical and cruelty free products & treatments. Studying Trichology, Cosmetology, Hair Science and the Dermatologist Hair Regrowth Program led me to specialising in custom made human hairpieces for cicatricial alopecia. In 2022 we will be working more with hair loss as the recent pandemic has caused a huge increase in different forms of alopecia in both men and women. I am looking forward to helping SBS educate and support fellow professionals to be able to recognise, advise, treat and know when to refer hair and scalp issues.
Christian Hefti is the owner of BHP Hairdressing, in Guiseley, Leeds. With his own team of 10 stylist, it’s a busy, bustling salon. Christian is apprentice trained and proud to be old school in his upbringing but definitely new school in his hairdressing, training and the way he runs the salon. Christian has been a Corporate Guest Artist for 11 years where he taught and presented hairdressing from 10 to 300 guests including huge shows and seminars and now he wants to share that knowledge and passion with you.
JANICE GRIEVES
Having spent a fantastic 18 years in the industry, Anne-Marie’s specialities are Dimensional Colours and Blondes for the lived in, low maintenance, highly profitable looks that your clients and instagram account will continually thank you for.
BECKI BEAVAN
MEET THE TEAM
Over the last 8 years, Anne-Marie has undertaken training from the best in the industry for all your freehand balayage techniques and faux balayage design techniques, putting them into practice on a busy shop floor 5 days a week, always delivering high quality work and very satisfied customers. Of course, a good hairdresser never stops learning, but a great one forever evolves. For Anne-Marie it’s been her ethos to grow from the quick, back-to-back services that require excessive maintenance into a more design focused and creative hair painter where you feel like an artist and your client feels like their appointment is a completely bespoke experience.
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Known for her beautiful colour work, Becki creates some of the best Balayage techniques and designs the most coveted colouring courses. Becki has travelled the world to train with some of the most renowned top colourists and brings all that knowledge to you in her friendly and fun courses. As one of the North Wests leading salons, The Hair Boutique has built a cult following of clients from all over the country and Becki shares her own secrets of success gladly with her fellow hairdressing communities.
E . i n f o @ s b s - h a i r. c o m
ZOE GORDON With 23 years in the industry, Zoe tells us “I learnt very early on how important education was for a successful career, not only for knowledge but equally important for inspiration and motivation. Understanding what we use is as important as the techniques we use.
Robbie is the owner and director of Black House salon and has been in the industry for 15 years. He has been educating for the last 4 years and short hair is his thing. Robbie uses his thirst for knowledge and love for hair to teach hairdressers to not only learn new skills and trends in cutting and colouring, but also how to take that knowledge and apply it in a working environment. Robbie has spent countless hours developing a teaching method that aims to remove confusion from some of the commonly used terminology, making all hairdressers, of any level and experience feel welcome and at ease in his classes. Robbie’s aim, through Black House education, is to help hairdressers to never have to say “I don’t do short hair”.
I am passionate about giving confidence to others in the industry, after working alone for the majority of my career, I have opened up a salon space where I’ll be holding classes to inspire and motivate those that were in my shoes or those who feel intimidated by attending larger academies. Having only opened in 2021, we have already made it to be one of the finalists at this years Hair and Beauty awards.” Her passion does not end with colour and she has had some amazing opportunities working at many major events throughout the UK such as the Goodwood Revival where she worked amongst some amazing talents that frequently work in TV, film and theatre productions. These events opened up other amazing opportunities as Zoe was invited to work at the Viva Las Vegas event in Las Vegas itself, and now she can’t wait to see what the future holds.
ROBBIE WOODHEAD
MEET THE TEAM
SAM G AT E L E Y
KRYSIA WEST Krysia West is the CEO of Perfectly Posh Hair and Postiche Academy. A hair loss specialist and educator currently studying trichology. Krysia is undeniably one to watch. Three times British Hairdresser of the Year finalist for Southern Hairdresser of the Year in 2018, 2020 and 2021. Krysia is known for her outstanding photographic collections showcasing her incredible creative skills. A member of the Fellowship for British Hairdressing Project X Team in 2019 and Project Colour in 2018, Krysia has immersed herself in the industry over the last few years. Her hairdressing skills are unmatched with expertise in colour, styling, extensions and hair loss. This year, Krysia set up the newest trichology training and education platform for hairdressers in the UK - Postiche Academy. Krysia designed this training centre with her sister and business partner, Kirsty Rodziewicz. Created with stylists in mind who want to transform their client’s wellbeing using premium hair loss solutions.
Sam Gateley is a multi Award Winning Bridal Hair specialist with a passion for sharing her knowledge. With 20+ year’s experience, Sam brings her passion and expertise for Wedding Hair to the team at SBS. Since launching her Bridal Hair business, Sam has styled over 1000 Brides both in the UK and Europe. Her unique style and ability to work with her clients to achieve outstanding wedding hair has won her multiple awards and has made her one of the most sought after stylists in the North West.
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MEET THE TEAM
K AT Y GRIMSHAW Katy’s an award winning hairdresser with accolades that span from being a finalist for ‘Young Hairdresser Of The Year’ to the winner of ‘Crew Face Off’. She’s spread her wings and travelled around the world to work for big-name brands such as Boohoo.com and has even had her work regularly published in Heat, Closer and OK Magazine. Her hair has even appeared next to the drama news of Hollywood.
Katy is also the – very – proud owner of the thriving 5* Spectrum One Hair Salon in Lancashire, England. The salon has gained much attention in the industry for its luxury status, talented team and incredible results. Its award-winning, having been selected for the Salon Design Award for the HJ British Hairdressing Business Awards, and was even listed in Professional Hairdressers Magazine as the 5th most beautiful salon in the country. She boasts a wealth of experience in education working for major brands across the UK and is a master colour expert. Katy’s passion is colour, hair extensions and education. As well as being the brand owner, she runs a full column and so is totally on top of all techniques that are transferable to the courses.
Being a budding entrepreneur, Katy saw a gap in the market of hair extensions after years of working with substandard hair; the industry was missing an elite extension, so Katy set to creating it. Spectrum One Hair Extensions were born and a new era of quality, real human hair extensions was created.
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Natalie says “From a toddler I knew I wanted to be a hairdresser, I knew I wanted to own my own salon and I knew that I wanted to do that with my sister, Natasha. 20+ years down the line and an abundance of industry experience, contacts and qualifications, I still have the passion and drive that I had all of those years ago. I love the challenges and scalability of the industry. Being a hairdresser, a business owner, an educator: I am in the position to constantly adapt to the changing needs of my clients, team, salon and students. I have had the pleasure of working alongside some amazing hairdressers and the privilege of being influenced by some industry legends. Being in a situation where I can now pass on my legacy of skills and knowledge is an honour. I am available for salon bookings as well as education, my time is split between looking after clients, educating and working on my business, when I’m not busy with that I am learning and growing and pushing myself in my career.”
N ATA S H A LANGTHORNE Natasha says “For me the best part of my job, hands down, is supporting passionate and focussed employees to achieve their goals. I have helped to mentor some incredible hairdressers and I love watching people grow, learn and achieve. Before owning a salon I have had the privilege of having various different roles in businesses and companies in the UK and abroad. I have had lots of customer service, customer journey, and business management training including formal qualifications, to me though, knowledge and skills can be taught to anyone, it’s the attitude and attention that is needed to be successful.
N ATA L I E CRANK
Working with my sister on a brand that we have realised and built together is the ultimate accolade, and I am very excited to take the company to the next chapter.”
MEET THE TEAM
JESSICA CRANE Jessica’s signature Systemise for Success Coaching Programme has been life changing for her clients not only in business success. But achieving their personal goals and living life full of purpose, passion & on their terms. With over 20 years industry experience, business guru Jessica has helped hundreds of salon owners across the globe run the business of their dreams living the life they dreamed of when they first opened their salon door.
Tony has been hairdressing around 13 years now and when he started he quickly burst into his career by doing competition work, he quickly started creating a name for myself in his small town of Darwen by winning these competitions and being featured in local telegraphs. This meant he was able to go self employed straight out of training. Tony told us “I initially saw myself more of a stylist than colourist but my clients told me different! They came to me with the impossible and I would make it work. Over the years I’ve realised that colour and more importantly colour correction/change is my niche and people travel from up and down the country to sit in my chair as they are recommended to come to me for big transformations or corrections. So I’d love to share my knowledge and experience with more people and encourage more Stylists to take the fear out and discover the art of colour correction.”
Since the age of 12 she’s have worked at every level within the industry. Starting out as a Saturday girl, commercial stylist to managing multiple award winning salons and chains. To assessor, centre manager and internal verifier for a top outstanding private training provider. Jessica holds a degree in consulting and has spoken on multiple global stages for well known industry brands.
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TONY CAVALLO KOPF
Society owner Georgia has made her name in hairdressing, through hard work and determination, with a plethora of salon brands and industry names now vying to work with her. Her commitment to her art has led to collaborations with the likes of Trevor Sorbie and Sophia Hilton. She can be seen on stage at regular, key events all over the UK, further cementing her name in the hairdressing industry.
NIRA S TA H L B E R G As a freelance stylist Nira has travelled around the world for 15 years. She started her sensational career as a stylist for a commercial video and since then has worked with clients such as H&M, Heineken, Swedish and Danish TV, Danish Royal Family, Nikolaj Coster-Waldau (Game of Thrones), Stockholm & Copenhagen Fashion Week and several brands on the Scandinavian market too. Sweden and Denmark has been her man base as a hairdresser and educator and in 2018 Nira sold her successful salon to focus 100% on freelance business. Having her jobs featured in various magazines including Vogue many times, Nira really is at the top of her game. Nira says “ I am always curious and hungry for learning new trends and but I have a passion to create hair in my own way - fashion really does meet art in my hairdressing and I’m so excited to share my passion with you”.
Being the official Ambassador and Art Team member of no less than 6 Hairdressing brands (and counting) goes someway to prove the legacy that Georgia is creating amongst her peers. Gaining a position on numerous Art Teams is also no mean feat, with Georgia’s client results and industry positioning, determining invitation to any one team. Georgia is so proud to be the owner of an Award winning salon based in Rotherham for 2 years running society have been winners of the Yorkshire salon awards voted ‘best colour salon’ 2018/2019 and more recently the winners of the Rotherham star awards 2020.
GEORGIA BELL
Join Anne Marie the Hair painter on this one day course designed to bring you up to date with the latest in freehand colouring technicques. Anne Marie is well known for her creativity when it comes to Painting colour onto the hair to achieve todays latest fashion looks. Bring your own model and work with Anne Marie to create a bespoke look and share ideas with the other delegates. Discover new colour mixes from the EveryGreen colour portfolio and use our Deco Clay premium lightener to create endless colour possibilities. Delegates are required to bring a model who must be skin tested using EveryGreen colours.
£ 1 5 0 .00
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Discover & Create
COLOUR
PA I N T I T!
C R E AT E I T ! LIVED IN COLOUR - BALAYAGE When it comes to the world of lived in colour, Becki Beavan is second to none. Becki’s mantra is often “Less is more,” putting the emphasis on colour placement within the haircut to achieve the best possible look. Join Becki on this day to learn more about the latest highlighting techniques and colour melting so that you too can recreate her dreamy soft lived in colour looks.
£ 2 9 5 .00
Less is more!
COLOUR
FIX IT! 1.0 In this look and learn class, take the fear from colour correction by spending the day in the company of Tony Cavallo Kopf. Tony will be working on a live model taking you through the various stages going from dark to light. Using deco oil, deco 9 and a selection of toners and shades from the EveryGreen portfolio Tony will guide you through his technique and model whilst sharing his helpful hints and tips allowing you to take the plunge when you return to the salon. Colouring should be fun, not frightening. This informal day with Tony will give you the confidence to tackle the most challenging of corrections opening up new services within the salon.
£ 1 5 0 .00
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Colour Correction Masterclass
FIX IT! 2.0 Get hands-on when you join our colour correction Maestro Tony Cavallo Kopf for an adventure in colour. This bespoke course is designed to give 5 people a personal experience with Tony. As you work together on Models you will learn to lighten darken or change the tone in order to achieve the perfect end result. Using Lighteners and shades from the EveryGreen Colouring portfolio this day is designed to give you a hands on experience and the opportunity to question Tony as you work. Delegates are required to bring a model who must previously be skin tested using EveryGreen colours.
£ 2 9 5 .00
CUTTING
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PIXIES, MULLETS & SHAGS On this course is all about the three biggest on trend looks in hair cutting right now. The session will include two demo cuts from Robbie in the morning. The first demo will be a pixie cut and the second will combine the techniques used in both a shag and a mullet to help you fully understand how to create these styles on various lengths of hair. You will receive a pivot point mannequin head to use in the afternoon session where you will put into practice what you have learned to create your own version of one of these cuts. This mannequin head will be yours to keep along with a goodie bag full of Robbie’s favourite products and go-to tools. You will also be given head sheets and notes from the day to take away with you.
£ 2 5 0 .00
Bang on Trend
BECOME A HAIR LOSS HERO!
HAIR LOSS
Come and understand the fundamentals of hair loss and gain the knowledge as a stylist that will broaden your skill set and expertise, to welcome a new clientele in to the salon. Join Krysia West and learn to understand what types of hair loss your see in the salon. How you can recognise it, how you can help your guests and who to refer them too. As well as what products are on the market to help your guests with hair-loss in a more holistic way, techniques and advances to gain more revenue per guest, and to bring in a new clientele that you’re missing out on.
• • • • • • • • • • •
Hair growth cycle Types of hair loss Men and Female pattern baldness Pregnancy hair loss Different types of Alopecia Trichotillomania Telogen Effluvium Hair loss in children Covid Hair loss Trichologist Vs Dermatologist and more...
Let’s explore together all these different types of hair loss problems that can affect our guests, let’s recognise the symptoms and work with them to help them.
£ 2 5 0 .00 FAQS ANSWERED: This course will take place in person and will feature lots of theory, so bring a pen and paper and your concentration head on! This course is for all levels of stylists and hair extensionist’s.
You may request to cancel your ticket for a full refund, up to 48 hours before the date and time of the event. Cancellations requested less then 48 hours prior to the date/time may not receive a refund.
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DON’T STRESS! TRICOTHERAPY IN THE SALON A combination of many issues such as stress, poor sleep, too much screen time, poor health, smoking and a lack of nutrients in our diet can all lead to hair loss. Join Janice on her one day course to discover how best to diagnose and work with hair loss, one of the most distressing conditions facing hairdressers and clients. Learn how to include regular scalp checks as part of the consultation process and discover what to look for prior to advising on products Discuss common scalp problems & solutions from the EveryGreen and Glowwa ranges plus when & how to refer to GP. You will learn how to differentiate between the catagen anagen and telogen phases of the hair whilst you work with hair in recovery. This course will arm you with everything you need to deal effectively yet sympathetically with clients experiencing hair loss.
Hair Recovery
£ 1 5 0 .00
EXTENSIONS
O R G A N I C • V E G A N • S U STA I N A B L E
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SPECTRUM 1 TA P E S Tapes are a fast and effective method for money turnover vs time in salon and are by far the most popular method in the UK market. We cover and teach all techniques used with Spectrum One Tape Extensions including application, even weight distribution and different sectioning patterns for different styles.
£ 3 4 8 . 00
including vat
WEAVES For clients that want that full glamourous end result! We teach all techniques used with Spectrum One Weft Extensions including sectioning, even weight distribution, Micro-ring threading and application and the Spectrum One loop and sew technique.
£ 3 8 4 . 00
All of our courses are suitable for Qualified Hairdressers NVQ Level 2 or equivalent
NANOS/I TIPS
A full application Spectrum One Tool Kit, Colour Ring, Client Gown, Stylist Apron, all of the relevant application equipment for your chosen method, consultation forms and aftercare information sheets.
including vat
Nanos and I Tips are perfect for clients with finer hair wanting a discreet method to thicken up. You can also achieve gorgeous results through colour blending. We will teach you the professional method in which to apply I-Tip extensions so that they look and feel natural in your client’s hair.
Hair is not included in the courses. The model will pay for the hair applied on the day at a reduced rate
Hair Extension Specialists
£ 4 8 0 . 00
including vat
You will need a live model for all of our courses to enable full understanding of placement and application.
BRIDAL HAIR
BRIDAL WITH AWARD WINNING S A M G AT E L E Y Sam is a natural trainer, delivering effortless & simple techniques. She delivers her training with enthusiasm and passion, and will help give stylists interested in wedding hair the inspiration & confidence to excel in what is set to be the busiest year for the Wedding world since 1984!
Bridal
You will start the morning watching Sam demo some of the most sought after Wedding Hair Styles, Sam will walk you through each Up Do 1 step at a time with a full breakdown of the Nine Yards products she is using & her fave Tools. You are encouraged to take photos/ video/notes and ask any question that may help you. We will then break for a light lunch. The afternoon session is your time to practice the new skills you have learnt & create some gorgeous Instagram content. Kit needed: Hair Dryer/Curling Iron/Kirby Grips/Elastics/Bobbles/Sectioning Clips/Back Combing Comb/Pin Curl Clips/Model at 1pm or a Training Head and stand
£ 2 0 0 .00
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ELEVATE YOUR HAIR GAME.
Work less, earn more!
WORK LESS, EARN MORE
BUSINESS BOOTCAMP
Natasha and Natalie have been salon owners for 11 years. For the first time, they are sharing their proven strategies to Work Less & Earn More. Achieving a good work-life balance can be challenging. Clients are sliding into DM's, emails, and WhatsApp 24/7. When you have a busy schedule, it's so easy to blur the lines between work and free time. balancing family life, clients, home commitments, and friends with work.
THIS AFFECTS: • • • • •
Relationships Your mental health Your income Your time And much more;
You feel you have to be accessible to your clients 24/7 and fear they will go elsewhere if you aren't. but what is this costing you?
IT'S COSTING YOU: • • • •
Quality family time Time to work on the business Time to work on your future goals Relaxing days off
How do we know this? We have been in your shoes! Unfortunately, as hairdressers, we are not taught how to run the business side of our business. Without knowing how to make a change, it can be easier to stay the same and accept that is how your life is always going to be. It’s time to take control of how and when you are spending time. It's time to Work Less and Earn More.
HOW?
During this 1-day course students will learn: • The 3 secrets to a better work/life balance
SECRET 1:
More Ideal Clients on Demand • Understanding what your time is worth, who your ideal client is, and complete insight into their expectations. • Why ‘niche’ is best.
SECRET 2:
The high converting client journey every salon owner needs • Understand your client's pain points and hurdles and analyze the touchpoints in your business to create a more streamlined system. • Create Clearer call to action. • Get clients to make ‘micro-commitments’ to the business • create nurture sequencing to provide more value and a premium experience for your clients.
SECRET 3:
Life long results • Implementing your bespoke, high converting client journey to gain the maximum turnover and profit without increasing working hours.
S U I TA B L E F O R : Salon Owners and Freelance Hairdressers • Who spend a lot of time dealing with enquiries in their free time and want to have a better work/life balance • Who wants to earn more money whilst working less behind the chair when are the live events? There are various dates and venues available and are sold on a first-come, first-served basis. Each in-person event is limited to a maximum of 25 students.
£ 1 2 5 .00
CUSTOMER CARE Christian Hefti, owner of BHP Hairdressing in Guiseley is bringing you this inspirational, motivational and fun retail masterclass. Christian whose day-to-day life is spent on the salon floor, says “Have you or your team ever said “I’m a hairdresser, not a salesperson”? Then this is for you! What can you expect in a day with me? FUN! I specifically show the clients journey through the salon, consultation, picking up the buying signals, commercial hairdressing demo using all the tricks for a retail result, I will give you confidence and tips to help you.”
£ 7 5 .00
Inspiring & Motivational
BUSINESS BOOTCAMP
SALON BUSINESS MASTERY LIVE Wouldn’t It Be Nice to Know… The EXACT strategies to apply to your life and business, when to apply them, and how, so you can achieve RAPID transformation in every area of life & Business so you can take your salon to the next level To have the roadmap to kick smashing your Business Goals Right Now!!! Discover the step-by step process to achieving ultimate business mastery to sky rocket your salon success
Spend The Full Day LIVE with Jessica Crane In Manchester, LIVE Training, Q&A, Bonus Content, Tools & Resources and so much more
YOU CAN’T AFFORD TO MISS OUT! •
• • •
•
To create LIFE changing results for you, your team and your family.
£ 9 7 .00 + V AT
Craft the life & business you desire
Jessica will break down her Ultimate Business Mastery secrets over 4 workshops, and taking questions all LIVE! So you go away with all the answers you need. Guests will have access to preferencial room rates The event will include all refreshments, snacks and a two course hot buffet lunch Time to network with other high level salon owners and brands & industry partners Salon Business Solutions Ultimate Gift Bag
BOOST YOUR BRANDS
MEET THE INVENTOR Did you know that Healthy Hair is created from the inside out? What you eat, your lifestyle, stress and digestion all contribute to the rate, quality and condition of hair growth.Tackling this problem has never been easier with Glowwa scientifically formulated supplements, designed to support and repair damaged hair at the roots. Using 100% natural ingredients these award winning Hair Food vitamins are suitable for anyone looking to achieve longer, healthier hair. This seminar allows you to meet the inventor of the brand to discover how Glowwa was created and how it works. Use the opportunity to get your questions answered in a relaxed environment whilst finding out how successful the brand has been in other salons.
£ 5 0 .00 inc. free goodie bag
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Smoothing System
Keratin complex is a customisable smoothing system designed to make the hair healthier, eliminate frizz, increase manageability, repair damage and leave the hair healthy with luminous shine. The Express Blow out is a speedy smoothing solution which delivers polished more manageable hair which lasts up to 6 weeks. EBO takes just 15 minutes when added to a colour service or just one hour when used as a stand alone service. Join us on this half day course to discover the ease of EBO and how this little gem of a product can open new service opportunities in your salon.
£ 5 0 .00 inc. free goodie bag
PR EMPOWERMENT
PR EMPOWERMENT PAC K AG ES SBS has partnered with Gloss Communications to give our salons exclusive access to a range of salon empowerment packages with the brains and toolkits used by the world’s best hairdressers... • • • •
Gain the skills and knowledge to promote your business Get your client communication right Take your media and marketing profile to the next level Take control of your PR and communications
B O O K N O W : T. 0 3 3 0 3 2 0 6 0 0 0
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PR & C O M M U N I C AT I O N WORKSHOP INTRODUCTION TO PR & COMMUNICATION ESSENTIALS 2-HOUR PRESENTATION • • • • • •
Branding PR & Communications – how to PR yourself, from salons to self-employed stylists The why and how of salon websites Social Media – how to get your message across. 10 ready to use Instagram & Facebook posts Q&A – your questions answered by our PR & marketing experts
£ 2 0 0 .00
Virtual Workshop
1-2-1 SALON EMPOWERMENT PAC K AG E PR EMPOWERMENT
• •
•
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2-hour consultation on communication essentials (websites, social, branding, marketing and PR) and a personalised look at your salon’s specific demographics and communication needs. Gloss’ experts evaluate your current profile and build a bespoke plan for your PR success! This package is suitable for those ready to invest in elevating their profile and gaining practical materials to use straight away to promote your business.
£2000
.00
TAKEAWAY TOOLKIT TO INCLUDE: • • • • •
Hair specific marketing calendar Press release template for your salon, branded with your logo Best practice guide: demystifying trade PR Best practice guide: step by step plan to target your local titles Social media guide including 15 ready to use posts for Instagram and Facebook
BOOK NOW: 07970467157 / sally@glosscommunications.co.uk
(£999 FOR SBS CUSTOMERS)
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OPTIONAL EXTRA: AWARDS ENTRIES PAC K AG E 1-2-1 Salon Empowerment clients can opt to add on the award entries package, which includes tips on how to compile a winning entry, a consultation to identify practical angles for the salon to utilise in real life awards; and a list of key awards to enter with deadlines. There’s no obligation to book at the same time as the Empowerment Package, this can be added at a later date. BOOK NOW: 07970467157 / sally@glosscommunications.co.uk
£ 4 5 0 .00
Salon Empowerment
Gloss has over 15 years’ experience creating PR campaigns for some of the biggest names in hair, including SBS, Nine Yards and EveryGreen, Jamie Stevens, Jack Howard, Christopher Appleton, Trevor Sorbie, Karine Jackson, Errol Douglas, Gina Conway Aveda, Caroline Sanderson, Ken Picton, Simon Shaw, Rae Palmer, and more. Gloss created 4 of the 16 award-winning entries in the 2020 British Hairdressing Business Awards.
VENUES HAIR COLLECTIVE 69 Lytham Road, Freckleton, Lancashire, PR4 1AB
ADRIAN ALLEN 10 Sandygate, Rotherham, S63 7LW
BHP
VENUES
10 Bradford Road, Guisley, Leeds, West Yorkshire, LS20 8NH
THE HAIR BOUTIQUE 731 Bacup Road, Waterfoot, Rossendale, BB4 7EU
BLACKHOUSE 40 Victoria Lane, Huddersfield, West Yorkshire, HD1 2QF
HOTEL FOOTBALL 99 Sir Matt Busby Way Manchester, M16 0SZ
SPECTRUM ONE 55 Deardengate, Haslingden, Rossendale, Lancashire BB4 5QN, UK
MIT TON HALL Mitton Road, Clitheroe, Lancashire, BB7 9PQ
H E I R S A L O N & E D U C AT I O N 12 Park Street, Lytham, Lancashire, FY8 5LU
HOW TO BOOK
Premium Swedish Haircare B O O K N O W : T. 0 3 3 0 3 2 0 6 0 0 0 E . i n f o @ s b s - h a i r. c o m
HOW TO BOOK Call 0330 320 6000 or e-mail info@sbs-hair.com. For further information, please contact your Sales Consultant, Educator or a member of our office team and we will be very happy to help. Full details of our Terms and Conditions, Cancellation Procedures, Refund & Transfers are available on request. All prices are subject to VAT.
IMAGE CREDITS: Christian Hefti, Becki Beavan, Sam Gateley, Anne-Marie Fahey, Stephanie Anne Darbyshire, Adrian Allen, Tony Cavello-Kopf, Jessica Crane, Gloss Communications, B.R.U.S.H. 30/40, Keratin Complex, Glowwa, Nine Yards,
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