What defines A JOURNEY? Is it the destination, the process, the trials along the way? Embark on this trip with us to map your successes, both personal and as part of a team, and enter your best work. Which pieces acted as your checkpoints and defined you as a student and designer? What work made you look back and consider how far you’ve come?
— The SCAD Secession Team
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A LETTER FROM THE CHAIR At SCAD, we build programs that are relevant to the current industry and prepare students for where their industry is headed. The profession of a graphic designer does not only contain the visual artifact — that is the end result of a longer journey that involves design thinking, user experience, research, strategy, concept, public speaking, writing, systems building, experience architecture, testing, prototyping, illustration, typography, making, presenting and more! The SCAD graphic design program prepares students to expertly design across media. Our students think about solutions holistically, and test their theories on their peers, professors and target audience. They learn design basics and experiment with new technologies, consider ethnography as they design for other cultures, and develop communication skills while designing in teams and learning from their peers. Each semester we bring industry partners and alumni mentors to meet our students, talk about their work, review portfolios, present workshops and teach students about their practice. Those alumni mentors all started here at SCAD. We want you to go out into the field and embrace all the new roles you will play and all the challenges you will face, and come back to teach future SCAD students these important lessons. I am proud to be a part of such a dynamic program! Bethany Armstong Associate Chair, Graphic Design
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MEDALISTS
LUXME PATEL B.F.A. graphic design, Greensboro, North Carolina “A Practice for Everyday Life” A Practice for Everyday Life is a graphic design studio based in London. The studio’s approach is practical, straightforward and meaningful, and the promotional book and packaging design stemmed from this approach. The cover of the wooden box is designed to slide out revealing the two promotional books, “Our Story” and “Our Work,” along with a promotional 12-month calendar piece and holder. This promotional package was designed to be received by potential clients for their design studios.
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ALEX MONCADA B.F.A. graphic design, Mexico City, Mexico “Paradox: A Cultural Harmony” The idea of “Paradox” was conceived as a way to merge different realms together to show that we are not as distant and divergent as we think we are. In this case, the two languages chosen were Korean and English, not only to narrow the distance between the East and the West, but also because of the current events happening in our global society. In the end, it is all about the intertwining letterforms as a metaphor for harmony that can ultimately be translated into a more cultural sense, thus, creating a feeling of kinship through the power of tradition and innovation.
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AMY KIM B.F.A. graphic design, Suwon, South Korea “The History of Fans” This series of posters was created to celebrate the 135th anniversary of the invention of the electronic fan. I specifically chose the exhibition space to be the New Orleans Museum of Art, because this is the city of its invention. The three fans I used and photographed are very different in size and design, when placed in a similar orientation and visual layout, they act together as a series. The imagery in the posters was created using the photographs depicting the form, silhouette and motion of each fan. The Korean type was added later to promote the exhibition in South Korea. Unlike the horizontal orientation of English type, the Korean type is written vertically, adding visual interest. MEAGAN VANDERHILL M.F.A. graphic design and visual experience Bellaire, Texas “Einstein’s Dreams” “Einstein’s Dreams” is an experimental book design that reimagines five chapters from Alan Lightman’s novel of the same name. It conceptually explores different representations of time as presented in the novel. The book is redesigned and reimagined through structure, grid and typography to be read as if the reader were experiencing time as the characters themselves are experiencing time.
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CHRISTINE WILSON B.F.A. graphic design Duluth, Georgia “Beekeeping Book” This book was designed as a piece that would show off an array of paper offered by Mohawk. The book covers a range of information about beekeeping, utilizing a variety of flaps, foldouts and other tactile details that allow readers to explore the text in a directly engaging way. Printed on a sturdy, lightly textured paper, the book’s pages are also accented with foiled and embossed details. Several perforations allow the reader to tear out a postcard and a packet of wildflower seeds, and a small pocket on the book’s inside cover holds a short booklet about different uses for beeswax and honey.
LIZ LAWLER B.F.A. graphic design Ivyland, Pennsylvania “Survivors” The “Survivors” book set is a testimony to the lives of the survivors of 9/11; it heralds their survival and urges the nation to conquer brokenness and live in hope. The folding of the pop-up jackets not only demonstrates the physical deconstruction of the towers, but also exhibits the emotional dismantling of the survivors, and how they were able to rebuild themselves after their neardeath encounter. The jacket calls viewers to interact; when the jacket is removed and contracted, the message is broken and the form mimics the silhouette of the World Trade Center. Returning it to its 2-D form reconnects the pieces and demonstrates that even after the towers have fallen, those who felt deconstructed and dismantled by the terrorist attacks are able to heal.
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SHAKUNTALA SENGUPTA B.F.A. graphic design Kolkata, India “Prohibition” Inspired by the Prohibition era, Prohibition Pre-mix Cocktails feature a series of cocktail drinks that were invented or grew in popularity during that time. The 1920s era was full of music, orchestral music and flapper culture. The artwork and concept for “Prohibition” borrows from all these concepts. Each cocktail is named for a song that was orchestrated and performed during the 1920s. Each song alludes to a woman of the era who was carefully curated and matched with a cocktail.
LINA KIM B.F.A. graphic design Seoul, South Korea “National Gallery of Art Identity” The National Gallery of Art is a national art museum that attracts an average of over 4 million people every year and is located in Washington, D.C. This is the complete rebranding and redesign for the National Gallery of Art. Currently the look of the National Gallery of Art is very heavy and serious, which has a sense of distance from the population. I tried to give a friendly feel to it so that the museum is for everyone without distinction of sex or age. I used the bold, bright red color as the main color to attract the viewer’s eyes.
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AUGUST SANDERS B.F.A. graphic design Spring, Texas “Paid for By Absolutely Nobody” An irreverent guerrilla campaign, “Paid for By Absolutely Nobody” seeks to increase awareness of the inherent dangers of cycling on Savannah’s roads. Savannah positions itself as a bicycle-friendly and pedestrian-friendly city; however, in reality, the roads in Savannah are dangerous due to poor decisions made by cyclists, pedestrians and drivers alike. One particularly disgruntled cyclist (it’s me) has been hit by a car: his bike is ruined, and he’s decided to take matters into his own hands. Jarring, profane headlines and bright colors hit the viewer much like an SUV hits an unprepared cyclist.
HYEONA LEE B.F.A. graphic design Seoul, South Korea “The Beauty Inside” “The Beauty Inside” is a 2015 South Korean high-concept romantic comedy film based on the 2012 American social film “The Beauty Inside,” about a man who wakes up every day in a different body. It is Baik’s feature film debut, after a career of directing commericals. As a design concept, I used a motif from the scene where this man builds his love interest a “couple’s chair” before they break up. So those who choose to buy this DVD package get the opportunity to construct the rest of the chair themselves or construct their own “couple’s chair.”
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CHETAN SINGH KUNWAR M.A. graphic design and visual experience New Delhi, India “Droneage” “Droneage” is an experiential poster that puts forward the idea of “out of sight, out of mind.” Just because they aren’t visible doesn’t mean they don’t exist. The poster is activated by natural light and only reads during the day and falls flat as soon as the light goes out. The message here is to let the public know that there has been a great increase in the number of drones in the past years, especially commercial drones, and that they can be used in ways people don’t realize.
CRYSTAL TAM B.F.A. graphic design Hong Kong “Echolocation in Whales” This poster was created for the Atlanta Science Museum for educational purposes. I illustrated the whales and painted watercolor for the background to create the illusion of a deep sea. I added these hand-drawn elements to add an organic texture, which relates back to my topic and reinforces the beauty of nature.
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FINALISTS
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CODY DELONG B.F.A. graphic design McDonough, Georgia “Marie Antoinette Invitation Design” “Marie Antoinette” is a cult classic film starring Kirsten Dunst. When asked to design an invitation for an exclusive event, I chose to highlight this cinematic masterpiece in a way that the French queen would love. I hand-illustrated the cover with the front entrance of the Palace of Versailles, home to the queen, and the floral panel was illustrated, then converted to a vector to create the die-cut pattern. All script type was handlettered and scanned in to be converted for the design, and all illustrated elements were done by hand.
ASHLEY M. PIMENTA B.F.A. graphic design Milton, Georgia “The Art and Life of Basquiat” “The Art and Life of Basquiat” encompasses the journey of a passionnate painter through the early, middle and late stages of his artistic career. Containing three chapters in chronological order, the book delves into his works during that time, including Basquiat’s sketchings printed on fine-toothed drawing paper and paintings printed on coated paper. This 60-plus page book is hand-cut, scoured, bound and eager to be read with included surprises such as a perforated postcard, a graffiti stencil and more.
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TESS MROCZKA B.F.A. fashion marketing and management, Virginia Beach, Virginia EMILY CONLEY B.F.A. graphic design, Sykesville, Maryland SHANNON FLAHERTY B.F.A. graphic design South Burlington, Vermont GABBY GUENTHER B.F.A. graphic design Raleigh, North Carolina “SAVVY Hour” The SAVVY Hour app provides information about the best food and drink deals in Savannah, Georgia. The app, which features a simplified user map and customizable features, allows users to find happy hour deals, strategically plan a personalized bar crawl experience, connect with friends, receive alerts about pop-up events and specials, and create their own “SAVVY Hours.” Restaurants and bars can advertise via the live feed or purchase ad space. VANDAL NOVACEK B.F.A. graphic design Lowell, North Carolina “Royal Outlaw” Royal Outlaw is hand-crafted and exported by an Irish brewery and designed with an interesting personality by combining two types that do not usually go together, neither of which represents the traditional Irish culture. In order to fully represent the personality of the character, the idea of traditional Irish whiskey had to change. I took typically shaped bottles and literally dressed them in the same fashion a biker would. The bottles work together as a club of bikers that ride together, all of which show the true colors of the queen along with her history of royal luxury. This is no traditional whiskey, but it gives people a chance to experience the life of a royal rebel. 13
SHANNON FLAHERTY B.F.A. graphic design South Burlington, Vermont “Mohawk Paper Sample Book” Mohawk is an innovative company consistently moving forward in the paper manufacturing industry. The “Paper Basics” sample book aims to highlight this dedication to hard work and detail while emphasizing the concept of “unlocking the potential” of paper. The designs draw inspiration from the style of Marian Bantjes and a variety of objects, such as ornate doors and key locks.
OLIMPIA GONZALEZ B.F.A. graphic design Caracas, Venezuela “Dulce Bandido” “Dulce Bandido” is a branding and packaging project for the alcoholic beverage Aguardiente. The concept for this design was the idea of the bad/naughty things you do when you drink (taking a fun, lighthearted approach). The representation of these bad things came across through visuals of little devils (referencing the heat, fire and flames). The name chosen was Dulce Bandido (Sweet Bandit), which also alluded to the juxtaposition of good and evil that is central to this concept.
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AZARYA MUKHI B.F.A. graphic design Jakarta, Indonesia “Promotion for Sagmeister & Walsh” Sagmeister & Walsh is a very modern 5-yearold company that designs for the future, not just for the now. Having this concept inspired me to create a promotional book for the company as a thank-you for its incredible design. I broke the book down into four categories: packaging, print, environmental and branding. This way it was easy to navigate through when looking for a particular client. Out of the company’s clients, I chose the ones that were large, interesting and well known. I created an enclosure for the book to rest on, playing around with the main color of black and white and inverting it with the book cover.
ALLY ORCUTT B.F.A. graphic design Castle Rock, Colorado “Jörd Travel Agency” Jörd is a Swedish-based travel company with an emphasis on the unknown and an aim to cater to each adventure personally. To further the company’s specialized travel destinations to the U.S., a 16-day tour to six different cities was created. This trip specialized in sharing with non-U.S. residents America’s pastime, baseball. With a total of seven games on their itinerary, the tour groups are capable of engulfing themselves in an authentic American tradition.
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MEAGAN SAPASHE M.A. graphic design and visual experience Orlando, Florida “Breach” Breach is an interactive website that confronts the idea of public and private mind in terms of the internet and social media by exploring the concept of a breach and the release of private information to the public masses. Challenging the traditional navigation of the web, the site navigation is invisible at first glance, only revealed with the movement of the mouse. The navigation is unexpected and takes control away from the user as the navigation cues change throughout the site. The visuals work to guide the user through key locations in a home, while simultaneously navigating through the website to further the metaphor of home and the internet and their roles as seemingly safe places. In order to deepen the experience and intensify the feeling of danger, pages throughout the experience have an added audio layer, consisting of snippets from 911 phone calls made by young children. JOSEPH SHUGART B.F.A. graphic design Roswell, Georgia “Recording is the Art of Forgetting” “Recording is the Art of Forgetting” is an article by Jon Foreman that originally appeared in the Huffington Post. The topic of the article focuses on how we try to capture moments by recording or photographing them, but in doing so we actually lose the true essence of those moments. The design concept is built on photographs and the thousands of pixels they are composed of. The colored blocks represent the pixels and they are floating away to demonstrate how easily we forget the beautiful images in front of our own eyes.
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ANAËL FLORES B.F.A. graphic design Guatemala City, Guatemala “The Feminine Mystique” This project consisted of designing three book jackets for a book series based on three of Sofia Coppola’s movies: “Marie Antoinette,” “The Virgin Suicides” and “The Beguiled.” All of these movies revolve around teenage girls and give us an intimate insight on what it is to be and grow up as a woman and all the mysteries it involves.
MORGAN HAYES B.F.A. graphic design Elgin, Oklahoma “Proun Vodka” Proun Vodka is an alcohol brand based on and inspired by the Russian Suprematist artist, designer, photographer and typographer El Lissitzky and his art series “Proun” from the 1920s. The label designs explore spatial elements and shifting perspectives and axes, with overall inspiration drawing from the first Soviet prohibition and popular Russian crops. The logo stems from the Russian translation of Proun, the type on the back label is a reference to how Lissitzky laid out his body type in more refined published works, and the paper choice alludes to the same kind of paper his aforementioned works were printed on. 17
KATIE HOWARD B.F.A. graphic design Celebration, Florida “House Industries @ Vans” Over the past 50 years, Vans, an American shoe manufacturer specializing in skateboarding shoes, has collaborated with numerous companies and artists to create unique designs. This invitation was designed for the hypothetical collaboration between Vans and House Industries, a design firm that specializes in creating retro-inspired typography and patterns. Using House Industries’ typefaces, I created six unique patterns designed to be featured on Vans classics including the slip on. Both houses join forces to create a retro-inspired collaboration that was made for each other.
LUJAYN ABU SHAL B.F.A. graphic design Jeddah, Saudi Arabia “Electronic Vehicle” The auto industry is investing billions for a greener world. This electronic vehicle encompasses a systematic application of the brand’s identity. The logo consists of two main symbols. First, the plus and minus signs reference battery usage. One main feature of electronic cars is their use of chargeable batteries, bringing us to the second symbol, a plug, a visual reminder for the global imperative to cut carbon pollution and oil dependency.
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JULIAN YBARRA B.F.A. graphic design Manvel, Texas “Digital Dependency” The goal of this project was to spread awareness of the rising social issue, digital dependency. It can be described as one where individuals are extremely hooked onto their devices. To tackle this, I utilized a style opposite of typical clean design seen in the digital realm. I instead used rough textures, humanist typefaces and rough fragmented imagery. Each poster covers how the addiction affects health, relationships and child development. The brochure informs the same subject matter, but also informs the possible solutions to the issue.
NATHAN PALMER B.F.A., graphic design, 2018 Boulder, Colorado “Bistrot L’Atelier” Bistrot L’Atelier is a quaint bistro nestled in a small village in the south of France. During my time abroad, I created this identity system for the bistro based on in-person interviews I had with Shannon Phillips, the remarkable woman who single-handedly runs this incredible restaurant. The branding had to stay true to the history of the ancient castle that the bistro inhabits and the visual history of authentic French bistros, and also had to be relevant to Shannon, whose personality, exuberance and passion for her work are the lifeblood of the whole dining experience at Bistrot L’Atelier.
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VANDAL NOVACEK B.F.A. graphic design Lowell, North Carolina “Ride Peachy” Savannah has the perfect climate, topography and city structure for a well-established bikeshare. With a proper bicycle infrastructure, Savannah residents and visitors can share a fun bikeshare system while commuting, running errands or just enjoying the historic landmarks. And Georgia is known for its peachy lifestyle, so why not celebrate that with an adventure on two wheels? Working with local officials and the Savannah Bicycle Campaign, we can restore and build bike lanes and protect bike lanes throughout the city. This will develop safer, stress-free roads for new and current bikers. Next, we distribute Ride Peachy bikes and stations strategically along bike lanes, businesses and tourist attractions. Then we enjoy a beautiful, peachy ride through historic Savannah, Georgia.
DIKSSHA DINESH B.F.A. graphic design Mumbai, India “The Normal Heart Movie Book” “The Normal Heart” is a HBO Original Film about gay rights activism in 1980s New York City. The book visualizes the script of the movie to communicate the emotion, struggle and pain felt by the characters. The use of fluorescent paper, grainy print and bold typography pays homage to activism flyers. It is designed as a special-edition book that is sold at museum gift shops to film and TV fans.
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ABIGAIL SPOONER B.F.A., graphic design and visual experience, 2018 Hampton, New Hampshire “Lucky Cat Brewery” Lucky Cat Brewery is a microbrewery that uses traditional Chinese and East Asian herbs, fruits and teas to make small-batch, limited-edition beers and ciders. The brewery strives to create new tastes and flavor experiences that customers can deeply enjoy and has created a brand identity that reflects ideas of tradition, exploration and authenticity, while also communicating a contemporary visual feel aligned with its values. Illustrations of separate “Lucky Cats” were made for each flavor’s bottle label; each is illustrated in a way that showcases the individuality of each city and the ingredients used in each of the flavors. The hand-drawn textures used in the illustrations are showcased throughout the deliverables in different ways to communicate the brand’s authentic and contemporary aesthetic. SHRUTI SHYAM M.F.A., graphic design and visual experience, 2018 New Delhi, India “Goddess” “Goddess” is an interactive installation that creates awareness about the role of women in books of religion. Through the visual analysis of data sets, spectators are encouraged to plant paper flowers containing an excerpt of a scripture talking about women into gridded categories on a “flower bed” to spell out the word “goddess.” The white lily stands for Christianity, the red rose stands for Islam, and the pink lotus stands for Hinduism. Participants take away the true depiction of women in religion through the final installation and small postcards that provide more detail about each category. 21
MUSTAFA OZCICEK M.F.A. graphic design and visual experience Erzurum, Turkey “Hello World(s)” “Hello World(s)” is an experimental typography project that focuses on the lifetime achievements and personal life of American scientist and astronomer Carl Sagan. The typographic posters were created by using various materials and physical and digital tools in an experimental way. Eventually 10 typographic compositions become the visual narratives of a newspaper, Hello World(s), that contains the selected writings about Sagan’s ideas on astronomy, global warming and nuclear war.
ANNIE KOZAK B.F.A. graphic design Baltimore, Maryland “The Doyenne Organization” The Doyenne Organization is a fictional organization that works to obtain the resources needed for giving women the opportunity to receive an art education. The word “doyenne” is defined as a woman who is the most prominent and respected in her field. By making education accessible, The Doyenne Organization hopes to empower and encourage women to pursue artistic careers. The movement from the half circle to the full circle in the logo mark not only reflects the name of the organization, but also represents the emerging presence of a female artist.
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NATALIE KIDD B.F.A. graphic design Dallas, Texas “Pour L’Arte” “Pour L’Arte” is an exhibition program that reflects Martial Raysse’s career as an artist through reconstruction, synthesis, freedom and incandescence. The program emphasizes reconstructions and deconstructions of Raysse’s work and typographic elements that resurface in different styles to create visual interest and consistency. These reconstructed elements are viewed as a synthesized whole, which creates unity through contrasting elements and communicates Raysse’s goal to build a bridge between classic and contemporary works of art.
LUXME PATEL B.F.A. graphic design Greensboro, North Carolina “The Theory of Everything” “The Theory of Everything” is an expressive typography book based on the film “The Theory of Everything.” The dynamic typography depicts the inspiring, captivating and emotional scenes from the film in black and white. An important part of the film was showing the progression of time and age, which is portrayed through the pages of the book as they evolve from light to dark.
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JIN KIM B.F.A. graphic design Jeju, South Korea “Postmodern Stamps” I designed a first day cover and stamps for the U.S. Postal Service based on the history of graphic design. Among graphic design history, I chose postmodernism because it offers historicism, self-referentiality, bricolage, and most importantly, a freedom of choice in design. Through this project, I was able to learn and understand the history of postmodernism and how to design according to the subject in the given standard and rules of the Postal Service.
SAVANNAH WALKER B.F.A. graphic design Tampa, Florida “Frankie’s Hot Dogs” The history of hot dogs is dominated by men; killing the meat, selling the hot dog and eating it. But there’s an untold story of the woman who transformed the sausage into bread. Frankie’s Hot Dogs, an organic and artisanal restaurant, helps tell women’s stories and empowers young girls to speak theirs. Through their cookbook and menu, they utilize cheeky language and bright graphics to offer opportunities to women — both in the narrative of the hot dog as well as in their own lives.
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GARRETT ALBURY B.F.A. user experience design Palm City, Florida DEE DEE DIFAZIO B.F.A. graphic design New Canaan, Connecticut OLIMPIA GONZALEZ B.F.A. graphic design Caracas, Venezuela NEHA GURIA B.F.A., advertising, 2017 Dubai, United Arab Emirates “Swizzle” Swizzle is a cocktail app that caters to ingredients and utensils the user already has at home and makes cocktail making an easier experience. It is interactive, relatable, simple, and most importantly, unpretentious. Swizzle makes having cocktails at home accessible and unintimidating, letting users focus on their party, not the recipes.
DANNY ASKINS B.F.A. graphic design Mechanicsburg, Pennsylvania “Parlour” Parlour is a cocktail bar located in the heart of Chicago. It specializes in alcoholic ice creams and popsicles in an upscale yet approachable atmosphere. Colorful, abstract paint strokes are contrasted against a matte black finish to portray both the fun sensibility of ice cream as well as the sophistication of a high-end cocktail bar. Parlour allows adults to relive their childhood favorites in a new and exciting way. Because ice cream’s more fun after dark!
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VANDAL NOVACEK B.F.A. graphic design Lowell, North Carolina “Wicked Flying Model Ships” What if you could make a flying ship? Wicked Flying Model Ships is a different approach to the traditional model ship collectibles. Instead of buying an assembly and crafting your boring typical ship with sails and string, Wicked Flying Model Ships provides you with an already made mini ship that you can add to and decorate to make it more than just an ocean vessel but a voyager of the skies. The concept is based on Terry Gilliam’s “Miracle of Flight” animation. The main character in the story was astonished by the idea of man in flight, so hysterically, Gilliam juxtaposed flying elements to the character as if he was trying to make himself into a flying machine. For my concept and design, I created my own characters based on idioms such as pigs flying.
ADELINE ROSS B.F.A. graphic design Stewartstown, Pennsylvania “Rocket Fuel” “Rocket Fuel” is an attempt to encourage learning through interaction and play. By packaging each at-home science experiment in the context of various forms of transportation, the experiment acts as a metaphor for alternative energy and an incentive to begin research into this subject, thus, entertaining and educating children without the use of a screen.
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ALEX MONCADA B.F.A. graphic design Mexico City, Mexico “nücli ” Nücli is a platform that aims to facilitate how people deal with the aftermath of earthquakes. The platform includes a standard mode and crisis mode to facilitate the aid provided to the victims by changing the features of the platform according to the user’s location. That way, there is no need to juggle between different apps or to fall for false information. If moments of crisis show us something, it is that we all want to help in any way we can, no matter how small we think our contribution is. This is why nücli was born: Because we can never be too prepared when tragedy happens, but we can at least try to do the best we can with the skills we have.
SUKHUI JEONG B.F.A. graphic design Ulsan, South Korea “Exhibition Posters of an Iron’s History” I designed demo posters of the history of an iron. I made all three posters with the pictures I had already taken. After forming the silhouettes of the pictures and irons into vectors, I designed posters with the harmonization of pictures and vectors. Using all irons, from old ones to the latest ones, I show that the posters are an exhibition of the history of an iron. Using photos in various angles and vector images, I created interesting posters that draw the viewer's attention.
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LIZ LAWLER B.F.A. graphic design Ivyland, Pennsylvania “The Museum of Dishonesty” The experience of The Museum of Dishonesty will allow visitors to have a conscious awareness of when and how people are being deceitful by providing self-guided walkthrough exhibition spaces for each of the seven forms of dishonesty: fabricating, denying, withholding, exaggerating, reconstructing, stealing and minimizing. It offers a unique experience for visitors to explore people’s decisions to lie, the forms lies can take, and the consequences of deception through typographic manipulation and word play. Visitors receive a pamphlet with an overview of the seven forms of dishonesty, and once they have a better understanding of the types of lies, the pamphlet includes a sticker so that each visitor may add to the entrance wall and admit the lie they fall victim to the most.
KATHERINE CONNOLLY B.F.A. graphic design, Ellicott City, Maryland “Clearfold” CLEARFOLD® is a translucent, chlorine-free, acid-free and recyclable paper by Neenah Papers. The company takes pride in the fact that its product offers excellent foldability and accepts foil stamping, engraving, thermography, embossing, lithography and die-cutting. The primary source of inspiration behind CLEARFOLD’s paper sample booklet drew from the innovative designer and experimental typographer David Carson. Extending the boundaries of design through radical materials and experimental techniques, the paper sample booklet showcases a modern artistic appeal with its loose-handedness, texture through scratching, cutting and pasting, quirky geometric die-cuts, mutifolds and binding. 28
ADELINE ROSS B.F.A. graphic design Stewartstown, Pennsylvania, “The Enchroma Experience” “The Enchroma Experience,” through package, literature, app and swag design, elevates the experience offered by the Enchroma company; that is, the miracle of colored sight. By analyzing color-blindness and psychology, the new “Enchroma Experience” is one that completely changes dimension with the addition of the glasses. Each element encourages users to interact with the world around them to investigate this change and utilize this new knowledge.
ANNIE KOZAK B.F.A. graphic design Baltimore, Maryland “Hong Kong Metro” The goal of this project was to redesign the identity and structure for a city subway map. I chose to design for the Hong Kong Metro because of the challenge of designing for a city with so much personality and high number of destinations. By analyzing the routes and points of interest of the original map, I was able to design the new map routes around the shape of Hong Kong’s flag, a five-petal orchid flower. The final metro logo was informed by the architecture of various landmarks and historical sites in the city of Hong Kong.
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CHRISTINE WILSON B.F.A. graphic design Duluth, Georgia “Guo Pei Invitation” This design serves as an ornate invitation to SCAD’s Guo Pei fashion exhibition. Mimicking the regal nature of preexisting designs and utilizing a similar color palette, especially in the flecks of gold throughout that serve as an homage to Rihanna’s yellow gown at the 2015 Met Ball, these invitations become the appropriate introduction to such a fanciful and decadent affair. The stamped nature of the invitation itself also harkens back to a rococo-style sensibility, once again driving home a regal state of mind for any and all attendees to this event.
NATHAN PALMER B.F.A., graphic design, 2018 Boulder, Colorado “Your Civic Duty and How to Avoid It” This project is a pop-up, interactive paper sample booklet that puts French Paper Co.’s Pop-Tone paper on trial for its exceptional vibrance and quality. The design details the ins and — more importantly — the outs of dodging jury duty. By contrasting the vibrant Pop-Tone paper with an unconventional book format, the notoriously dull and tedious aspects of jury duty are flipped on their side.
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SHANNON FLAHERTY B.F.A. graphic design South Burlington, Vermont “Coatl Tequila” With a name derived from the Nahuatl language, Coatl honors the Aztec heritage of tequila. The double-headed serpent, or “Coatl,” was prevalent in Aztec art and mirrors the sleek sophistication of tequila. Coatl’s branding and package design aims to combine the naturalistic feel of Aztec art with modern and playful elements. The silver and gold designs are each meant to appeal to their own type of consumer and drinking style.
CAROLINA TURCIOS B.F.A. graphic design San Salvador, El Salvador “NASAlens” NASAlens is an app meant to motivate kids 7-12 to be more interested in space by creating a fun, interactive platform that is entertaining and educational at the same time. They are able to take pictures of everyday things and have the app transform them into space-related things such as planets, spaceships and stars. After the picture has been taken, the app tells you what planets you discovered in the form of cards, which contain fun facts and can then be traded. The augmented reality feature is also incorporated into outdoor ads, motivating kids to download the app to uncover the secret messages by using the camera feature. 31
SARAH CHAPMAN B.F.A. graphic design Dayton, Ohio “Road Burn Skate Zine” Road Burn is a zine inspired by skaters and their reactions to how fashion has been using skate style to push trends. The challenge was to create an informative editorial layout that is also expressive. Skating is a culture vehemently opposed to conformity, so this zine uses a dichotomy of kitschy visuals and graphic elements to follow this mindset.
SHRUTI SHYAM M.F.A., graphic design and visual experience, 2018 New Delhi, India “The Care Mobiles” The Care Mobiles is a system of public buses that have been reconfigured to provide physical and emotional support to the homeless community in Savannah. The buses provide stability, permanence and safety through feelings of hope and belonging to homeless women and children in Savannah. The digital experience encourages the local and student population to participate in this initiative as it becomes a figure in Savannah’s growing community.
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ALEX DELLEMONACHE B.F.A. industrial design Tabernacle, New Jersey CLAYTON GWINNUP B.F.A. industrial design, St. Louis, Missouri RILEY KNIGHT B.F.A. industrial design, Northbrook, Illinois SAVANNAH WALKER B.F.A. graphic design, Tampa, Florida “Homegroup” Homegroup is a mobile platform that allows addicts to find honest accountability and connect with their support groups and sponsors. Daily tracking records not just sobriety, but mood and severity, building an understanding of the user’s behavior and reaching out when symptoms are worse. People can also find meetings pertaining to their needs like time, faith, substance and location. The app aims to connect people in discussion through an approachable and supportive interface.
MUSTAFA OZCICEK M.F.A. graphic design and visual experience Erzurum, Turkey “Hope” HOPE is a futuristic-themed board game by which current dilemmas in immigration, health care systems and politics are utilized in order to create better understanding and awareness on these issues. The overall concept and statements of the game are inspired by Donald Trump’s first 100-days plan, which was released during his presidential campaign. In the game, players seek hope by migrating to the planet called Titan. Not only do they start a new life by finding jobs or going to college, but they also encounter obstacles and discriminations that can cause an ultimate failure. While the game touches current problems in an entertaining way, it also aims at fostering empathy in players. 33
MEAGAN SAPASHE M.A. graphic design and visual experience Orlando, Florida “The Cycle of Women’s Reproductive Rights in America” This is a timeline consisting of 20 years in American history, all of which had major influence on both the progress and regress of women’s reproductive rights in the U.S. The progress and regress is shown via the saturation of menstrual blood on each pair of underwear; the more saturated a pair is, the worse the year was. In order to see the information and dates for each year, viewers must interact with the pair of underwear by lifting them up to reveal the content in its entirety. The names located on the front of each pair work to bring an emotional and more human element to the piece. The names and corresponding years are composed in a way that is reflective of the memoriam we often see today.
DANNY ASKINS B.F.A. graphic design Mechanicsburg, Pennsylvania OLIVIA BINGHAM B.F.A. graphic design, Seattle, Washington JULIA MORGAN B.F.A. graphic design Waxhaw, North Carolina VANDAL NOVACEK B.F.A. graphic design, Lowell, North Carolina “SproutHop” The SproutHop app intuitively filters through local restaurants that accommodate vegetarians and vegans and offers reviews to help users figure out how accommodating a specific restaurant is to their dietary needs. The app features intuitive and beautiful UI, accommodates many dietary needs at once, and enables users to share restaurant ideas with friends. 34
CHETAN SINGH KUNWAR M.A. graphic design and visual experience New Delhi, India “Residue” On Oct. 7, 2016, Savannah witnessed one of the deadliest natural disasters of its time — Hurricane Matthew. “Residue” is a project based on the reflections and aftermath of what Hurricane Matthew did to the city. This project highlights the destruction that was caused that night as an attempt to evoke empathy. Picking up cues from that night, this interactive book, in which the user itself destroys the book only to discover what happened that night, proceeds to narrate a story in its own unique way. It further develops and continues to reassemble all the bits and pieces left from the book and takes the form of a poster as a reflection of how Savannah picked up itself and was standing stronger than ever before.
SHAKUNTALA SENGUPTA B.F.A. graphic design Kolkata, India “Creation” “Creation” is a series of books based on creation mythologies around the world. Each volume focuses on a particular geographical area — moving from the east to the west (“The Orient,” “The Mediterranean” and “The Mesoamericas”). To reflect the geographical subdivision of the mythologies, the rising and the setting of the sun are used to symbolize the progression of the book series. The top half of a circle on “The Orient” indicates a rising sun, a full circle on “The Mediterranean” signifies the sun’s travel and daytime across the area, and the lower half of a circle on “The Mesoamericas” represents the setting sun and the end of a journey (through the three books). 35
HARSH SINGH M.A. graphic design and visual experience New Delhi, India “Exkit” Yes, men do feel the pain of a breakup. Critiquing the ugliness of a breakup with the use of stereotypical puns and cynicism. The exploration empathizes with men who have been dumped or ended a relationship. Introducing Exkit — a breakup kit for men. Men tend to wait to start the healing process. This kit helps them through the five stages of grief: denial, anger, bargaining, depression and finally acceptance. The objective of the design is to make them feel more comfortable and let them blow off some steam, eventually helping them move on.
DIVYA K. REDDY M.A. graphic design and visual experience New Delhi, India “Coca-Cola and You” For more than 125 years, Coca-Cola has done its part in refreshing the world. This is the remarkable story about the evolution of an iconic brand and the company that bears its name. Coca-Cola is everywhere and is the second most recognized brand in the world. Coca-Cola on a hot summer day is about as American as fighting bears in the woods and blowing things up — and more refreshing too. But we already knew that. What we didn’t know is that our favorite carbonated candy can be used for a lot more than just drinking. I explained the facts through this project of data visualization.
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NATHAN PALMER B.F.A., graphic design, 2018 Boulder, Colorado “Camp Grounds” Camp Grounds is a coffee shop where people can come and camp out. Designed for working or relaxing, Camp Grounds focuses on a slower speed of life — like campfires, hammocks and starry skies. “Camp Grounds” is an integrated design system that includes custom concepting, illustration and photography, as well as design for menus and printed materials.
SUKHUI JEONG B.F.A. graphic design Ulsan, South Korea “Promotion Book of Paloma Picasso” Paloma Picasso’s promotion book shows her signature and two favorite colors, red and Tiffany blue, which indicates that the book is for her. On the book cover, the two colors are seen in a circle shape, which makes the parts of the book harmonized with each other. The two books in red and Tiffany blue show what her life is like. The red book explains her life with the passage of time, while the Tiffany blue book shows her collection of jewelry. The book cover expresses her with her own colors and signature, and inside the book, various layouts are used to show her life and jewelry much better.
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CHETAN SINGH KUNWAR M.A. graphic design and visual experience New Delhi, India “Drones” As a persuasive tool, this website was crafted to influence and inform my audience about the increase in the number of drones in the U.S. and the direct impact it has on people’s privacy. Based on an actual data set, the website breaks the conventional mold and takes the conceptual route where the user experiences privacy infringement on a whole new level.
KATHERINE CONNOLLY B.F.A. graphic design Ellicott City, Maryland “Uncover” Uncover has one mission: to inspire youth to appreciate the unappreciated. Uncover is dedicated to discovering artifacts from your most valuable family heirloom to the abandoned graffitied paper mills in your hometown. The revolutionary engineering and technology uncovers history by combining over 2 million historical records and 3.5 billion photographs, virtually creating composite image overlays of the architectural site you wish to learn about. Travel back in time through interactive technology by moving your phone to explore the surroundings, view historical information, chat with current homeowners and visitors to learn their stories, and stay connected by following others with similar interests. 38
ELIZABETH STEVENS B.F.A. graphic design Maplewood, New Jersey “DECLARE Magazine” Since I have a love of printed media and am very passionate about mental health advocacy and LGBTQ+ rights, I decided to create a magazine centered around the importance of mental health within the LGBTQ+ community. My goal was to create a safe space, creative outlet, community support, and useful tools and resources for people, like myself, who are struggling with any mental healthrelated issues. The magazine would feature real stories, interviews, advice, art and literature submitted by members of the LGBTQ+ community that readers could hopefully find comfort and solidarity in. The main concept behind DECLARE is to help its contributors and readers to share and own their stories as well as promoting hope, healing, learning and positivity.
VALERIA CONTY B.F.A. graphic design San Juan, Puerto Rico “Physico” Physico is a mobile application that will help physical therapy patients recover, both in and out of a medical facility. Physico came out of a personal experience with physical therapy. Some challenges I faced included not being able to keep track of my therapies or progress and lacking knowledge of what exercises to do at home and how to perform them correctly. I created a playlist that will guide users through their determined exercises. There’s also a progress report users can access to see how far they have come since their first therapy. Lastly, there’s a chat feature that will let users directly message their physical therapists if they have any doubts while performing their exercises. 39
ADELINE ROSS B.F.A. graphic design Stewartstown, Pennsylvania “The York Plan” “The York Plan” targets youth and communities in small town societies that are primarily industry and/or STEM based. By proposing a hackathon of sorts, these youth are given the opportunity to propose creative solutions for the city’s many problems, and in turn try their hands in creative thinking and career trajectories. This changes the discussion on creative careers in these areas, from something that is considered a dead end to a path that can ultimately lead to success and fulfillment.
ALYSON GURNEY B.F.A. graphic design Washington, D.C. “Organic + Orthagonal” Simple forms composed of natural satisfaction. Organic relates to flowing nature, while orthogonal is angular. When opposites collide, a magnetic energy is formed that no other element could compete with. The two themes embrace each other and complement — simultaneously. A complete catalog, calendar, gift wrap and pillows enhance the outer world with simple forms. Collect each item to mix and match the coinciding patterns from the collection.
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SHRUTI SHYAM M.F.A., graphic design and visual experience, 2018 New Delhi, India “Thesis: Design of Discomfort” Through workshops, presentations and research, my visual thesis was a multi-sensorial space that proved discomfort can be designed to create innovation. This space was filled with a mixture of tangible and digital media, sounds and smells, and encouraged design students to work outside their comfort zone to take away the message that discomfort creates innovation.
ABIGAIL SPOONER B.F.A. graphic design Hampton, New Hampshire “Koi Soy” Koi Soy is a fancy, organically grown and artisanally brewed soy sauce. It is being introduced to the market, and needs a special packaging program designed before it hits store shelves. The objective of this project was to design the identity program and packaging for the soy sauce brand, including the outer box package and the accompanying bottle label. The illustrations developed for the packaging are hand-drawn using traditional sumi inks and brushes. The goal was to set Koi Soy apart from its competition by making a soy sauce just as beautiful and Zen-like as the koi fish in a water garden.
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SARAH NASH B.F.A. graphic design Brownsburg, Indiana “Welo Paddleboard Design System” The WELO paddleboard design system was created and based out of Jacksonville, Florida, with the active and environmentally conscious user in mind. The system is just one small step in the hope for a total pollution-free ocean. A biomimicry-influenced design was adapted and created from woven banana and coconut husk fibers. This filter system soaks up pollutants while being used and is discrete and virtually unnoticeable to the untrained eye. The devised custom-paddleboard then comes equipped with a custom-key fin system that unplugs and sits atop a basin of black mangroves to aid in the filtration of saltwater to freshwater, sifted through holes drilled and divvied along to the path of the water containment unit that is housed below. Fresh water at your fingertips!
JULIA MORGAN B.F.A. graphic design Waxhaw, North Carolina “Ink Aid” Tattoo care is extremely important in order to have vibrant, long-lasting tattoos. The internet is full of information on how you should take care of your tattoos, but there lacks a consistent brand that offers everything you need. Most people find themselves purchasing products from various places that aren’t even meant to be used on tattoos. With that need in mind, Ink Aid is a one-stop shop for your tattoo care needs. This set is created to help heal, clean and maintain your tattoos with vibrant color.
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MUSTAFA OZCICEK M.F.A. graphic design and visual experience Erzurum, Turkey “Skittles on the Ground” This piece is created to show how many children and teens are being affected by gun violence incidents in one year, using data from the Gun Violence Archive. Despite the disconnection, the three pieces come together as one through the “bullets,” which cross over from piece to piece, ending with a depiction of Trayvon Martin who was lying on the street with recently bought Skittles scattered around him after being killed by gun violence. Although Trayvon is only one of the many children, he has become a symbolic figure who is recognizable to all audiences. Each piece has 2,939 Skittles, representing the number of children and teens killed or injured, which ultimately creates a juxtaposition of the soft, sweet material representing the cold, hard and glaring number of children killed or injured in the U.S. in one year. ALLY ORCUTT B.F.A. graphic design Castle Rock, Colorado “Solcharge Charging Station” With the rise in electric vehicles, the demand for charging stations grew. This need led to the development of a solar-powered electric car charging station’s visual identity and branding. After the development of Solcharge’s trademark and logotype came the production of the spoken and written tone. To assist the consumers in understanding Solcharge and increasing brand awareness, terminology that described and complemented the idea of the sun was used throughout advertising and branding materials.
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LIZ LAWLER B.F.A. graphic design, Ivyland, Pennsylvania “Beary Hungry Osos” By demonstrating sustainability through package design and production, Beary Hungry Osos promotes activities aimed at the conservation of the Cantabrian brown bear and its habitat. Working with The Fondo para la Protección de los Animales Salvajes, the “buy one, plant one” business model allows for each purchase of all-natural, organic spreads to provide a tree or beehive for the Spanish bears, restoring the Asturias region in Spain. The habitat of the bears, being such an important element of concern, serves as the basis for the flavors and ingredients of the spreads. The brand produces delicious, organic Honey Butter, Chestnut Spread, and samples of Rowan Berry Jam and Green Apple Jelly, all of which are influenced by the food the bears will receive as a result of each purchase, exhibiting Beary Hungry Osos’ dedication to the rehabilitation of the Asturias region. ANAËL FLORES B.F.A. graphic design Guatemala City, Guatemala “Book of Shadows” This project promoted French Paper Company and its white construction paper through a witch’s handbook. This booklet focused on the magical culture of witches, clairvoyants and fortune tellers. A witch’s handbook is usually called a Book of Shadows. This one contains various sorts of essential mini guides such as a guide to the moon phases and an herbal reference guide. It also includes a moon calendar and a portable ouija board.
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HARSH SINGH M.A. graphic design and visual experience New Delhi, India “Gotham Weekly” This is an homage to Christian Bale’s Batman — a newspaper inspired by “The Dark Knight” trilogy directed by Christopher Nolan. Different excerpts from the movie were used to create a range of posters with the essence of the character being present in each of them. In this typographic experiment, a diverse variety of mediums was used to create excitement among DC comic fans with the type and image treatment — a visual treat for Batman enthusiasts.
SAM BALIGA M.A., graphic design and visual experience, 2017, Chennai, India VITOR DA SILVA M.F.A. graphic design, Curitiba, Brazil KEELEY GRIBB M.F.A., graphic design, 2016 New Cumberland, Pennsylvania SHRUTI SHYAM M.F.A., graphic design and visual experience, 2018, New Delhi, India “ARise” ARise is an iOS mobile prototype for Art Rise Savannah — a nonprofit that gives people the opportunity to access art in Savannah, Georgia. The app gives local artists and residents an opportunity to showcase and comment on art and provides local businesses a platform to offer their space and collaborate with artists. 45
VANDAL NOVACEK B.F.A. graphic design Lowell, North Carolina “Gray’s Reef Discovery Fleet” This empowering marine life educational experience for local schools in Savannah, Georgia, gets local kids excited about Gray’s Reef National Marine Sanctuary and teaches them that they have the power to save the world. The project consists of a mobile bus exhibit, VR experience, marine biologist engineering creative lab and a website.
AZARYA MUKHI B.F.A. graphic design Jakarta, Indonesia “Hermès, Paris” Hermès of Paris, or simply Hermès, is a French high fashion luxury goods manufacturer established in 1837. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. My goal of the realignment is to better utilize what Hermès has to offer as a brand and create a connection between its online website and the in-store feel. I added a personal shopper feature, assigning Hermès customers their own personal shopper to help them with all their questions and concerns. This new realigned website no longer has a cart feature and instead acts as a look book, therefore pushing all Hermès clients to head to one of its stores. 46
OLIMPIA GONZALEZ B.F.A. graphic design Caracas, Venezuela “The Common Thread” The Common Thread is a program that provides new intergenerational connections between elders and the younger community. It shows the younger community how much older people have to offer. Seniors are often looking for company, and it is forgotten how much society as a whole can benefit from their knowledge and experience. The concept emphasized that age shouldn’t constrain new friendships and connections.
KATHERINE WEAVER M.A. graphic design and visual experience Ewing, New Jersey “Homepage” This experiential website asks the clicker of the mouse to question the intimacy we feel with social media. There are repetitive home screens that decrease in opacity as one clicks further into the site. Sequenced between the shifting home pages is a visual remix of the source code integrated with symbols and icons through interactive roll overs, excessive scrolling and mouse clicks to decontextualize their conditioned meanings. Each click opens a new tab in the browser or pop-up window to visualize the multifaceted layering that social media has in molding our egos.
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CAROLINA TURCIOS B.F.A. graphic design San Salvador, El Salvador “MagnaCote Redesign” MagneCote is a type of magnetic paper that acts and prints just like regular paper. The concept for the redesign is incorporating things that attract, which means they are are hard to separate, bringing the magnetic paper to life. MagneCote offers three different weights, so each of the weights has two pages. The first page shows an illustration of things that belong together, and upon turning the page, a die cut shows those things separated after having a little trouble trying to separate the stuck magnetic pages.
SARAH NASH B.F.A. graphic design Brownsburg, Indiana “Grow Up (Cactus)” Grow Up is a community dedicated to making a difference in the world by providing small plants for your home, teaching us to make the earth a better place, one plant at a time. Grow Up (Cactus) was one part of a two-package series, the other being a flower of your choosing. This product was created to make picking out a plant at the store easier and more convenient than getting your hands pricked. (Oh no!) The package includes plant food, rocks, soil, the pot, plant-specific instructions, and of course, the plant/cactus.
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MEAGAN VANDERHILL M.F.A. graphic design and visual experience Bellaire, Texas “The Usefulness of Straws” “The Usefulness of Straws” is a simple, but powerful visualization that communicates the impact of straws in the environment. The poster represents, to scale, how long straws are used versus how long they remain in the environment.
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THE SECESSION TEAM
OLIMPIA GONZALEZ Caracas, Venezuela poligonodesign.com
ALLY ORCUTT Castle Rock, Colorado allyorcutt.com
SARAH NASH Brownsburg, Indiana snashdesigns.com
SHAKUNTALA SENGUPTA Kolkata, India shakuntalasengupta.com
NAOMI WILLIAMS Fredericksburg, Virginia naomioneill.com
ADELINE ROSS Stewartstown, Pennsylvania adelineross.com
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scad.edu