Immersive reality

Immersive reality The futuristic frontier of AR/VR extends far beyond interactive entertainment.

Creative careers.

Augmented/virtual reality engineer Data visualization/ mapping engineer Environment artist Game designer Mixed reality designer Software engineer Technical artist UI/UX designer VR content producer VR scenario developer

Worldwide spending on AR/VR products and services is forecast to increase by 78.5% this year, according to International Data Corporation. In health care, immersive reality enables virtual visits and training simulations. In architecture, it provides a real-time visualization and prototyping tool. In fashion, it gives consumers the capacity to virtually try on clothes before purchase.

With a comprehensive suite of pioneering technology and collaborative professional resources like SCADpro, the university’s in-house design studio, at their fingertips, SCAD students prepare to chart the as-yet-unexplored territories of this expanding industry. Students push the boundaries of content creation and design with the help of leading technology organizations such as Epic Games, Google, Microsoft, Oculus, Unity, Valve Corporation, and more.

The future is now.

According to a survey by Perkins Coie, immersive technologies will be as ubiquitous as mobile devices within a decade—and brands will use some form of AR/VR to help boost their bottom line.

SCAD has established a distinguished reputation at the vanguard of the augmented, virtual, and mixed reality space. In recent years, SCAD students have created virtual worlds such as Search for the Gryphon (a VR underwater adventure attraction), Destination Imagination (a themed entertainment VR experience that takes users on a simulated space flight), and Brobot Beatdown (an E3 student award-winning VR multiplayer game where users pilot giant robots to defend a city). Other recent projects include Dialect Effect, an immersive Mandarin-learning simulation and the world’s first VR musical short film Say It With Music!, a 360-degree collaboration among students from 14 degree programs. All of these projects have set the foundation for the university’s ultimate immersive 4D experience — SCADstory, which carries guests on an unexpected journey through SCAD history, across four decades of beauty, design, and invention.

SCAD immersive reality students add to this tradition of technology firsts with original content supporting the vision and breadth of their virtual designs. Using a variety of industrystandard tools — including augmented and virtual reality resources and VR headsets like HTC Vive, Oculus Rift, and Samsung Gear — students deliver professional-quality work that delights consumers and clients.