ISSUE 02
SPRING 2010 Urban Beautification & Public Art solutions An update on all things BER A call-out for buildings What’s On!
Urban Beautification Building Replication See main article page 2
WELCOME BACK! SCAFFAD NEWS: AUTUMN 2010 We hope you all managed to find time to relax with family and friends over the Easter break! Well it’s been a busy few months for the SCAFFAD team, with new products and staff about in abundance. Staying true to the company’s ethos of providing innovative signage solutions, the past few months have seen the SCAFFAD team work on some truly special projects, crafting communication solutions unique in every sense of the word.
Different strokes for different folks.. Creative Services Lachlan Bell: Autumn 2010
With media space fast becoming the heart of marketing, deciding where to engage with an audience is now, more than ever, just as important as how you go about it. Although still an important cog in the marketing mix, one might argue that traditional media has perhaps begun to lose some of the ‘cut-through’ it once had - often going by unnoticed, as consumers become all too used to these more conventional styles of communication. In my eyes; savvy marketers need to look beyond the norm, toward innovative and highly conceptual ideas, tailoring individual space - instead of saturating consumers with 50 versions of the same thing. Scaffad News: Issue 02 Spring 2010
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In recent years, many companies have begun to redefine their communications strategies, looking toward models that are less about messaging and more about creating a positive brand experience – establishing an emotional attachment to the consumer, and in turn, creating a long term competitive advantage. Whether you’re responding to community impact by shielding construction works with an urban scenic escape, or perhaps sponsoring an online service directory, providing a service that enriches the lives of consumers will no doubt position your brand in a more positive light.
That said, developing a positive brand experience involves more than just creative adverts - with each customer touch point required to come together as one, creating a over-arching image or brand personality.
Know what you’re trying to communicate to your audience - whether you’re an edgy brand, or a company that cares - what do you want your audience to take away with them?
Construction Zone Beautification
Creative Services - Lachlan Bell: Autumn 2010 It’s no secret that SCAFFAD’s philosophy surrounding urban & construction zone beautification encourages innovative and creative practices to visually enhance the evolving urban environment. SCAFFAD’s urban beautification & public art solutions concentrate on transforming existing city structures and construction sites, into visually alluring communication channels - responding to a public need to improve upon community bearing when constructive or remedial works are under way. Scaffad News: Issue 02 Spring 2010
From building replication, to stunning scenic escapes, SCAFFAD urban beautification and public art solutions help to distract local communities from the inevitable ‘eyesores’ that come hand in hand with construction – masking the outside world from what lays within. Nowadays effective media needs to inspire, impress and influence the intended audience, taking them on a journey that encourages them to look closer at the brands personality, instead of telling the entire story.
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Construction Zone Beautification
Acting as an intermediary between local governments, communities, advertisers, as well as property owners and developers, SCAFFAD solutions focus upon creating unique visual experiences, instead of simple messaging.
Scaffad News: Issue 02 Spring 2010
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New additions to the team
Bigger’s always better...
Scaffad News: Autumn 2010 As part of our continued growth, SCAFFAD are excited to announce the arrival of Scott McPhillips. Scott joins the team as the new Business Development Manager, bringing with him extensive experience in sales, business development, as well as marketing - particularly across the property & construction, advertising and information technology industries. Scott’s attention to detail and approach to new business focuses strongly on the client’s needs, ensuring all clients are both educated in the latest and greatest in signage solutions, as well as satisfied with the products and service received. Throughout the remainder of 2010 Scott will continue to develop the business by introducing and managing new business relationships across Australia - concentrating largely upon continued growth for both the team and client base.
Scaffad News: Autumn 2010
“One of the most cost effective forms of large outdoor marketing available”
Moving away from your typical forms of outdoor signage solutions, cargo container wraps provide a large format, cheap alternative, boasting 360-degree exposure. Employing a full UV digital print, stretched across the container using a sail track extrusion - the creative possibilities are almost endless. Perfectly suited for large outdoor development blocks – whether it’s residential, commercial or industrial – cargo container advertisements afford huge impact, at an affordable price, with little to no maintenance required.
BER School Stimulus BER Sales operations - Brad Bannister: Autumn 2010 Since its inception back in February 2009, the BER School Stimulus has grown from strength to strength, ensuring the next generation of Australian students have first class facilities and technology - affording better education on a national level. Looking at the NSW program alone, a total of 4,676 projects have been approved; with 4,005 already under construction and 2,232 already completed – an overall deadline for the project completion has been set for March 2011.* Scaffad News: Issue 02 Spring 2010
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Shrouded in controversial opinion – from opposing political parties, to overbearing parents – the BER school stimulus has no doubt seen its fair share of heated debate.
Already many have seemingly begun to lose sight of the initiatives ‘core value’, as they hunt for cracks in the inaugural concept.
As part of a privileged few lucky enough to meet a majority of the builders involved in the initiative – having personally printed over 20kms of fence mesh for Australian schools - our experience has been nothing short of remarkable, as the contractors involved set about delivering impressive results in particularly challenging environments. Independent Education Union of Australia federal secretary Chris Watt comments:
2010 Tour de Kids
“It is most disappointing that political posturing has been used to cast a shadow over a program that has been incredibly well-received and well-managed in the nongovernment schools sector”.
Project stand-outs would have to include NSW managing contractors, ABI Group and Hansen Yuncken, whose commitment and attention to detail has set both an over-arching standard, as well as an example highlighting how such projects should be carried out, with as little impact as possible on the surrounding environment. Both organisations have gone ‘the extra mile’ to ensure the integrity of the school is protected during the construction phase, screening each construction area and thereby reducing the impact placed upon children attending the schools. * Source: NSW BER Website - www.ber.nsw.gov.au
Now in its 10th year, Tour de Kids has raised a phenomenal A$3.5 million for some very deserving causes - the principal Charity being the Starlight Children’s Foundation.
SCAFFAD News: Autumn 2010 This year Scaffad Australia was honoured to be involved with the 2010 ‘Tour de Kids’ charity cycle ride - a worthy initiative supporting seriously ill and hospitalised children. An annual cycling challenge, transporting executives from the daily grind, to an epic journey on the roads of Australia, the ‘Tour de Kids’ raises vital funds for a number of children’s charities, across Australia.
Scaffad News: Issue 02 Spring 2010
The 2010 Tour de Kids ride commenced on the 27th February and finished on the 6th March - with a total distance spanning 1100km, from Melbourne to Sydney via the VIC and NSW Alps. Scaffad Australia would like to commend each and every sponsor involved in the event, as well as personally acknowledge ‘Colliers International’, whose hard work and dedication ensures the event continues to grow, year after year. For more information on the Tour de Kids log onto; www.tourdekids.org.au
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Parramatta City Council - Case Study
Case Study: Autumn 2010 Having undergone 10 years of rapid growth, Parramatta has emerged as a dynamic contemporary city, with a busy business and social scene that reflects the cultural diversity of greater Sydney. With vibrant theatres, outstanding restaurant facilities, as well as numerous festivals and events, there’s no doubt Parramatta city lays claim to a healthy tourism and travel sector. SCAFFAD were thrilled at the opportunity to become further involved with this thriving metropolitan, when asked to provide communication solutions to promote events held within the Parramatta CBD area. SCAFFAD have since been involved with a number of recent events, including: Riverbeats, Lunar NY 2010, Way finding in PCC, and the Indigenous Festival NAIDOC. Following initial site inspections, it was immediately clear that the best medium to use would be SCAFFAD’S Concrete Communication decal; as its foil backing would allow it to mould into the contours of the applied surface, as well as provide an additional safety component from its built in anti-slip Scaffad News: Issue 02 Spring 2010
laminate. Due to the unique attributes of SCAFFAD’S Concrete Communication floor decals they we’re extremely easy to affix, requiring no additional installation equipment - this meant that the team at PCC were even able to install and remove some of the smaller decals themselves. The results were immediate; with several passing members of the public commenting on the product during installation, requesting information for the forth coming event(s).
“Scaffad’s products offer endless opportunities to market our events! You can let your imagination go wild and know that Scaffad can make it work at an affordable price. I love working with their innovative team and their can do attitude” Said Jo-Anne Kew, the Sponsorship and Marketing Coordinator of Major Events, Parramatta City Council.
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A call out for buildings.. SCAFFAD News: Autumn 2010
With marketers across the country looking for innovative advertising space, SCAFFAD signage solutions have increasingly crept to the forefront of high impact campaigns.
Temporary in nature and utilising existing city structures, SCAFFAD media space is always changing – ensuring campaigns will always stand out, once again increasing the audiences ‘likelihood to see (LTS)’. SCAFFAD systems and technology can be installed on just about any scaffold, hoarding or existing building façade, setting uncompromising standards around safety, whilst providing the highest quality presentation for prospective media clients and consumers alike. With this in mind, Scaffad are looking to work with companies in the following areas; Building owners, developers, scaffolding companies as well as heritage and city councils. Site location, size and project duration will determine which parties could be potential sponsors for each site. Ensuring minimum impact is felt onsite is always a priority and Scaffad will work closely with site owners/ managers to ensure this is achieved. To discuss further please don’t hesitate to call David Montgomery on 0415 352 554
What’s On (A heads-up on events that simply can’t be missed..) What’s On: Autumn 2010 Royal Easter Show (Sydney Showground) 10 April 2010 www.eastershow.com.au Emirates Doncaster Day (Royal Randwick) 17th April 2010 www.sydneyautumncarnival2010.com.au
Scaffad News: Issue 02 Spring 2010
Vivid Festival - 27th May to 21st June 2010 www.vividsydney.com Sydney Film Festival - 2nd to 14th June 2010 www.sydneyfilmfestival.org
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‘A touch of sp ce’ - not as Dim as it Sims..
Yum Cha Secrets - Adrian McMurray: Autumn 2010
Ha Gow (Prawn Dumpling)
1 ea wheat starch dough 110g green prawns, peeled and diced into 1/2 cm pieces 25g bamboo shoots, diced fine 25g water chestnuts, diced fine 2 ea green onion, sliced fine 1 1/2 tsp sesame oil 1 1/2 tsp light soy 1 1/2 tsp shao xing 1 pinch salt 1 pinch white pepper 1 tbsp cornflour * Combine all ingredients in a bowl
Scaffad News: Issue 02 Spring 2010
To Form: * Roll dough into a log shape. Divide equally into 18 pieces. You’ll need to work quickly here. Keep dough covered with a damp cloth, a bowl or plastic wrap. Take a piece of dough and roll it into a ball. Flatten the dough between 2 pieces of greeseproof paper using a pot or pan and press firmly forming about a 7cm circle. * Pleat the circle about 5-6 times. You will see the circle form a cup shape as you go. Spoon a teaspoon of filling in the middle and press both sides together. * Steam for 9 minutes.
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Contact Us:
SCAFFAD™ Australia Pty Ltd ABN: 18 127 530 232 Unit 6, 18-20 Hotham Parade, Artarmon NSW 2064 Phone: (02) 8065 2300 Fax: (02) 8004 8271 Int.: +612 8065 2300 Email: sales@scaffad.com
“To find out more, please don’t hesitate to contact a SCAFFAD customer service representative.” Scaffad News: Issue 02 Spring 2010
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