White Paper: Achieving Business Agility with SAFe® 5.0

Agile Product Delivery

Agile Product Delivery is a customer-centric approach to defining, building, and releasing a continuous flow of valuable products and services to customers and users. These capabilities are mutually supportive and create opportunities for sustained market and service leadership. There are three dimensions to Agile Product Delivery, as illustrated in Figure 12.

Customer Centricity and Design Thinking

Customer centricity is a mindset that places the customer at the heart of every decision. Using design thinking, organizations can confirm that the solution is desirable, viable, feasible, and sustainable. This motivates us to:

• Focus on the customer

• Understand the customer’s needs

• Think and feel like the customer

• Build whole-product solutions

• Know customer lifetime value