News brief
Luksusbaby hopes to open in China By Mette Larsen
Ann-Louise Christine Aasted and Morten Grabowski Kjær.
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he Danish kids clothing company Luksusbaby can, despite the pandemic, for the first time report a double-digit DKK million profit which makes the company eager to invest in the future. More stores in Denmark are in the plans and the dream is to end up in China.
The company was founded by Ann-Louise Christine Aasted and Mor ten Grabowski Kjær in 2014 and Luksusbaby has stores in the Danish cities of Aalborg and Aarhus. During the pandemic, however, the stores have been closed down, which is why Mor ten Grabowski openly states that the profit is “more than expected”. The couple has decided to invest the profit in future plans. This includes several stores in Denmark, including in the city of Odense and Copenhagen. In the long run, establishing stores abroad are also part of the plan. “We have plans to open stores in Norway and Sweden. The dream is to end up in China. It is a wild country, and the Chinese are happy with Danish design and Danish products,” Morten Grabowski Kjær says.
Mediq Finland to market Chinese home test kits By Mette Larsen
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Covid-19 home test kits. Image: Tanja Huutonen.
18 ScandAsia • June 2021
ediq Finland. which provides equipment, supplies, and related ser vices for healthcare and laborator y professionals, is planning to market a Chinese-made home test kit for Covid-19, media YLE reports. The self-administered tests give users results in 15 to 20 minutes. They are antigen tests that are most accurate if taken five to seven days after the onset of symptoms, so they may not show positive results if taken before the virus has had a chance to incubate.
Heidi Liikkanen, CEO of Mediq Suomi said that she thinks Finnish consumers are excited about the new test kits and the company has ordered hundreds of thousands of the kits as a start. “We have prepared for reasonably high demand,” the CEO explained but said she could not directly comment on the consumer price of the tests. However, she said the cost would be in the same class as home pregnancy tests, which are about 10 euros apiece.
