Marimekko expands to Vietnam and Malaysia

The Finnish clothing and lifestyle brand, Marimekko, have been launched in Vietnam and Malaysia. The opening is due to a ‘loose-franchise’ partnership with Jaspal Group, who operates brands such as Diesel and Asics.

“We see a growing interest in Asia towards the Marimekko brand renowned for its bold prints and colors, so now is a good time to make it available to local consumers and tourists in Vietnam and Malaysia,” said CEO of Jaspal Group, Yosathep Singhsachathet.

The stores in Vietnam will be located in the Lotte Mall Westlake in Hanoi and in the Takashimaya Mall in Ho Chi Minh City. For Malaysia, the Finnish brand will have its debut in KLCC Mall as well as The Exchange TRX Mall in Kuala Lumpur. An online store is also to be launched, according to the press release.

Citing Asia as their ‘most important geographical area’ the company has further announced that they will expand their services in Singapore with another store opening in September.

“These fast-growing markets provide interesting opportunities for Marimekko’s international growth,” says Natacha Defrance, Marimekko’s Senior Vice President of Sales in Region East.